search engines - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T14:24:13Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/search%2BenginesHow mobile has changed the way we search, based on 10+ years of eye-tracking studies - Re-Post from SELhttps://automotiveinternetsales.com/profiles/blogs/how-mobile-has-changed-the-way-we-search-based-on-10-years-of-eye2016-10-04T08:06:37.000Z2016-10-04T08:06:37.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p class="p1"><span class="s1"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475235?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475235?profile=RESIZE_1024x1024" width="750" class="align-full"></a></span></p>
<p class="p1" style="text-align: left;"><strong><span class="font-size-5">How mobile has changed the way we search, based on 10+ years of eye-tracking studies</span></strong></p>
<p class="p2"><span class="s1">How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.</span></p>
<p class="p1"><span class="s1"><a href="https://twitter.com/ChrisPinkerton">Chris Pinkerton</a></span><span class="s2">, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.</span></p>
<p class="p1"><span class="s2">At <a href="http://marketinglandevents.com/smx/east/"><span class="s1">SMX East 2016</span></a>, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.</span></p>
<p class="p1"><span class="s2">Pinkerton asserts that search activity, psychologically speaking, is mindless activity. It’s mindless because of the habits that form with the devices we use.</span></p>
<p class="p2"></p>
<p class="p3"><span class="s2">Chris Pinkerton</span></p>
<p class="p1"><span class="s2">Habits are a very powerful thing to start to understand. Developing a habit of consuming information on a desktop in a certain way changes the way you consume content.</span></p>
<p class="p1"><span class="s2">Looking back at 2003, Google became the dominant search engine because it drove people to find information faster than its competitors. That created habitual behavior — people found content the fastest on Google and kept coming back.</span></p>
<p class="p1"><span class="s2">(As an aside, Bing has implemented programs to pay people for their search behavior in an attempt to break these deeply ingrained habits and introduce a new behavior.)</span></p>
<p class="p1"><span class="s2">In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different (see below), due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it. Users spot-scan and find what is contextually relevant for them.</span></p>
<p class="p4"></p>
<p class="p1"><span class="s2">Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. This has translated to desktop search as well. People are viewing more search listings during a single session but are spending less time viewing each one.</span></p>
<p class="p1"><span class="s2">Users are looking the front end of search listings, so make sure your main message comes first. <b>While it used to take a user 2.6 seconds to consume a SERP, that time has been cut in half, to 1.3 seconds</b>, Pinkerton said.</span></p>
<p class="p1"><span class="s2">Regardless of mobile’s impact, the No. 1 organic listing captures the most click activity, regardless of what new elements are presented. However, it takes 87 percent longer for the No. 1 organic listing to be first seen on a mobile device vs. desktop, he said.</span></p>
<p class="p5"><span class="s2">Statistics that will impact your digital marketing strategy</span></p>
<p class="p1"><span class="s2"><b>Knowledge Graph</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">With a Knowledge Graph panel on the SERP, almost 22 percent fewer clicks went to the top No. 1 organic listing.</span></li>
<li class="li6"><span class="s2">93% of searchers look at the Knowledge Graph panel.</span></li>
<li class="li6"><span class="s2">49% of searchers click on the Knowledge Graph panel.</span></li>
</ul>
<p class="p7"><span class="s4"><a href="https://twitter.com/themktgrobot/status/781221448438452224/photo/1">View image on Twitter</a></span></p>
<p class="p8"></p>
<p class="p9"><span class="s2"><a href="https://twitter.com/themktgrobot"><b>Follow</b></a></span></p>
<p class="p10"></p>
<p class="p11"><span class="s6"><a href="https://twitter.com/themktgrobot"><b>MKTg Robot</b> <span class="s7">@themktgrobot</span></a></span></p>
<p class="p12"><span class="s2">19% of mobile SERP clicks on average went to the top 2 sponsored ads, compared to 15% on desktop. <a href="https://twitter.com/hashtag/smx?src=hash"><span class="s8">#smx</span></a> <a href="https://twitter.com/hashtag/sem?src=hash"><span class="s8">#sem</span></a> <a href="https://twitter.com/Mediative"><span class="s8">@Mediative</span></a></span></p>
<p class="p11"><span class="s2"><a href="https://twitter.com/themktgrobot/status/781221448438452224">3:58 PM - 28 Sep 2016</a></span></p>
<ul class="ul2">
<li class="li13"><span class="s10"><a href="https://twitter.com/intent/retweet?tweet_id=781221448438452224"><span class="s2">2</span> <span class="s11">2 Retweets<br></span></a> <a href="https://twitter.com/intent/like?tweet_id=781221448438452224"><span class="s2">2</span> <span class="s11">2 likes</span></a></span></li>
</ul>
<p class="p1"><span class="s2"><b>Local listings and map</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">47% more clicks on the map and local listing occur when positioned above the organic listings.</span></li>
<li class="li6"><span class="s2">10% of clicks on local listing on average.</span></li>
<li class="li6"><span class="s2">51% more searchers view the local listings and map when positioned above the organic listings.</span></li>
</ul>
<p class="p1"><span class="s2"><b>Star ratings</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Listings with star ratings capture 24% of page clicks on average.</span></li>
</ul>
<p class="p1"><span class="s2"><b>Sponsored listings</b></span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Top sponsored listings are viewed after 0.36 seconds on average.</span></li>
<li class="li6"><span class="s2">2% of clicks on the top two sponsored listings on mobile vs. 14.5% on desktop.</span></li>
<li class="li6"><span class="s2">The top organic listing gets 10% fewer clicks when three sponsored listings are present vs. one sponsored listing.</span></li>
</ul>
<p class="p5"><span class="s2">Organic listings</span></p>
<ul class="ul1">
<li class="li6"><span class="s2">Top organic listings capture the most search activity (33.2%).</span></li>
<li class="li6"><span class="s2">5% of searchers on average look at the top organic listing.</span></li>
<li class="li6"><span class="s2">57% of clicks go to the top four organic listings on average.</span></li>
<li class="li6"><span class="s2">Only 7.4% of the clicks that occur are below the fourth organic listing on mobile vs. 16% on desktop.</span></li>
</ul>
<p class="p1"><span class="s2">Read Mediative’s full <a href="http://www.mediative.com/SMXEast"><span class="s1">eye-tracking report</span></a> (registration required). See how user behavior has changed in just the last two years with my <a href="http://www.bruceclay.com/blog/google-serp-eye-tracking-2005-vs-2014-smx-west-2015-liveblog/"><span class="s1">reports from SMX East 2014 and 2015</span></a>.</span></p>
<p class="p1"></p>
<p class="p1"><span class="s2">Source : http://searchengineland.com/mobile-impacted-way-search-based-10-years-eye-tracking-studies-260052?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&mkt_tok=eyJpIjoiTURJeU0yUm1NV00wTm1RMiIsInQiOiI2aUtEVXVQWWZHTEtkQkZIODNKR3ZzZDVrRkE1MDUxWUpyMGFtTW14MDEzVGxBSXNHYzA0QXp5TFRyVjFMQ1pxSXpZQzFLKzBuek1BZU5iMnZhNmdhNnV1cmdBRFlyc0FOMXgwZ3pDXC94Mkk9In0%3D </span></p></div>Thank you for making “Win the Game of Googleopoly” the #1 Ranked “New Release Book” on Amazon!https://automotiveinternetsales.com/profiles/blogs/thank-you-for-making-win-the-game-of-googleopoly-the-1-ranked-new2015-02-03T20:10:00.000Z2015-02-03T20:10:00.000ZBrittany Lightshttps://automotiveinternetsales.com/members/BrittanyLights<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1474966?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1474966?profile=original" width="600" class="align-full"></a></p>
<p>Congratulations to our CEO, Sean V. Bradley, CSP! “Win The Game of Googleopoly” is ranked # 1 on Amazon’s new releases; this means that his book was the top seller in the retail section. This is a HUGE deal and could not be more of an honor for Sean V. Bradley, CSP and our team.</p>
<p>Sean has achieved some major career milestones throughout his life, both inside and outside of the automotive industry. He has provided exceptional service to the automotive industry as a trainer, international speaker, and consultant; personally training over 10,000 automotive sales professionals. Sean’s expertise goes beyond training individual dealerships and dealer groups. He has had the honor of providing training and consulting regarding Internet Sales and Digital Marketing initiatives for high powered publicly traded companies. Some of his current clients include Carsdirect.com, TrueCar and Autobytel Inc., to name a few. He has seen success in the music and sports industry as well, and now he’s taking the book world by storm.</p>
<p>Sean’s main objective for this book was to share his digital marketing expertise with all sales professionals, regardless of industry type. The rules of SEO (Search Engine Optimization) are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. </p>
<p>The higher you are ranked, the more visibility you have. Optimizing your content whether it be written or visual can help you rank higher in search engines. If you are not on the first page of Google, then you are essentially invisible. This book will change how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. If you want to dominate search engines and find out what all the buzz is about, order your copy of <a rel="nofollow" href="http://www.googleopolybook.com/product/win-game-googleopoly/" target="_blank">“Win The Game Of Googleopoly”</a> today!</p>
<p><span>Thank you again for making this book such a huge success! We truly appreciate your support and appreciate you sharing this tremendous experience with us.</span></p></div>How to Win the Game of Googleopoly w/ Sean V. Bradley, CSPhttps://automotiveinternetsales.com/profiles/blogs/how-to-win-the-game-of-googleopoly-w-sean-v-bradley-csp2015-01-22T16:27:42.000Z2015-01-22T16:27:42.000ZBrittany Lightshttps://automotiveinternetsales.com/members/BrittanyLights<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1474942?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1474942?profile=RESIZE_1024x1024" width="750" class="align-full"></a></p>
<p><span>"As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes". Learn the importance of page one domination on Google through this interview with <a rel="nofollow" href="http://thedealerplaybook.com/win-the-game-of-googleopoly-sean-bradley/" target="_blank">Dealer PlayBook.</a></span></p></div>Win The Game Of Googleopoly Book Signing At Barnes & Noble 5th Avenue NYC February 4thhttps://automotiveinternetsales.com/profiles/blogs/win-the-game-of-googleopoly-book-signing-at-barnes-noble-5th-aven2015-01-15T04:26:51.000Z2015-01-15T04:26:51.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475227?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475227?profile=RESIZE_1024x1024" width="750" class="align-full" height="547"></a></p>
<p></p>
<p>http://www.GoogleopolyBook.com </p>
<p>Win The Game Of Googleopoly Book Signing At Barnes & Noble 5th Avenue NYC February 4th</p>
<p><span>This is BEYOND HUGE NEWS! It is official, "Win The Game Of Googleopoly" will be featured in the store front (BIG POSTER of my book) of the #1 (LARGEST) Business</span><span class="text_exposed_show">Book Store in the United States!! Barnes & Noble on 5th Avenue New York City, starting February 2nd 2015!! I am so excited and honored. I am planning to do a video production shoot with friends, family, fans at the B&N store and a "Book Signing". February 4th I will be onsite with my <a class="profileLink" href="https://www.facebook.com/DealerSynergy" data-hovercard="/ajax/hovercard/page.php?id=108746655834309">Dealer Synergy</a> Video Production team! I am hoping that you all will meet me in NYC to share this AMAZING experieince with me! Afterwards I am taking everyone to lunch! THANK YOU so much for your support and friendship!</span></p></div>Order "Win The Game of Googleopoly" Book and Unlock The Secret Strategy Of Search Engines!https://automotiveinternetsales.com/profiles/blogs/order-win-the-game-of-googleopoly-book-and-unlock-the-secret-stra2014-12-30T02:47:14.000Z2014-12-30T02:47:14.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="//www.youtube.com/embed/OysUkYRhCWI?rel=0&controls=0&showinfo=0&wmode=opaque" frameborder="0"></iframe><br />
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<p>Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy. Understand how search engines return results Design an effective, all-encompassing SEO strategy Create the content that gets page views and improves rank Optimize social media and video as part of an overall SEO plan The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.</p>
</div>"Win The Game Of Googleopoly" Book Available For Pre-Order On Amazon & Barnes And Noble Nowhttps://automotiveinternetsales.com/profiles/blogs/win-the-game-of-googleopoly-book-available-for-pre-order-on-amazo2014-09-20T13:36:24.000Z2014-09-20T13:36:24.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1474734?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1474734?profile=original" width="283" class="align-full" height="418"></a>http://www.amazon.com/Win-Game-Googleopoly-Unlocking-Strategy/dp/1119002583/ref=sr_1_1?s=books&ie=UTF8&qid=1411159341&sr=1-1&keywords=sean+v+bradley </p>
<p>http://www.barnesandnoble.com/w/winning-the-game-of-googleopoly-sean-bradley/1120316619?ean=9781119002581</p>
<p>"Win The Game Of Googleopoly" Book Available For Pre-Order On Amazon & Barnes And Noble Now</p>
<h3 id="yui_3_8_1_1_1411220066225_824">Overview</h3>
<div class="simple-html" id="yui_3_8_1_1_1411220066225_793">
<strong id="yui_3_8_1_1_1411220066225_825">Rank higher in search results with this guide to SEO and content building supremacy</strong>
<p id="yui_3_8_1_1_1411220066225_801">Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. <em id="yui_3_8_1_1_1411220066225_802">Winning the Game of Googleopoly</em> is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line.</p>
<p id="yui_3_8_1_1_1411220066225_792">The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.</p>
<ul id="yui_3_8_1_1_1411220066225_798">
<li>Understand how search engines return results</li>
<li id="yui_3_8_1_1_1411220066225_800">Design an effective, all-encompassing SEO strategy</li>
<li id="yui_3_8_1_1_1411220066225_799">Create the content that gets page views and improves rank</li>
<li id="yui_3_8_1_1_1411220066225_797">Optimize social media and video as part of an overall SEO plan</li>
</ul>
<p id="yui_3_8_1_1_1411220066225_795">The rules of SEO are always changing, and following outdated rules can actually work <em>against</em> you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and<em>Winning the Game of Googleopoly</em> can show you how to get there.</p>
</div>
<p></p></div>