As an industry, we often activate a vast array of tools...shiny widgets....and systems in which to be effective to the modern consumer…..
HOWEVER....do our systems:
Target - Communicate – Integrate together; As-One; in order to ensure Buyers are delivered at the ‘Zero Moment’ through a direct-path to OUR specific Stores? Websites? Telephones?
As Dealers = "WE reserve the right, to Market OUR Brands, OUR Stores, OUR Inventory - with a single and direct connection to OUR stores, everytime!"
Automotive News | Dealers > Best Practices
Cardinale Group makeover flexes digital Muscle
http://www.autonews.com/article/201...ardinale-group-makeover-flexes-digital-muscle
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