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Why Marketing to Millennials is Important


Millennials have a bad rep in today's society. They are stereotyped as narcissistic, lazy, and entitled. Although they are often misunderstood and underestimated, millennials are very important to the automotive industry. Millennials are the people buying and they have the money to spend. One in 10 millennials earn six-figures or more. The group, which ranges in age from 18 to 30, also has the most education. Therefore, they like to do their research. When marketing to this unique bunch, there are a couple things to keep in mind. 

Learn What Motivates Them - This group is extremely results -driven. So having your statistics on hand is very beneficial. They like to know the purchases they make are worth their hard earned money and the time they spent researching the buy. Also, millennials love to laugh. Tune in to what makes them tick and they will be more likely to make a purchase. 

Keep It Short - Don't beat around the bush with millennials. The more transparent you are, they more a millennial will be willing to buy from you. Millennials are known to multi-task and have a million things going on at once. The easier the buying process the better. 

Although millennials are often disregarded, they have a lot of buying power. The challenge is knowing how to market to this research and technology centric group. 

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The Internet has made it possible for car shoppers to have numerous options, outside of their local dealerships, when it is time to purchase a new car. While this gives small dealerships an even playing field to compete with their larger competitors, marketing professionals in the automotive industry have been forced to alter their marketing strategies to adapt to the changes in technology. 

For lack of a better term, today's car shoppers have become lazy. They expect marketing professionals to read their minds and automatically address their needs. Although tedious and at times frustrating, having the ability to identify your customer's needs can be very beneficial to the success of your dealership. 

More Prepared - By identifying your customers' needs before hand, you will be more prepared to interact with them once they enter your dealership. Doing your research prior to meeting your clients, will help you to address their concerns and surpass their expectations. 

Shows you are listening - Having the ability to identify your customer's needs, shows that you are paying attention. If you take the time to consider your shopper's needs, get to know their likes and dislikes, and make changes that reflect their concerns, your customer will appreciate your efforts. Additionally, they will see that you value them as individuals, and will ultimately be more likely to make a purchase, refer your dealership to others, or be a return customer. 

While the changes in technology have forced marketing professionals to alter the way they do business, having to know your customer on a more personal level does have some benefits. Identifying your buyer's needs beforehand helps you be more prepared to serve them, as well as shows that you value them. 

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Is Your Sales Team Properly Trained?

Your sales team starts working way before a potential buyer walks into your dealership. Whether your Internet Coordinator connects with a customer via an online lead or an inbound call, the interaction between the dealership representative and shopper is extremely crucial. You want to make sure your each member of your team has outstanding persuasion and communication skills. If your sales rep can not effectively communicate with your consumer, it is very unlikely that he will close the deal. 

Although you can equip your team with scripts and a list of objections and rebuttals, there may come a time where your representative is required to go off script in order to meet the needs of the client. When this happens, your staff must have the proper to remain calm and handle the situation with ease. Every member of your staff should be familiar with the daily process of your dealership. They should know the ins and outs of your CRM and be able to ask all general questions customers may have. 

Also, make sure your entire team is aware of the products and services your dealership has to offer. Not only will this allow them to address customer concerns, but it will also enable them to suggest additional services to buyers, resulting in more revenue for your business. 

When your sales team is properly trained, they will be confident in their ability to sell. A confident salesperson builds trust with his customers. If a customer trusts his sales associate, he is more likely to make a purchase at your dealership. 

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Benefits of Blogging


There are many components that make up a successful digital marketing campaign. Website functionality, digital advertising, SEO, and social media are all major factors, but one piece of the digital marketing puzzle that is too often overlooked is blogging. Although many dealerships believe they do not need to blog, blogging has many benefits. 

First, it can be used as a marketing tool to attract new customers. When potential car buyers go online to browse, some of their keywords may be contained within your dealership's blog, which will lead them to your website.

Additionally, a blog can become the face of your dealership. Your blog can be the first look buyers get of business. Car shoppers may come across some of your original content online and decide to contact the dealership and learn more. 

Finally, a blog has the ability to establish employees as experts in the industry. A blog is the perfect space to showcase your employees' talents and areas of expertise. If shoppers are able to come to your blog and get answers to their questions, they will gain trust and confidence in your dealership and the capabilities of your employees. 

Although a blog may not seem like a vital part of a digital marketing plan, it is a great marketing tool with a vast amount of benefits. 

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The inaugural Women in Automotive Convention will hit Downtown Orlando this fall. August 18 - 20, female automotive professionals will come together to learn the latest industry trends and network with one another. Currently, women account for 17 percent of employees in auto dealerships. The creators of the Women in Automotive Convention hope the workshop will help women will see the career possibilities available to them and facilitate cultural changes inside dealerships. 

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This week, Sean V. Bradley CSP shares his tips and techniques on using tone and inflection as a sales tool. 

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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Sean V. Bradley, CSP, CEO of Dealer Synergy discusses money. He wants you to know that in the automotive profession, it is a six-figure job. If you aren't making over 100,000 a year then you are doing something wrong. Don't let variables such as lack of traffic or leads being bad be the cause. Also, it is never the customers, he's heard it all.Whether you feel it's the customers, the problems in the dealership or what have you, your perception is your reality.

This industry is the best because you can make as much money as you can earn. You have to put in the work to earn it. Your Dealer Principal is a millionaire. Regardless of whether you sell cars or work in the Internet department, you have the potential to make six figures.
The problem is mediocrity, never be complacent. Stop talking about making money, go out and make the choices you want. You have to go and put in the work. Your pay is not capped. Learn about the 8 ways an automotive sales consultant can close a deal. You can create your own weather. So, start today!


If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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Sean V. Bradley, CSP, CEO of Dealer Synergy speaks on the topic of how BDC is not an expense. People are not an expense, they are an asset. The difference between your organization and others are your people. The competition does not have anything different than you do, people are not an expense it comes down to your value proposition package. You cannot make money without putting money out. 92-99% of Americans go online before they even step foot in the dealership. If you can direct that traffic to an Internet or BDC department and you've got the right factors, you will be able to build a customer factory.



If you like Make Money Mondays, then you will love Bradley On Demand:http://www.BradleyOnDemand.com

Do you want more information on the automotive industry find out more about Dealer Synergy and our training services:http://www.dealersynergy.com

Dealer Synergy Headquarters are located in Audubon, NJ: http://bit.ly/1tF0RrQ

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Massapequa Nissan Is hiring! If you are looking for an exciting career in the automotive sales industry, this is a great opportunity for you. If you're currently working at a dealership and you aren't making the money that you want, need and deserve...you need to call ! Even if you have never worked in the automotive industry, but you want to make as much money as you can earn, this is perfect for you! They just built a multi-million dollar customer development center, and we are looking for the best of the best to work in our department. They are looking for Internet sales coordinators, BDC reps, appointment setters, and showroom sales consultants. Massapequa Nissan is a part of the Atlantic Auto Group, and the # 2 privately held dealer group in the country! If you want to work with an award winning team, call right now!

http://www.MassapequaNissan.com (888)-610-6673

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FOR IMMEDIATE RELEASE

Dealer Synergy

131 W. Merchant St.

Audubon, NJ, 08106

Phone: (856)-546-2440

                                                                                                                   Fax: (856)-546-2445

Author of Win The Game of Googleopoly, Sean V. Bradley CSP, will be meeting fans and signing books at Barnes & Noble in New York City

February 3, 2015, Audubon, NJ – Sean V. Bradley, CSP, author of Win The Game of Googleopoly will be at Barnes and Noble’s flagship store, 555 Fifth Avenue New York, NY, this Wednesday, February 4th, 2015 at 12:30pm to sign books, take photos and meet with readers.

Win The Game Of Googleopoly was released earlier this year in January, and is specifically designed for anyone trying to sell a product or service, in order to gain success in their online standing in search engines. 80% of all transactions start online. People literally find their cars, pets, husbands, wives, and more within an online search. Only 5% of Google users click past the first page of Google results. This means that if you do not appear on the first page of Google search results, you are essentially invisible.

“The Google search results page is just like a Monopoly board,” Bradley said. “Each result is a property, and just like with monopoly, you can’t win with just Boardwalk or Atlantic Avenue.”

Win The Game of Googleopoly is a road map for any business owner, professional, or entrepreneur. The book unlocks the secret holistic strategy to dominating search engines with more than just a website. Win the Game of Googleopoly will show you how to properly utilize video search engine optimization, social media, web development, search engine optimization, mobile, focus sites, micro sites and more in order to successfully build your online presence.

bookStacks 224x300 Meet The Author Of Win The Game Of Googleopoly, Sean V. Bradley, CSP

Sean has nearly 16 years experience in the automotive industry, and has trained over 11,000 automotive sales professionals. Sean is also responsible for the success of major label recording artists and professional athletes. It has always been a dream for him to be a published author, and this book has given him the opportunity to accomplish that dream, and add to his already outstanding success.

“I have always wanted to be a published author, and to have the opportunity to write about one of the biggest companies in the world has been a truly amazing experience,” Bradley said. “I am humbled and excited to have my book on the shelves of the number one business book store in the country, and can’t wait to meet with everyone on Wednesday.”

No tickets are required to be a part of this event, and you are encouraged to come meet Sean, and get a personalized signed copy of Win The Game of Googleopoly at 12:30pm.

Sean V. Bradley, CSP: Sean V. Bradley, CSP is the founder and CEO of Dealer Synergy, a marketing and consulting firm for the automotive industry. He is a certified FranklinCovey trainer, and a member of the National Speakers Association where he recently received his CSP designation. Sean is an influential public speaking figure with over a decade of experience in search engine optimization, video search engine optimization, and dominating digital marketing and online reputation strategies.

For more information about the Win The Game of Googleopoly, and the book-signing event, about Sean V. Bradley or about the event, contact Brittany Lights at Brittany@dealersynergy.com or by phone at (856)-546-2440 ext. 23.

For more information on Win The Game of Googleopoly, and to order your copy, visit www.googleopolybook.com

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Congratulations to our CEO, Sean V. Bradley, CSP! “Win The Game of Googleopoly” is ranked  # 1 on Amazon’s new releases; this means that his book was the top seller in the retail section. This is a HUGE deal and could not be more of an honor for Sean V. Bradley, CSP and our team.

Sean has achieved some major career milestones throughout his life, both inside and outside of the automotive industry. He has provided exceptional service to the automotive industry as a trainer, international speaker, and consultant; personally training over 10,000 automotive sales professionals.  Sean’s expertise goes beyond training individual dealerships and dealer groups. He has had the honor of providing training and consulting regarding Internet Sales and Digital Marketing initiatives for high powered publicly traded companies. Some of his current clients include Carsdirect.com, TrueCar and Autobytel Inc., to name a few. He has seen success in the music and sports industry as well, and now he’s taking the book world by storm.

Sean’s main objective for this book was to share his digital marketing expertise with all sales professionals, regardless of industry type.  The rules of SEO (Search Engine Optimization) are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile.  

The higher you are ranked, the more visibility you have. Optimizing your content whether it be written or visual can help you rank higher in search engines. If you are not on the first page of Google, then you are essentially invisible. This book will change how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. If you want to dominate search engines and find out what all the buzz is about, order your copy of “Win The Game Of Googleopoly” today!

Thank you again for making this book such a huge success! We truly appreciate your support and appreciate you sharing this tremendous experience with us.

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Dealer of the Month-January 2015

I am proud to announce January's Dealer of the Month award winner, Chris Sondesky. Chris is the Internet/BDC/Marketing Director of the Cherry Hill Triplex in Cherry Hill, NJ.  Chris has learned every aspect of the trade, having been in the automotive industry for 15 years. He has had multiple positions over the years including technician, manager of sales department operations as a GSM and GM, to later building one of the biggest single point Internet Departments/BDC’s on the east coast for huge franchised new automobile dealerships.

 Chris has come a long way since his early days in the industry. Over the past 5 years he has focused on the digital aspect of selling cars, with his 7 franchises, Kia, Mitsubishi, Dodge,Chrysler, Jeep, Ram and Fiat. With the help of his General Manager they developed in depth marketing strategies to master the online consumer. As this process continued his staff began to receive 3,000 internet leads monthly!

As of 2014, Chris took his skills to an entirely new level, selling 400+ units per month and achieving $1 million in gross. Chris has become a master of internet sales for dealerships. Recently, Chris stated, “On average, our BDC/Internet Team, a very talented group of Customer Service Reps and Internet Managers, generates approximately 50% of our showroom traffic, all by appointment, leading to 55% of our sold units. Since 2010, Internet deals have closed at a higher percentage than the other half of our traffic, and for higher gross profit. We've continued this trend, now on our 5th year of double digit growth.”

In an interview conducted by CEO of Dealer Synergy, Sean V. Bradley, CSP Chris shares his thoughts on CRM, Managers, Internet Directors, Leads, Phone ups and more. Chris was able to gain all this success because he feels people are the most important factor. He notes that personality is everything and he has never hired an employee based off of skill. It is all about being fit for a team. He believes anyone can do the job with a strong training process in place.

Chris is here to tell you that you CAN make money off of internet customers. Internet deals close at a higher closing ratio and a higher gross profit than 40-50% of the rest of his business.  He believes your response time should be “right now”. Answering “right now” actually is not even fast enough. Chris believes that timeliness and having a proper process in place for your team can make a huge difference in your internet selling process. It is easier to bridge the gap between showroom sales and internet sales than you might think.

Chris recommended that if you have a customer coming in make sure you have the vehicle ready, enough gas for a test drive and wait until they get into the store to assess which sales person would work well with them.

Bottom line, the key to success and a solid close is to let the customer know that their time is valuable to you.  Whether you are in the showroom or handling Internet sales, you are the same team.

Watch the interviews provided to learn more tips to Chris’ success.  Like Chris, you too can become one of the biggest single point Internet Departments/Business Development new automobile dealerships. Congratulations again Chris! Your future is looking bright.

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Sean V. Bradley, CEO of Dealer Synergy talks about "How to Bridge the Gap between the Internet Department, and the Showroom Sales department. There should not be any segregation between the internet department / BDC and the showroom sales department. There is ONE team; the dealership team. The internet department team are not secretaries, receptionists, or handymen. The Internet team's purpose is to drive traffic to your dealership. Show the Internet department some respect and gratitude for giving you opportunities to do business! Now, the Internet department needs the Showroom sales department in order to close the deal! How can you work together? The showroom sales department should use their expertise to teach the Internet department more about the vehicles. There should always be sales people in the Internet department to help assist leads. Work together for the most positive outcome! 

Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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CRM DOMINATION IN AUTO RETAILING

WE ARE ENTERING AN ERA OF CRM DOMINATION

- BY JAMES A. ZIEGLER, THE #‎AlphaDawg‬

Third party Vendors are waking up to their worst nightmare. The party is almost over and we're turning the lights on. They are in denial reminiscent of 'Newspaper Advertising' a few decades ago. Newspaper was the juggernaut, dominant, over-bearing, dictating, necessary, and way over-priced. At the end of the Newspaper Era, they were screaming they were still effective and still relevant as they could no longer prove heir worth or justify their extravagant high-prices. The Newspaper Advertising moguls were sucked down into the tarpits wheezing their last wheezy gasps, still proclaiming their relevance.

NOW - The Paradigm is shifting again. The third-party vendors can no longer justify their rdiculous high prices and can't document any real results. They're No Longer selling results, they can't. They don't have them to show. So they misdirect with VDPs and SRPs and QRXs instead of showing us real business. AND, they tell the dealers if you're not selling, it's your employees fault.

WHAT CHANGED? Well several things changed.

FIRST OF ALL, the consumers changed. Dealers websites are smarter and more reactive. VDPs need to become stickier and conversion is 'king'.

SECONDLY, Mobile Happened! Consumers are engaging on handhelds and tablets and devices other than desktops. They are able to USE Google and other avenues to directly connect with the dealers. Real time transactions favor the dealerships, not the vendors.

THIRDLY, Dealers became educated in dealing with the modern consumer and they don't feel hostility on our Websites. CHAT is huge for conversion.

AND FOURTH, The "CLICK TO CALL" Google option puts them in touch with us immediately. It's probably one of the greatest things that's happening to fuel the shift. TEXT MARKETING and PERSONALIZED VIDEOS from the Dealerships are humanizing our efforts. People still like to deal with people. ONLY the Vendors see advantages to dehumanizing the processes. We are NOT DEVO.

THE CRM Companies that own website development will inherit the business. They become the DASHBOARD that controls the Dealers' Marketing... Adwords, Social Media Strategies, Everything the Dealership does to market. The CRM creates it, coordinates with the website, and measures and adjusts the campaigns. THE CRM companies allow the dealer to run their campaigns without all of the slander and defamation the vendors use to bring us down and make themselves look like the saviour from us. Reputation will be better and profits will increase.

I have always advocated a CRM-Driven Culture in the Dealerships, now the worm is turning and the third-party vendors are scrambling like Newspaper executives did several decades ago. I doubt they'll go extinct totally, but their value in our marketing plans will become second-tier and optional.http://www.InternetBattlePlan.com  

The revolutions here and they are screaming bloody murder because they all see it coming. Ask your CRM Provider and others, the CRMs are gearing up to take over the marketing. I just wrote this article/blog a half hour ago and it's already viral. Three CRM Companies and Website Vendors have already, in just a half hour, asked me for the permission to reprint and distribute at the convention.

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This week, Anthony Alagona talks about "Building Value." How do you build value in yourself, your vehicle, and your dealership? Building value in yourself starts with identifying yourself to the prospect and establish a clear channel of communication. Building value in the vehicle starts by telling the prospect about the vehicle and selling the prospect on all of the special deatures that make the vehicle stand out. Building value in the dealership starts with passionately selling your value package to the prospect and explaining the benefits it can offer. Remember: People do not buy what you sell, they buy what you believe. 

For more training check out http://www.BradleyOnDemand.com

If you're looking for more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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"It is the end of the year!" This Monday, Sean talks about the end of the year, and how people are becoming complacent with mediocrity and making excuses. You need to stop making excuses! You must take control of your destiny. Don't make the wrong assumptions because of the holiday season, the weather, etc. If your internet leads are the same but you are making less phone calls and appointments, then the problem is with you and your department! Look at yourself, and your dealership before you start blaming other things. If anything, you could use the holidays to make a sale! If you don't have opportunities to do business then you need to work your leads harder!




Interested in learning more? Visit http://www.BradleyOnDemand.com

For more on the Automotive Industry check out http://www.AutomotiveInternetSales.com

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Learn what you should "Start, Stop, and Keep Doing" with Joe Cala-Make Money Mondays

CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it features Joe Cala, the General Manager of Dealer Synergy.

Joe Cala, General Manager of Dealer synergy, helps you figure out what to start, stop, and keep doing. What should you start, stop, and keep doing? If you want to get better in the automotive industry and make more money, you must ask yourself this every day. Write the answers down so you remember them, and take action on what you decide.

Can't get enough automotive training? Take a course with http://www.BradleyonDemand.com

Don't forget about the upcoming workshop this May in New York IS20G: http://www.internetsales20group.com

If you are in the area, learn more about Dealer Synergy and the many automotive training connections we have today:http://ow.ly/E3FQo

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CEO of Dealer Synergy, Sean V. Bradley, shows you how your actions lead to rewards or consequences. The number of ups you take has a direct impact on the number of cars you sell. If you up 80 people, you'll sell 20 cars. When you up more people, you will sell more cars. Conversely, when you don't create enough leads and up enough customers, you will not sell enough cars. Check out this edition of Make Money Mondays now and enjoy the automotive tips!

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http://www.Bradleyondemand.com 
General Manager of Dealer Synergy, Joe Cala helps you isolate objections. You can't work on monthly payments, go back and do something else etc. You need to specifically isolate what the customer needs when it comes to selling a car. You can do this by saying "other than that" is there anything else holding you back from getting this vehicle. Watch the video to learn exactly how this process works.

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