Personal branding is no longer exclusively for high-level executives within a corporation. The tactic is gaining popularity among professionals across all industries, even making its way into the automotive sales industry. As an automotive sales professional, you may question why you need to establish a personal brand when you are part of a dealership. The answer is simple. When buying a car, people buy from people! The more comfortable you make a potential customer, the more they are able to relate to you on a personal level, the more likely they are to purchase a car.
A successful brand is about more than a logo. A brand is what people think and feel when they encounter you. Your personal brand should be an accurate reflection of you. It should be an indication of your performance, what you have to offer, and your overall value. Building your personal brand, and ultimately positioning yourself as an expert in the automotive industry, can mean success for you as a sales professional and your dealership as a whole.
Not sure how to develop your personal brand? Here are a few simple tips to get you on your way.
Create a video channel - YouTube is the second most used search engine. Starting a YouTube channel, and posting educational videos, is a great way to get your face out there, get noticed, and gain validity in the industry. Posting videos about your sales process will mark you as an authority, have your peers wanting to learn from you, and potential customers wanting to buy from you.
Get published - Write a book, submit an article to an automotive trade magazine, or even start a blog! Sharing your information and gaining a strong network is great for building a personal brand.
Speak at conferences - whether big or small having the opportunity to present to a group of your peers is something you cannot afford to miss.
Personal branding is no longer just for CEOs. It is very important for automotive sales professionals to build themselves as a brand. The more personable you can appear, the more comfortable customers will be purchasing from you.