automotive advertising agency - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T10:20:55Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/automotive%2Badvertising%2BagencyWhy Having an Automotive Blog is So Importanthttps://automotiveinternetsales.com/profiles/blogs/why-having-an-automotive-blog-is-so-important2017-03-24T19:26:05.000Z2017-03-24T19:26:05.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Has your blog reached its greatest potential? </p><p class="p2"></p><p class="p1">Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!</p><p class="p2"></p><p class="p1">Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/e4FL0DJe1dQ?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p></div>How to Get More Customers Without Increasing Your Budgethttps://automotiveinternetsales.com/profiles/blogs/how-to-get-more-customers-without-increasing-your-budget2017-03-01T14:36:38.000Z2017-03-01T14:36:38.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">Quick question -- do you think that advertising has changed in the last 5 years? </p><p class="p2"></p><p class="p1">On this week's Think Tank Tuesday, I talk about the path of a customer and how that can affect your marketing strategy. Watch it now and join the conversation.</p><p class="p2"></p><p class="p1">Also, take a moment and register for Part 1 of our 3-part mini series by <a rel="nofollow" href="https://goo.gl/cnaoEo" target="_blank">clicking here</a>. You'll learn what needs to be changed in your marketing strategy to get more customers without increasing your budget.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/GiGwMuRLnVw?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p1">Website: http://www.ppadv.com</p><p class="p1">Facebook: http://www.facebook.com/PotratzAdvert...</p><p class="p1">Twitter: http://www.twitter.com/Potratz</p><p class="p1">Instagram: @Potratz</p></div>Is Simplicity Better for Advertising?https://automotiveinternetsales.com/profiles/blogs/is-simplicity-better-for-advertising2017-02-14T22:38:20.000Z2017-02-14T22:38:20.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p class="p1">This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.</p><p class="p2"></p><p class="p1"><iframe width="560" height="315" src="https://www.youtube.com/embed/u7mQefv5qRM?wmode=opaque" frameborder="0"></iframe></p><p class="p1"></p><p class="p1">We’d love to hear what you have to say. Comment below and follow us on Facebook.</p><p class="p3"><span class="s1">Website: <a rel="nofollow" href="http://www.ppadv.com/"><span class="s2">http://www.ppadv.com</span></a></span></p><p class="p3"><span class="s1">Facebook: <a rel="nofollow" href="http://www.facebook.com/PotratzAdvert"><span class="s2">http://www.facebook.com/PotratzAdvert</span></a>...</span></p><p class="p3"><span class="s1">Twitter: <a rel="nofollow" href="http://www.twitter.com/Potratz"><span class="s2">http://www.twitter.com/Potratz</span></a></span></p><p class="p1">Instagram: @Potratz</p></div>Finally, Something Worth Watchinghttps://automotiveinternetsales.com/profiles/blogs/finally-something-worth-watching2014-08-05T14:42:52.000Z2014-08-05T14:42:52.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="font-size: 15px; line-height: 28.799999237060547px; color: #000000; font-family: arial,helvetica,sans-serif;"><span style="color: #ff9900;">Do you remember</span> <span style="color: #ffffff;">the last time you were excited to watch a commercial on television? If you're like most people, that probably never happens.</span> <span style="color: #ff9900;"><span style="color: #ffffff;">Over 50% of</span> new automotive shoppers</span> <span style="color: #ffffff;">are more likely to watch your commercials when you</span> <span style="color: #ff9900;">use this tactic</span><span style="color: #ffffff;">. </span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="font-size: 15px; line-height: 28.799999237060547px;"><span style="color: #ffffff;">What tactic? Tune in to this week's <a rel="nofollow" href="http://www.exclusivelyautomotive.com/thinktanktuesday/finally-something-worth-watching/" target="_blank"><span style="color: #ffffff;">Think Tank Tuesday</span></a>, and I'll explain what it is and how you can get your commercials in front of</span> <span style="color: #ff9900;">the right audience</span><span style="color: #ffffff;">.</span></span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="font-size: 15px; line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/oEyyzNjA7FI?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></p></div>Can we still be friends?https://automotiveinternetsales.com/profiles/blogs/can-we-still-be-friends2014-08-01T20:34:53.000Z2014-08-01T20:34:53.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p style="line-height: 2em;"><span style="font-size: 14px;"><span style="line-height: 28.799999237060547px;">So you won the customer and <span style="color: #ff9900;">you made the sale, but now what?</span> For most businesses, this is where the <span style="color: #ff9900;">relationship falls apart</span>. There is more you need to be doing after the customer drives off of your lot. </span><span style="line-height: 28.799999237060547px;">On this week's <a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/can-we-still-be-friends/" target="_blank">Hard Facts</a>, Samantha discusses how you can turn your past customers into a lead source for <span style="color: #ff9900;">drawing in potential buyers</span>.</span></span></p><p style="line-height: 2em;"><span style="font-size: 14px;"><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/asNqA4YicvM?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></p></div>Maybe It's Contagious?https://automotiveinternetsales.com/profiles/blogs/maybe-it-s-contagious2014-07-30T15:52:04.000Z2014-07-30T15:52:04.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><h1><span style="font-size: 26px; color: #ffffff;"><span style="font-size: 30px;">I</span><span style="font-size: 30px;">t's Not Too Late to Keep Your </span></span><span style="font-size: 26px;"><span style="font-size: 30px;"><span style="color: #ffffff;">Ad Budget Healthy And Your Dealership Profitable</span><br/></span></span></h1><p><span style="font-size: 15px;"><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ff9900;">Stop valuing quantity over quality</span> <span style="color: #ffffff;">when you're purchasing marketing services. Stop purchasing cheap packages because they're ineffective. Other dealers have succumbed to this disease but</span> <span style="color: #ff9900;">you can rise above</span>.</span></span></span></p><p><span style="font-size: 15px;"><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">On this week's <a rel="nofollow" href="http://www.exclusivelyautomotive.com/thinktanktuesday/youre-sick-and-you-need-help/" target="_blank"><span style="color: #ffffff;">Think Tank Tuesday</span></a>, I expain this sickness and offer my prescription. Learn how to cure it</span> <span style="color: #ff9900;">before it jeopardizes your brand</span>.</span></span></span></p><p><span style="font-size: 15px;"><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/mxOshWzXIMs?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></span></p></div>You spend how much on coffee?https://automotiveinternetsales.com/profiles/blogs/you-spend-how-much-on-coffee2014-07-25T16:28:48.000Z2014-07-25T16:28:48.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p style="line-height: 2em;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">You can't expect to see an</span> <span style="color: #ff9900;">increase in overall sales</span> <span style="color: #ffffff;">if you're afraid to put money towards your advertising budget. Freeing up budget is easier than it sounds, especially if you know how your</span> <span style="color: #ff9900;">current allocation of funds</span> <span style="color: #ffffff;">should be laid out.</span></span></p><p><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">On this week's <a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/you-spend-how-much-on-coffee/" target="_blank"><span style="color: #ffffff;">Hard Facts</span></a>, Samantha helps you</span> <span style="color: #ff9900;">crunch the numbers</span> <span style="color: #ffffff;">and offers opportunities for</span> <span style="color: #ff9900;">aligning your sales goals</span> <span style="color: #ffffff;">with your advertising budget.</span> <br/></span></p><p><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/vf5ZcXYwGHM?rel=0&wmode=opaque" frameborder="0"></iframe></span></p></div>I think it's broken..https://automotiveinternetsales.com/profiles/blogs/i-think-it-s-broken2014-07-22T15:26:20.000Z2014-07-22T15:26:20.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="color: #ffffff; font-family: arial,helvetica,sans-serif;"><span style="font-size: 26px;"><strong>Still not making more money?</strong></span></span></p><p><span style="font-size: 14px;"><span style="font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">Have you tried everything but still can't</span> <span style="color: #ff9900;">increase your profits</span><span style="color: #ffffff;">? If you're struggling to bring in more money--even with all of your current marketing tactics--then</span> <span style="color: #ff9900;">the problem may run deeper</span>.</span></span></span></p><p><span style="font-size: 14px;"><span style="font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">On this week's <a rel="nofollow" href="http://www.exclusivelyautomotive.com/thinktanktuesday/i-think-its-broken" target="_blank"><span style="color: #ffffff;">Think Tank Tuesday</span></a>, I explain where your problem is coming from, and how you can correct it to</span> <span style="color: #ff9900;">bring in more profits</span>. <br/></span></span></span></p><p><span style="font-size: 14px;"><span style="font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/241LiuNgWh8?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></span></p></div>Don't use that tone of voice with mehttps://automotiveinternetsales.com/profiles/blogs/don-t-use-that-tone-of-voice-with-me2014-07-18T18:41:39.000Z2014-07-18T18:41:39.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p style="line-height: 2em;"><span style="font-family: arial,helvetica,sans-serif; font-size: 14px; color: #ffffff;">Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.</span><br/><br/><span style="font-family: arial,helvetica,sans-serif; font-size: 14px;"><span style="color: #ffffff;">This week on</span> <a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/dont-use-that-tone-of-voice-with-me/" target="_blank">Hard Facts</a><span style="color: #ffffff;">, Samantha details proven strategies for handling customer concerns online. Learn how to manage the reputation of your business to avoid a possible crisis.</span></span></p><p style="line-height: 2em;"><span style="font-family: arial,helvetica,sans-serif; font-size: 14px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/ny1MsEwHtgc?rel=0&wmode=opaque" frameborder="0"></iframe></span></p></div>Are You Nervous About Digital?https://automotiveinternetsales.com/profiles/blogs/are-you-nervous-about-digital2014-07-15T15:56:34.000Z2014-07-15T15:56:34.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 14px;"><span style="line-height: 20px;"><span style="color: #ffffff;">If you haven't started employing digital marketing then</span> <span style="color: #ff9900;">you're missing out on tremendous potential</span>. <span style="color: #ffffff;">Digital is generating excellent return for the brands using it to promote their business—your competitors included.</span></span></span><br/> <br/> <span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 20px;"><span style="font-size: 14px;"><span style="color: #ffffff;">On this episode of</span> <strong><span class="aBn"><span class="aQJ"><a rel="nofollow" href="http://www.exclusivelyautomotive.com/thinktanktuesday/are-you-nervous-about-digital/" target="_blank">Think Tank Tuesday</a></span></span></strong><span style="color: #ffffff;">, I explain how you can get started with digital marketing to</span> <span style="color: #ff9900;">boost your brand's presence</span> <span style="color: #ffffff;">like never before.</span></span> <br/></span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 20px;"><span style="font-size: 14px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/T_PNnQLY5Ic?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></span></p></div>4 Tools For Targeting Qualified Job Seekershttps://automotiveinternetsales.com/profiles/blogs/4-tools-for-targeting-qualified-job-seekers2014-07-11T16:09:11.000Z2014-07-11T16:09:11.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">The overall turnover rate for the</span> <span style="color: #ff9900;">automotive industry</span> <span style="color: #ffffff;">is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that</span> <span style="color: #ff9900;">needs to be addressed</span>.</span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">On this episode of <a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/4-tools-for-targeting-qualified-job-seekers/" target="_blank"><span style="color: #ffffff;">Hard Facts</span></a>, Samantha breaks down the numbers and describes</span> <span style="color: #ff9900;">four effective ways</span> for attracting <span style="color: #ff9900;">qualified job seekers</span> <span style="color: #ffffff;">to your dealership through digital marketing.</span> <br/></span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/jZoarVxjW3g?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></p></div>Have You Paid For Cheap Advertising?https://automotiveinternetsales.com/profiles/blogs/have-you-paid-for-cheap-advertising2014-07-08T16:00:54.000Z2014-07-08T16:00:54.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">Are you making the right decisions with your</span> <span style="color: #ff9900;">dealership’s advertising budget?</span> <span style="color: #ffffff;">If you’re focusing on what’s cheap and not what’s smart, you could be</span> <span style="color: #ff9900;">neglecting key components</span> <span style="color: #ffffff;">of your marketing strategy.</span></span></span><br/> <br/> <span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><span style="color: #ffffff;">On this episode of <strong><span class="aBn"><span class="aQJ"><a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/have-you-paid-for-cheap-advertising/" target="_blank"><span style="color: #ffffff;">Think Tank Tuesday</span></a></span></span></strong>, I talk about where to spend your digital advertising dollars, and why you</span> <span style="color: #ff9900;">shouldn’t fall for</span> <span style="color: #ffffff;">those “spray and pray” advertising packages. </span></span></span></p><p><span style="color: #000000; font-family: arial,helvetica,sans-serif;"><span style="line-height: 28.799999237060547px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/dfgVEZ275Qg?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></p></div>Developing Your Video Strategy Part 2https://automotiveinternetsales.com/profiles/blogs/developing-your-video-strategy-part-22014-07-04T14:00:00.000Z2014-07-04T14:00:00.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span><span>Last week,</span> <span>Samantha covered video pre-roll </span>and how you can <span>develop your content strategy</span> for<span> optimal effectiveness. This time around, she discusses the various ways in which you can </span><span><span>target people to</span> achieve more success</span><span><span> from your video pre-roll campaigns</span></span><span>.</span> </span></p><p><span><span><span>On this episode of <a rel="nofollow" href="http://www.exclusivelyautomotive.com/hardfacts/" target="_blank">Hard Facts</a>, join Samantha for the second part of this two-part series on developing your video strategy, and learn how to <span>target and measure your pre-roll campaigns.</span> </span></span></span></p><p><span><span><span><iframe width="560" height="315" src="http://www.youtube.com/embed/mE6OxLDYA0o?wmode=opaque" frameborder="0"></iframe></span></span></span></p><p></p></div>Wrong Way And Right Way To Do Video Testimonialhttps://automotiveinternetsales.com/profiles/blogs/wrong-way-and-right-way-to-do-video-testimonial2014-07-01T14:05:14.000Z2014-07-01T14:05:14.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span><span><span>Video testimonials are an excellent way</span> <span>of displaying your brand's authority</span></span>, and can directly influence a purchasing decision for a potential shopper. Viewers of your testimonials want answers to <span><span>specific questions about</span> <span>previous shopper experiences.</span></span> If your dealership currently does video testimonials or if you are considering them, then you may be interested to know that there is as a wrong way and a right way to do a video testimonial. <br/></span></p><p><span><span><span>On this episode of <a rel="nofollow" href="http:/http://www.exclusivelyautomotive.com/resources/wrong-way-and-right-way-to-do-video-testimonial/" target="_blank">Think Tank Tuesday</a>, Paul discusses what questions you need to ask during your video testimonials to <span>assist potential shoppers</span>. </span></span></span></p><p><span><iframe width="560" height="315" src="http://www.youtube.com/embed/gAdrDzEUGHA?wmode=opaque" frameborder="0"></iframe></span></p></div>Developing Your Video Strategy Part 1https://automotiveinternetsales.com/profiles/blogs/developing-your-video-strategy-part-12014-06-27T19:00:00.000Z2014-06-27T19:00:00.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span>There are multiple factors to consider when developing a strategy for video preroll. The first area of focus should be your content. Without a solid strategy for video content, there is no way to ensure consistency in your message. </span></p><p><span><span><span>This week on Hard Facts, join Samantha in part one of this two-part series, and learn how to optimize your video content to achieve the best results. </span></span></span></p><p><span><iframe width="560" height="315" src="http://www.youtube.com/embed/9dD400SluHE?wmode=opaque" frameborder="0"></iframe></span></p></div>Winning and Keeping Service Customershttps://automotiveinternetsales.com/profiles/blogs/winning-and-keeping-service-customers2014-06-24T16:28:50.000Z2014-06-24T16:28:50.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span style="color: #ffffff; text-decoration: none; font-family: arial,helvetica,sans-serif; font-size: 28px;"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/B1003S3Fr000001J003I00w" target="_blank"><span style="color: #ffffff;">Find Out How You Can Win And Keep Service Customers</span></a></span></p><p></p><div><span style="color: #ffffff; text-decoration: none; font-size: 22px;"><span style="font-family: arial,helvetica,sans-serif;"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/B1003S3Fr000001J003I00w" target="_blank"><span style="color: #ffffff;">73% of shoppers who had a good experience on routine maintenance</span></a></span></span></div><div><span style="color: #ffffff; text-decoration: none; font-size: 22px;"><span style="font-family: arial,helvetica,sans-serif;"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/B1003S3Fr000001J003I00w" target="_blank"><span style="color: #ffffff;">will return for larger services in the future</span></a>.</span></span></div><p></p><div><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="color: #ffffff;">The majority of service</span> <span style="color: #ff8303;">shoppers are willing to pay more for better quality</span><span style="color: #ffffff;">. Surprisingly, most dealers are not capitalizing on this fact, and are missing out on the opportunity to increase profits in service. </span></span></p><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="color: #ffffff;">On this episode of <strong>Think Tank Tuesday</strong>, I'll explain how you can</span> <span style="color: #ff8303;">attract shoppers to your service bay</span><span style="color: #ffffff;">, and create top of mind awareness for your brand. </span></span></p><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span><span style="color: #ffffff;">If you want to learn how to</span> <span style="color: #ff8303;">win and keep service shoppers</span><span style="color: #ffffff;">, then you will want to watch this week's episode. </span></span></span></p><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"></p><div><div><span style="color: #ffffff;" class="font-size-5"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/A10600SJ30rw10000I0600F" target="_blank"><span style="color: #ffffff;">I Want To Share A Study Google Provided To Me About</span></a></span></div><div><span style="color: #ffffff;" class="font-size-5"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/A10600SJ30rw10000I0600F" target="_blank"><span style="color: #ffffff;">Attracting Service Customers</span></a></span></div></div><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"></p><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="color: #ffffff;">I'm going to share this information from Google during a</span> <span style="color: #ff8303;">special invite only webinar on <span class="aBn"><span class="aQJ">June 26</span></span></span>, <span style="color: #ffffff;">I will also discuss step by step how to create a strategy for Fixed Ops.</span> <a rel="nofollow" href="http://www.exclusivelyautomotive.com/resources/winning-service-customers/" target="_blank">Sign up Early</a><span style="color: #ffffff;">, registration is <strong>limited to the first 500</strong>!</span></span></div><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/wwCp_ydkSPs?rel=0&wmode=opaque" frameborder="0"></iframe></span></div><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"></p></div><p></p></div>Honda Store Achieves 137% Fixed Coverage Pt 2https://automotiveinternetsales.com/profiles/blogs/honda-store-achieves-137-fixed-coverage-pt-22014-06-17T20:05:16.000Z2014-06-17T20:05:16.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><div><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/O0W0r4QF0300rSIz0Z0w0bJ" target="_blank"><span><span style="font-family: arial,helvetica,sans-serif; font-size: 26px;">Find Out About The Strategies That Led To Its Success</span><br/></span></a></div><div><p style="color: #000001; font-family: Arial,sans-serif; font-size: 14px; font-weight: normal; line-height: 19px;"><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;">In Part 2 of this <span style="color: #ff8303;"><strong>two-part series</strong></span>:</span></p><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="color: #000001;"><span style="line-height: 19px;">Learn more about the processes implemented to</span></span> <span style="color: #ff8303;">increase profits</span> <span style="color: #000001;"><span style="line-height: 19px;">in service, parts, and sales.</span></span></span></div><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="color: #000001;"><span style="line-height: 19px;"> </span></span></span></div><div><span style="color: #000001; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 19px;">Find out how your dealership can increase its profits using the same strategies that made this dealership the <span style="color: #ff8303;">most profitable</span> in its market.</span></span></div><div><span style="color: #000001; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 19px;"> </span></span></div><div><span style="color: #000001; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 19px;">If you missed Part 1, be sure to watch it on our <span style="color: #ff8303;"><a rel="nofollow" href="http://emailleads.exclusivelyautomotive.com/O0W0r4QF0300rSIy0Y0w0bJ" target="_blank">Think Tank Tuesday</a></span> page. </span></span></div><div><span style="color: #000001; font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="line-height: 19px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/kBh1yo0hcU0?rel=0&wmode=opaque" frameborder="0"></iframe></span></span></div></div></div>Are These Valuable Leads Going Unqualified?https://automotiveinternetsales.com/profiles/blogs/are-these-valuable-leads-going-unqualified2014-06-13T19:55:22.000Z2014-06-13T19:55:22.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><div><span style="font-family: arial,helvetica,sans-serif; font-size: 22px;"><a rel="nofollow" style="color: #000001; text-decoration: none;" href="http://emailleads.exclusivelyautomotive.com/r00r0F3U0JjI0rS000000w0" target="_blank">Find Out How To Recapture These Missed Leads</a></span></div><p><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><span style="font-family: arial,helvetica,sans-serif;"><span style="font-family: arial,helvetica,sans-serif;">4 out of 10 of this type of lead </span><span style="color: #ff8303;"><span style="font-family: arial,helvetica,sans-serif;">might be going to waste</span></span><span style="font-family: arial,helvetica,sans-serif;">. There is a specific reason for this, and it can be corrected by re-evaluating some of the current processes that you have in place.</span></span></span></p><p style="font-family: Arial,sans-serif; font-size: 14px;"></p><div style="font-family: Arial,sans-serif; font-size: 14px;" dir="ltr"><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;">On this episode of <span style="color: #ff8303;">Hard Facts</span>, Samantha talks about how you can recapture those missed opportunities by using some simple strategies to determine where the gaps are in your <span style="color: #ff8303;">current lead qualifying process</span>.</span></div><div><span style="font-family: arial,helvetica,sans-serif; font-size: 16px;"><iframe width="560" height="315" src="http://www.youtube.com/embed/33QadWQu8Hs?rel=0&wmode=opaque" frameborder="0"></iframe></span></div></div></div>Learn How A Honda Store Achieves 137% Fixed Coveragehttps://automotiveinternetsales.com/profiles/blogs/learn-how-a-honda-store-achieves-137-fixed-coverage2014-06-10T16:24:43.000Z2014-06-10T16:24:43.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><span class="font-size-5">Find Out About The Strategies That Led To It's Success</span><br/><br/>In Part 1 of a two-part series: Learn about the processes implemented to increase profits in service, parts, and sales.<br/><br/>Find out how your dealership can increase its profits using the same strategies that made this dealership the most profitable in its market.<br/><br/></p><p><iframe width="560" height="315" src="http://www.youtube.com/embed/9mRbtKA_tKE?rel=0&wmode=opaque" frameborder="0"></iframe></p></div>Increase your Audience With This Platformhttps://automotiveinternetsales.com/profiles/blogs/increase-your-audience-with-this-platform2014-06-06T21:24:47.000Z2014-06-06T21:24:47.000ZPaul Potratzhttps://automotiveinternetsales.com/members/PaulPotratz<div><p><iframe width="560" height="315" src="http://www.youtube.com/embed/3FY1Qg5yTYc?wmode=opaque" frameborder="0"></iframe></p><p>A large chunk of your target audience is using this platform to influence their buying behaviors. Find out how you can increase your exposure, and target shoppers using this unique platform.</p><p>On this episode of Hard Facts, Samantha explains how you can tailor your strategy to increase engagement, and how to reach more car shoppers by using this major platform.</p></div>