dealerships - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T01:10:02Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/dealershipsBehavior Economics in 2018 | Increase Sales to Women by $2 Millionhttps://automotiveinternetsales.com/profiles/blogs/behavior-economics-in-2018-increase-sales-to-women-by-2-million2017-12-06T20:06:26.000Z2017-12-06T20:06:26.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>As we gear up for 2018, we’re providing you with a powerful white paper. While everyone knows the power of women buyers, are you aware of how women are impacting <em>your</em> business?</p><ul><li>What percentage of your business is generated by women?</li><li>What percentage of your leads are generated by women?</li><li>What percentage of your service drive business is generated by women?</li></ul><p><strong>Clearly, you can’t grow what you don’t know!</strong></p><p>The average new car dealer sells 819 vehicles annually to women. But if you don’t have a benchmark for tracking this, how can you improve sales to this growing segment that now buys 4.5 of every 10 cars, especially in a more challenging retail climate?</p><p>The white paper <strong>Behavior Economics: Increase Sales to Women by $2 Million</strong> provides a clear road map to crack this code in two key areas:</p><ol><li>Five easy steps to train your sales advisors to adapt, coach, and motivate them to adopt new attitudes and behaviors to engage this buying segment.</li><li>New tracking metrics to gauge and propel your store to cultivate sales to women and families and be a destination dealer.</li></ol><p style="text-align: center;"><span style="font-size: 12pt;"><strong><a href="http://women-drivers.com/Behavior-Economics-Increase-Sales-to-Women-by-2-Million.pdf" target="_blank" rel="noopener">DOWNLOAD YOUR WHITE PAPER NOW</a></strong></span></p></div>Be a Destination Dealer by 2020https://automotiveinternetsales.com/profiles/blogs/be-a-destination-dealer-by-20202017-11-08T23:21:15.000Z2017-11-08T23:21:15.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Want to differentiate your store from others and grow your top and bottom line numbers? Women are now buying 45% of all cars at new car dealerships, which translates into an average of 620 new and used vehicles combined annually.</p><p>What processes can be implemented for ups, guests, and women shoppers to optimize their experience at your dealership, especially the ones who walk in and say they’re just looking? Do your front-line people think these guests aren’t serious and ignore them or does your store have a process to engage these shoppers after a few minutes?</p><p>A simple action like taking the time to upsell the dealership by offering a 3-minute tour of the facility, explaining that your service hours are the best in the area, can make a big difference. Give guests a coupon for a free car wash and explain that overnight cars are provided in your service area. All of this demonstrates that you care, that you’re selling more than cars, you’re selling futures.</p><p>Download the <strong>Dealership 2020</strong> white paper and get the insights and real-case scenarios about how your dealership can begin tapping into more sales to women.</p><p style="text-align: center;"><strong><a rel="nofollow" href="http://www.streamcompanies.com/email/womensweds/womensweds_11-17/Dealership2020.pdf" target="_blank">DOWNLOAD THE WHITE PAPER NOW</a></strong></p><p>Never miss a chance to sell your dealership—get 8 steps to have your business be The Destination Difference™ in your area or region. Start implementing shifts now and get ahead of the trend.</p><p style="text-align: center;"><strong><a rel="nofollow" href="http://women-drivers.com/learn-more/" target="_blank">LEARN MORE</a></strong></p></div>Millennial Women and Your Market Sharehttps://automotiveinternetsales.com/profiles/blogs/millennial-women-and-your-market-share2017-10-04T17:30:54.000Z2017-10-04T17:30:54.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><strong>Reshaping The Industry’s Economy</strong><br/> The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.</p><p><strong>Women of all age groups are buying 4.5 out of every 10 vehicles.</strong> <span style="text-decoration: underline;">However, of those millennial buyers, 53% are women</span>. Honing in on what factors contribute to car purchases made by millennial women can help dealerships step into a larger market share.</p><p><strong>How Millennials Stand Out From The Crowd</strong><br/> What makes millennial women stand out from non-millennial women? According to Women-Drivers.com, millennials ranked price, style, brand, color and warranty as top factors for car purchasing. Trustworthiness and respect ranked as the top two reasons to buy from a sales advisor. Additionally, millennials who are adept at using reviews in many product categories, use car dealer reviews readily to help them locate what dealerships to do business with.</p><p><strong>Millennials Are Digitally Engaged with Dealers</strong><br/> Since millennial buyers have grown up with the internet and smartphones, they are highly connected with social media. Goldman Sachs states that 44% of millennials text message, 16% blog, 38% instant message, and 38% are engaged in social media. For example, Women-Drivers.com reports that social interaction is critical:</p><ul><li>44% of millennial respondents viewed a dealership’s Facebook page, <strong>an average of 10% higher than non-millennials</strong>.</li><li>67.5% of millennials furthered to “Like” a dealership’s Facebook page, <strong>an average of 10% higher than non-millennials</strong>.</li></ul><p>One takeaway would be that millennial women are more evaluative that non-millennial women. Additionally, millennial women are open to using dealer’s social communities.</p><p><strong>Social Selling Sales Advisors</strong><br/> Connecting with this group means engaging a generation that places effort to find answers within an electronic style of communication. A style that’s silent but not soft-spoken, educational but not elusive, and often promotes multitasking. Their energies are to be reigned in with true and genuine interest.</p><p>Millennials interact with Instagram, Twitter and Facebook as social media mainstays. What are sales advisors doing to grab ahold of a portion of engagement? Smart sales advisors build leads off their successful sales relationships. They ask for the referrals and reviews, and the satisfied customer happily provides. Behind the scenes lay electronic connections ready and waiting. “Friend” or “Follow”, those requests and actions taken upon referred names create a plethora of potential customers. Social profiles built by sales advisors with the intent of building leads is becoming a new system of lead generation.</p><p><strong>Be Personable and Prosper</strong><br/> Our data reports that millennial women travelled further to visit showrooms and are less likely to shop the nearest dealership. Goldman Sachs points out in its article that millennials have less money to spend, while industry reports show that younger buyers have little interest in negotiating the purchase price. Sales advisors could capitalize on their discussions with millennial women and secure a more decisive market.</p><p>Does your advertising speak to this segment specifically, and not just have a women spokesperson on a sports TV or weekend ad? Listen to the millennial woman and bring the showroom tour into a vision of comfort, longevity, service center and multitasking lounge that serves as a hub for the busy woman scheduling around work, school and personal time. Become the dealership that cares about the millennial women buyers and prepare to excel in your sales across the board by applying the principles of being personable, relatable, and interactive.</p></div>The Science of Shopping vs Buying | What it Means to Youhttps://automotiveinternetsales.com/profiles/blogs/the-science-of-shopping-vs-buying-what-it-means-to-you2017-09-13T15:42:31.000Z2017-09-13T15:42:31.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><span class="font-size-5">‘Buying a car’ versus ‘shopping without buying’ emits a varied set of emotions for women car buyers.</span></p>
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<p>A new Women-Drivers.com study reveals that when there is money in the game, emotions dial up with the heightened sense of commitment. The data reported by women in the <strong><a rel="nofollow" href="http://women-drivers.com/2017-us-womens-car-dealership-report/" target="_blank">2017 US Women’s Car Dealership Report</a></strong> shows that is it only natural when buying a big ticket item that the buyer's excitement level escalates.</p>
<p>But there’s more than that.</p>
<p>When Purchasing, women report:</p>
<ul>
<li>Confidence wanes by 9 percent</li>
<li>Nervousness goes up by over 10 percent</li>
<li>Feeling Overwhelmed increases</li>
<li>And, more.</li>
</ul>
<p><strong>5 Ways to help Position the Value of your Dealership and Bolster Women’s Confidence</strong><br>The chances of an under-confident woman recommending your dealership to friends or family is not very high and, in fact, her negative emotion(s) could result in an unfavorable review. Buying a car is a big decision for anyone, and the sales process includes a series of emotions that can be positive or negative and can be greatly influenced by your sales team. Learning how to turn an apprehensive shopper into a happy, satisfied buyer will pay off now and in the future.</p>
<p>Women are <em><strong>buying 4.5 out of every 10 new cars</strong></em>. Business is competitive.</p>
<p>Make Selling, Advertising, and Marketing to them a priority.</p>
<p style="text-align: center;"><strong><span class="font-size-5"><a rel="nofollow" href="http://women-drivers.com/the-science-of-shopping-vs-buying/" target="_blank">DOWNLOAD WHITE PAPER NOW</a></span></strong></p></div>Do You Know How Many Dealers Women Buyers Are Visiting?https://automotiveinternetsales.com/profiles/blogs/do-you-know-how-many-dealers-women-buyers-are-visiting2017-06-21T17:08:10.000Z2017-06-21T17:08:10.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Industry experts tell us that car buyers go to 1.6 dealerships to buy a vehicle.</p><p>From the <a rel="nofollow" href="http://women-drivers.com/" target="_blank">Women-Drivers.com</a> <em>2017 US Women’s Car Dealership Report</em>, we find that number to be true for half of women car buyers. The other half report a very different answer altogether. An amazing forty-six percent of women car buyers are going to twice the industry average, or 3.2 dealer visits.</p><p>Which begs a few questions:</p><ol><li>Are the industry experts talking to enough women when conducting their research?</li><li>What evidence do you have that the women coming into your store are buying from you? Do you track guests that are overlooked and leave? Do you measure these lost sales and put new behaviors and practices in place to re-capture them?</li></ol><p>In the “How Many Car Dealers Are Women Buyers Visiting” white paper, learn that 60% of women who leave a dealership without buying, do not return. Understand what the top 5 reasons are for not buying at a dealership – do any of these sound familiar when women leave your store?</p><p>Discover what top dealerships are doing to earn her buy-in and create the right conditions for the sale on the first visit. Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.</p><p style="text-align: center;"><span style="color: #0000ff;"><strong><span class="font-size-4"><a rel="nofollow" href="http://women-drivers.com/howmanydealers/" target="_blank"><span style="color: #0000ff;">Download your copy of the report</span></a></span></strong></span></p></div>Top Service Drive Brands Rated by Women for 2017https://automotiveinternetsales.com/profiles/blogs/top-service-drive-brands-rated-by-women-for-20172017-06-07T17:20:53.000Z2017-06-07T17:20:53.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Sixty-two percent of women report that they return to the dealerships where they first purchased their vehicles to then have them serviced. This highlights the potential to grow value among this critical market segment.</p>
<p>Changing family dynamics have put women squarely in the driver’s seat with an estimated one-half of all cars sold being purchased by women who are then directly responsible for decisions involving vehicle maintenance and service appointment scheduling.</p>
<p>This makes offering post-sales service on her terms a value proposition worth embracing.</p>
<p><strong>It All Adds Up</strong><br> From our <strong><a rel="nofollow" href="http://women-drivers.com/2017-us-womens-car-dealership-report/" target="_blank">2017 US Women’s Car Dealership Report</a></strong>, game-changing data offers a new view of the Top 15 service drive brands rated and ranked by 4,653 women when at their dealerships.</p>
<p>Dealer Satisfaction Scores – <em>High trust and comfort levels are must haves for women.</em><br> Fixed Operations Income – <em>Service alerts and courtesy vehicles keep her coming back.</em><br> Future Purchase & Referral Rates – <em>Listening without interrupting earns repeat business and valuable referrals from her.</em></p>
<p><em><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475321?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475321?profile=RESIZE_1024x1024" width="500" class="align-center"></a></em></p>
<p><strong>Service, Please!</strong><br> Becky Nixon, an industry authority and Director of Fixed Operations Training for David Lewis & Associates, offers the following:</p>
<p>“Psychologists tell us that women are generally detail-oriented and inquisitive by nature. Convenience being the key, all recommended repairs or maintenance must come with an honest and definitive timeline attached.”</p>
<p>Women who buy from Women-Drivers <em>Certified Trusted Dealers</em> confirm this. They want their questions answered, cars serviced in a timely manner and a service experience that makes them feel good. Making women feel heard, appreciated and understood goes a long way toward earning their repeat business—and referrals. And, very positive reviews.</p>
<p><strong>The Last Word – Distinguish</strong> <br> There already exists a time frame for women to return to their original dealership for recalls or mandatory service visits associated with vehicle warranties. To keep them coming back after those years have passed, it’s imperative to offer relationship-building perks which distinguish your brand, like:</p>
<ul>
<li>Free car washes or annual ‘we-appreciate-your-business’ detailing offers.</li>
<li>Comfortable seating in lounge areas, Wi-Fi connectivity with nearby power outlets, entertaining play areas for children, and clean restrooms.</li>
<li>Refreshment stations stocked with quality coffee, tea, water and healthy snacks.</li>
</ul>
<p>Adopt marketing strategies that speak to women’s concerns. Your website and e-newsletters are <em>the</em> avenues for targeted messages and selling strategies when they shed light on service offerings of benefits and provide a deeper understanding of maintenance procedures.</p>
<p>Women rely on these resources for links and data that help them assess a potential need for repairs (i.e. worn out windshield wipers, squeaky breaks). Educational content that is aimed at ensuring their families’ safety can boost a dealership’s brand image and trust among women.</p>
<p>Note: Women’s #1 requested concierge item is a courtesy vehicle. What lasting impression are you leaving your female clients in your highest gross margin department?</p></div>Understanding the Needs of Women Buyers [Video Interview]https://automotiveinternetsales.com/profiles/blogs/understanding-the-needs-of-women-buyers-video-interview2017-05-17T15:46:20.000Z2017-05-17T15:46:20.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Today we will preview a <em>CBT News</em> interview where dealers get the inside scoop on interesting data collected from the <em><strong><a rel="nofollow" href="http://women-drivers.com/2017-us-womens-car-dealership-report/" target="_blank">2017 U.S. Women’s Car Dealer Trends & Report</a></strong></em> about the buying experiences, preferences and habits of women.</p>
<p><a href="http://women-drivers.com/Understanding-Needs-of-Female-Buyers.aspx" target="_blank"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475342?profile=RESIZE_1024x1024" width="696" class="align-center"></a></p>
<p>In the video, the following questions are discussed:</p>
<p>1. What dealers can learn about their female consumer experiences by working with Women-Drivers reputation and rating platform?</p>
<p>2. What are top dealers doing right with women buyers? [3:20]</p>
<p>3. 46% of women report that they went to an average of 3.2 dealerships before buying a car. Why is this? [5:04]</p>
<p>4. The #1 reason women report buying a car at a particular dealership is... [7:20]</p>
<p>5. The #1 digital resource women reported using is the dealer’s website, #2 is the manufacturer. Anne discusses ways to capitalize on this. [9:30]</p>
<p><strong><a rel="nofollow" href="http://women-drivers.com/Understanding-Needs-of-Female-Buyers.aspx" target="_blank">WATCH THE VIDEO HERE</a></strong></p>
<p>Representing 45% of all car purchases, women are buying 8 million new cars this year, so catering to them is a must. How will you evangelize that your brand is the destination dealership with women+families? It’s time to stoke demand and convert more women shoppers to buyers.</p></div>Women’s 2017 Top Rated Car Brands when Purchasinghttps://automotiveinternetsales.com/profiles/blogs/women-s-2017-top-rated-car-brands-when-purchasing2017-05-03T17:09:53.000Z2017-05-03T17:09:53.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.</p>
<p>Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.</p>
<p><strong>By the Numbers</strong><br> From our <strong><a rel="nofollow" href="http://women-drivers.com/2017-us-womens-car-dealership-report/" target="_blank">2017 US Women’s Car Dealership Report</a></strong>, game changing data offers a new view of the car buying experience for brands rated and ranked by 4,653 women when ‘purchasing’ at their dealership.</p>
<ul>
<li>Optimizing Sales – <em>54% go to 1 dealer; 46% of women shop at 3.2 dealers to find the right dealership “fit”</em></li>
<li>Enhancing Value Propositions – <em>Women buy from trusted dealers with sterling reputations; 6 in 10 do not buy from the closest dealer</em></li>
<li>Increasing Customer Satisfaction – <em>High Sales Advisor EQ is a No. 1 purchase motivator</em></li>
</ul>
<p><em><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475309?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475309?profile=RESIZE_1024x1024" class="align-center" width="500"></a></em></p>
<p><strong>Fuel for Thought Leaders</strong><br> <em>Certified Trusted Dealer</em> satisfaction scores among women are on the rise with an outstanding cumulative score of 97.1 percent. Invariably, these stores are experiencing higher CSI, higher gross margin dollars, increased service visits, more loyalty & retention, and more reviews and better reputations.</p>
<p>The results are straightforward. Positive reviews from women demonstrate how car dealers are showing respect for women during the car shopping and purchase process, earning their trust, their business and long-term loyalty. It’s is a win-win.</p></div>Women’s Buying Trends & Best Practices to Put Women in the Driver’s Seathttps://automotiveinternetsales.com/profiles/blogs/women-s-buying-trends-best-practices-to-put-women-in-the-driver-s2017-03-09T22:13:18.000Z2017-03-09T22:13:18.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>In today’s hyper-competitive industry, women buyers are crucial for dealer’s success. Almost 8 million new cars are being purchased by women alone. And, <em>Certified Trusted Dealers</em> are expanding their business to this powerful buying segment. In fact, these <em>Certified Trusted Dealers</em> have a cumulative 97.1% satisfaction score vs non-certified trusted dealers 85.5% satisfaction score. What a difference!</p><p>Women-Drivers has just compiled our annual comprehensive report on women’s Purchasing, Shopping and Service Drive trends, experiences and preferences.<br/> <strong><a rel="nofollow" href="http://women-drivers.com/2017-us-womens-car-dealership-report/" target="_blank">Click for access to the 2017 US Women’s Car Dealer Report & Trends</a></strong>. Best business practices are included to elevate your female client experience to help your store achieve increased market share, sales and retention.</p><p>Here are some game-changing data points to keep in mind:</p><ul><li>45% of women purchase cars by themselves</li><li>53% of millennial car buyers are women</li><li>38% of women out-earn their husbands</li><li>56% of women do not buy from the brand dealer closest to their home</li></ul><p>What actions do you have in place or will you implement to be a destination dealership for women+families?</p></div>BREAKING NEWS | 2017 US Women's Car Dealer Reporthttps://automotiveinternetsales.com/profiles/blogs/breaking-news-2017-us-women-s-car-dealer-report2017-02-22T18:09:07.000Z2017-02-22T18:09:07.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>In today’s competitive marketplace, women buyers are crucial for auto dealer’s success.<br/> The all-inclusive<strong> 2017 US Women’s Car Dealer Report</strong> shares trends, behaviors, preferences and experiences women have when Purchasing, Shopping and in the Service Drive.</p><p>It’s not enough to just ‘know’ women’s habits when purchasing a vehicle at a dealership. ‘Knowing’ doesn’t make a difference.</p><p>Dealers that are taking action to market, to engage and to set forth a plan of adding value when selling to women are the ones winning their business.</p><p>We measured <em>Certified Trusted Dealers</em> satisfaction scores. In this year’s report, we share best business practices to elevate the client and guest experience to assist you in getting out of your comfort zone. It’s up to you. Stay the course, or apply new ideas, practices and methods to achieve a higher market share, retention and loyalty.</p><p><a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=d854bf680d&e=63960a336a" target="_blank" style="color: #1155cc; font-family: Helvetica; font-size: 13.3333px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: #ffffff;"><b><span style="font-size: 12pt; line-height: 20px; color: mediumblue;">DOWNLOAD 2017 US WOMEN’S CAR DEALERSHIP REPORT HERE</span></b></a></p><p></p></div>Top 17 Items on Womens New Years Wish Listhttps://automotiveinternetsales.com/profiles/blogs/top-17-items-on-womens-new-years-wish-list2017-01-18T18:03:05.000Z2017-01-18T18:03:05.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.</p><p><strong><span class="font-size-3">At The Dealership</span></strong></p><p>1. Buying a car in a relaxed, zero pressure environment.<br/> 2. Child care made available during the test drive and negotiation process.<br/> 3. A 3-day return program which instills a boost of buyer confidence.<br/> 4. Sales advisors with high emotional intelligence who have the capacity to recognize buyers’ emotions and guide the process accordingly.<br/> 5. Privacy when buying a vehicle. Preferably one that doesn’t include old grey cubicles.<br/> 6. A warm sales environment with aesthetics including artwork, paint, plants, and graphics portraying a balanced demographic. <br/> 7. A more balanced demographic among sales and service advisors.<br/> 8. Current, easy-to-find, authentic reviews showcasing how the dealership interacts with women buyers.<br/> 9. Dealers that offer seminars on the latest car technology, insurance savings, mobile apps, and other useful information.<br/> 10. Home and workplace test drive delivery.<br/> 11. Complimentary child car seat seminars and fittings. Talk about building customer loyalty.</p><p><span class="font-size-3"><strong>In The Service Drive</strong></span><br/> 12. Longer service hours to accommodate working women. <br/> 13. Yoga or work out room while waiting for car to be serviced.<br/> 14. Mobile repair dealership that will come to customers’ homes to do oil changes, put snow tires on, etc.<br/> 15. Loaner vehicles for women. This is the #1 requested item by women. <br/> 16. Kid-friendly play areas, café areas, and wifi are all huge perks.<br/> 17. A stop-in-anytime pass for free car washes. Great loyalty builder.</p><p><span class="font-size-3"><strong>Engage More Women in 2017</strong></span><br/> Looking for ways to engage more women buyers in 2017? <strong><a rel="nofollow" href="http://women-drivers.com/new_wd_wp/learn-more" target="_blank">Click Here</a></strong>.</p></div>Dealerships, Know The Law Before You Fly!https://automotiveinternetsales.com/profiles/blogs/dealerships-know-the-law-before-you-fly2016-12-05T23:02:33.000Z2016-12-05T23:02:33.000ZChristopher Germanhttps://automotiveinternetsales.com/members/ChristopherGerman<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475472?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475472?profile=RESIZE_1024x1024" width="750" class="align-full"></a></p>
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<p dir="ltr"><strong>“Dealerships, Know The Law Before You Fly”</strong></p>
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<p dir="ltr"><span>As an employee of Dealer Synergy and Dealer Video Production, I recently faced a very unique situation when our company brought on a new client for a monthly video production package. We were given the opportunity to film our first broadcast television commercial and the client was specific in what they were looking for: they envisioned cinematic, aerial shots that can only be accomplished by using a state-of-the-art Drone camera.</span></p>
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<p dir="ltr"><span>Unless you have been living under a rock for the past two years, I am sure you have heard the term “Drone” being used on a regular basis. A Drone is an aircraft without a human pilot aboard, operated remotely with a control. The technical term used by the FAA (Federal Aviation Administration) is an Unmanned Aerial Vehicle, or UAV, and Small Unmanned Aircraft System, or sUAS. Whether you are a Sales Associate, General Manager, or even Dealer Principal with the urge to fly, it is important to understand the new rules that have come into effect when using a Drone for commercial purposes.</span></p>
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<p dir="ltr"><span>Before purchasing a Drone yourself, you should do plenty of research on the available models and sort out which is the best for your situation. If your dealership is looking to produce basic video content, then I personally recommend purchasing a Parrot Bebop Drone. This prosumer-grade Drone is a solid beginner model for someone who wants to start taking their video strategy seriously but lacks ample video experience. Though the price tag may be a bit daunting to some, it’s a far safer bet than purchasing any one of the low-priced Drones that sit behind the counter of your local drug store.</span></p>
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<p dir="ltr"><span>Given the current marketing trend with these magical devices, there’s a good chance that if your dealership does video advertising, it may have already employed a production company to shoot Drone footage capturing the car lot or storefront. However, if you want to undertake this operation yourself, then there are a number of rules and resources to consider. This article will examine the basic laws and functions of a UAV that everyone should have a general understanding of before cruising one over their dealership.</span></p>
<p dir="ltr"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475588?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475588?profile=RESIZE_1024x1024" width="750" class="align-full"></a></p>
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<p dir="ltr"><strong>Some things you will learn from this article:</strong></p>
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<li dir="ltr"><p dir="ltr"><span>The most recent law passed by the FAA on personal and commercial Drone use.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>How you can register your Drone online for use.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>The resources for obtaining a certification from the FAA to use your Drone commercially.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>Tips and tricks for operating a Drone in a safe and effective manner.</span></p></li>
</ol>
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<p dir="ltr"><span>As of August 29, 2016, the FAA has passed a new rule (Part 107) regarding Drone operations both personally and commercially. The first and most important thing to do when you purchase a new Drone is to register your device with the FAA before you even attempt to fly. Any consumer or semi-professional level Drone that weighs between .55 lbs and 55 lbs must be registered through the official FAA website (</span><a rel="nofollow" href="https://registermyuas.faa.gov/"><span>https://registermyuas.faa.gov/</span></a><span>). The owner of the Drone is fully responsible for going to the website and paying a $5 service fee. However, if you are hiring a production company to film with their own Drone, then it is</span> <span>not</span> <span>your responsibility to have the Drone registered.</span></p>
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<p dir="ltr"><span>If you or someone from your dealership owns a Drone and plans to use it for commercial purposes, including digital marketing on the web, then the remote pilot must pass a FAA sUAS Knowledge Test to legally operate the Drone. This knowledge test is a 60 question multiple-choice examination that is conducted at a participating airport in your region. It is very similar to a driving test or a CDL test; you will pay a one time fee of $150 that is non-refundable if you fail the test. In order to pass the test, you must score a 70% and finish within the allotted time of two hours.</span></p>
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<p dir="ltr"><strong>After you pass the test and are ready to fly your Drone, there are some key safety tips that you must follow in order to ensure safe flight.</strong></p>
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<ol>
<li dir="ltr"><p dir="ltr"><span>You MUST pay attention to the weather patterns</span> <span>(clouds, wind, precipitation)</span> <span>before you fly. Fierce winds can lead to a wayward Drone and potentially damaged property.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>Always check with the FAA on the B4YOUFLY application</span> <span>(available for iOS & Android)</span> <span>to make you are that not flying in an restricted airspace. Failure to do so could lead to major legal issues.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>If you are within five miles of a public or private airport, you MUST contact the airport or the traffic control tower to notify them you will be flying within their airspace.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>Be aware of your surroundings and watch out for birds, trees, aircrafts, and power lines, or anything else that could collide with your device and leave unfortunate results.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>Operate your Drone the same way that you would operate an automobile. DO NOT fly the Drone under the influence of drugs or alcohol.</span></p></li>
<li dir="ltr"><p dir="ltr"><span>DO NOT try to “SHOW OFF” your skills by flying in dangerous areas, like closed-in spaces (</span><span>particularly a dealership showroom</span><span>). You are essentially controlling a small helicopter and should treat it the same way that you would a full-scale one.</span></p></li>
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<p dir="ltr"><span>Despite the overwhelming level of caution that one must take when flying a Drone, the resulting footage that can be captured makes the whole process worthwhile. Countless dealerships are using Drone footage today to improve their commercial presence, and it shows in the dynamism of their content. If you master the art of Drone flight, you can take your dealership to the next level and use it to impress your customers and competition.</span></p>
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<p dir="ltr"><span>However, if you’re uncertain about spending the money on a Drone and want to get an idea for how the footage looks and can be applied, then I recommend hiring a professional organization to shoot it for you.</span></p>
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<p dir="ltr"><span>Dealer Video Production is certified in Drone operation and uses the DJI Inspire V2 on a constant basis to provide the best video content for their clients across the continent. If you have any questions about Drone use or would like to inquire about Dealer Video Production’s Drone services, please contact us at</span> <a rel="nofollow" href="mailto:dealervideoproduction@dealersynergy.com"><span>dealervideoproduction@dealersynergy.com</span></a> <span>or call (856) 546-2440 x29.</span></p>
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<p dir="ltr"></p></div>How Your Dealership Can Capitalize on Emoji’shttps://automotiveinternetsales.com/profiles/blogs/how-your-dealership-can-capitalize-on-emoji-s2016-11-09T15:42:00.000Z2016-11-09T15:42:00.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><strong><a rel="nofollow" href="http://women-drivers.com/womens-wednesday-54-do-emotions-play-a-part-in-the-process/" target="_blank">Last time</a></strong>, we discussed how imperative it is for your sales advisors to recognize, understand and empathize with the emotions of each buyer. Discerning emotions can impact the approach and the sale. And this, readers, directly influences your dealership’s reputation!</p>
<p><strong><span class="font-size-4">Women & Reviews: A Closer Look</span></strong><br> <em><strong>Women-Drivers Certified Trusted Dealers</strong></em> have a 92% Satisfaction Rating which is 23% higher than Non-Certified Dealers. How does this translate to your CSI and Retention Rate?<br> In a BIG way.</p>
<p>Maybe it's time for you to consider what the cost is of not having a marketing plan to women. <strong><a rel="nofollow" href="http://women-drivers.com/womens-wednesday-54-do-emotions-play-a-part-in-the-process/" target="_blank">Learn More Now</a></strong>.</p>
<p><span class="font-size-4"><strong>First to Market: Emoji’s Boost Sales & Reputation</strong></span><br> Emojis are pervasive in social media, and serve an important purpose. Since emoji’s are so common, people have adapted to both selecting and interpreting the meaning behind them.</p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475259?profile=original"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/1475259?profile=original" width="580"></a>Since women rely on dealer reviews 50% more than men, it is important that women not only be able to read reviews by other women, but that can see at-a-glance summary of someone’s experience. Women-Drivers.com added emoji’s to help reviews better identify their feelings. And, it's quick.</p>
<p>How can your dealership capitalize on the use of emoji’s? Ultimately, the emotions experienced go beyond classification within a few emoticons. Emotions make up a large part of a shopper’s experience. This will result in happy, smiley faces on both your customers and in your reviews! And, your bottom line.</p></div>Do emotions play a part in the process?https://automotiveinternetsales.com/profiles/blogs/do-emotions-play-a-part-in-the-process2016-10-26T20:35:25.000Z2016-10-26T20:35:25.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><strong>Car Buying and Emotions, Part I</strong><br/> Women shop and buy cars for a number of reasons, but regardless of the reason, emotions are involved in every step. The emotional range can start with excitement about the prospects of a new car, to apprehension when signing papers, to frustration when taking a car in for service.</p><p><strong>Why Emotions Matter</strong><br/> During the buying process, your customers will experience a range of emotions. You know this. It is important to understand how these emotions ultimately end up reflecting on your dealership.</p><p>Women-Drivers.com has tracked the emotions reported by 3,105 women car buyers, and they are:</p><ol><li>Excited 55.7%</li><li>Relaxed 34.4%</li><li>Confident 30.7%</li><li>Apprehensive 30.3%</li><li>Nervous 25.8%</li><li>Overwhelmed 20.1%</li><li>Intimidated 11.4%</li><li>Confused 8.6%</li><li>Frustrated 8.6%</li></ol><p><span class="font-size-1"><em>These percentages add up to more than 100% because respondents can submit multiple answers.</em></span></p><p>It’s key for your sales advisors to recognize and understand these emotions. They are a normal part of the buying process for any large-ticket item. What becomes important is the ability to discern if these emotions are helping or hurting the approach. Savvy advisors ask the right questions to see if the negative emotions can be minimized by assisting a female buyer to feel more comfortable with the decision being made.</p><p>For example, a buyer who is overwhelmed or confused can easily decide to stop the process before it is completed. Recognizing these emotions and taking steps to clarify any buyer’s questions can mean the difference between saving and losing a sale. A buyer’s frustrations can be mitigated by streamlining the sales and financing process to eliminate wasted time.</p><p>Emotions make up a large part of a shopper’s experience, and smart dealerships will learn to monitor and do what is necessary to keep the emotions on the positive side.</p></div>Have you earned your bragging rights?https://automotiveinternetsales.com/profiles/blogs/have-you-earned-your-bragging-rights2016-10-05T15:13:32.000Z2016-10-05T15:13:32.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?</p>
<p><span class="font-size-3"><strong><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475233?profile=original"><img class="align-right" style="padding: 10px;" src="http://storage.ning.com/topology/rest/1.0/file/get/1475233?profile=RESIZE_320x320" width="300"></a>Brag Boards</strong></span><br> Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of your customer champions.</p>
<ol>
<li>Be sure reviews are front and center on your website and social media efforts.</li>
<li>Don’t limit your reviews to only glowing comments or they will look pre-screened. Show how you readily solve problems.</li>
<li>Post reviews in plain sight. A bulletin board provides a good way to reinforce your performance. Include reviews where customers will stop and pause, like in your service lounge.</li>
<li>Encourage customers to write reviews about their visit. Let them know you are using their ideas to improve your ability to deliver outstanding service.</li>
</ol>
<p><span class="font-size-3"><strong>Explorations Boards</strong></span><br> An exploration board is today’s “suggestion box.” An exploration board is very open and inclusive. Dealerships can start the conversation by using “what if” statements to get people thinking about specific topics, like:</p>
<ul>
<li>What if each sales advisor sold an additional 5 cars this month?</li>
<li>What if prospects were immediately comfortable when they walked in the showroom?</li>
<li>What if today was the top selling-day of the year?</li>
</ul>
<blockquote>
<p><span class="font-size-4"><strong><a rel="nofollow" href="http://women-drivers.com/get-how-to-increase-sales-to-women-buyers-by-6-million/" target="_blank">DOWNLOAD YOUR WHITE PAPER NOW:<br> ADJUST YOUR ATTITUDE TO ACCELERATE SALES</a></strong></span></p>
</blockquote>
<p>Here are tips for getting an Exploration Board started at your store:</p>
<ol>
<li>The board must be presented in a non-threatening way to gain participation from all. Using first names or initials can help keep the suggestions positive. Everyone’s participation is encouraged, and must be met with respect.</li>
<li>Allow ongoing discussion of the ideas. Bring the exploration topics to staff meetings to encourage continuation of the conversation.</li>
<li>Pick specific topics from the board and keep the discussion going. Turn suggestions into a new plan, adding metrics and goals. Post the results.</li>
<li>Reward employees for participation. Let people know that their ideas can be brought to fruition.</li>
</ol>
<p>Encouraging participation and showing the results makes a difference in your employees’ performance, and ultimately will drive more dollars to your store, boost morale and encourage healthy competition. Customers will feel that you are interested in their feelings and perceptions.</p>
<p>Employees whose ideas matter become happy employees, stay longer and interact better with customers. And that is really something to brag about!</p></div>Increase Sales to Women Buyers by $6 Millionhttps://automotiveinternetsales.com/profiles/blogs/increase-sales-to-women-buyers-by-6-million2016-09-21T17:26:40.000Z2016-09-21T17:26:40.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Women-Drivers.com is excited to bring you this white paper on how <em><strong>you can generate up to $6,000,000</strong></em> in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?</p><p><strong><span class="font-size-5"><a rel="nofollow" href="http://women-drivers.com/get-how-to-increase-sales-to-women-buyers-by-6-million/" target="_blank">DOWNLOAD YOUR WHITE PAPER NOW.</a></span></strong></p><p>This white paper enables dealers to train their sales team and help develop new attitudes and behaviors to sell more cars. The bonus tracking worksheet allows GSM’s and SM’s to measure female guests (ups), referrals, and sales to measure this growth over time. CSI and retention are improved, too.</p></div>Women Buyers… Show You How they Really Feelhttps://automotiveinternetsales.com/profiles/blogs/women-buyers-show-you-how-they-really-feel2016-08-10T20:43:23.000Z2016-08-10T20:43:23.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475207?profile=original"><img class="align-right" src="http://storage.ning.com/topology/rest/1.0/file/get/1475207?profile=RESIZE_180x180" width="100"></a>Women are where it’s at when it comes to buying cars! They are also more generous with car dealer review scores!</p>
<p>We are so excited to share with you the Women-Drivers.com slick new mobile site, now with emojis.</p>
<p>With the increased participation of dealers and reviewers alike, its paramount that we continue to deliver a website and mobile platform that are more relevant for both.</p>
<p>The company is unveiling an industry-first by allowing the user to choose from five emojis when reviewing their Purchasing, Shopping or Service Drive experience. Emojis are used everywhere and are a quick way of expressing feelings. This supplemental feature allows women to share their overall dealership experience. The five emojis users can choose from when reviewing their Purchasing, Shopping, or Service Drive experience are:</p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475218?profile=original"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/1475218?profile=original" width="580"></a><strong>Other New Features include:</strong></p>
<ul>
<li>Snap a Selfie and #TagYourDealership</li>
<li>Top <em>Certified Trusted Dealer</em> comes up first in zip code search</li>
<li>Simple to Access Your Dealership</li>
<li>Easy to use interface to read or write a review</li>
</ul>
<blockquote>
<p><span style="color: #ff0000;" class="font-size-4"><strong>Did You Know?</strong></span></p>
<p>Women are responsible for influencing 85% of all vehicle purchases. In 2015, 45% of women buyers reported they purchased their car by themselves. <span class="font-size-4"><strong><a rel="nofollow" href="http://women-drivers.com/new_wd_wp/learn-more/" target="_blank">Get Your Edge Now</a></strong></span></p>
</blockquote></div>Use Attention and Intention to Increase Sales to Womenhttps://automotiveinternetsales.com/profiles/blogs/use-attention-and-intention-to-increase-sales-to-women2016-07-13T17:13:13.000Z2016-07-13T17:13:13.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><span class="font-size-4"><strong>Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business</strong></span><br/> There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.</p><p>Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.</p><p>But how successful is your dealership in converting women guests? How many guests actually buy? Are you aware how these buyers find out about your store? How can you grow what you don’t track and measure?</p><p><span style="text-decoration: underline;"><strong>Tracking 5 Results to Analyze Success</strong></span><br/> Using our new worksheet*, track these 5 key stats each week and month:</p><p><strong>1. Number of Female Guests:</strong> This statistic applies to a woman who comes into a dealership to buy a car for which she will be the registered owner. This applies to a woman shopping by herself, or with someone else, as long as the car is specifically for her.</p><p><strong>2. Number of Female Referrals:</strong> Inquire at the beginning if the guest was specifically referred by someone else. This someone else could be a friend, a Facebook friend, a Women-Drivers Certified Trusted Dealer or a review by someone online.</p><p><strong>3. Number of Female Sales:</strong> This is the number of sales to women each week and month.</p><p><strong>4. Total Sales:</strong> Total ALL sales for your dealership by week and month.</p><p><strong>5. % of Total Sales to Women:</strong> This is the percentage of sales to women compared to all sales for the week and month. This provides an at-a-glance view of how your store compares to the national numbers for sales to women.</p><blockquote><p><span style="color: #0000ff;"><strong><span class="font-size-3"><a rel="nofollow" href="http://women-drivers.com/worksheet-to-track-and-grow-women-guests-referrals-buyers/" target="_blank"><span style="color: #0000ff;">DOWNLOAD THE TRACKING WORKSHEET TO MEASURE AND GROW YOUR FEMALE GUESTS, CONVERSIONS & BUYERS NOW</span></a></span></strong></span></p></blockquote><p><span style="text-decoration: underline;"><strong><span class="font-size-4">What You Put Your Attention On Grows</span></strong></span><br/> When you begin to track these numbers, several things will occur:</p><p>1. The attention of the sales team will be drawn to the figures being tracked. The numbers will be front and center. If your conversion numbers are low, you will implement strategies to raise them.</p><p>2. Focusing on the numbers elevates their importance. Understanding that the intent is to increase sales to women will increase your overall sales!</p><p>3. Tracking referrals helps you understand how well you are being perceived. It’s nice when a customer sees your advertising, but a customer who has been referred already has a positive outlook coming in.</p><p>Formal tracking of guest numbers and conversions is the first step toward capturing the valuable market segment of women buyers and becoming a destination dealership in your region.</p></div>SUV Sales and Single Ladies | Are You Focused on this Untapped Market?https://automotiveinternetsales.com/profiles/blogs/suv-sales-and-single-ladies-are-you-focused-on-this-untapped-mark2016-06-08T13:30:00.000Z2016-06-08T13:30:00.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><span class="font-size-3"><strong>Are You Aware of the Untapped Market?</strong></span><br/> Bloomberg wrote an article last week about single women and SUVs. Over the past 5 years, small SUV sales to women increased 34%, compared to a 22% rise for men, according to MaritzCX. In this same time frame, premium small SUVs saw 177% growth in sales to women.</p><p>And among female car buyers, 40% aren’t married.</p><p>“There are single, professional females out there that need vehicles, and you need to be attentive to them,” said James Mulcrone, Director of Research Services at MaritzCX, who has studied trends among female car buyers. “They’re going to make money, they’re going to make their own decisions, and they can be very loyal consumers.” <strong><a rel="nofollow" href="http://www.bloomberg.com/news/articles/2016-05-31/all-the-single-ladies-also-get-credit-for-booming-suv-demand" target="_blank">Click here to read BLOOMBERG Article</a></strong>.</p><blockquote><p><strong>Did you Know?</strong></p><p>Two-thirds of women buyers reported their 2015 car purchase decision was “entirely up to me.”</p></blockquote><p><strong>So, What’s the Rub?</strong></p><p>In a highly competitive market, what is your “Why Buy Here” message? Is it “the BEST Service or BEST Price?” That type of superlative language is simply overplayed and noisy. It doesn’t resonate with women and isn’t distinctive. Women do not want to be sold to like they are buying “power tools.” Her are 3 ways to stand out.</p><p><strong>1. Sell more than Cars in Advertising.</strong> Women look at car ads, read dealer reviews and use social media to help make a car buying decision. Expand your ads to include more than price. Be sure to convey your reviews and reputation for excellent service and trustworthy business. Be the dealership that attracts women buyers because they can get a great car from a trusted, respectful dealer.</p><p><strong>2. Sell the Dealership.</strong> Every shopper is a potential client of the dealership. Give them a tour of the service lounge, while you provide them with a free car wash. Explain that overnight cars are provided, since the dealership understands how precious time is for women. Your club lounge has great workspaces and wi-fi. Instead of all customers having to watch the same program, personal programming channels with earplugs are available for customized viewing. Notebooks on hand make checking email, Facebook, Instagram or Pinterest a breeze. Every guest receives the list of women-centric seminars on tap for the month.</p><p><strong>3. Be a Certified Trusted Dealer.</strong> 62% of women are not confident going to buy a car. Showcase your store as the place women in your area trust and go first.</p></div>8 Steps to Be the Destination Dealer for Womenhttps://automotiveinternetsales.com/profiles/blogs/8-steps-to-be-the-destination-dealer-for-women2016-05-18T20:14:22.000Z2016-05-18T20:14:22.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><span style="font-family: arial,helvetica,sans-serif;">Take new actions to implement these steps and be the <strong>Destination Dealership for Women</strong>. Really. Here are 8 ideas that will drive business and your bottom-line:</span><span style="font-family: arial,helvetica,sans-serif;"><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475193?profile=original"><img class="align-right" style="padding: 10px;" src="http://storage.ning.com/topology/rest/1.0/file/get/1475193?profile=original" width="220"></a></span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">1. Engage each one of your female ups in a respectful manner, or they will walk out the door and not be heard from again. Begin tracking how many convert to sales each month.</span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">2. Add visuals such as people-oriented photos that show the true demographic of your customers.</span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">3. “Warm-up” your store and service lounge with aesthetics including artwork, paint and flowers.</span></p>
<p><span style="font-family: arial,helvetica,sans-serif;">4. Enhance the lounge area to provide extra comfort and amenities so customers can be productive or simply relax and enjoy the wait. Not everyone wants to watch the "news."</span></p>
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<td><p style="margin-left: 10px!important; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;"><strong>New Report:</strong> Get Women’s experiential intel and brand preferences of #Ford, #Chevrolet, #Toyota, #Honda, #Nissan, #Jeep, #Hyundai, #Kia, #Subaru, and #GMC consumers.</span></p><p style="margin-left: 10px!important; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=06b0cbc4e3&e=433e5fd390" style="font-size: 15px; color: #0000cd; font-weight: bold; text-decoration: underline;" target="_blank">DOWNLOAD REPORT NOW.</a></p></td>
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<p style="margin-top: 0px; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">5. Utilize a digital-to-showroom strategy. Start in the comfort of <em>their</em> home, because dealers websites are the #1 place women go first. So, have an attractive website with reviews written <em>for and by women</em>. Adopt a web-rooming strategy with web content building confidence and trust.</span></p>
<p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">6. Adopt a strategy of “evidence-driven reputation” in your advertising by using scores and reviews to boost confidence in your dealership.</span></p>
<p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">7. Enhance your advertising to sell more than cars – sell your dealership, and your trust. Don’t forget the dollars that come after the sale. A car sale should be the start of a long relationship of trusted service, leading to your woman shopper’s next car purchase.</span></p>
<p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">8. Learn to walk the walk when it comes to women shoppers and the strategies necessary to engage women in a long-term, trusted relationship. Hire a Diversity Executive Director to lead and direct the changes necessary to market to your demographic.</span></p>
<p style="font-size: 15px; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; line-height: 125%; text-align: left;"><span style="color: #ffffff;"><strong>Want to learn about increasing sales to women?</strong></span> <a rel="nofollow" href="http://women-drivers.us3.list-manage2.com/track/click?u=4075c4f693a82f17ee5f2226a&id=83b16ce712&e=433e5fd390" style="font-size: 15px; color: #0000cd; font-weight: bold; text-decoration: underline;" target="_blank"><strong>Click here >>>>>>></strong></a></p></div>Dealership 2020: Be a Destination Dealer & Increase Sales to Womenhttps://automotiveinternetsales.com/profiles/blogs/dealership-2020-be-a-destination-dealer-increase-sales-to-women2016-05-04T19:53:18.000Z2016-05-04T19:53:18.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.</span></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;"><strong>Do you know how many women ups visit your store each week? Each month?</strong></span><br/> <span style="color: #ffffff;"><strong>Do you know how many of them actually convert and buy from you?</strong></span><br/> <span style="color: #ffffff;">[We didn’t think so. Most dealerships don’t track this.]</span></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">Start putting your attention on these new mindsets to SELL YOUR DEALERSHIP at the zero moment of truth (ZMOT) and during the entire digital-to-showroom continuum. Your results will surprise and delight you; how does an additional $3 million to $6 million sound? Sound far-fetched?</span></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=9be041b6db&e=433e5fd390" style="font-size: 17px; color: #0000cd; font-weight: bold; text-decoration: underline;" target="_blank">DOWNLOAD WHITE PAPER NOW</a></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">You have women jumping in to check out your store at various points during this shopping continuum; be prepared to provide her with <em>what's important to her</em>. After all, two-thirds of women are not confident or comfortable stepping in to your showroom.</span></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">In this white paper, receive 8 Steps to Differentiate your Dealership to start converting more browsers to Buyers today.</span></p><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">Dealers who fast forward, starting now, will be the early adopters of a changing sales methodology and will reap the benefits.</span></p></div>Report: 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016https://automotiveinternetsales.com/profiles/blogs/report-50-years-of-women-and-cars-from-a-to-z-a-historical-contex2016-04-20T20:53:06.000Z2016-04-20T20:53:06.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p style="margin-top: 0px; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">Today's Women's <span class="aBn"><span class="aQJ">Wednesday</span></span> is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and perceptions:</span></p><p style="margin-top: 0px; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=28a2dc0e26&e=63960a336a" style="font-size: 17px; color: #0000cd; font-weight: bold; text-decoration: underline;" target="_blank">Click Here to Read It Now</a></p><table style="border: 1px dashed #cc3333; margin-bottom: 10px; border-collapse: collapse;"><tbody><tr><td style="padding: 10px 10px 0px 10px;"><h2 style="margin-top: 0px; padding-top: 0px; font-size: 15px; display: block; margin: 0; padding: 0; color: #000000; font-family: Helvetica; font-style: normal; font-weight: bold; line-height: 125%; letter-spacing: normal; text-align: left;"><a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=392922f186&e=63960a336a" style="color: #cc3333; font-weight: bold; text-decoration: none;" target="_blank">Read the Latest Her + His Car Review -</a> <a rel="nofollow" href="http://women-drivers.us3.list-manage.com/track/click?u=4075c4f693a82f17ee5f2226a&id=0044c88105&e=63960a336a" style="color: #cc3333; font-weight: bold; text-decoration: none;" target="_blank"><em>Share With Your Social Communities</em></a></h2><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">There are two sides to everything, right? To keep our car reviews innovative and interesting, we provide an animated, insightful, detailed and sometimes uncouth two points of view on the same car from – Her + His perspectives.</span> <a rel="nofollow" href="http://women-drivers.us3.list-manage1.com/track/click?u=4075c4f693a82f17ee5f2226a&id=bb64ebdaa2&e=63960a336a" style="color: #0000cd; font-weight: bold; text-decoration: underline;" target="_blank">Read the 2016 Ford Explorer Platinum review here</a>.</p></td></tr></tbody></table><p style="margin-top: 0px; margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span style="color: #ffffff;">For Previous Issues of Women's Wednesday,</span> <strong><span style="color: #ffffff;">click</span> <a rel="nofollow" href="http://women-drivers.com/womenswednesday/" target="_blank">here</a>.</strong></p></div>Report: Analysis of Top 10 Car Brands and Women Buyershttps://automotiveinternetsales.com/profiles/blogs/report-analysis-of-top-10-car-brands-and-women-buyers2016-04-06T17:40:18.000Z2016-04-06T17:40:18.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).</p>
<p>The report includes intel about what women have experienced while shopping, buying and servicing their vehicles at new car dealerships. This data is specifically generated from <em>participating dealers</em> who are certified through Women-Drivers.com. This information helps forward-thinking dealerships understand the nuances by brand for women buyers who are the largest buying segment and influence the most purchases. Unlike other reputation sites, the source of the information comes from reviews <strong>and</strong> opt-in surveys. 9 out of 10 women nationally opt-in to the 25 question survey.</p>
<p><strong><span class="font-size-4"><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475181?profile=original"><img class="align-right" style="padding: 10px;" src="http://storage.ning.com/topology/rest/1.0/file/get/1475181?profile=original" width="310"></a>One Size Does Not Fit All</span></strong></p>
<p>Perhaps conventional wisdom says that most buyers are basically alike; that a “one-size fits all” approach is simple and works fine. The report indicates otherwise. While some results from the survey across brands appears similar, there are enough differences to warrant a closer look. The same definitely holds true for the dealership and dealer group reports.</p>
<p><strong><a rel="nofollow" href="http://women-drivers.com/2016-top-10-car-brands/" target="_blank">Click here to Download the Report.</a></strong></p>
<p>In today’s information-rich world, it is sometimes difficult to sort out what really matters. Reports like the “Women Car Buyers and the Top 10 Brands” distill key data points by brand into easily understood analysis that can help you drive more dollars to your dealership’s bottom line.</p>
<p><strong><a rel="nofollow" href="http://women-drivers.com/report-women-car-buyers-and-the-top-automotive-10-brands/#time" target="_blank">Read the full article here.</a></strong></p></div>Is Your Dealership Forward Thinking? Really?https://automotiveinternetsales.com/profiles/blogs/is-your-dealership-forward-thinking-really2016-03-16T16:40:35.000Z2016-03-16T16:40:35.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?</p><p><strong>Adapting to change to Surge ahead of the Competition</strong><br/> Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service strategies to increase business. Change is challenging. However, unless customer and market intel is collected and analyzed, it is impossible to tell if your store is reaching it’s potential. To stand out, maximizing strategies for female buyers is a key way to improve revenue.</p><p>1. Dealer reviews have become so common that 80% of shoppers use them to choose what dealerships to visit.. But how are you <em>marketing to women who</em> rely on reviews twice as much as men? Further, they depend on reviews written by other women – seeing them as authentic and more relateable.</p><p>2. With numerous ways to shop, women are armed with an overwhelming amount of information before even stepping into the showroom. A strong digital-to-showroom approach is important and having a trusted online presence that speaks to your women+families is imperative. Use lifestyle content from the <em>Women's Car Guide</em> to cultivate and build a trusting relationship with your female clients that keeps you top of mind, by providing educational and engaging posts and newsletters.</p><p><span style="color: #ff0000;"><strong>Did You Know? Dealership websites are the top place women go first when researching to purchase a car.</strong></span></p><p>3. Unlike other review sites, Women-Drivers.com provides unprecedented, thorough consumer intel from your own customer experiences when shopping, purchasing or servicing her car. Working to constantly improve the customer journey will result in continued stellar reviews, trust and marketshare build.</p></div>Is Your Relationship with Women Customers like a Yo-Yo?https://automotiveinternetsales.com/profiles/blogs/is-your-relationship-with-women-customers-like-a-yo-yo2016-02-24T17:42:59.000Z2016-02-24T17:42:59.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>This week we are having a look at relationships with women customers. Traditionally, after women buy their car, they come into your store for mandatory service visits or for a recall. It's a bit like a Yo-Yo effect. What do more meaningful and ongoing interactions with women look like? A dealership might offer free car washes or birthday oil changes? What about a “happy anniversary this-is-the-day-you-bought-your-car-here-and-we-appreciate-you” tire rotation? These are opportunities to build relationships with women customers and for her to keep you top of mind.</p>
<p><span class="font-size-3"><strong>Innovative Engagement and Enrichment</strong></span><br> Innovative digital tools like <em>Women's Car Guide</em> provides touch points to cultivate and build a trusting relationship with your female clients that keeps you in a fluid relationship, while providing educational tips to women+families.</p>
<p><a target="_self" href="http://storage.ning.com/topology/rest/1.0/file/get/1475188?profile=original"><img class="align-left" style="padding: 10px;" src="http://storage.ning.com/topology/rest/1.0/file/get/1475188?profile=RESIZE_320x320" width="260"></a>A woman may just buy a car every 5-8 years, but she uses it several times a day. Content in the Women’s Car Guide can be seen as a trusted resources <em>all year round by emailing her articles that are relevant to her</em>. Or, they can be used in newsletters to all your subscribers. The mobile responsive <em>Women’s Car Guide</em> integrates into your website to showcase lifestyle and life-stage articles.</p>
<p>It improves time spent on a dealer’s website. Content also auto-posts to the dealer's Facebook page. Reviews are also integrated to showcase transparency with this emerging market that relies on authentic feedback.<br> <span class="font-size-3"><strong><a rel="nofollow" href="http://www.carclique.net/demo/cbg.php?dealer=toyotaofplano" target="_blank">Click to see Women's Car Guide</a></strong></span>.</p>
<p>In the world of connectivity, <strong><a rel="nofollow" href="http://women-drivers.com/new_wd_wp/learn-more" target="_blank">click here</a></strong> to learn how to stay top of mind with your women shoppers.</p></div>BREAKING NEWS: 2016 U.S. Women’s Car Dealership Report | Insights from Progressive Dealershttps://automotiveinternetsales.com/profiles/blogs/breaking-news-2016-u-s-women-s-car-dealership-report-insights-fro2016-02-10T18:39:16.000Z2016-02-10T18:39:16.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>This week, hot-off-the press, we’ve got the <strong>2016 U.S. Women’s Car Dealership Report</strong>, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.</p>
<p>The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score), ranging from a high of 5.0 to a low of 1.0. The surveys are used to delve deeper into women’s shopping, buying and servicing experiences.</p>
<p>This information is specifically generated from dealerships certified through Women-Drivers.com based on the customer reviews. These progressive, forward-thinking dealers use the company’s platform to improve sales and service experiences for their women clients. Dealers who participate, continually evaluate the data an consumer intel they receive to ensure they maintain high scores, knowing women rely on reviews almost twice as much as men.</p>
<p style="text-align: center;"><a target="_blank" href="http://women-drivers.com/2016-us-womens-car-dealership-report/?utm_source=Industry&utm_campaign=6c572002d4-Women_Wednesday_10_2_2015&utm_medium=email&utm_term=0_994e8d4510-6c572002d4-214842077"><img class="align-center" src="http://storage.ning.com/topology/rest/1.0/file/get/1475183?profile=original" height="199" width="258"></a><span class="font-size-5"><strong><a rel="nofollow" href="http://women-drivers.com/2016-us-womens-car-dealership-report/?utm_source=Industry&utm_campaign=6c572002d4-Women_Wednesday_10_2_2015&utm_medium=email&utm_term=0_994e8d4510-6c572002d4-214842077" target="_blank">Download the 2016 US Women's Car Dealership Report</a></strong></span></p>
<p>“Unlike other 5-star review sites, we give women the opportunity to write quick reviews and then opt-in to a 25-question survey, which 9 in 10 women nationally participate in” said Anne Fleming, President of Women-Drivers.com. “Our platform empowers women to respond in an honest and productive way, thus, helping certified dealers evaluate and improve the customer experience. This data helps dealers take the guesswork out of marketing and selling to women."</p>
<p><em><strong>Certified Women-Drivers.com Dealers</strong></em> receive an average satisfaction score of 92%, which is 23% higher than non-certified dealers. Women rely on reviews 50% more than men, so having positive ratings has a direct impact on a dealership’s building trust and the bottom line.</p>
<p>Women have a variety of options when shopping for a car and have an array of information available. It is always in a dealer’s best interest to understand how to engage women, and tune their strategies to maximize this buying segment’s interest.</p>
<p><strong><a rel="nofollow" href="http://women-drivers.com/media/press-releases/2016US-Womens-Car-Dealership-Report.pdf?utm_source=Industry&utm_campaign=6c572002d4-Women_Wednesday_10_2_2015&utm_medium=email&utm_term=0_994e8d4510-6c572002d4-214842077" target="_blank">Click here</a></strong> to read the full Press Release about the <strong>2016 US Women’s Car Dealership Report</strong>.</p></div>What Leads to Great Chemistry? Check Out The Key Elementshttps://automotiveinternetsales.com/profiles/blogs/what-leads-to-great-chemistry-check-out-the-key-elements2016-01-27T14:30:00.000Z2016-01-27T14:30:00.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p><span><span><a target="_blank" href="http://women-drivers.com/whats-your-dealerships-chemistry-with-women/"><img class="align-right" src="http://storage.ning.com/topology/rest/1.0/file/get/1475172?profile=RESIZE_320x320" width="200"></a></span></span><span><strong>What Are The Elements?</strong><br> What are the various elements in creating great chemistry with women visiting your dealership? The good news? Half of all women buyers shop at only one (1) dealership. The bad news? 6 in 10 women report that once they leave a dealership and didn’t buy, they never return there. YOU HAVE A SMALL WINDOW TO MAKE AN OUTSTANDING IMPRESSION.</span></p>
<blockquote>
<p><span><span><strong><a rel="nofollow" href="http://women-drivers.com/whats-your-dealerships-chemistry-with-women/" target="_blank">Download The Dealership Periodic Table</a></strong> and review this with your executive staff and sales, service and BDC advisors. Lets review these closer:</span></span></p>
<p></p>
</blockquote>
<p><span class="font-size-4"><strong>Chemistry Matters</strong></span></p>
<p><span class="font-size-3"><strong>1. Website</strong></span></p>
<p>Today’s shopping starts long before a woman walks in. What chemistry are you creating with your Internet, Facebook and Twitter presence? Is your site appealing & personal? Is it engaging? How about reviews – are they easy to find? Don’t forget to show various demographics. Have value-add content. And, certainly you site should be mobile responsive.</p>
<p><span class="font-size-3"><strong>2. Social Media</strong></span></p>
<p>Social media keeps your message current. Daily posts show that your dealership is actively engaging. Be a trusted resources by providing educational, lifestyle and life-stage content. Reviews by women for women will bring great results, too; women rely on reviews more than men.</p>
<p><span class="font-size-3"><strong>3. Advertising</strong></span></p>
<p>Be sure to offer women-centric ads that speak to what matters - like safety and practicality. Think of ways to differentiate your store from the competition. How do you show a woman and her family that you are the better choice? Your advertising should speak of engagement and service.</p>
<p><span class="font-size-3"><strong>4. Store Environment</strong></span></p>
<p>When a woman arrives, her perception forms instantaneously. Aesthetic chemistry matters. Flowers, artwork, fresh paint and a warm environment add comfort. Another important aspect is a balanced workforce – it reflects that you are heading into the future.</p>
<p><span class="font-size-3"><strong>5. Sales</strong></span></p>
<p>Your sales advisors have the task of engagement. A good impression is mandatory, and goes beyond appearance and friendly demeanor. Women demand a respectful, trusted advisor who is interested in finding the best car for her. How well does your team understand the nuances of Emotional Intelligence? Advisors should be able to detect frustration and concern, which means they must be excellent listeners, too.</p>
<p><span class="font-size-3"><strong>6. F & I</strong></span></p>
<p>Here, she is dealing with a new person, altogether. If she perceives she is being coerced or her questions aren’t being answered to her satisfaction, she can become uncomfortable; that can unravel the entire buying experience. Keeping it easy, be patient, and be a solution provider.</p>
<p><strong><span class="font-size-3">7. Service Drive</span></strong></p>
<p>Here she will again interact with a new group of people. This critical relationship delivers revenue to your dealership for 5-8 years, and is a lifeline. Getting a car serviced is rarely a welcome task, so it is important to take steps to ensure convenience and comfort. A courtesy vehicle is a must, as well as a comfortable waiting area with Wi-Fi. Dealerships that build great chemistry go beyond the standard – they provide healthy snacks & beverages, PlayStations and child play areas as well as workout rooms and business lounge. Educational videos and seminars help retain and engage clients.</p>
<p><span class="font-size-3"><strong>8. Reputation</strong></span></p>
<p>Larger dealerships have a Director of Customer Experience that takes a true pulse of your customer’s journey and charts course corrections if necessary. They solicit fair and authentic reviews, thanking and acknowledging your customer’s contribution. Be sure to use reviews by and for women in your advertising, outbound emails, web site and social media.</p>
<p><span class="font-size-3"><strong>9. Your Ideal Buyer</strong></span></p>
<p>Last but not least is the chemistry of an ideal woman buyer. Not all buyers will fall into this category, but you and your staff have a <strong>real say</strong> here. With your dealership’s help, she can be confident and comfortable throughout. She can drive away in a car that she loves, feeling satisfied and excited. She can feel empowered knowing she has a thorough understanding of her car and your ongoing commitment to her satisfaction. If she has a question, she knows exactly who to call.</p></div>4 Tips for Bridging the Gap with Dealers and Social Mediahttps://automotiveinternetsales.com/profiles/blogs/4-tips-for-bridging-the-gap-with-dealers-and-social-media2016-01-19T02:16:39.000Z2016-01-19T02:16:39.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p></p>
<h1 class="entry-title"></h1>
<div class="entry-content">
<div class="pf-content"><img width="760" height="505" src="http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-760x505.jpg" class="featured-image wp-post-image" alt="Why aren't dealers seeing enough ROI in Social Media" srcset="http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-768x511.jpg 768w, http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-760x505.jpg 760w, http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-518x344.jpg 518w, http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-250x166.jpg 250w, http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media-600x399.jpg 600w, http://www.dealerrefresh.com/wp-content/uploads/2016/01/DR-bridge-the-gap-dealers-social-media.jpg 800w" sizes="(max-width: 760px) 100vw, 760px" /></div>
<div class="pf-content"></div>
<div class="pf-content">
<h1 class="entry-title">4 Tips for Bridging the Gap with Dealers and Social Media</h1>
<blockquote>
<p>The gist of the article was that dealers don’t see enough return on their investment in social media.</p>
</blockquote>
<p>Why do you think this is?</p>
<p>Is this because people aren’t interested in their local dealers on social media, or is it because campaign effectiveness in social media lacks?</p>
<p>A <a href="http://adsupnow.com/2015/04/auto-dealerships-need-more-than-social-media-marketing/" target="_blank">2014 survey</a> of more than 10,000 active car buyers found that social media ranked far below dealer websites, web searching and the automotive news media as a source of information when they are shopping.</p>
<p>In the NY Times article, Hyundai of Huntsville General Manager Matt Howell is quoted as saying that personal relationships are more important than social media, and that he is yet to attribute any meaningful impact on his business to social media.</p>
<p>Could it be that this manager does not truly understand the role of social media, or is he simply taking the wrong approach?</p>
<p>In the aforementioned article, another dealer is quoted saying, “I don’t even bother wasting my people’s time posting all day.” By focusing on ads, including ones that target car buyers when they are near rival dealers, the dealer reported an increase in sales while cutting marketing expenses per car sold to $90 from $500.</p>
<blockquote>
<p>Are Facebook Ads the answer to dealers’ woes with social media? What about producing quality content that engages people, like other brands do, which marketers continue to stress importance?</p>
</blockquote>
<p>What is “quality” dealer content anyway?</p>
<p>Is it happy customer videos? Is it warm fuzzy photos and videos that make people feel good?</p>
<p>When I encounter dealers producing this type of content, engagement is low, e.g. single digits. This is no way to market your dealership. Do you see other local retailers do this?</p>
<p>No!</p>
<p>Which brings me to my point…</p>
<p>Dealers are local multi-million dollar operations that are unique in the retail world. You can’t really equate franchise dealerships to any other entities in an apples-to-apples comparison. However, they are franchises, they are retailers, and they do thrive on repeat customer business much like other local franchises and retailers, so many of the same basic principles do apply:</p>
<ol>
<li>Always strive to provide an exceptional customer experience that people will talk about</li>
<li>Provide useful informative information that your customers will appreciate</li>
<li>Offer your customers meaningful incentives and promotions</li>
<li>Make sure your dealership is easily accessible across multiple platforms, networks, and devices</li>
</ol>
<p>While all four of these suggestions are equally important, each of them requires its own strategy to achieve.</p>
<p></p>
<h3>1. Exceptional Customer Experience</h3>
<p>The <a href="http://blogproautomotive.com/internet-marketing/customer-loyalty-vs-satisfaction/" target="_blank">customer experience</a> is a byproduct of the integrity of the dealership, which begins at the ownership level and works it way through the fabric of the organization. Most dealerships in my experience do provide a good customer experience, but no organization is perfect. There is always room for improvement. Without this, everything else is in vein. If your dealership isn’t reaching or exceeding your standard on customer experience then you need to strive to be a change agent there or else move on.</p>
<h3>2. Quality Relevant Content</h3>
<p>This is a challenging objective, especially over time. My philosophy is that dealers need to lean on whatever resources they can to consistently provide quality relevant content. By “quality and relevant” I mean information that is published by the dealership on dealership resources, e.g. the dealership blog and social media profiles.</p>
<p>The information does not always have to be produced by the dealership, but the more that can be, the better.</p>
<p>Here’s a resource; check out Jason Stum’s <a href="http://marketpunch.auto/car-dealer-blog-resource-pack/" target="_blank">Ultimate Blogger Resource Pack</a> on his site<em>MarketPunch</em>. Here you will find multiple resources that Jason has produced to give dealers powerful useful resources for producing blog content which of course can then be used in social media. This could be a terrific starting point for you.</p>
<h3>3. Meaningful Incentives and Promotions</h3>
<p>Take my word for it, people aren’t interested in videos of your happy customers and they aren’t interested in gimmicky information such as cute pet videos. People want to know what’s in it for them and when you can save them time and money and give them a great value then you don’t want to be shy about letting them know that.</p>
<p>Put together exceptional offers, make them look and sound fantastic, and then let as many people know about them as possible. The great thing about digital media today is that it gives us insights as to who might want to know about what, and when, and how. Leverage today’s advanced tools and data and partners to execute smart and effective marketing and advertising campaigns.</p>
<h3>4. Multi-Channel, Cross-Platform</h3>
<p>As I just mentioned, leverage today’s advanced tools and data and technology. Dealers today have access to incredible resources, giving you the ability to reach people across multiple channels and different platforms and devices. But you need to harness these resources through key vendor relationships.</p>
<p>If you are tuning out vendors because you don’t want to be bothered by the noise then you are doing you and your dealership a disservice. If that’s the case then you might want to consider a<a href="http://www.dealerrefresh.com/vendor-list-protocol-for-dealership/" target="_blank">vendor visit protocol</a>.  You are not a data or computer technology company, you are a car dealership; you sell and service vehicles.</p>
<p>Questions:</p>
<ol>
<li>Is your dealership incorporating Social Media in its marketing strategy and if so then how effectively?</li>
<li>If so, <a href="http://forum.dealerrefresh.com/threads/tangible-roi-in-social-media.4701/">are you able to measure and/or justify the ROI accurately?</a></li>
<li>Is your Social Media strategy focused on sales, service, or both?</li>
</ol>
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<div class="entry-date-wrap">Posted on Jan 11</div>
Category: <a href="http://www.dealerrefresh.com/category/internet-dealer-marketing/social-media/" rel="category tag">Social Media</a></div>
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<h3 class="authorbox-name"><a class="url fn n" href="http://www.dealerrefresh.com/author/ryan-gerardi/" title="View all posts by Ryan Gerardi" rel="author">RYAN GERARD</a></h3>
<p>SOURCE - http://www.dealerrefresh.com/4-tips-for-bridging-the-gap-with-dealers-and-social-media/#more-20380 </p>
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</div>What’s Your Dealership’s Chemistry with Women? Download Periodic Tablehttps://automotiveinternetsales.com/profiles/blogs/what-s-your-dealership-s-chemistry-with-women-download-period-tab2016-01-13T14:30:00.000Z2016-01-13T14:30:00.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;">Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016 may very well be a repeat performance. Naturally, it's nothing to be taken for granted and every walk-in matters.</p>
<p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><strong><a target="_blank" href="http://women-drivers.com/whats-your-dealerships-chemistry-with-women/?utm_source=Industry&utm_campaign=4fca6c565d-Women_Wednesday_14_1_2015&utm_medium=email&utm_term=0_994e8d4510-4fca6c565d-"><img class="align-right" src="http://storage.ning.com/topology/rest/1.0/file/get/1475179?profile=original" height="242" width="303"></a>The Right Formula</strong><br> When it comes to customer service or sales, we often talk about having the right chemistry with a customer. But what does that really mean? What are the right ingredients to attract women shoppers, turn them into buyers and keep them coming back to your service center? There are many combinations of the “right formula” and it can seem very complex to find the optimal combination. We have created a handy chart to use as a reference for steps your dealership can take to help “re-create” the right synergy and drive more dollars to your bottom line this new year.</p>
<p style="margin: 10px 0; padding: 0; color: #000000; font-family: Helvetica; font-size: 13px; line-height: 125%; text-align: left;"><span><a rel="nofollow" href="http://women-drivers.com/whats-your-dealerships-chemistry-with-women/" target="_blank">Download Now</a> and share this with your team at the next sales/company meeting. Women-Drivers.com will take the next few weeks to touch upon the elements creating chemistry and trust including WEBSITE, SOCIAL MEDIA, ADVERTISING, SALES, STORE ENVIRONMENT, F & I, SERVICE, and REPUTATION. Lastly, we will discuss how all of the processes, people and planning you have in place have a huge difference in driving in YOUR IDEAL BUYER.</span></p>
<blockquote>
<h2 style="color: #c63029; display: block; margin: 0px; padding: 0px; font-family: Helvetica; font-size: 18px; font-style: normal; font-weight: bold; line-height: 100%; letter-spacing: normal; text-align: left;">Do You Know?</h2>
<p style="color: #000000; font-family: Helvetica; font-size: 14px; font-weight: normal; text-align: left; margin: 10px 0; padding: 0; line-height: 125%;"><em>CERTIFIED Women-Friendly Dealers</em> have a 92% Satisfaction score – 23% higher than Non-Certified Dealers. Further, 6 in 10 women DO NOT return to a dealership when they leave and 55% of women only go to 1 dealership. The take-away? <u>There is a lot at stake on that first visit.</u> #ChemistryMatters</p>
</blockquote></div>Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2https://automotiveinternetsales.com/profiles/blogs/neuroscience-pay-real-attention-to-women-sell-more-cars-in-2016-p2015-12-23T14:00:00.000Z2015-12-23T14:00:00.000ZAnne Fleminghttps://automotiveinternetsales.com/members/AnneFleming<div><p>Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.</p><p>Let's check “under the hood” at the <em><strong>Limbic System</strong></em> and the <em><strong>Neocortex</strong></em>. After last week’s <a rel="nofollow" href="http://women-drivers.com/womens-wednesday-38-the-new-year-neuroscience-the-basics-of-selling-more-cars-to-women-part-1/" target="_blank">Part 1 article</a>, you know that when selling cars, it had better be your NeoCortex doing the work – and definitely not your Limbic System. When selling to women, having the optimim level of engagement with your buyer is imperative. While you know that intellectually, it helps to have reminders in place to reduce the natural tendency to let your brain’s autopilot take control.</p><p><span class="font-size-4"><strong>4 Strategies for Interrupting the Autopilot of your Brain</strong></span></p><p><strong>1. Know what matters to women.</strong> Women have a list of needs when buying a car, but emotional factors also figure into this decision. The top reason women report buying at a particular dealership is not price. The top reason is the customer service and treatment received. Price ranks second. This is important, because it really means you have to have the best price and top that off with unparalleled sales and customer service.</p><p>When it comes to what women look for when working with a specific sales person, trust and respect rank first and second. Here, the Limbic System is at work in your woman prospect’s brain, comparing you with her memories and making emotional judgements. The easiest way to build trust is to listen carefully and remain present.</p><p><strong>2. Be confident, but not overly so.</strong> Confidence matters in life, but over-confidence can derail a potential deal. Overconfidence can allow you to miss the subtle emotions from your prospect that may be signaling she is apprehensive, intimidated or frustrated. Keeping overconfidence in check can help you ask the questions necessary to mitigate any concerns she may have.</p><p>Her emotions may have <em>nothing</em> to do with your dealership or your sales process. She may have brought those emotions with her from another experience, and it is up to you to find out how to overcome the issues. Listen more and talk less to help you assess how the deal is proceeding.</p><p><strong>3. Stay logical.</strong> While emotions will play into a car sale for your woman buyer, it is important that you stay logical and focused. Relying on your intuition, instinct or “gut feel” has great potential to mislead you. Relying on a “smile” from your prospect as an indicator of her happiness, can be completely wrong. Studies show that 90% of people smile when they are frustrated. Again, culture and gender can be at play here – women often smile out of habit to placate others.</p><p>Your instinct has a good chance of perceiving false signals of success. Keep a logical perspective on the immediate situation to keep from misreading anything.</p><p><strong>4. Find out what you don’t know.</strong> I’s easy – and natural - to rely on experience and knowledge when selling. Your prospect will expect you to have answers to her questions. Often times, however, it’s what you don’t know that will break the deal.</p><p>Maintain an open mind, and ask questions until you know what you need to know to lead the sale to a successful close. For example, some women may have trouble articulating their issues about the car they want, the warranty, or the loan. Don’t assume you know what they are asking before you answer a question. Careful not to interrupt or answer the question before she’s finished asking.</p><p>There is nothing easy about being human. But paying close attention to paying attention will make a real difference when selling to this emerging, powerful market in the New Year.</p></div>