- How to tackle negative reviews from customers
- Client experiences with negative reviews
- Actionable items for building a response strategy
Okay, check it out.
In my last article I wrote about how most dealerships come across a little conceited online, but say that they are a customer-centric organization.
I mentioned that it's alright to talk about yourself, but ONLY in a way that demonstrates maximum benefit to your customers.
Well now I'm going to reveal how to kick your website up a notch and dominate the web, (and your market).
Like I was saying, people don't care about you nearly as much as they care about themselves.
That means that the name of the game is presenting information on your website that people care about.
But how can you produce content and information that EVERYONE will find interesting?
It's more simple than you think.
Unlike traditional media, your website has the power to cover a wide array of topics that address the needs and wants of different customer segments AT THE SAME TIME.
How do you get started? Fhugetaboudit, it's easy peasy.
1.) Look at your current customer portfolio and identify the variety of customer segments that you already serve.
These could include Seniors, Young Families, Bachelors, Bachelorettes, College Students, Union Workers, Military/Veterans etc.
2.) Create a list of topics that those various segments would find interest. Use logic and common sense.
What I mean by that is this:
If you want to create content topics geared toward Seniors, think about the things that they are interested in.
a.) Vehicles that are easy to get in and out of (maybe just had a knee surgery or something)
b.) Vehicles that can tow a travel trailer
c.) Vehicles with a little more luxury (they're done raising children and have a little more money to keep for themselves etc.)
Do you see where I'm going with this?
Once you've identified the topics for each segment do this:
3.) Identify the objectives for each piece of content that you want to create.
If it's a video, figure out what the call-to-action will be so that you can track the effectiveness of it.
If it's a blog, think of the path you want that customer segment to take and what action you want them to complete.
Here's why this is important:
Everyday, millions of automotive shoppers around the globe go online to find information that addresses their concerns or answers their questions.
Right now, there aren't really any dealer websites that provide the content that automotive consumers are looking for.
You're giving the OEMs and other third party websites the power to scoop up qualified vehicle shoppers and distribute them how they please. Most of the time, to your competitors.
By segmenting your content, you're empowered to reach various people with the topics that they care most about.
In my next article, I'm going to reveal why this strategy works so extremely well and why you HAVE to start doing it.
Want help identifying your customer segments? Send me a friend request and we can set up a time to get connected.
Chrysler Sales Consultant Sold 47 Units In 1 Month & Averages 35 Units Per Month
Make Money Mondays with Sean V. Bradley - "Salesperson's Value Package Proposition" - Car Sales
Success is a fascinating thing because every individual on the planet has their own definition of the word.
The dictionary defines success as a “favorable or desired outcome”
This is SO genius because it means that, not only can everyone have their own definition, but that THERE IS ENOUGH SUCCESS TO GO AROUND!
For some people, success is having the necessities…
For others, it’s making loads upon loads of money…
BUT, no matter what your definition of the word is, there is something that so many people miss out on when pursuing success.
Any idea what it is?
Have you ever heard that saying, “Success Breeds Success”?
Believe it or not, there is something so powerful about rubbing shoulders with highly successful people.
How do you know who's truly successful though? The best way for you to know if they’re successful is to ask yourself two simple questions:
1.) Are they the type of person that you hope to be (character traits, qualities etc.) and,
2.) Do they have the things that you want to have? (Could be material objects, status, expertise etc.)
When you find someone that you can answer ‘yes’ to those two questions, do whatever you can to be apart of their circle.
You see, when you rub shoulders with successful people (the people that are who you aim to become), there are natural born opportunities that arise from your mere association with them.
One of the best ways that I know of to be in the presence of successful people is to attend as many workshops and conferences as you can. Where else do you get the opportunity to be in the same room with these successful people, have lunch with them and ask them questions?
There are approximately 17,000+ dealerships in the United States today. Including every employee, how many people work in the retail car business? LOTS! …
Yet, there are very few who attend conferences.
There is no question that these conferences come with a price tag, but you absolutely, 100% CANNOT let the price of success, cost you your success.
Listen, I am not involved with any particular conference for financial gain. I have just come to learn that if you want to be successful, you need to get connected with other like-minded, successful individuals and I don’t know any other better place than at the plethora of workshops and conferences going around.
One of the next ones you can see me at will be the Internet Sales 20 Group in Boston this coming September.
Supercharge the achievement of your personal definition of success. Start rubbing shoulders with successful people.
Have questions? Hook me up in the comments below.
In order to be a highly successful business, you need to have a solid organizational hierarchy. Learn what you need to create an organizational chart and how it will effect your organization's growth.
Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online visibility.
Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!
Tune in now and learn how long you should be making your content on several different marketing channels.
There is something going on with dealership websites that needs to stop ASAP!
It’s something that should be pretty obvious, but clearly isn’t.
Know what I’m talking about?
Most websites for car dealers look, feel and flow the same way as each other.
They all have the same messaging, calls-to-action, design concepts and lack the site traffic needed to make a big impact on gross or net profits.
The problem is that automotive consumers are much more web-savvy than they’ve ever been.
They have been conditioned to use the internet in a specific way based on the sites they visit on a regular basis.
Sites like Amazon, eBay, Facebook and other ecommerce and social sites.
Most dealer websites are not providing the experience that online users are already used to. They are playing catchup.
I think most dealers would agree that the objective of their website is to get more leads from their website. After all, more leads = more sales opportunities, right?
Well here’s a secret that will get your website converting traffic like a machine.
I must warn you, that this secret will require...WORK.
Nonetheless, it’s a tried and tested strategy that will separate your dealership from the vast majority of other dealers and help you dominate your market online.
If you look at the other websites out there that your consumers are visiting on a regular basis, what do they all have in common?
Information in the form of content.
You see, every day MILLIONS of automotive consumers are going online to research your products and services. You know what they’re finding? Your competitors.
Why? Because your competitors are providing more information on their websites than you are.
Why is it that I can go online and find more information about a $20 cell phone case than most consumers can about the second largest investment of their life?
Think about it!
You need to get more content on your website that covers a variety of topics.
Blog about the latest vehicles on your lot. Do video test drives. Talk about your products and services in a way that provides REAL value to your customers. Leave the pitch out.
Just focus on value, value, value and more value.
The cool thing about providing value in the form of content is that you’ll attract the right type of customers to your site.
All you need to do is identify the type of customer you wish to attract and then create content that speaks to them.
When you know who you’re speaking to, it gets that much easier to know what to ask them as well. All you have to do is line up the call-to-action with the content that you’ve created.
This strategy will give you an immediate increase in leads because you’ll be able to leverage your existing site traffic.
So here’s the breakdown on how to get started:
1.) Figure out what type of customer you want to speak to (vehicle sales, parts, services, finance etc.)
2.) Create content in the form of a blog, videos, images etc that speak to them about what they’re interested in
3.) Keep the pitch out of your content - just focus on providing REAL value to the customer
4.) Include a call-to-action that’s relevant to your content
Doing so will allow you to:
1.) Leverage your existing site traffic
2.) Attract new Qualified site traffic
3.) Increase leads from your website
Have fun with this, and feel free to comment with your questions if you’d like some help getting started.
Car Salesman "Ups" A Waitress & Sells 2 Different People Cars & Sets 4 Additional Appointments For Future Car Sales!
Sean V. Bradley, CEO of Dealer synergy recently conducted a training session at Roswell Honda in New Mexico and inspired a fledgling Automotive Sales Professional to try some of the Dealer Synergy Prospecting strategies… And the VERY FIRST time, Dexter hit a grand slam home run! Congrats Dex!
Sean V. Bradley Interviews Subi Ghosh - Automotive Internet Sales - Automotive Sales - Car Sales
You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your area.
Automotive Internet Sales Version 3.0 is Coming - Automotive Sales - Car Sales - Internet Sales
On this week's Think Tank Tuesday:
- Find out what tool your website is missing
- Learn how to engage and reengage shoppers
- Determine shopper behavior
Why Work Harder For Less?
On this week's Think Tank Tuesday:
✓ Learn how to identify your clients
✓ Find out what you need to be spending time on
✓ Determine key mistakes in your sales process
Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.
- Find out why this happens
- Learn techniques to avoid it
- Get an Excel doc from Paul to track lead leakage
You can't have a successful business unless everyone is on board with the process. Learn how to spot the gaps in your company's strategy on this week's Think Tank Tuesday.
Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.