advertising - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T07:52:21Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/advertisingThe Million Dollar Marketing Strategyhttps://automotiveinternetsales.com/profiles/blogs/the-million-dollar-marketing-strategy2017-02-07T22:00:39.000Z2017-02-07T22:00:39.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p>Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?</p><p></p><p>On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. </p><p></p><p><iframe width="560" height="315" src="https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2FPotratzAdvertising%2Fvideos%2F10154433772102887%2F&show_text=0&width=560" frameborder="0"></iframe></p><p></p><p><font size="2">We’d love to hear what you have to say. Comment below and follow us on Facebook.<br/></font><span>Website: </span><span class="m_4503944007904589169gmail-s2"><a rel="nofollow" href="http://www.ppadv.com/" target="_blank">http://www.ppadv.com</a><br/></span><span>Facebook: </span><a rel="nofollow" href="http://www.facebook.com/PotratzAdvert" target="_blank"><span class="m_4503944007904589169gmail-s2">http://www.facebook.com/PotratzAdvert</span></a><span>...<br/></span><span>Twitter: </span><span class="m_4503944007904589169gmail-s2"><a rel="nofollow" href="http://www.twitter.com/Potratz" target="_blank">http://www.twitter.com/Potratz</a><br/></span><span>Instagram: @Potratz</span></p></div>Pinterest Works for Your Dealershiphttps://automotiveinternetsales.com/profiles/blogs/pinterest-works-for-your-dealership2017-02-03T21:17:23.000Z2017-02-03T21:17:23.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Great news! Pinterest is now testing search ads with keywords and shopping tools.</p><p class="p2"></p><p class="p1">97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.</p><p class="p2"></p><p class="p1">On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all businesses.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/xGHYnsaC1NY?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p></div>Marketing to Gen Xers? Here's What They're Watching on YouTubehttps://automotiveinternetsales.com/profiles/blogs/marketing-to-gen-xers-here-s-what-they-re-watching-on-youtube2017-02-01T16:09:08.000Z2017-02-01T16:09:08.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475292?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475292?profile=original" width="443" class="align-full" height="222"></a></p>
<p>Marketing to Gen Xers? Here's What They're Watching on YouTube</p>
<p>Want some insight for marketing to the so-called "latchkey generation?" Looking for YouTube user demographics? Check out the latest research on Gen X engagement trends on YouTube.<br> Written by<br> Netta Gross , Brianne Janacek Reeber<br> Published<br> January 2017<br> Topics<br> Video Consumer Trends Search<br> DOWNLOAD<br> Put Google research and insight behind your thinking SUBSCRIBE Generation X, born between the mid-1960s and late '70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but young enough to have adapted quickly to the changing technological landscape. The incentive for brands to engage this generation on YouTube is, in a word, massive. According to Pixability, Gen Xers account for over 1.5B views every day on YouTube.1 To better understand Gen Xers' priorities relative to their YouTube engagement, Google conducted qualitative and survey-based research in partnership with Ipsos Connect and Flamingo.2 The findings? Gen Xers' behavior on YouTube reflects broadly held assumptions about the generation: their ability to self-start, their love for nostalgia, and their desire to be in the know, just to name a few traits. Below, check out the stats behind the YouTube behavior of Gen Xers, and get color commentary on each trend from someone who knows a thing or two about this cohort—Justine Bloome, head of strategy and innovation at media agency Carat. Justine works every day with brands like The Home Depot, MasterCard, General Motors, Disney, Mondelez, and P&G to connect with Gen X audiences. 1) Embracing nostalgia</p>
<p>YouTube is certainly good for a look back. It's almost a time capsule in that way. Remember that jingle you knew every word to as a kid? It's probably on YouTube. Remember that jaw-dropping scene from your favorite crime drama? It's probably on YouTube.</p>
<p>Justine's take on Gen X using YouTube for nostalgia: "I don't think that Gen Xers are any more nostalgic than previous generations. However, their ability to tangibly access their nostalgia—and our ability to observe that behavior through data—has changed. For example, with a number of entertainment and celebrity icons from the '80s and '90s passing on in 2016, I am sure YouTube saw huge spikes in Gen X searches for Prince, David Bowie, George Michael, and others. Part of me also wonders if this is how Gen Xers share these memories with their children—allowing them to experience it firsthand, rather than just hear their parents recount the story." 2) Staying in the know</p>
<p>YouTube is Gen Xers' way to keep a pulse on current events.</p>
<p>Justine's take on Gen X using YouTube to stay in the know: "Gen X grew up with US Weekly and witnessed the dawn of reality TV. Remember 'The Real World' on MTV? 'Survivor?' Gen X had front-row seats to the rapid rise of reality TV and celebrity culture. Gen X also adapted quickly to many groundbreaking technological innovations that sped up access to news, entertainment, and personal connections—think VCRs, CDs, digital portable music players, and mobile phones. And they were early adopters of social media at scale. Staying relevant and not feeling left out is important to their identity, so it makes sense that they turn to YouTube to keep a pulse on current events." 3) DIY on their own terms</p>
<p>For Gen Xers, it's important that they're able to take this how-to content at their own pace. To that end, they report making good use of the pause and replay buttons as they master a new skill.</p>
<p>Justine's take on Gen X using YouTube for DIY on their own terms: "Gen Xers were first known as the 'latchkey generation.' Many grew up in households where both parents worked, so they found themselves home alone more so than previous generations. They took a lot of responsibility for themselves and their siblings, and subsequently developed a sense of independence and willingness to self-start. Gen Xers are now at a place in their lives where they have the means and time to invest in their surroundings, their personal appearance, as well as their health and well-being. Comparatively, Gen Xers are less likely than Millennials to ask others for their opinions, so I am not surprised that Gen Xers use YouTube to figure something out on their own." What this means for brands So why does all of this matter to brand marketers? Because 75% of Gen Xers watch YouTube at least monthly on any device.3 And 64% of Gen Xers bought a product or service they saw in a video on YouTube when they were learning how to do something.4 All of that watching presents a significant opportunity to influence. Sources<br> 1 Pixability Software. All-time data up to Nov. 2016.<br> 2 Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 among respondents age 35–54 who go online at least monthly, Sept. 2016. Google/Flamingo ethnographic research among 15 respondents age 35–54, Sept. 2016.<br> 3,4 Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.</p>
<p>Repost: https://www.thinkwithgoogle.com/articles/marketing-generation-x-youtube-behavior-trends.html?utm_medium=email-d&utm_source=content-alert&utm_team=twg-us&utm_campaign=20170125-twg-us-video-alert-OT-SL-SV&utm_content=Video-cta&mkt_tok=eyJpIjoiWVRBNE1HRmpNamN6WWpJdyIsInQiOiJsTEgreWFnUUM2dEJxZk1TOWd5SU5OOU10RXF5ZWRcL3dzaXdrTlJ1V09TYUhpeGNQMWxncmFWREwyUmFQYk1meVBFZ1Bib3NRZGxQVlQ3S1NFYUp2bVJSYVNDOEprNm5BQ3VsUVwvTnR4VG5xZ2ZZR1RcL0NJamNOdkxDcmhWTzBDUyJ9</p></div>Dealer Video Production Is The Best Agency For Car Dealerships - 2017 Demo Reelhttps://automotiveinternetsales.com/profiles/blogs/dealer-video-production-is-the-best-agency-for-car-dealerships-202017-01-20T00:33:29.000Z2017-01-20T00:33:29.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/33tQvQtAxIQ" frameborder="0" allowfullscreen=""></iframe></p>
<p>www.DealerVideoProduction.com / 856-546-2440</p>
<p>Dealer Video Production Is The Best Agency For Car Dealerships - 2017 Demo Reel</p>
<p>Dealer Video Production has a state-of-the-art video production studio in house, manned by a team of seasoned video production specialists, filmmakers, editors, sound engineers, animators, and designers that can help you bring your vision to reality. We specialize in full-service productions, taking your vision from the storyboard stage all the way through to post production and optimization of the videos for web and television.</p>
<p>Please let us present to you, our 2017 Demo Reel.</p>
</div>Lights, Camera, Action!https://automotiveinternetsales.com/profiles/blogs/lights-camera-action2016-12-23T15:21:05.000Z2016-12-23T15:21:05.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? </p><p class="p2"></p><p class="p1">YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.</p><p class="p2"></p><p class="p1">This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/b4fimKI9o6c?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p1">Website: http://www.ppadv.com</p><p class="p1">Facebook: http://www.facebook.com/PotratzAdvert...</p><p class="p1">Twitter: http://www.twitter.com/Potratz</p><p class="p1">Instagram: @Potratz</p></div>Looking to Buy or Sell a Business?https://automotiveinternetsales.com/profiles/blogs/looking-to-buy-or-sell-a-business2016-11-08T20:43:11.000Z2016-11-08T20:43:11.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">If you’re looking to buy or sell a business, this episode is for you! Whether you’re selling a product or a service, your website is one of the most critical things that affects the success of your company. </p><p class="p2"></p><p class="p1">On this week’s Think Tank Tuesday, Paul gives you very important facts that you should take into consideration when buying or selling a business. Your website is only one of them! Watch this episode for more information.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/L3BH4M9eP0I?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz </p></div>Start Texting Your Customers!https://automotiveinternetsales.com/profiles/blogs/start-texting-your-customers2016-11-04T21:02:54.000Z2016-11-04T21:02:54.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Have you heard of message extensions? <span class="s1">With Google's new technology, you can send and receive texts from customers right through search ads</span>. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. </p><p class="p2"></p><p class="p1">From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.</p><p class="p2"></p><p class="p1">Pretty cool, huh? </p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/Mnj3LC6DYsg?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s2">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s3">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s2">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s3">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s2">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s3">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p></div>Make Money Mondays with Sean V. Bradley - Special Edition - Making Long Moneyhttps://automotiveinternetsales.com/profiles/blogs/make-money-mondays-with-sean-v-bradley-special-edition-making-lon2016-10-24T13:10:40.000Z2016-10-24T13:10:40.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/zRW6_EKcflM?wmode=opaque" frameborder="0"></iframe></p><p></p><p>In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising talks about setting your dealership up for long term success. The biggest mistake dealerships make is jumping from one solution to the next without seeing the first solution all the way through. Without a good plan you will not be successful and you will not make money. Chris tells us to lay a plan in place and stick with for the long haul.</p></div>Honda Skips the Fanfare for Redesigned CR-V - A Repost from www.autonews.comhttps://automotiveinternetsales.com/profiles/blogs/honda-skips-the-fanfare-for-redesigned-cr-v-a-repost-from-www-aut2016-10-17T20:50:55.000Z2016-10-17T20:50:55.000ZAndrew Zielinskihttps://automotiveinternetsales.com/members/AndrewZielinski<div><div class="text-content1"><p><a rel="nofollow" href="http://www.autonews.com/apps/pbcsi.dll/storyimage/CA/20161017/RETAIL03/310179864/AR/0/AR-310179864.jpg" target="_blank"><img src="http://www.autonews.com/apps/pbcsi.dll/storyimage/CA/20161017/RETAIL03/310179864/AR/0/AR-310179864.jpg" class="align-full"/></a></p><p><span class="font-size-1">The 2017 Honda CR-V has a new modular chassis, with more cargo room and rear legroom.</span></p><p></p><p>In the age of relentless spy shots, leaked patent filings and drawn-out teaser campaigns, automakers are generally terrible at keeping an upcoming debut to themselves.</p><p>So why was Honda so quiet ahead of last week's debut of the fifth-generation CR-V crossover?</p><p>It certainly had plenty to crow about with the redesigned model: the addition of a turbocharged engine, a new chassis, advanced safety features and a crisp new design.</p><p>But Honda didn't want to miss a beat. Given the popularity of the outgoing model, the outsize importance of the CR-V's segment, and a brisk schedule of debuts over the next several months, Honda had little patience for a long wind-up before the 2017 model begins arriving in dealerships a few weeks from now.</p><p>"This is how Honda likes to make debuts," Dave Sullivan, AutoPacific analyst, told <em>Automotive News</em>. "It's without much fanfare. No extravagant displays or pyrotechnics. Honda is letting the product do the talking. It's not the most exciting product, but CR-V is outselling the Accord, and that goes to show just how important of a vehicle this is for Honda."</p><p>That importance is only growing, as consumers increasingly give up on sedans in favor of crossovers, a trend that's expected to continue even if gasoline prices begin to rise again.</p><p>The trend has been especially good for the CR-V, which has racked up close to 4 million sales since its introduction in 1997 and leads the crowded compact-crossover segment amid stiff competition from Toyota, Nissan, Ford, Chevrolet and Subaru.</p><div class="sub-image mugshot-landscape"><div class="image-caption">Knobs return for radio volume, as well as buttons for fan speed.</div></div><p>Although it was last redesigned for the 2012 model year and refreshed in 2014, the outgoing CR-V is still going strong, ranking as Honda's No. 2 seller through September, with 263,943 sales, up 1.5 percent from a year earlier.</p><p>With little appetite for incentive spending or fleet sales, Honda didn't want to put that volume at risk by telegraphing the redesigned model months ahead of time. The compressed timeline of the 2017 CR-V launch gave Honda and its dealers ample time to keep selling the older CR-V without throwing cash on the hood. September sales were up 6.5 percent, following a 5 percent rise in August.</p><p>Dealers will be able to switch over to the 2017 model quickly, without any downtime between the two iterations. To keep supplies steady, Honda will start building CR-Vs at the Greensburg, Ind., plant where it builds Civics, in addition to its factories in East Liberty, Ohio, and Alliston, Ontario.</p><p>"I think it's a very deliberate move -- and probably a very smart move -- on the part of Honda to maybe reduce pressure on incentive support," Bob Navarre, former chairman of Honda's dealer advisory board and owner of Valley Honda in suburban Chicago, told <em>Automotive News</em>. "It's such a high-volume vehicle now that I think if you took some percentage of market and put it on hold earlier than you need to, it might have been a more costly transition."</p><p>Honda has long held a tighter rein on fleet sales and incentive spending than other automakers. "Keeping incentives low in a record market means you're keeping more money to the bottom line but also you're not distressing the vehicles," John Mendel, executive vice president of American Honda, told <em>Automotive News</em>, commending General Motors for adopting a similar approach<em>.</em> "I think it's a good indication also that customers are buying the product for what it is."</p><p>Honda's hurry-up offense continues. The Paris auto show marked the debut of the Civic Type R Concept, which will be followed by the Civic Si debut at the Los Angeles Auto Show in November, the next-generation Odyssey minivan debut early next year and a redesigned Accord later in the year.</p><p>Honda has gotten out of the oddball business such as the Element, Crosstour, and ZDX to focus on their core model lineup, and it is paying off handsomely," Sullivan said. "I don't think any other manufacturer out there is looking at Honda right now and not feeling a bit of envy."</p></div><div class="left-padding"></div><div class="left-padding"></div><div class="left-padding"><i>You can reach David Undercoffler at <a rel="nofollow" href="mailto:undercoffler@crain.com">undercoffler@crain.com</a> -- Follow David on Twitter:<a rel="nofollow" href="http://www.twitter.com/autonews_west" target="_blank">http://www.twitter.com/autonews_west</a></i></div><div class="left-padding"></div><div class="left-padding"><span class="font-size-1"><i>The original article can be found at the following address: <a rel="nofollow" href="http://www.autonews.com/article/20161017/RETAIL03/310179864/1223" target="_blank">http://www.autonews.com/article/20161017/RETAIL03/310179864/1223</a></i></span></div></div>Are You Going Extinct?https://automotiveinternetsales.com/profiles/blogs/are-you-going-extinct2016-10-04T16:13:41.000Z2016-10-04T16:13:41.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">This industry will go extinct in 10 years. Can you guess which industry I'm talking about?</p><p class="p2"></p><p class="p1">Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. </p><p class="p2"></p><p class="p1">It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us the opportunity to grow and flourish in our industry and it will continue to do so. The key to this industry’s success is user-generated content.</p><p class="p2"></p><p class="p1">But what is it?</p><p class="p2"></p><p class="p1">Watch this week’s Think Tank Tuesday to find out.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/BIp-edoWm0U?wmode=opaque" frameborder="0"></iframe></p><p class="p2"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p><p><span> </span></p></div>Hispanics Typical Car Buyers in U.S., Say Dealers - Re-Post from Wards Autohttps://automotiveinternetsales.com/profiles/blogs/hispanics-typical-car-buyers-in-u-s-say-dealers-re-post-from-ward2016-10-04T08:40:16.000Z2016-10-04T08:40:16.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p class="p1"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475245?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475245?profile=RESIZE_1024x1024" width="750" class="align-full" height="271"></a></p>
<p class="p1"></p>
<p class="p1"><b>Hispanics Typical Car Buyers in U.S., Say Dealers </b></p>
<p class="p1"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475262?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475262?profile=original" width="336" class="align-full" height="189"></a></p>
<p class="p1">Brian Benstock gets frustrated when people point out supposed differences between Hispanic and non-Hispanic car buyers.</p>
<p class="p1">“We are consumers like everyone else, we buy what everyone else likes; features that make our lives better,” says the general manager and vice president of Paragon <a href="http://wardsauto.com/taxonomy/term/53606?intlink=incontent">Honda</a> and Paragon Acura in Woodside, NY, outside of New York City.</p>
<p class="p1">“Why would you think we’re different from somebody else?” asks Benstock, son of a Puerto Rican mother.</p>
<p class="p1">Clay Cooley, the dealer principal for the 10-store Texas-based Clay Cooley Auto Group, agrees. “I have not found anything different about Hispanic consumers, other than most speak English today whereas that wasn’t so 10 years ago.”</p>
<p class="p1">Because purchasing a vehicle is a big-ticket item, many Hispanics prefer to conduct the transaction in Spanish, so for Cooley it is a business imperative to invite and welcome this consumer in Spanish.</p>
<p class="p1">His dealership has been marketing to Hispanic consumers in Spanish for the last 16 years. Today, 45% of his business is from Hispanic buyers.</p>
<p class="p1">“We mirror our English and Spanish TV ads so when viewers see these messages on English-language TV, they see the same on Spanish TV,” he says. “This is an important trust-building step because Hispanic viewers know they are getting the same deal and treatment as everyone else.”</p>
<p class="p1">In the F&I office, Hispanic buyers, like other consumers, buy what they value. That includes extended-service agreements, GAP insurance, prepaid maintenance and both finance and lease options.</p>
<p class="p1">Many dealers don’t realize the nationwide extent of Hispanic consumers, Benstock says. “The Hispanic community is everywhere, not just in Florida and Texas.” In his market, Hispanics make up 27% of the population.</p>
<p class="p1">Twenty-five percent of the populations of major markets are Hispanic, says Sara Hasson, Univision’s senior vice president-automotive strategy & insights.</p>
<p class="p1">In Miami, Hispanics represent more than 50% of the population. In Houston it’s 40%, Dallas; 34%. </p>
<p class="p1">Currently, 57 million Hispanics reside in the U.S., 18% of the population. That’s expected significantly increase in coming years.</p>
<p class="p1">Car down payments average $4,833 for Hispanics vs. $4,779 for non-Hispanics, Hasson says.</p>
<p class="p1">She says the average MSRP of a vehicle purchased by a Hispanic is $29,600 compared with $31,900 for the overall population</p>
<p class="p1">On average, Hispanics lease about 30% of the time and buy a vehicle every 3.4 years.</p>
<p class="p1">“It goes without saying, dealers who wish to appeal to this market will staff people who are bilingual – and will make them welcome and treat them no differently than they do any other buyer,” Cooley says. “Hispanic customers are very loyal to dealerships that respect them.” </p>
<p class="p1">Source: http://wardsauto.com/f-i/hispanics-typical-car-buyers-us-say-dealers?NL=WAW-10&Issue=WAW-10_20161003_WAW-10_177&sfvc4enews=42&cl=article_2_1&utm_rid=CPENT000000090082&utm_campaign=8071&utm_medium=email&elq2=246ac3d1bc1e48d7aa9c7b3c039adeae</p>
<p class="p1">For more information on the purchasing power of hispanics, you can read this article:</p>
<p class="p1">by <a href="http://www.drivingsales.com/peter-kahn">Peter Kahn</a> on 09/29/2016</p>
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<p>Hispanic Heritage Month sets aside time to underline the important contributions the Hispanic community has made to the U.S. From an automotive perspective, it’s worth noting that their contribution goes beyond cultural — it’s also economic. In 2015, Hispanics alone accounted for <a href="http://corporate.univision.com/2016/05/watch-this-webinar/" target="_blank" rel="noopener noreferrer">35 percent of new vehicle sales growth</a>, and it was the biggest sales year to date.<img alt="" src="http://i66.tinypic.com/28qupax.png"></p>
<p>The U.S. Hispanic population has a significant economic influence — <a href="http://databank.worldbank.org/data/download/GDP.pdf" target="_blank" rel="noopener noreferrer">1.38 trillion dollars</a> to be exact. But their economic influence doesn’t stop there. The current Hispanic population rests at about <a href="http://www.census.gov/newsroom/facts-for-features/2016/cb16-ff16.html" target="_blank" rel="noopener noreferrer">17 percent of the total U.S. population</a>, but it’s projected to reach <a href="http://www.pewhispanic.org/2016/04/20/the-nations-latino-population-is-defined-by-its-youth/" target="_blank" rel="noopener noreferrer">31 percent by 2060</a>. As the population grows, their economic impact, and their impact on the automotive market, will continue to grow as well.</p>
<p>But it’s not just a growing population that should make us take notice. Their <a href="http://www.pewhispanic.org/2016/06/08/latinos-increasingly-confident-in-personal-finances-see-better-economic-times-ahead/" target="_blank" rel="noopener noreferrer">median household income</a> continues to grow closer in parity to the general population. This trend translates into expectation for Hispanic populations: 81 percent said <a href="http://www.pewhispanic.org/2016/06/08/latinos-increasingly-confident-in-personal-finances-see-better-economic-times-ahead/" target="_blank" rel="noopener noreferrer">they expect their family’s financial situation</a> to improve in the next year.</p>
<p>Needless to say, Hispanic shoppers should be a priority for dealers. Luxury dealers specifically need to hone in on this demographic. A quarter of Hispanic vehicle intenders have <a href="http://corporate.univision.com/2016/05/watch-this-webinar/" target="_blank" rel="noopener noreferrer">a luxury vehicle</a> in their consideration set. Since 2000, there has been a <a href="http://corporate.univision.com/2016/05/watch-this-webinar/" target="_blank" rel="noopener noreferrer">188 percent growth</a> in Hispanic households earning $75,000 or more. With the increased opportunity to spend, Hispanics are increasingly buying luxury vehicles – luxury vehicle purchases have risen <a href="http://www2.viantinc.com/hispanic-american-auto-report?utm_source=pardot&utm_medium=website&utm_campaign=hispanic_auto_report_callout&hispanicautoreportsrc=pardot&hispanicautoreportmed=website&hispanicautoreportcpn=hispanic_auto_report_callout&lea" target="_blank" rel="noopener noreferrer">16 percent from 2013 to 2015</a>, compared to 5 <img src="https://s3-us-west-2.amazonaws.com/ds-uploads-production/content/295885/XyHTPjsWEpPJ7gp.760x410.png">percent for non-Hispanics.</p>
<p>The Hispanic population is also unique in that the <a href="http://www.autonews.com/article/20150518/RETAIL01/305189994/sales-to-hispanics-outpacing-the-market" target="_blank" rel="noopener noreferrer">median age is 30</a>, a full decade younger than the national age average. This means that a majority of them are also Millennials, another group with significant buying power. As a result, many of the observations about <a href="http://www.cdkglobal.com/industryinsider/win-over-millennial-shoppers-think-millennial-series" target="_blank" rel="noopener noreferrer">Millennials’ buying habits</a> also apply to Hispanics. Most noticeably, the importance of a <a href="http://corporate.univision.com/2016/05/watch-this-webinar/" target="_blank" rel="noopener noreferrer">strong digital presence</a> is key to connecting with potential customers. Hispanic Millennials are also <a href="http://corporate.univision.com/2016/05/watch-this-webinar/" target="_blank" rel="noopener noreferrer">more likely to be married</a>, have a child and have purchased their first home, putting them in a perfect position to move on to their next significant life event — buying a car.</p>
<p>Dealers who want to position themselves for success in the future need to align to the preferences and habits of their Hispanic shoppers. To read more about how to reach Hispanic shoppers, check out the white paper <a href="http://http//cdk.co/2dGUBNx" target="_blank" rel="noopener noreferrer">“Hispanic Car Buyers Matter — Now More Than Ever Before.”</a></p>
<p>Source: http://www.drivingsales.com/peter-kahn/blog/the-purchasing-power-of-hispanics?utm_campaign=CUNL&utm_source=hs_email&utm_medium=email&utm_content=35183361&_hsenc=p2ANqtz-8iAPYWikq_7AFp2fDF4FSZt7lQY-1yBH6PSr5Uc9W_UqrRYIVQER2W3RSGZTpJ6nAuQugBH_T5VCZ63-JZWgo9chqOXg&_hsmi=35183361</p>
</div></div>How mobile has changed the way we search, based on 10+ years of eye-tracking studies - Re-Post from SELhttps://automotiveinternetsales.com/profiles/blogs/how-mobile-has-changed-the-way-we-search-based-on-10-years-of-eye2016-10-04T08:06:37.000Z2016-10-04T08:06:37.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p class="p1"><span class="s1"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475235?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475235?profile=RESIZE_1024x1024" width="750" class="align-full"></a></span></p>
<p class="p1" style="text-align: left;"><strong><span class="font-size-5">How mobile has changed the way we search, based on 10+ years of eye-tracking studies</span></strong></p>
<p class="p2"><span class="s1">How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.</span></p>
<p class="p1"><span class="s1"><a href="https://twitter.com/ChrisPinkerton">Chris Pinkerton</a></span><span class="s2">, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.</span></p>
<p class="p1"><span class="s2">At <a href="http://marketinglandevents.com/smx/east/"><span class="s1">SMX East 2016</span></a>, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.</span></p>
<p class="p1"><span class="s2">Pinkerton asserts that search activity, psychologically speaking, is mindless activity. It’s mindless because of the habits that form with the devices we use.</span></p>
<p class="p2"></p>
<p class="p3"><span class="s2">Chris Pinkerton</span></p>
<p class="p1"><span class="s2">Habits are a very powerful thing to start to understand. Developing a habit of consuming information on a desktop in a certain way changes the way you consume content.</span></p>
<p class="p1"><span class="s2">Looking back at 2003, Google became the dominant search engine because it drove people to find information faster than its competitors. That created habitual behavior — people found content the fastest on Google and kept coming back.</span></p>
<p class="p1"><span class="s2">(As an aside, Bing has implemented programs to pay people for their search behavior in an attempt to break these deeply ingrained habits and introduce a new behavior.)</span></p>
<p class="p1"><span class="s2">In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different (see below), due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it. Users spot-scan and find what is contextually relevant for them.</span></p>
<p class="p4"></p>
<p class="p1"><span class="s2">Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. This has translated to desktop search as well. People are viewing more search listings during a single session but are spending less time viewing each one.</span></p>
<p class="p1"><span class="s2">Users are looking the front end of search listings, so make sure your main message comes first. <b>While it used to take a user 2.6 seconds to consume a SERP, that time has been cut in half, to 1.3 seconds</b>, Pinkerton said.</span></p>
<p class="p1"><span class="s2">Regardless of mobile’s impact, the No. 1 organic listing captures the most click activity, regardless of what new elements are presented. However, it takes 87 percent longer for the No. 1 organic listing to be first seen on a mobile device vs. desktop, he said.</span></p>
<p class="p5"><span class="s2">Statistics that will impact your digital marketing strategy</span></p>
<p class="p1"><span class="s2"><b>Knowledge Graph</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">With a Knowledge Graph panel on the SERP, almost 22 percent fewer clicks went to the top No. 1 organic listing.</span></li>
<li class="li6"><span class="s2">93% of searchers look at the Knowledge Graph panel.</span></li>
<li class="li6"><span class="s2">49% of searchers click on the Knowledge Graph panel.</span></li>
</ul>
<p class="p7"><span class="s4"><a href="https://twitter.com/themktgrobot/status/781221448438452224/photo/1">View image on Twitter</a></span></p>
<p class="p8"></p>
<p class="p9"><span class="s2"><a href="https://twitter.com/themktgrobot"><b>Follow</b></a></span></p>
<p class="p10"></p>
<p class="p11"><span class="s6"><a href="https://twitter.com/themktgrobot"><b>MKTg Robot</b> <span class="s7">@themktgrobot</span></a></span></p>
<p class="p12"><span class="s2">19% of mobile SERP clicks on average went to the top 2 sponsored ads, compared to 15% on desktop. <a href="https://twitter.com/hashtag/smx?src=hash"><span class="s8">#smx</span></a> <a href="https://twitter.com/hashtag/sem?src=hash"><span class="s8">#sem</span></a> <a href="https://twitter.com/Mediative"><span class="s8">@Mediative</span></a></span></p>
<p class="p11"><span class="s2"><a href="https://twitter.com/themktgrobot/status/781221448438452224">3:58 PM - 28 Sep 2016</a></span></p>
<ul class="ul2">
<li class="li13"><span class="s10"><a href="https://twitter.com/intent/retweet?tweet_id=781221448438452224"><span class="s2">2</span> <span class="s11">2 Retweets<br></span></a> <a href="https://twitter.com/intent/like?tweet_id=781221448438452224"><span class="s2">2</span> <span class="s11">2 likes</span></a></span></li>
</ul>
<p class="p1"><span class="s2"><b>Local listings and map</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">47% more clicks on the map and local listing occur when positioned above the organic listings.</span></li>
<li class="li6"><span class="s2">10% of clicks on local listing on average.</span></li>
<li class="li6"><span class="s2">51% more searchers view the local listings and map when positioned above the organic listings.</span></li>
</ul>
<p class="p1"><span class="s2"><b>Star ratings</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Listings with star ratings capture 24% of page clicks on average.</span></li>
</ul>
<p class="p1"><span class="s2"><b>Sponsored listings</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Top sponsored listings are viewed after 0.36 seconds on average.</span></li>
<li class="li6"><span class="s2">2% of clicks on the top two sponsored listings on mobile vs. 14.5% on desktop.</span></li>
<li class="li6"><span class="s2">The top organic listing gets 10% fewer clicks when three sponsored listings are present vs. one sponsored listing.</span></li>
</ul>
<p class="p5"><span class="s2">Organic listings</span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Top organic listings capture the most search activity (33.2%).</span></li>
<li class="li6"><span class="s2">5% of searchers on average look at the top organic listing.</span></li>
<li class="li6"><span class="s2">57% of clicks go to the top four organic listings on average.</span></li>
<li class="li6"><span class="s2">Only 7.4% of the clicks that occur are below the fourth organic listing on mobile vs. 16% on desktop.</span></li>
</ul>
<p class="p1"><span class="s2">Read Mediative’s full <a href="http://www.mediative.com/SMXEast"><span class="s1">eye-tracking report</span></a> (registration required). See how user behavior has changed in just the last two years with my <a href="http://www.bruceclay.com/blog/google-serp-eye-tracking-2005-vs-2014-smx-west-2015-liveblog/"><span class="s1">reports from SMX East 2014 and 2015</span></a>.</span></p>
<p class="p1"></p>
<p class="p1"><span class="s2">Source : http://searchengineland.com/mobile-impacted-way-search-based-10-years-eye-tracking-studies-260052?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&mkt_tok=eyJpIjoiTURJeU0yUm1NV00wTm1RMiIsInQiOiI2aUtEVXVQWWZHTEtkQkZIODNKR3ZzZDVrRkE1MDUxWUpyMGFtTW14MDEzVGxBSXNHYzA0QXp5TFRyVjFMQ1pxSXpZQzFLKzBuek1BZU5iMnZhNmdhNnV1cmdBRFlyc0FOMXgwZ3pDXC94Mkk9In0%3D </span></p></div>Google opens the AMP fire hose - Re-Post from Search Engine Landhttps://automotiveinternetsales.com/profiles/blogs/google-opens-the-amp-fire-hose-re-post-from-search-engine-land2016-10-04T07:56:38.000Z2016-10-04T07:56:38.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p class="p1"></p>
<p class="p1"><span class="s1"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475241?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475241?profile=RESIZE_1024x1024" width="750" class="align-full"></a></span></p>
<p class="p1" style="text-align: center;"><strong><span class="s1">Google opens the AMP fire hose</span></strong></p>
<p class="p2" style="text-align: center;"><strong><span class="s1">Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.</span></strong></p>
<p class="p2" style="text-align: center;"></p>
<p class="p1"><span class="s1">Google’s expansion of <a href="http://searchengineland.com/library/google/google-amp-project"><span class="s1">Accelerated Mobile Pages</span></a> across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow.</span></p>
<p class="p1"><span class="s1">The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts.</span></p>
<p class="p2"><span class="s1">Google’s AMP expansion</span></p>
<p class="p1"><span class="s1">Since Accelerated Mobile Pages <a href="http://searchengineland.com/amp-top-stories-now-live-243314"><span class="s1">first appeared in Google search results</span></a> in February 2016, AMPs have been mostly concentrated in the Top Stories area of mobile search results:</span></p>
<p class="p3"></p>
<p class="p4"><span class="s1">AMP Top Stories carousel in Google mobile search results</span></p>
<p class="p1"><span class="s1">The current expansion, which was <a href="http://searchengineland.com/amp-breaks-news-main-google-search-results-254965"><span class="s1">announced in August</span></a> and <a href="http://searchengineland.com/amp-live-in-google-259109"><span class="s1">started in mid-September</span></a>, will surface AMPs throughout standard mobile search results, aka “blue links.” When the phased blue links rollout is complete, Google will <i>always</i> present the validated AMP version of a page to mobile users instead of the standard web link.</span></p>
<p class="p1"><span class="s1">At this stage, Google is only surfacing a portion of available AMPs; a September 25 query returned a mixture of AMP and non-AMP results in the blue links area. When the expansion is complete, all available AMPs will be displayed.</span></p>
<p class="p3"></p>
<p class="p4"><span class="s1">AMP blue links</span></p>
<p class="p1"><span class="s1">Along with the blue links rollout, Google made slight modifications to its <a href="http://searchengineland.com/googles-amp-viewer-tinder-ux-content-258486"><span class="s1">AMP viewer</span></a>. The user interface is now grey instead of blue and employs an “X” button instead of a back arrow to close the viewer and return to search results.</span></p>
<p class="p3"></p>
<p class="p4"><span class="s1">Redesigned AMP viewer</span></p>
<p class="p2"><span class="s1">Broader, deeper AMP exposure</span></p>
<p class="p1"><span class="s1">For news publishers, the blue links expansion will surface evergreen and long-tail content that wouldn’t have been eligible for the Top Stories area but accounts for a large portion of search traffic.</span></p>
<p class="p1"><span class="s1">It also opens AMP exposure to commercial, vertical and non-news publishers. Essentially, any AMP-enabled content that would normally surface in search will be presented to users.</span></p>
<p class="p1"><span class="s1">A diverse group of non-news publishers timed their own announcements to Google’s blue links rollout. On September 20, <a href="https://www.ebayinc.com/stories/news/experience-the-lightning-bolt/"><span class="s1">eBay announced</span></a> that its AMP-enabled product pages were live after a few months of <a href="http://searchengineland.com/ebay-goes-amp-sign-might-break-past-news-253254"><span class="s1">development work</span></a> to resolve some feature gaps.</span></p>
<p class="p1"><span class="s1">On the same day, <a href="https://engineering.shopify.com/225104708-shopify-merchants-will-soon-get-ampd"><span class="s1">Shopify announced</span></a> plans to AMP-enable its merchants and <a href="https://redditblog.com/2016/09/20/a-faster-reddit-with-accelerated-mobile-pages/"><span class="s1">Reddit announced</span></a> the launch of tens of millions of AMP pages on its platform. These companies join Fandango, Food Network and other non-news publishers on AMP. There’s plenty of content to fill the fire hose.</span></p>
<p class="p3"></p>
<p class="p4"><span class="s1">Non-news AMPs: eBay product page and Food Network recipe.</span></p>
<p class="p2"><span class="s1">AMP benefits in Google search</span></p>
<p class="p1"><span class="s1"><a href="http://searchengineland.com/google-amp-not-yet-a-search-ranking-signal-243498">Google has stated</a></span> <span class="s1">repeatedly that AMP is not a ranking factor (at least not yet), but that doesn’t mean AMP content won’t get special treatment.</span></p>
<p class="p1"><span class="s1">Most noticeably, Google has been building user experiences to showcase AMPs above standard search results. The “Top Stories” carousel was the first example — and now Google is working on a “<a href="https://developers.google.com/search/pilot/open/live-coverage"><span class="s1">Live Coverage</span></a>” AMP carousel for breaking news, elections, sports and other real-time events.</span></p>
<p class="p1"><span class="s1">These modules dominate the top of the mobile viewport, above standard results where non-AMP links appear. It’s easy to imagine a variety of special AMP-based user experiences for all types of informational and commercial content.</span></p>
<p class="p1"><span class="s1">In addition, Google has signaled that load time <i>in general</i> will matter in its ranking algorithm going forward — and has contributed to the growing mountain of research establishing load time as a predictor of user satisfaction and engagement. With Google’s data showing an <a href="https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/"><span class="s1">average mobile page load time of 19 seconds and a 53-percent abandonment rate after three seconds of waiting</span></a>, lightning-fast AMPs should ace any speed-related SEO tests.</span></p>
<p class="p1"><span class="s1">Finally, users could begin to reward AMP publishers by favoring AMPs in search results. If users begin to recognize the AMP icon and associate it with a fast page, they may start choosing AMP links (or avoiding non-AMP links) in search results for certain types of content and queries.</span></p>
<p class="p1"><span class="s1">Over time, such preferences could manifest in changes to search performance. (In early September, Google was observed <a href="https://www.seroundtable.com/google-testing-darker-amp-logo-22665.html"><span class="s1">testing a darker, more noticeable AMP icon</span></a>.)</span></p>
<p class="p1"><span class="s1">Combined, all of these factors could provide advantages to AMP-enabled publishers over non-AMPed publishers, even if the ranking algorithm for general Google search results doesn’t explicitly favor AMP.</span></p>
<p class="p2"><span class="s1">AMP beyond Google</span></p>
<p class="p1"><span class="s1">Apart from Google’s use of AMP, new participants are bringing the broader potential of the open-source AMP Project into view.</span></p>
<p class="p1"><span class="s1">The eBay and Reddit announcements cited speed and performance as primary reasons for adopting AMP — and opened the door to future AMP-only strategies.</span></p>
<p class="p1"><span class="s1">Excerpt from <a href="https://redditblog.com/2016/09/20/a-faster-reddit-with-accelerated-mobile-pages/"><span class="s1">Reddit’s blog post</span></a> (emphasis added):</span></p>
<p class="p5"><span class="s1"><b><i>AMP pages look great and load fast on desktop just like they do on mobile.</i></b> <i>Maintaining good performance to pages as they change often amounts to a time consuming game of Whac[k]-A-Mole but we can be confident our AMP pages will always be fast. So,</i> <b><i>for many kinds of pages, we think the AMP version is the only version we’ll ever need.</i></b></span></p>
<p class="p1"><span class="s1">Excerpt from <a href="https://www.ebayinc.com/stories/news/experience-the-lightning-bolt/"><span class="s1">eBay’s blog post</span></a> (emphasis added):</span></p>
<p class="p5"><span class="s1"><i>Although both of them [AMP and non-AMP browse pages] are highly optimized, look the same, and share most of the code, updating both versions is still a maintenance overhead. In addition, we always need to watch out for feature parity.</i> <b><i>In the future, based on how AMP pages are performing, we may choose to have one mobile version (AMP) and serve it to all platforms.</i></b></span></p>
<p class="p1"><span class="s1">The expansion of AMP to desktop experiences and the potential for AMP to replace standard web pages have been anticipated by the AMP Project from the start — but these are among the first large publishers to talk publicly about it.</span></p>
<p class="p1"><span class="s1">A few days later, <a href="http://blogs.bing.com/search/September-2016/bing-app-joins-the-amp-open-source-effort"><span class="s1">Bing announced</span></a> AMP support in its search app for iOS and Android in order to provide a better, more consistent user experience. Like Google, Bing will link to the AMP version of a page when available.</span></p>
<p class="p3"></p>
<p class="p4"><span class="s1">AMP results in Bing Search app</span></p>
<p class="p1"><span class="s1">This is something any search engine, social platform or other referrer could do — every standard web page with an AMP counterpart has a header tag pointing to the AMP version. Social news aggregator <a href="http://blog.nuzzel.com/post/130684348335/nuzzel-now-supports-amp"><span class="s1">Nuzzel has been linking to AMPs</span></a> for some time, and Twitter has taken <a href="https://blog.twitter.com/2016/explore-links-in-moments-1"><span class="s1">initial steps</span></a> to link to AMP in certain contexts.</span></p>
<p class="p1"><span class="s1">Google’s promotion of AMP across its products is generating awareness, providing incentives for publisher adoption and driving feature development and innovation.</span></p>
<p class="p1"><span class="s1">At the same time, the involvement of diverse participants and non-Google-dependent use cases will be critical to AMP’s long-term success and its mission to improve performance across the mobile web — not just a corner of it. The AMP format was seeded in Google’s environment but was never meant to stay there.</span></p>
<p class="p1">Source: http://searchengineland.com/google-opens-amp-firehose-259569?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&mkt_tok=eyJpIjoiTURJeU0yUm1NV00wTm1RMiIsInQiOiI2aUtEVXVQWWZHTEtkQkZIODNKR3ZzZDVrRkE1MDUxWUpyMGFtTW14MDEzVGxBSXNHYzA0QXp5TFRyVjFMQ1pxSXpZQzFLKzBuek1BZU5iMnZhNmdhNnV1cmdBRFlyc0FOMXgwZ3pDXC94Mkk9In0%3D </p></div>Are You Ready For Cross-Device Remarketing?https://automotiveinternetsales.com/profiles/blogs/are-you-ready-for-cross-device-remarketing2016-09-27T19:15:14.000Z2016-09-27T19:15:14.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? </p><p class="p2"></p><p class="p1">This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices. </p><p class="p1">Find out more information by watching this week's Think Tank Tuesday!</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/BmNxvpp0Qx4?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>What's the Deal With RankBrain?https://automotiveinternetsales.com/profiles/blogs/what-s-the-deal-with-rankbrain2016-09-23T20:07:41.000Z2016-09-23T20:07:41.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!</p><p class="p2"></p><p class="p1">Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.</p><p class="p2"></p><p class="p1">What does this mean for you? Find out by watching this week's Hard Facts.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/CoPWTuQ0Las?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>How to Improve Your Bloghttps://automotiveinternetsales.com/profiles/blogs/how-to-improve-your-blog2016-09-20T21:33:29.000Z2016-09-20T21:33:29.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/tyOPDeJnd-c?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>What's Mobile-Geddon?https://automotiveinternetsales.com/profiles/blogs/what-s-mobile-geddon2016-09-13T20:28:21.000Z2016-09-13T20:28:21.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.</p><p class="p2"></p><p class="p1">There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! </p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/PDGaqABPCOg?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>Find the Perfect Fithttps://automotiveinternetsales.com/profiles/blogs/find-the-perfect-fit2016-08-26T16:40:33.000Z2016-08-26T16:40:33.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.</p><p class="p2"></p><p class="p1">LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/z-y0CqUUzrQ?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>Is Your Phone Ringing?https://automotiveinternetsales.com/profiles/blogs/is-your-phone-ringing2016-08-23T15:28:30.000Z2016-08-23T15:28:30.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Is your phone ringing off the hook? Probably not.</p><p class="p2"></p><p class="p1">In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/ajOGW-_ETqk?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We'd love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvertising"><span class="s2">http://www.facebook.com/PotratzAdvert...</span></a></span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>Do You Bing Like You Google?https://automotiveinternetsales.com/profiles/blogs/do-you-bing-like-you-google2016-08-19T15:38:41.000Z2016-08-19T15:38:41.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">You can’t Bing like you Google. What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.</p><p class="p1">Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.</p><p class="p2"><iframe width="560" height="315" src="https://www.youtube.com/embed/Qp6Ra1DMtQg?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvertising"><span class="s2">http://www.facebook.com/PotratzAdvert...</span></a></span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>No Need to Pick Up the Phonehttps://automotiveinternetsales.com/profiles/blogs/no-need-to-pick-up-the-phone2016-08-09T21:16:39.000Z2016-08-09T21:16:39.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/MEqX4IVyIpY?wmode=opaque" frameborder="0"></iframe></p><p>Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.</p><p>This method can also be combined with email and other digital channels to send similar messages across multiple channels, increasing the likelihood of conversion.</p><p>Watch the video to learn about Ringless Voicemail Drops and how you can start putting them to use for you business.</p><p><br/>Website: http://www.ppadv.com<br/>Facebook: http://www.facebook.com/PotratzAdvert...<br/>Twitter: http://www.twitter.com/Potratz<br/>Instagram: @Potratz<br/>Snapchat: PotratzAgency</p></div>Are You Missing The Big Picture?https://automotiveinternetsales.com/profiles/blogs/are-you-missing-the-big-picture2016-07-26T14:31:01.000Z2016-07-26T14:31:01.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!</p><p class="p2"></p><p class="p1">Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/CCOGHKLXUpk?wmode=opaque" frameborder="0"></iframe></p><p class="p1">We'd love to hear what you have to say! Comment below and follow us on Facebook.</p><p class="p2"></p><p class="p1">Website: http://www.ppadv.com</p><p class="p1">Facebook: http://www.facebook.com/PotratzAdvertising</p><p class="p1">Twitter: http://www.twitter.com/Potratz</p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>Are You Being Responsible?https://automotiveinternetsales.com/profiles/blogs/are-you-being-responsible2016-07-22T14:26:50.000Z2016-07-22T14:26:50.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p>Let's get serious.<br/><br/>Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.<br/><br/>Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.</p><p></p><p><iframe width="560" height="315" src="https://www.youtube.com/embed/zy14HguvNFI?wmode=opaque" frameborder="0"></iframe></p><p>We'd love to hear your ideas! Contact us below:<br/>Website: <a href="http://www.ppadv.com/" class=" yt-uix-servicelink" target="_blank" rel="nofollow">http://www.ppadv.com</a><br/>Facebook: <a href="http://www.facebook.com/PotratzAdvertising" class=" yt-uix-servicelink" target="_blank" rel="nofollow">http://www.facebook.com/PotratzAdvert...</a><br/>Twitter: <a href="http://www.twitter.com/Potratz" class=" yt-uix-servicelink" target="_blank" rel="nofollow">http://www.twitter.com/Potratz</a><br/>Instagram: @Potratz<br/>Snapchat: PotratzAgency</p></div>Does Facebook Actually Give You Value?https://automotiveinternetsales.com/profiles/blogs/does-facebook-actually-give-you-value2016-07-15T21:27:01.000Z2016-07-15T21:27:01.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1"><span class="s1">What are you doing on Facebook to provide value?</span></p><p class="p2"></p><p class="p1"><span class="s1">By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.</span></p><p class="p2"></p><p class="p1"><span class="s1">Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.</span></p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/FYrq0MWa4z0?wmode=opaque" frameborder="0"></iframe></p><p class="p1"><span class="s1">We’d love to hear from you! Here’s how you can contact us:</span></p><p class="p1"><span class="s1">Website: http://www.ppadv.com</span></p><p class="p1"><span class="s1">Facebook: http://www.facebook.com/PotratzAdvertising</span></p><p class="p1"><span class="s1">Twitter: http://www.twitter.com/Potratz</span></p><p class="p1"><span class="s1">Instagram: @Potratz</span></p><p class="p1"><span class="s1">Snapchat: PotratzAgency</span></p></div>How to Optimize Your Open Rateshttps://automotiveinternetsales.com/profiles/blogs/how-to-optimize-your-open-rates2016-07-01T19:15:56.000Z2016-07-01T19:15:56.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1"><span class="s1">Did you know subject lines framed as questions get fewer open rates and replies?</span></p><p class="p2"></p><p class="p1"><span class="s1">Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case. You can also increase the success of your marketing campaign by dropping the exclamation points! </span></p><p class="p2"></p><p class="p1"><span class="s1">We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email marketing campaign. Watch for more info!</span></p><p class="p2"></p><p class="p1"></p><p class="p1"><span class="s1"><iframe width="560" height="315" src="https://www.youtube.com/embed/YaVZ4ipc8LY?wmode=opaque" frameborder="0"></iframe></span></p><p class="p1"><span class="s1">Website: http://www.ppadv.com</span></p><p class="p1"><span class="s1">Facebook: http://www.facebook.com/PotratzAdvertising</span></p><p class="p1"><span class="s1">Twitter: http://www.twitter.com/Potratz</span></p><p class="p1"><span class="s1">Instagram: @Potratz</span></p><p class="p1"><span class="s1">Snapchat: PotratzAgency</span></p></div>Are you making this mistake?https://automotiveinternetsales.com/profiles/blogs/are-you-making-this-mistake2016-06-28T19:30:22.000Z2016-06-28T19:30:22.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p>Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.<br/><br/>If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.</p><p>On this episode, Paul explains how you can start utilizing the full power of email marketing in your strategy.</p><p><iframe width="560" height="315" src="https://www.youtube.com/embed/GueBuYn13kc?wmode=opaque" frameborder="0"></iframe></p><p>Website: <a rel="nofollow" target="_blank" href="http://www.google.com/url?q=http%3A%2F%2Fwww.ppadv.com&sa=D&sntz=1&usg=AFQjCNFLLJKbIgjs2sTUYOpKu-eaqkBUKw" class="Xx" dir="ltr">http://www.ppadv.com</a><br/>Facebook:<a rel="nofollow" target="_blank" href="http://www.google.com/url?q=http%3A%2F%2Fwww.facebook.com%2FPotratzAdvert&sa=D&sntz=1&usg=AFQjCNG-iEHi5brTfrtlCvMjqGd7881Aug" class="Xx" dir="ltr">http://www.facebook.com/PotratzAdvert</a>...<br/>Twitter:<a rel="nofollow" target="_blank" href="http://www.google.com/url?q=http%3A%2F%2Fwww.twitter.com%2FPotratz&sa=D&sntz=1&usg=AFQjCNGp01hOKRWAgRNhbbaFTufy_a002Q" class="Xx" dir="ltr">http://www.twitter.com/Potratz</a><br/>Instagram: @Potratz<br/>Snapchat: PotratzAgency</p></div>The Need-to-Know Stats of Social Selling (Re-post)https://automotiveinternetsales.com/profiles/blogs/the-need-to-know-stats-of-social-selling-re-post2016-06-26T22:39:36.000Z2016-06-26T22:39:36.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><div class="row singleTitle-row">
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<div class="entry-date">Posted on <span>August 10, 2015</span></div>
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<h1 id="post-5149" class="page-title"><a href="https://insightpool.com/the-need-to-know-stats-of-social-selling/" rel="bookmark" title="Permanent Link to The Need-to-Know Stats of Social Selling">The Need-to-Know Stats of Social Selling</a></h1>
<p class="no-break">Everything we do generates data. Data that can be interpreted, analyzed, visualized, scrutinized, and lauded over. We can then apply what we learn through that data to distill an activity down to a precise science with specific and measurable statistics.</p>
<p>As sales and marketing departments become better integrated, they look to these statistics to run their business more efficiently. But what stats matter most? Organizations can quantify just about anything, and a quick search of sales or marketing stats renders hundreds of results. Layer in social selling and social media statistics into your search and the results only increase. So what social selling statistics matter and why should sales leaders care? Here’s the top three stats you need to know.</p>
<h2>Social Selling Statistic #1:</h2>
<p><i><a href="http://www.triblio.com/social-selling-statistics/">73% of sales reps that practice social selling outperform their peers and 64% of teams that practice social selling hit quota.</a></i></p>
<p>Yes, these are technically <i>two</i> statistics, but they prove this point: social selling works. Reps and teams that leverage their social channels throughout the sales process close more and win more than those that do not. Want to go to club? Want that promotion? Want to be the number one rep, district, or region? Start social selling. People buy from people they know, like and trust. Social channels are the perfect space to start and build relationships with prospects away from sales emails and sales calls. When used effectively, social selling can help warm a lead, earn a sales call, nurture that lead, and help close the deal.</p>
<h2>Social Selling Statistic #2:</h2>
<p><i><a href="http://www.triblio.com/social-selling-statistics/">92% of buyers will delete emails and voicemails from people that they don’t know.</a></i></p>
<p>If your sales team is just cold emailing and cold calling prospects, then they are missing out on one of their most important channels. Leveraging social media can help you learn about your prospects and engage with them around a shared topic of interest, answer a question, or provide a valuable insight. Using social allows you to start a conversation and remove “cold” from your initial emails and calls. Sales reps and teams that leverage social to become a person that buyers know, like and trust are more likely to succeed.</p>
<h2>Social Selling Statistic #3:</h2>
<p><i><a href="http://www.triblio.com/social-selling-statistics/">82% of prospects can be reached via social media.</a></i></p>
<p>As a sales rep or sales leader, having access to your target market is one of the first steps toward success. If social media is where your prospects are, then that is where sales reps need to be. On top of that, reps need to be visible, searchable, and accessible. Social allows you to build your personal brand, build your product and services credibility and build the relationships that will help you close more business. The social sphere gives reps unparalleled information and access to their target prospects. Leverage it!</p>
<p>Social selling provides sales teams with countless data points that can all yield valuable insights and statistics into their social selling strategies and tactics. By focusing on the a few key statistics, it’s easy to see why market leaders like Oracle, IBM, ADP and BMC are investing resources into social selling training and strategy—because it works.</p>
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<p><span>Source:  https://insightpool.com/the-need-to-know-stats-of-social-selling/</span></p>
</div>12 Surprising Social Selling Statistics That You'll Want to See (Re-post)https://automotiveinternetsales.com/profiles/blogs/12-surprising-social-selling-statistics-that-you-ll-want-to-see-r2016-06-26T21:42:51.000Z2016-06-26T21:42:51.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><div class="section post-header">
<p class="post-header__publish-date" data-postdate="2015-09-22 08:00:00" itemprop="datePublished dateModified" content="2015-09-22 08:00:00"><img src="http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=671&height=278" title="" srcset="http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=336&height=139 336x, http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=671&height=278 671x, http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=1007&height=417 1007x, http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=1342&height=556 1342x, http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=1678&height=695 1678x, http://cdn2.hubspot.net/hub/53/hubfs/social_selling_stats.jpg?t=1466710479254&width=2013&height=834 2013x" sizes="(max-width: 671px) 100vw, 671px" class="post-body__featured-image" /></p>
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<p class="post-header__publish-date" data-postdate="2015-09-22 08:00:00" itemprop="datePublished dateModified" content="2015-09-22 08:00:00">September 22, 2015 // 8:00 AM </p>
<h1 class="post-header__title post-header__title--featured" itemprop="name headline">12 Surprising Social Selling Statistics That You'll Want to See</h1>
<p id="hubspot-author_data" class="hubspot-author__name" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author">Written by <a class="hubspot-author__link" href="http://blog.hubspot.com/sales/author/emma-brudner" itemprop="author" itemscope="" itemtype="http://schema.org/Person">Emma Brudner </a>| @<a target="_blank" href="https://twitter.com/emmajs24" class="hubspot-author__twitter-handle">emmajs24</a></p>
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<div class="section post-body post-body--offset-left">
<p>Maybe you think your buyers aren't active on social media. Maybe you're not sure if your boss would approve of you messaging prospects on LinkedIn. Maybe you don't even have a LinkedIn, Twitter, or Facebook account, and frankly, don't get what all the fuss is about.</p>
<p>Whatever the case is, you haven't started incorporating social media into your sales process. And why should you? After all, you haven't heard of anyone crushing their quota thanks to a social network. The day you see results is the day you'll look into social selling.</p>
<p>Well, that day has come. Salespeople skeptical about social selling need only to look at the 12 statistics in the infographic below to start coming around to the practice. A few choice data points sure to raise eyebrows:</p>
<ul>
<li>Social sellers surpass quota 23% more often</li>
<li>The average cold-call-to-appointment rate is under 3%</li>
<li>77% of buyers don't engage a sales rep until they do their own research</li>
</ul>
<p>Convinced? Thank <a href="http://www.salesforlife.com/infographics/12-stats-that-prove-you-need-to-start-social-selling-infographic/?utm_campaign=Daily+Blog+Post&utm_source=hs_email&utm_medium=email&utm_content=21944515&_hsenc=p2ANqtz-9goXG5woY4morqis2b_FmoumYgtFVJ2-E0hLOn3bc06enpyUnlZx6DMxnUykHOWitYKCZRp27dexyEd7jgSLxZUI1BvQ&_hsmi=21944515">Sales For Life</a>, and get social selling!</p>
<p><img class="alignCenter shadow post-body__featured-image" src="http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=669&height=3694" title="" srcset="http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=335&height=1847 335x, http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=669&height=3694 669x, http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=1004&height=5541 1004x, http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=1338&height=7388 1338x, http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=1673&height=9235 1673x, http://cdn2.hubspot.net/hub/53/hubfs/social-selling-statistics.jpg?t=1466710479254&width=2007&height=11082 2007x" sizes="(max-width: 669px) 100vw, 669px" /></p>
<p></p>
<p>Source - http://blog.hubspot.com/sales/surprising-statistics-on-social-selling#sm.0001nj4ot6g6nfgqz8i21tlpfifgf</p>
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</div>Speeding up the Success of Your Businesshttps://automotiveinternetsales.com/profiles/blogs/speeding-up-the-success-of-your-business2016-06-21T18:28:13.000Z2016-06-21T18:28:13.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1"><span class="s1">Are you looking for fast and easy ways to speed up the success of your business? </span></p><p class="p1"><span class="s1">This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.</span></p><p class="p1"><span class="s1">Why are you unique?</span></p><p class="p1"><span class="s1">What do you do as a business owner that is different than any other company or competitor without comparing price?</span></p><p class="p1"><span class="s1">After you've figured this out, you'll move on to the next small pieces of advice Paul will give you that make a huge impact. Change your marketing strategy and advertising techniques by watching the rest of this week's Think Tank Tuesday.</span></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/IDs4TK1NnSU?wmode=opaque" frameborder="0"></iframe></p><p class="p1"><span class="s1">Website: http://www.ppadv.com</span></p><p class="p1"><span class="s1">Facebook: http://www.facebook.com/PotratzAdvertising</span></p><p class="p1"><span class="s1">Twitter: http://www.twitter.com/Potratz</span></p><p class="p1"><span class="s1">Instagram: @Potratz</span></p><p class="p1"><span class="s1">Snapchat: PotratzAgency</span></p></div>Should you compare yourself to your competitors?https://automotiveinternetsales.com/profiles/blogs/should-you-compare-yourself-to-your-competitors2016-06-17T16:04:27.000Z2016-06-17T16:04:27.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Comparing yourself to competitors in the same market...is it really such a good idea?</p><p class="p2">In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!</p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/36gbAj1Wodo?wmode=opaque" frameborder="0"></iframe></p><p class="p1">Website: http://www.ppadv.com</p><p class="p1">Facebook: http://www.facebook.com/PotratzAdvertising</p><p class="p1">Twitter: http://www.twitter.com/Potratz</p><p class="p1">Instagram: @Potratz</p><p class="p1">Snapchat: PotratzAgency</p></div>