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automotive industry (19)

Is Simplicity Better for Advertising?

This week on Think Tank Tuesday, Paul goes through some of the titles of sales events that we’ve all heard of…but may not really understand.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

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What does change mean to you?

I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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Start Texting Your Customers!

Have you heard of message extensions? With Google's new technology, you can send and receive texts from customers right through search ads. The phone’s SMS application launches automatically, and you are able to communicate one-on-one with the customer at hand. 

From answering questions to helping them schedule appointments, you’re building a relationship with your customers through these new ad formats.

Pretty cool, huh? 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Does Email Marketing Still Work?

Whether you like it or not, email marketing will always come in handy as long as you’re checking your email. 

This week on Think Tank Tuesday, Paul will give you 3 tips that will help you improve your email marketing exponentially.  By taking these marketing tips and putting them into action, your open rates and click through rates may increase! Watch people engage more with your business and brand by utilizing this week’s Think Tank Tuesday in your marketing strategy.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

 

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Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Is Your Phone Ringing?

Is your phone ringing off the hook? Probably not.

In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.

We'd love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Do You Bing Like You Google?

You can’t Bing like you Google.  What we mean is: Bing is rolling out some new features that may optimize your strategy differently than Google does. From URL’s to shared tracking templates to custom parameters, Bing is making sure everyone can easily update their account in order to improve their campaigns.

Watch this week’s Hard Facts with Samantha to learn how to upgrade your Bing account.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Are You Missing The Big Picture?

We live in a world where we're tricked into thinking we know the bigger picture.  In reality, we don't!

Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world.  From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.

We'd love to hear what you have to say! Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Are You Being Responsible?

Let's get serious.

Stop being so irresponsible with your business! Sure, you can look up to experts for strategies, ideas, and marketing tools, but don't let them take the wheel. It's ultimately up to you to start the conversation with your customers from the content on your website to the content posted on social media.

Don't let your marketing strategy become all about selling your product. Make sure you're providing a solution to the problem that your customers may be having.

We'd love to hear your ideas! Contact us below:
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz
Snapchat: PotratzAgency

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How to Optimize Your Open Rates

Did you know subject lines framed as questions get fewer open rates and replies?

Most people assume you SHOULD ask questions in your subject line in order to get more open rates when that’s not the case.  You can also increase the success of your marketing campaign by dropping the exclamation points! 

We know it’s hard to break the mold, and that’s why we’re here to help. In this week’s Hard Facts, Samantha explains how you can optimize your open rates by tweaking just a few things in your email marketing campaign. Watch for more info!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Is Your Campaign Compatible?

Are you testing your emails before you send them?

More than 80% of the population use smartphone and other mobile devices. Over 60% of people open their emails on mobile devices. So what is your business doing to adapt to these ever-growing numbers?

In this week’s Hard Facts, Samantha explains that you should not only be A/B testing subject lines, but also make sure your email looks great on iPhones, Androids, and other types of smartphones.  The more consistent and better it looks over all devices, the better your open rate and click-to-open rate will be!

Comment below to list some of your ideas for the next Hard Facts!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Using Twitter to Grow Your Brand

Use Twitter to its fullest potential! In this week’s Hard Facts, Samantha talks about how you can use Twitter to search for potential customers and engage with clients. Using this resource will ensure that you’re expanding your brand and business.

If you're an advertising or marketing agency, this is definitely a Hard Facts episode that you should be watching. Let us know what you think! Comment below:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!

Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvertising
Twitter: http://www.twitter.com/Potratz
Instagram: @PotratzAdv
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Cut Wimpy Words

Sticks and stones may break my bones, but words can never hurt me, right? Wrong. Weak, or, wimpy words are an epidemic that needs to be put to rest.

            Respect is something we all want to gain within our every day lives and within our professional lives. Eliminating any aspect that could take away from that is essential. One of the biggest things we think of in regards to this are wimpy words. Words such as “just” can really change the feel and importance of what you are trying to say. Look as these two examples: “I am calling you in regards to the email I sent you last night, have you read it yet?” or “I am calling you in regards to the email I sent you last night. I was just wondering if you read it?” Which has a firmer feel to it? Adding the word ‘just’ gives it a softer feel, giving a sense of your vulnerability. You want to eliminate any opportunity for someone to feel as though they can control you or how the conversation should go. Once this happens you can potentially lose control of the situation. Which can be hard to get control of again.

            Another wimpy word would be “try”. This gives the impression that you do not feel it can be accomplished, or that you do not have much faith in it or even yourself. “I will try to reach out to them and try to have an answer for you.” Instead, phrase is this way “I will reach out to them, then, I will be in touch with you as soon as I have an answer.” Phrasing it the second way gives a stronger sense of presence and conviction.

            When you have to send an email, or even speak in front of a group of people, have a coworker spot check your work. Doing it yourself does not always work. You can read the same paragraph three times and miss the same mistake each time. This happens because you know what you mean and what it should say. An outsider, however, does not. They can also catch any grammatical errors you may have missed as well.

            Eliminating wimpy or weak words is especially important if you are considered to be ‘client facing’. Having this position can sometimes put you between a rock and a hard place. Standing your ground, using a strong vocabulary and presence, will gain more respect from coworkers and your clients. Stop the excuses, believe in yourself, and let it show in everything you do.

            If this is something you found to be useful, or interesting, contact us today so that we can share more of our ideas!

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Win The Game of Googleopoly for your Dealership

Sean V. Bradley, CEO of Dealer Synergy and author of Win The Game of Googleopoly created a presentation to show how YOU can Win The Game of Googleopoly for your dealership! Covering topics including onsite SEO, offsite SEO, Video SEO, Social Media, and more, you will be sure to dominate the first page of Google! Check it out!

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Sean V. Bradley, CEO of Dealer Synergy talks about how Dentists are accurate with appointment setting, follow ups, and setting the next appointment. Dentists are also dependent on their appointments. You need to change your BDC, Internet Department and Dealership into a dentistry type appointment machine. In order to have a good BDC, you have to be better than your dentist! If you sell an automobile, you should schedule your customers first service appointment. In addition, you can use that appointment to call your customer and remind them. This will build an emotional bank account with the customer. Though the deal is over, you need to continue to build a relationship with your customer. Remember, being better then your dentist will create an amazing BDC department at your dealership!

If you like Make Money Mondays, than you will love Bradley On Demand: http://www.BradleyOnDemand.com

Do you want more information on the automotive industry? Visit http://www.AutomotiveInternetSales.com

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http://www.makemoneymondays.net 856-546-2440

Learn about the "Beginning of the Month Mentality" with Joe Cala-Make Money Mondays

CEO of Dealer Synergy, Sean V. Bradley normally does Make Money Mondays every Monday providing excellent tips for people in the automotive industry. This week is a special edition because it features Joe Cala, the General Manager of Dealer Synergy. In this episode Joe Cala talks about the beginning of the month mentality. WHen you begin a new month, people begin to fall back, and it's important to shift your mentality, so at the beginning of the month you think about things different. You must focus on the entire month FIRST. Think about What is going on in the community, what is happening around you, what holidays are coming up, etc. Remember, the end of the month takes car of itself, so you need to put extra effort into the beginning of the month!

Can't get enough automotive training? Take course with http://www.BradleyonDemand.com

Don't forget about the upcoming workshop this May in New York IS20G: http://www.internetsales20group.com

If you are in the area, learn more about Dealer Synergy and the many automotive training connections we have today:http://ow.ly/E3FQo

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In the event that you somehow did not know, the Internet Sales 20 Group is an interactive workshop in the automotive industry that,is specifically designed to gather the most elite professionals in the industry. You won’t want to miss out on this three day workshop of training, instruction and enthusiasm.

 General Manager of Dealer Synergy Joe Cala, will be speaking at the Internet Sales 20 Group in Boston, MA September 22nd-24th. His workshop is titled, “the difference between information and transformation." In the automotive industry, there are handfuls of resources, from conferences, social sites, websites, and education training, to on demand training and more. Joe Cala’s workshop explains that if these resources are not properly put to use, then all we will ever have is information.

 Joe Cala will be discussing proper execution and application of training and education in order to start your transformation process. He assures that you will walk away from Internet Sales 20 Group full of new and useful information, and he will provide you with a proven formula to ensure that you can properly apply all the things you’ve learned and begin to transform.  Don’t miss your chance to begin your transformation! Register today.

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