watch - Blog - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T01:41:52Zhttps://automotiveinternetsales.com/profiles/blogs/feed/tag/watch1 in 3 adults in the U.S. watches auto content on YouTube once per month!https://automotiveinternetsales.com/profiles/blogs/1-in-3-adults-in-the-u-s-watches-auto-content-on-youtube-once-per2016-10-23T21:54:14.000Z2016-10-23T21:54:14.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p style="text-align: center;"><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475257?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475257?profile=original" width="559" height="432" class="align-full"></a></p>
<p style="text-align: left;">http://www.BradleyOnDemand.com 856-546-2440 </p>
<p style="text-align: left;"><strong>1 in 3 adults in the U.S. watches auto content on YouTube once per month! </strong></p>
<p style="text-align: center;"><strong>Consumer behavior is changing—and video is leading the drive </strong></p>
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<p>In years' past, a consumer might have read reviews in magazines, asked friends and relatives for advice, and visited any number of dealerships before settling on a vehicle. That practice has gone the way of the in-dash tape deck.</p>
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<p class="flag">Leveraging YouTube and Search, consumers are positively bingeing on digital content before making their purchases—and multiplying opportunities for marketers to be there in shoppers' <a href="https://www.thinkwithgoogle.com/articles/five-auto-shopping-moments-every-brand-must-own.html" target="_blank" title="The 5 Auto Shopping Moments Every Brand Must Own">which-car-is-best moments</a>. Last year, consumers spent on average three hours more time researching than they did in 2013.8 They also performed 75% of that research on digital.9</p>
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<p>All that research has huge ramifications for the brick-and-mortar showroom. With shoppers armed with so much information, dealerships have moved from being places to shop and explore—as they were in the days of in-dash tape decks—to mere points of sale. The average in-market shopper makes just two visits to a dealer before making a purchase.10</p>
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<p>There's no substitute for sliding into the driver's seat, but consumers increasingly turn to YouTube before a test drive. In fact, one in three adults in the U.S. watches auto content on YouTube once per month.11 Research shows that consumers are gravitating particularly toward five video styles: test drives, walk-around, feature highlights, reviews, and safety tests.12 Mobile video particularly drives in-market consumers to take action; after watching content about cars, trucks, or racing on a smartphone, one in four will visit a dealer.13</p>
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Last year, consumers spent on average three hours more time researching than they did in 2013, and performed 75% of that research on digital.
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<p>These tendencies highlight an opportunity to attract viewers to brands' official channels. Mercedes-Benz recently responded to audiences' research behavior with a <a href="https://www.youtube.com/playlist?list=PL8E9A7B93BDE98098" target="_blank" title="Mercedes-Benz E-Class Sedan">suite of videos</a> that scratched viewers' walk-around itch, as well as offering feature demos of its redesigned E-Class sedan.</p>
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<p>Takeaway: As a resource to whittle down a car shopper's consideration set, video is invaluable. Consider creating content around the five popular video styles (test drives, walk-around, feature highlights, reviews, safety tests), which allows shoppers to research by simply hitting play, and make sure it's optimized for mobile. Mercedes-Benz's example illustrates how marketers can be there in shoppers' which-car-is-best moments in creative, digital-first ways.</p>
<p>Source: (Repost from "Think With Google") </p>
<p>https://www.thinkwithgoogle.com/articles/auto-trends-consumer-behavior.html</p>
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