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Does Facebook Actually Give You Value?

What are you doing on Facebook to provide value?

By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business.  Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.

Watch Samantha explain the do's and don'ts of utilizing your Facebook group in order to build loyalty and improve your business.

We’d love to hear from you! Here’s how you can contact us:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

 

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Are you making this mistake?

Search engine marketing is valuable tool when used correctly. But it's not the be all, end all of digital marketing. You need to be able to step outside of your comfort zone if you want to achieve digital marketing success.

If you haven't already begun experimenting with other tools; now is the time. The first tool you should start with is email marketing. Tap into your current database and gather more information about your customers.

On this episode, Paul explains how you can start utilizing the full power of email marketing in your strategy.

Website: http://www.ppadv.com
Facebook:http://www.facebook.com/PotratzAdvert...
Twitter:http://www.twitter.com/Potratz
Instagram: @Potratz
Snapchat: PotratzAgency

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Speeding up the Success of Your Business

Are you looking for fast and easy ways to speed up the success of your business? 

This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time.  The first step? Ask yourself these questions.

Why are you unique?

What do you do as a business owner that is different than any other company or competitor without comparing price?

After you've figured this out, you'll move on to the next small pieces of advice Paul will give you that make a huge impact.  Change your marketing strategy and advertising techniques by watching the rest of this week's Think Tank Tuesday.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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It's all in the detail...

Attention to detail can lead to fewer car accidents. In this week's Think Tank Tuesday, Paul explains how being dumped into an automated voicemail system can make it extremely difficult for customers to access your business.

What do you want to hear for next week? Leave your ideas in the comments below.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How To: Capitalize on Your Blog

Has your blog reached its greatest potential? 

Your blog can boost traffic to your website, create demand for your products and services, and position your business as a credible resource for information. If you’re not utilizing your blog properly, you’re missing out on awesome opportunities!

Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Where's your money going?

Could it be time to switch more budget away from paid search on Google to social media? You asked - I listened!

Switching to using only social media platforms for promotions could hurt you in the long run, seeing as Google is a "destination place" for many users. Increase your brand awareness by using both in your marketing campaign!

In this week's Think Tank Tuesday, Paul will answer this question and explain how you can use both Google's paid search feature, multiple social media platforms, and dynamic retargeting to increase brand awareness for your business.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Developing Your Brand

I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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How to Tell Your Brand Story

For this week's Think Tank Tuesday, I interviewed Ray Bleser: owner of Northeastern Fine Jewelry.

Ray introduces a different way that he portrays his brand to instill trust in his customers. Many business owners still use price to advertise their brand; storytelling is a unique method that Ray uses to make sure that he is giving his customers the best service that they've had.

If you're a small business or an entrepreneur, this is the episode you want to watch in order to grow your brand and make sure your business is successful.

I want to hear your thoughts! Comment below:

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Snapchat: PotratzAgency

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Can you create a timeless brand?

What are you doing to make sure your business stands out? On this week’s Think Tank Tuesday, I spoke with Andy Heck about what makes Alpin Haus such a distinct brand.  It’s more than a slogan or the logo that comes with any business. Watch now to see what Andy had to say about branding: 

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvertising

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. 

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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How to be... Everywhere!

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com

I want to hear your ideas! Leave a comment here or connect with me on Facebook and share your thoughts.  You may get a free POTRATZ Coffee Mug Strategy!

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect its reach and performance.

Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvertising
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz
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Staying Motivated During Your Job Search

A job search can be both extremely stressful and somewhat of an emotional roller coaster. With all the applications, resume building, and interviews, one day you could be flying high on cloud nine ready to conquer the world and the next you could find yourself in a slump. Present day job searches require more time and energy than ever before. Therefore, it is extremely important to stay motivated throughout the process. Here are a few simple ways to stay positive while searching for the job of your dreams. 

Prepare for the process - You have to face the reality that you will not find a new job overnight. There will be weeks where you will not have any contact from potential employers. In fact, research shows that your job search will take approximately one month for every $15,000 you plan to earn. The trick is to stay positive and not fall into a downward spiral because your job search is taking longer than expected. 

Don't give up on yourself - Every jobseeker has to keep the faith. Your job search is all about selling yourself to employers and hiring managers. It is very important to stay optimistic during this time, because if you don't believe in yourself who will. Your ultimate goal is to prove that you will be an asset to the company. 

Network - Never be embarrassed to search your job situation with others. Networking is a great way to find a new position. Over 40% of jobseekers said they used networking as a means to land a new job. Even if you don't find a new gig, networking is an excellent way to meet new people with similar interests. 

Set goals - Setting daily, weekly, and monthly goals will keep you on track during the hunt for new employment. Having targets to reach will help you stay focused and motivate you to send resumes and reach out to employers. Once you reach those goals you will feel good about yourself and your progress. 

Maintain a healthy work/life balance - Even though you are unemployed, you should think of your job search as a job. With that said, it is extremely important to keep a work/life balance. Step away from the computer and go out with friends, do something you enjoy, or find a new hobby.

Although your job search may be stressful and appear never-ending, it is imperative that you remain motivated. Never giving up, setting goals, and maintaining a healthy lifestyle can aid in this process. Remember, it all the stress and frustration will be worth it when you land that dream job. 

If you are looking for a career in automotive sales, visit http://automotivesalescareers.com/.

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An Open Letter From Ken Potter

An Open Letter to the Automotive Industry - Ken Potter

I spent the last three years working at TRUECar with a great team of people under me listening to dealers, industry executives, and my team on how to best serve dealers.
I first want to thank those dealers that allowed me to come visit their stores and hear their very candid feedback, concerns, and thoughts on how we could serve them better. I will be the first to say we didn't get it right for everyone, but we did grow from 3,200 to over 10,000 dealers during this time and did it with humility and respect, and made the program one dealers embraced and actually liked in many, many cases.
I sold my first car in the 90’s and am proud to say I am a “car guy”. I believe we have a great industry that creates opportunities for all walks of people and is often a second chance landing place for many who need one. Despite how technology has changed over the past 15 years, people still sell cars and always will in my mind.
I am very grateful to have had a long career in this industry and look forward to my next chapter. There are many players with lots of cash now jumping in the Automotive tech space and I would like to offer a piece of friendly advice to you all:
Dealers are the lifeblood, the Sales People are the soul, you cannot simply get in the middle of the Customer and Dealer with a great tech product and think you will be great for the industry. The Dealers are the ones who pay everyone (vendors, manufacturer, their employees, advertisers) which therefore makes the Dealer “the customer”.
If you receive revenue or profit from a Dealer, you should be accountable to them on their terms. You should embrace the people they employ and the lives they support.
I look forward to seeing many of my Dealer friends down the road or at a convention and whatever I will be doing will be done with Dealers in mind first, and with humility and respect for the industry.

Sincerely,

Ken Potter
310-895-0824

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Job Opportunities in the Automotive Industry

Looking to start an exciting career in automotive sales? Several Dealer Synergy clients are looking for talented individuals to join their team. Check our current listings and submit your resume.

Georgia
Cronic Chevrolet Buick GMC
Internet Coordinator - Apply Now

Illinois
Castle Auto Group
Internet Coordinator -

Indiana
Andy Mohr Toyota
Internet Coordinator - Apply Now

Louisiana
Robinson Brothers Ford
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Massachusetts
Bill Dube Hyundai
Internet Coordinator - Apply Now

Jack Madden Ford
Internet Coordinator - Apply Now

New Jersey

Route 4 Cars
Lost Opportunity Coordinator - Apply Now

Perrine Buick
Internet Coordinator - Apply Now

Spirit Chrysler Dodge Jeep
Internet Coordinator - Apply Now

RK Chevrolet Kia Subrau
Internet Coordinator - Apply Now

New York
Massapequa Auto Group
Internet Coordinator - Apply Now

RC Lacy, Inc
Internet Coordinator - Apply Now

Oklahoma
Auffenberg Chevrolet Cadillac
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Pennsylvania
Piazza Auto Group
Internet Coordinator- Apply Now

Tennessee
Tim Short Dodge
Internet Coordinator - Apply Now

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Building Your Personal Brand

Personal branding is no longer exclusively for high-level executives within a corporation. The tactic is gaining popularity among professionals across all industries, even making its way into the automotive sales industry. As an automotive sales professional, you may question why you need to establish a personal brand when you are part of a dealership. The answer is simple. When buying a car, people buy from people! The more comfortable you make a potential customer, the more they are able to relate to you on a personal level, the more likely they are to purchase a car.

A successful brand is about more than a logo. A brand is what people think and feel when they encounter you. Your personal brand should be an accurate reflection of you. It should be an indication of your performance, what you have to offer, and your overall value. Building your personal brand, and ultimately positioning yourself as an expert in the automotive industry, can mean success for you as a sales professional and your dealership as a whole. 

Not sure how to develop your personal brand? Here are a few simple tips to get you on your way. 

Create a video channel - YouTube is the second most used search engine. Starting a YouTube channel, and posting educational videos, is a great way to get your face out there, get noticed, and gain validity in the industry. Posting videos about your sales process will mark you as an authority, have your peers wanting to learn from you, and potential customers wanting to buy from you. 

Get published - Write a book, submit an article to an automotive trade magazine, or even start a blog! Sharing your information and gaining a strong network is great for building a personal brand. 

Speak at conferences - whether big or small having the opportunity to present to a group of your peers is something you cannot afford to miss. 

Personal branding is no longer just for CEOs. It is very important for automotive sales professionals to build themselves as a brand. The more personable you can appear, the more comfortable customers will be purchasing from you. 

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