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Car Dealer Employees: Should You Have a Business "Profile" on Facebook?

Posted by JD Rucker on November 1, 2010 at 1:00am
Just to be clear, there are Facebook profiles, groups, and pages. These are 3 different things. A "Page" is what your dealership can have. It is designed for entities, whether it's a business, charity, or even the branding for an individual. A "Profile" is supposed to be for humans - real people only.

I'm often asked whether or not dealership employees such as Internet managers, sales managers, and salespeople should have a separate individual profile through which they do business.

To me, it's yes, and here's why: Car Dealer Facebook Tip 4


This is only one example of the engagement that is possible from a profile and not from a page. My more complete explanation is available on Soshable under Business Facebook Profiles, but really this video here should be compelling enough to at least consider it.
Tags: automotive, dealership, facebook, media, social
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Comments

  • Richard Valenta November 1, 2010 at 9:42pm
    I think this is a great idea to get the word out about a customer that has had a good experience with your dealership. Nice post JD.
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