Does your website make shoppers feel good about their purchase? What is the advantage of buying from your brand instead of one with a better price? Learn how your website can help shoppers justify a purchase on this week’s Think Tank Tuesday.
Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City, NJ
Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time
I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU.
I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I sometimes travel with the Dealer Synergy Video Production Team and a Green Screen LOL! Enjoy the video!!
http://www.internetsales20group.com Sign Up Now!
How to ACTUALLY Make Money in Car Sales (Webinar) - Sean V. Bradley
"How to ACTUALLY Make Money in Car Sales" - FREE Webinar - Sign Up Now!
Wednesday March 19, 2014, 12:00pm Eastern Time
Sell more cars, more often, with this step-by-step Mind Map Projection.
All automotive professionals aspire to selling 30 units a month, but not everyone achieves this. In order to sell 30 cars a month, you need to do more than wish for it. You have to create a plan, prepare, and strategize and then execute it appropriately. In this webinar, Sean Bradley will teach you exactly what you need to do in order to sell 30 units a month. With step-by-step processes, you will learn how to accurately project how many phone-ups, walk-ins, be-backs, and internet-ups you'll need to connect with in any given day, week, and month to set you up for 30-car success.
In this webinar, you will not be learning sales gimmicks. You will not be learning tricks, and you will not be sold a product. This straight-forward, no-nonsense webinar will give you the exact steps you need to take in order to sell 30 cars in a month.
Sean V. Bradley
Sean V. Bradley
Founder & CEO,
Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director. Furthermore, Sean is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Sean is also the creator the Internet Sales 20 Group, an intensive 3-day workshop that is designed for executive management of dealerships. Sign up at www.internetsales20group.com.
CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities
SAN JOSE, CA--(Marketwired - Mar 3, 2014) - The auto industry ecosystem should do more to leverage social media as a platform for drivingbusiness leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled "Turning Social Feeds Into Business Leads."
Developed in partnership with hoojook, Inc. -- a Silicon Valley social media intelligence company focused on the auto sector -- the new report finds auto industry marketers are in various stages of adopting social marketing strategies and practices. Most see social as a potentially powerful medium for understanding and engaging consumers, but they are early in the development of marketing and business metrics, as well as processes that integrate social media data more effectively in the sales funnel.
"Social represents an important marketing frontier for the automotive industry," said Donovan Neale-May, Executive Director of the CMO Council. "Senior marketers recognize its capacity to deliver actionable, real-time insights that can help drive overall marketing effectiveness. They also see its value as a dynamic channel for influencing brand preference and purchase. Now they need to take the next step by integrating social more directly into the sales funnel and using it as a new platform for delivering qualified leads."
There is plenty of evidence demonstrating the potential of social as a marketing channel across manufacturing brands, dealerships and aftermarket products and services. For example:
- Thirty-eight (38) percent of consumers say they will consult social media in making their next car purchase.1
- Twenty-three (23) percent of car buyers say they use social media to communicate their purchase experience.1
- Eighty-four (84) percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases.1
- Forty (40) percent of new car purchases over the next 10 years will be made by millennials.2
- Ninety-four (94) percent of millennial car buyers gather information online.3
- Clicks on Facebook auto ads climbed from 16 percent to 39 percent between October 2012 and April 2013.1
Based on interviews with senior marketers and executives from auto manufacturers, dealer networks, aftermarket service providers and B2B automotive solutions companies such as Autonation, Costco Auto Program, Nissan, Cadillac, Car MD, KIA, Aspen Marketing Services, Express Oil Change, Mazda, Snap-on, Dealertrack and DME Automotive, the report finds that senior marketers are highly interested in developing and using new systems and processes to leverage social more effectively for lead acquisition and acceleration. However, most say they are only in the very early stages of the process and often express caution about possible brand reputation issues when overtly marketing to individuals on social.
Nonetheless, the report argues that the use of social in combination with natural language processing and big data analytics, along with social's ability to deliver meaningful content and commentary in context, has the potential to make it a highly effective medium for identifying, segmenting and engaging consumers based on preferences and where they are in the purchase cycle.
"The technology now exists to process and analyze social streams -- not only to understand broader consumer attitudes and reputational issues, but also to identify, segment and profile individual consumers based on where they are in the purchase cycle, their preferences and needs, and even psychographic characteristics that influence how they want to engage with brands and service providers," said Shauli Chaudhuri, CEO of hoojook. "Consumers are using social media to find product recommendations, access dealer reviews, voice complaints, display preference, consider peer opinions, capitalize on coupon offers, and engage in ongoing dialogues with their favorite automotive brands. We believe the auto industry will benefit greatly from data-driven analytics to identify potential customers and social content delivery systems that bring automotive OEMs, dealers, aftermarket service providers and other members of the ecosystem closer to the consumers who are looking to make purchases."
The full strategic report is available for download today and features valuable insights, including:
- Campaigns focused on cars generate much higher consumer engagement and interest than other social media initiatives, such as charitable causes.
- Reputation management is seen as potentially the most critical aspect of social marketing, with consumer-generated content and commentary having a huge influence on purchasing decisions.
- Marketers view social as most effective when integrated with other channels and marketing approaches; many view social analytics as an invaluable source of insight for other digital and offline marketing efforts.
- Facebook is widely regarded as the most powerful social channel for automotive, but marketers say other channels can be more effective, depending on the need and strategy.
To download the report, please visit http://www.cmocouncil.org/r/social-feeds-into-business-leads
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.
Sean V. Bradley Keynote Speech "The Evolution & Natural Selection Of The Automotive Sales Industry" At The Los Angeles Internet Sales 20 Group
Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday.
Sean V. Bradley Demonstrates "How To Properly Shoot A Car Salesman's Value Package Video"
Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.
Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.
Anyone can have a dream, but why do some succeed and some fail? Find out what you need to reach your goals this week on Think Tank Tuesday.
Introducing Geno Kyle, Chevrolet Automotive Sales Manager Of Andy Mohr Chevy - Indianapolis, Indiana
Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
2013 GMC 2500 Denali. $45,000. Below Blue Book!!!! Why you ask? This truck may be more loaded than an Irishman in a whiskey-drinking contest, but it is no Sunday driver. It is a ¾ ton, 4-wheel drive, luxury work horse and it was cast from smelted bullet casings and stealth fighters by God’s own iron fist to be rode hard and put away wet. It may have a couple of scratches on it but that is ok. And do you know why? Because it’s a truck. And you’re a man. And together you are Maximus Meridius from Gladiator. And while women may swoon at your kind hard heart and gentile touch, underneath it all you are a BAMF who doesn’t back down from a fight and you have the scars to prove it. Because you sweat pure gasoline, and bleed oil and all you need is your 360hp Vortec chariot to get you to the promise land.
Your boats and snow machines are nothing but a light snack for this 6-speed auto, HD, demon-powered towing machine. With its Z71 Off-road package, you can enter dirt track races while towing your 17,800-lb life-size robot collection and a hot tub full of topless super models, and still win. All while outrunning the cops and mowing down zombies with your Mack truck-resembling chrome front bumper.
More technologically advanced than the Starship Enterprise, this truck will transport you in style while trusting you with all of its secrets. Wondering what your oil pressure is but don’t want go outside to check? Simply consult your smartphone and unveil everything you desire to know. Tire pressure, engine temperature, gas level, oil pressure, can all be summoned and accessible to you alone at the touch of your fingertip. Your friends will start to wonder how you became so wise and the Oracle from the Matrix will be calling to ask you for advice.
With its 6.0 liter V8, this truck will transport you to your destination faster than you can say Bad Mother Fu@#er and will arrive with about the subtlety of a tectonic plate shifting during the 1964 earthquake. Yes people will stare, my friend. Because you are always the winner in the reaux sham beaux that is your life; because rock trumps scissors, paper trumps rock, but a swift kick to the balls trumps paper, every time.
The rear automatic sliding glass window allows you to make sure that the grizzly you killed with your bare hands hasn’t come back to life. Or the sled you loaded up to high mark Mt McKinley hasn’t budged an inch. Since your 6 1/2′ bed is Rhino Lined with ¼” of near bullet-proof rubber, your big boy toys will be safely transported to the fiery inferno’s of hell and back, because that is where you go to play.
But what about the interior you ask? Hundreds of lambs died an honorable death to effectuate leather soft enough to make-up this hulk’s supple interior. The climate can be controlled to subliminal perfection by the shear omnipotent power in your callused right hand. The perpetually-complaining-about-the-cold woman in your life will be happy to know that heat can be generated at the touch of a button that will literally light a fire under her ass. In addition to heated (and cooled) seats, it’s power can be summoned from anywhere on the planet; it’s 8 powerful pistons coaxed into roaring to life for you alone, because you are the Lone Ranger, but Silver has nothing on this faithful steed. Sitting in the command center of this 2013 batmobile black, panty-dropping stallion, you will have more features at your fingertips than that kid David in “Flight of the Navigator,” but you will look like a lot less of a douche, because you aren’t flying a talking space ship 3 yards from the ground. You’re Han Solo, flying the Millennium Falcon, and The Force is for pussies.
Yes, this truck may have more options than a menu at Village Inn, but don’t let its Babylonian luxury fool you. It may have you feeling richer than a Russian Czar but it is about as tameable as a rogue wave and will chew you up and spit you out if you do not give it the respect it commands. But command it you will, and respect you will have because this truck is intimidating. Corvettes, Challengers and other gutless vehicles scurry out of its way, even when it’s in the slow lane. The pilot car in construction sites escorts it through immediately, even when it’s the only vehicle in line. It can out run the cops in 2nd gear, and does. It will park in a handicap space, then tow the tow-truck away. It will be the best man at your wedding, sleep with your bride, and never call her again. Yeah, it’s that bad.
If you like the looks of this truck but don’t think that is worth every bit of $45,000, then do not bother calling. Because this truck is the lovechild of Optimus Prime and Kit from knight Rider and if you don’t recognize its true potential, than you do not deserve to be at the helm of such an almighty machine.
Skip the dealership, all you will get there is a long-winded sales pitch. . …
For more information email, call, or text Caitlin xxx.xxx.xxxx
Who's Your Danny?