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http://www.BradleyOnDemand.com/ 856-546-2440

After Almost 5 Years, Make Money Mondays Will Be Taking A Break - 2017

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, announces that this is the last week he will be creating Make Money Mondays. Do to the enormous growth of all of his companies, it has become too time consuming to continue with these free videos. However ALL the Make Money Monday videos will be accessible to members of Bradley On Demand by going to www.bradleyondemand.com. For more information about Bradley On Demand, please contact Dealer Synergy at (856)-546-2440. Within this video Sean recaps on some of the things the Automotive Industry has taught him over the past 18 years that he has been in the business. Some of the key points include that practice doesn’t make perfect, practice makes permanent. Also that the second you become more effective is the second that your pay raise kicks in. Make Money Mondays is taking a hiatus but it may not be gone forever!


To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.


This Video Was Created by Dealer Video Production
Visit http://dealervideoproduction.com/ for More Details

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http://www.BradleyOnDemand.com/ 856-546-2440 

In this week's Episode of Make Money Mondays Dealer Synergy's Nation Sales Director, Joseph Argento, explains how to assess your employees sales performances. It is based on the metrics of what you as a Manager and your management team feels are your benchmarks. You must factor in volume, total gross, the average gross per unit, the closing percentage and the CSI. It's important to take the time to assess and coach individually. Following these steps will help the dealership sell more cars, more often, and more profitably. 

Make Money Mondays - Special Edition - Assessing Sales Performances

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group! 
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://www.InternetSales20Group.com/ (267) 319-6776

Conquering the Battle for Millennial Buyers - Internet Sales 20 Group 10 - Philadelphia, PA

Doug Vansach will be speaking at this year's Internet Sales 20 Group 10

Doug Vansach, Vice President of Analytics and Data Services at Autoloop, will discuss how to conquer the battle for millennial buyers. Millennials represent the biggest threat and the biggest opportunity to an auto dealer’s business. They are the least loyal generation and the hardest group to attract during the buying process. Based on AutoLoop’s analysis of over 1M leads and a survey of 60K unsold prospects, this presentation will uncover new insights about the vehicle purchasing process of Millennials and will enable dealers to gain a competitive advantage that win over this finicky group. We will review specific strategies and technologies that dealers are using today to attract Millennials, from advertising to store visits to trade-ins. Dealers who attend this session will be armed with a better understanding of Millennials to increase their lead conversion rates and drive higher repurchase rates than their competitors.

To sign up, visit http://www.InternetSales20Group.com/ or call (267) 319-6776!

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Are You Afraid of Change?

Change is something that is critical to your business. If you’re not adapting to the change around you, you’re bound to fall behind the ranks of your competitors!

Join Paul and Ashley on this week’s Think Tank Tuesday as they give you tips and tricks on how to conquer your fear of change in the workplace and in your personal life.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of orphan owners at your dealership. NADA says dealerships have a 70% attrition rates. When these sales people leave, their previous customers do not have a resource at your dealership. This is where you should want to adopt every previous customer and make them into your own. You should look as these orphan owners as a possible lead and should be proactive in trying to work with them.

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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We are PROUD to announce that Erich K. Gail will be a featured #Speaker at the upcoming Internet Sales 20 Group July 10-12. Erich is a repeat speaker and a huge Dealer favorite! to have the CEO of one of the most successful and powerful #DealerGroups in North America is pretty awesome!
 
About Erich K. Gail - He is the Chief Operating Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the:
 
Chief Executive Officer
Managing Director
| Cardinale Automotive Group
| Cardinale AG Vehicle Supply Group – North America | ZMOT Automotive Digital Velocity.
| Blessed to Serve Foundation 501(c)(3)
 
Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
 
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
 
Mark Your Calendars! Call / Text me at 267-319-6776 if you want to discuss Attending, Sponsoring or Speaking at #IS20G 10
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The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. 

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - Stop Changing Your Websites

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising advises dealerships to stop changing their websites. Any time a dealership goes to a 20 Group or conference, they see the different website providers who have a "good looking website". Most dealerships go with those website providers because they think the "looks" will drive more traffic. You need to focus on the website you have now and create a process to convert traffic at a reasonable ratio. The success of a website is from the internal workings of the backend, not the "looks" of the site.


To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you identify what your personal deficiencies are and how to improve them. You should not became overwhelmed with the size of your goal. There are a list of steps you can follow to help improve your overall skill. Take some time to write down the things you are not good at. You will see what you should prioritize and improve upon.

Make Money Mondays with Sean V. Bradley - Identify Your Deficiencies

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise handling a prospect that comes into your store and says "I'm Just Looking." A vehicle is the second largest item a person will buy in their lifetime after a home. Do not take offense if someone says to you, "I'm just looking." Sean gives us advise on what to say when a customer says those three words. If you are structured and professional with your response, you could have the prospect abandon the "I'm just looking" reflex.

Make Money Mondays with Sean V. Bradley - How To Handle "I'm Just Looking"

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.

Pretty cool, huh? 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

Dealer Synergy Presents Lee Lee Williams, Internet Director of Grindstaff Automotive Group, giving advice on branding and networking on a personal level. You need to go out into your community and interact and network with the people of your community. You need to create a personal website branded for you even if you are part of a bigger automotive group.

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

If you are interested in working with Dealer Video Production, visit http://www.DealerVideoProduction.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

To find out more about Grindstaff Automotive, visit
http://www.grindstafffordinc.com/

If you have any questions, call or text Sean on his cell 267-319-6776

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photodune-14423179-salesman-with-car-keys-xs

7 Ways to Mix Up Your Auto Dealership Marketing

Give your auto dealership marketing a new look: here are seven ways to shake up your marketing and start attracting more customers 

If there is one thing you can count on for marketing, it’s this: there is no one way to do it. It’s always changing. What worked yesterday may not work in a year from now.

Digital technology has sped up the process. Now dealerships have more possibilities to connect with customers.

If you feel as though your auto dealership marketing is beginning to flat line, it may be time to mix it up and try something new.

Shaken not stirred: 7 ways to mix up your auto dealership marketing 

  1. Make your brand more exciting 

Branding is the starting point for all your marketing efforts. Without a strong brand name, logo, and message, it’s difficult to catch the eyes and ears of customers. Even an excellent marketing campaign suffers if the brand doesn’t have that extra “oomph!”.

If you’ve had your dealership name for some time, it’s okay to keep it (in fact, that may be a better idea). You canmake your brand more engaging and interesting without a complete overhaul.

  • Create a byline for your brand. A short message that communicates your “promise” to customers. That message creates a common theme for the rest of your marketing efforts.
  • Hire a professional designer to create a new logo.
  1. Optimize your blog content 

Search engine optimization (SEO) is not a new trend. Most dealership GM’s and managers are familiar with PPC advertising, targeting keywords, and the goal of ranking higher in Google. But, there is another way to marketing your business using SEO techniques, and, believe it or not, it’s all about your blog.

You can target specific keywords within your blog content. Each piece of content you publish effectively turns into a landing page for your dealership, drawing more targeted traffic to your website.

  • Hire a professional content writer to write SEO’d content for your blog each week.
  • Make your blog content informative and helpful to your readers.
  • Keep each post short, visually appealing (use pictures), and easy to read.
  1. Switch to a CRM for car dealers 

If you are using a generic CRM tool, think about switching to one that offers features specifically tailored to dealerships. AutoRaptor is made by car sales professionals, for car sales professionals. Every feature is intuitively designed to help your salespeople work more efficiently.

  • Lead assignments within the software tool.
  • Send text messages and phone calls with no additional carrier charge.
  • Complete mobile capability with unique features, such as license and VIN number scanning.
  • Daily workflow reminders.
  1. Focus on mobile readers 

Many of your customers view your website, emails, and inventory with mobile phones. If you haven’t already, it’s time to ensure that all of your digital content is responsive to mobile devices, including tablets. Content that is not easily readable on mobile screens is losing you conversion opportunities.

  • Design all of your auto dealership marketing with mobile browsers in mind.
  • Think about how your content is read: make your email messages short and to the point. Mobile readers will skim and scan before they decide to read.
  1. Modernize your website experience 

Get your website up to snuff, in other words. In terms of digital marketing (or perhaps all of your auto dealership marketing), your website is the most important piece of the puzzle. It’s the virtual doorway to your dealership. Your leads will pass through to view your inventory, read your content, and get a feel for how you do business. What will they see?

  • Create video content to post on your website. Dealership walk-throughs, salespeople spotlights, virtual car presentations, etc.
  • Hire a web designer to give you a new, sleek look. Make your website look attractive, fun, and engaging.
  • Make sure to build links to all your pages so Google can index them correctly.
  • Include pictures of the salespeople with short bios and contact information.
  1. Build your opt-in lists 

Converting your web visitors into qualified leads is a step-by-step process. Gaining an email address is easier if you offer something free in return, such as an e-book, white paper, redeemable coupon, etc. This is one of the main methods of inbound (or permission-based) marketing.

A simplified process would look like this:

  1. A person visits your website, views inventory, and researches your dealership.
  2. He watches your videos of vehicle presentations and reads your blog.
  3. At the bottom of your web page is an offer to download your entire library of video content.
  4. To download the content, he needs to provide an email address and/or phone number.
  5. He provides his information and is added to your opt-in marketing list.
  6. You sent out automated messages (email drip campaign) offering more useful content.
  7. After a few messages, you sent out a targeted promotion based on his vehicle search and behavior.
  8. He responds, comes into the dealership, and now your salespeople have a qualified lead.
  1. Segment and personalize 

Finally, if you want your marketing to provide effective ROI, you need to target specific groups and personalize your efforts. The “spray and pray” techniques do not work like they used to. People want to have a personal connection to your dealership. They will not respond to vague, objective, or generic marketing material.

For better results, segment your marketing lists into specific groups and demographics. Use your research and tracking tools to see what they’ve viewed, what vehicles they’re interested in, and what promotion would best attract their attention.

  • Break your email lists into specific groups. Create promotional material specifically for them.
  • Make sure your emails and text messages are personal. One-to-one conversations are the messages people respond well to.
  • Think small: brainstorm ways to target specific groups with engaging, useful, and relative promotions.

Give your auto dealership marketing a regular dose of new ideas and methods 

Every dealership needs to mix up their marketing efforts on a regular basis. Of course, if something is working well, there is no reason to try and change it. But, if you see that your “go-to” tactics are starting to flat line, use these tips to diversify your marketing mix. Remember: your internet marketing is a critical aspect of your overall strategy. Give your website the attention it deserves and build up your inbound marketing sales funnel.

What’s your opinion? Do you have any marketing tips to add? Share your thoughts!

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In this week's Episode of Make Money Mondays Special Edition, Allyn Hane, Digital Marketing Director at Coastal States Automotive Group talks about creating your very own video strategy on Youtube. Allyn runs a successful Youtube channel called "The Lawn Care Nut". He gives us advise and techniques he personally used to grow his own channel. You have the opportunity to use or rent someone else's community or audience. With these tips you can build a Youtube channel from scratch. 

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It's simple. The Internet Sales 20 Group, this 9th installment of it, which is produced by Sean V. Bradley's company, Dealer Synergy, is much more than a "sales conference" or a "training session." This is an all out sensory assault on the Automotive Sales Professionals that are in attendance...
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Are You Being Responsible?

Let's get serious.

Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.

Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.

We'd love to hear your ideas! Contact us below:
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz
Snapchat: PotratzAgency

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Does Facebook Actually Give You Value?

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.

Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.

We’d love to hear from you! Here’s how you can contact us:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

 

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