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Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.

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http://www.internetsales20group.com 267-319-6776
http://www.automotivedigitaltraining.com
Automotive Internet Sales Interviews Best Selling Author & Syndicated Radio Show Host, Dr. Willey Jolley

Ford Motor Company’s “Secret Weapon” They Used For Their Incredible Comeback… Dr. Willie Jolley This month is a little different; Instead of an article, I have the honor of interviewing Ford Motor Company’s “Secret Weapon” they used for their incredible comeback. According to Success Magazine, Best Selling Author, Syndicated Radio Show Host, Hall Of Fame Speaker, Dr. Willie Jolley is that “Secret Weapon”. SVB – Willie, it is an honor to be able to interview you! I have read your book “A Setback Is A Set Up For A Comeback” as well as have listened to you speak and watched your videos. As a member of the National Speakers Association myself, I understand and appreciate a true “Professional Speaker”. Lets get into the interview: SVB – Tell our readers a little bit about yourself… WJ – Thank you so much Sean for your time & interest in interviewing me. I always start every presentation, speech and interview with a poem that I have become known by: “I have only just a minute, Only sixty seconds in it Forced Upon me, can’t refuse it, Didn’t seek it, Didn’t choose it, But its up to me to use it. I must suffer if I lose it. Give account if I abuse it. Just a tiny little minute, But an eternity is in it! Dr. Benjamin Mays- SVB – I Love it! Its so, true! WJ – I am a professional speaker, motivator, inspirational speaker, I host a syndicated radio show on Sirius Satellite Radio That reaches millions of people. I am also blessed to have written several books that have reached the “Best Sellers” lists. Among these are “A Setback Is A Set Up For A comeback”. But I wasn’t always successful. I was a broke / busted Jazz singer for a Nightclub in Washington D.C. until I was fired and replaced by a Karaoke machine because it was more economic for ROI. SVB - Are you serious? Wow… WJ – Yes, It wasn’t personal. It was business. That is when I decided to change my life. I took a job with the DC Public school system and the drug prevention coordinator. I started giving speeches to kids and for the first 5 years of my career I spoke to kids. Then I became a fulltime speaker. I moved to the colleges, became a top speaker for the colleges and then went into the corporate sector, conducting Keynotes. However a lot of people have come to know me for my work with a small company called Ford Motor Company… SVB – That is AMAZING! How did you wind up working with Ford? WJ – In 2006 I received a call from Ford Motor Company, they said they were on the brink of bankruptcy and they have a new CEO coming in named Allan Mulally and they needed to turn this company around. They went on to tell me that they are looking for the right person that can help us turn this company around. Someone that can help us inspire, encourage and motivate our people to think differently and change the culture. I worked with Ford from 2006, 2007 and 2008 going all over the country, speaking to all of the Ford Plants, on their Television shows that they played internally as well as working with some of their dealerships directly. SVB – What were you speaking to them about exactly? WJ- I spoke about their attitude, ethics, changing your thinking, about transformation. And in 2009, Ford Motor Company was the ONLY one of the “Big 3” to NOT take a government bailout. SVB – Willie, that is truly AMAZING! Wow! WJ – Thank you Sean, I give all the credit to Ford’s CEO, Alan Mulally. I just appreciate him allowing me to be a tiny part of the solution. That opportunity lead to General Motors reading about me in the Detroit Free Press and them reaching out to me to hire me to work with them as well. SVB- Wait a minute, so you not only worked with Ford Motor Company but you also worked with General Motors? WJ - That is correct. It is a blessing. Since Success Magazine dubbed me the “Comeback King”, I have had numerous Fortune 100 corporations hire me to work with their organizations. SVB – I heard that you have a PHD in “Achievement”? WJ –That is correct, I have a Doctorate in Achievement and my focus is on attitude, achievement and on how to help people do more, be more and achieve more. I help people identify what keeps them from achieving all they are capable of achieving. SVB - Can you give me your philosophy (And the reason of your clients success). WJ – My philosophy of life is: “You have been gifted with the gift of life”. What are you going to do with it? How are you going to maximize it? If not, why not? My mission is to help people do more, be more and achieve more and to do it now SVB – How do you get Car Dealerships to do more, be more and achieve more and to do it now? WJ – They have to change! If they keep doing what they have been doing… they are going to keep getting what they been getting. Dealers need to realize that they should have “excellence” as a core value. Dealers need to strive to be BETTER, not just “Bigger”. So, if a dealer wants to be the “BEST” dealership in the country. In order to be the best organization, then they must start with the BEST people. If you can not hire them, then you need to make them, grow them, develop them. That is the “Secret” to success for all of these fortune 100 companies that I have worked with like Walmart, Chevron, Verizon, Prudential. They all grow their people. The best way to grow your future is to grow yourself. The best way to grow your organization is to grow your people. Why…? Great people give great service. Good people good service, mediocre people will give mediocre service, negative people will kill your company. SVB – Willie, I am excited to know that you are the Keynote Speaker for the upcoming Internet Sales 20 Group in Atlantic City, April 8-10 I am confident that with your profound success for Ford Motor Company and General Motors combined with all of your experience with Fortune 100 corporations that you will help all of the Dealerships at the #IS20G do more, be more and achieve more immediately after your Keynote. Sir, it has been an honor to interview you. Thank you for your time WJ – The pleasure was mine. I look forward to seeing you and AutoSuccess Magazine in Atlantic City in April-
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http://www.automotivedigitaltraining.com 856-546-2440
Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time

I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU.
I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I sometimes travel with the Dealer Synergy Video Production Team and a Green Screen LOL! Enjoy the video!!

http://www.internetsales20group.com Sign Up Now!

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http://www.dealerwebinars.com/sellmore.html
http://www.internetsales20group.com 856-546-2440

"How to ACTUALLY Make Money in Car Sales" - FREE Webinar - Sign Up Now!

Wednesday March 19, 2014, 12:00pm Eastern Time
Sell more cars, more often, with this step-by-step Mind Map Projection.

All automotive professionals aspire to selling 30 units a month, but not everyone achieves this. In order to sell 30 cars a month, you need to do more than wish for it. You have to create a plan, prepare, and strategize and then execute it appropriately. In this webinar, Sean Bradley will teach you exactly what you need to do in order to sell 30 units a month. With step-by-step processes, you will learn how to accurately project how many phone-ups, walk-ins, be-backs, and internet-ups you'll need to connect with in any given day, week, and month to set you up for 30-car success.

In this webinar, you will not be learning sales gimmicks. You will not be learning tricks, and you will not be sold a product. This straight-forward, no-nonsense webinar will give you the exact steps you need to take in order to sell 30 cars in a month.

Presented by:
Sean V. Bradley
Sean V. Bradley
Founder & CEO,
Dealer Synergy
Sean V. Bradley is the top automotive trainer and consultant in the country and is currently one of the most sought after subject matter experts for Internet Sales, Business Development and Digital Marketing. Beginning as a sales consultant, Sean learned the business from the ground up holding positions at dealerships as Sales Manager, Internet Sales Manager, Special Finance Manager and Business Development Director. Furthermore, Sean is the only certified Franklin Covey Trainer and Facilitator in the Automotive Industry and a proud member of the National Speakers Association. Sean is also the creator the Internet Sales 20 Group, an intensive 3-day workshop that is designed for executive management of dealerships. Sign up at www.internetsales20group.com.

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Auto Industry Failing to Tap Power of Social Media to Deliver Actionable Sales Leads, Says Report by CMO Council

CMO Council Report Finds Auto Ecosystem Marketers Looking for Better Ways to Integrate Marketing With Sales Generation and Sales Funnel Activities

SAN JOSE, CA--(Marketwired - Mar 3, 2014) - The auto industry ecosystem should do more to leverage social media as a platform for drivingbusiness leads into sales pipelines, argues a new report by the Chief Marketing Officer (CMO) Council. Social media is stimulating extensive auto-related conversations and content that create major opportunities to identify likely buyers and engage them based on their preferences and purchase intent, according to the report, which is entitled "Turning Social Feeds Into Business Leads."

Developed in partnership with hoojook, Inc. -- a Silicon Valley social media intelligence company focused on the auto sector -- the new report finds auto industry marketers are in various stages of adopting social marketing strategies and practices. Most see social as a potentially powerful medium for understanding and engaging consumers, but they are early in the development of marketing and business metrics, as well as processes that integrate social media data more effectively in the sales funnel.

"Social represents an important marketing frontier for the automotive industry," said Donovan Neale-May, Executive Director of the CMO Council. "Senior marketers recognize its capacity to deliver actionable, real-time insights that can help drive overall marketing effectiveness. They also see its value as a dynamic channel for influencing brand preference and purchase. Now they need to take the next step by integrating social more directly into the sales funnel and using it as a new platform for delivering qualified leads."

There is plenty of evidence demonstrating the potential of social as a marketing channel across manufacturing brands, dealerships and aftermarket products and services. For example:

  • Thirty-eight (38) percent of consumers say they will consult social media in making their next car purchase.1
  • Twenty-three (23) percent of car buyers say they use social media to communicate their purchase experience.1
  • Eighty-four (84) percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases.1
  • Forty (40) percent of new car purchases over the next 10 years will be made by millennials.2
  • Ninety-four (94) percent of millennial car buyers gather information online.3
  • Clicks on Facebook auto ads climbed from 16 percent to 39 percent between October 2012 and April 2013.1

Based on interviews with senior marketers and executives from auto manufacturers, dealer networks, aftermarket service providers and B2B automotive solutions companies such as Autonation, Costco Auto Program, Nissan, Cadillac, Car MD, KIA, Aspen Marketing Services, Express Oil Change, Mazda, Snap-on, Dealertrack and DME Automotive, the report finds that senior marketers are highly interested in developing and using new systems and processes to leverage social more effectively for lead acquisition and acceleration. However, most say they are only in the very early stages of the process and often express caution about possible brand reputation issues when overtly marketing to individuals on social.

Nonetheless, the report argues that the use of social in combination with natural language processing and big data analytics, along with social's ability to deliver meaningful content and commentary in context, has the potential to make it a highly effective medium for identifying, segmenting and engaging consumers based on preferences and where they are in the purchase cycle.

"The technology now exists to process and analyze social streams -- not only to understand broader consumer attitudes and reputational issues, but also to identify, segment and profile individual consumers based on where they are in the purchase cycle, their preferences and needs, and even psychographic characteristics that influence how they want to engage with brands and service providers," said Shauli Chaudhuri, CEO of hoojook. "Consumers are using social media to find product recommendations, access dealer reviews, voice complaints, display preference, consider peer opinions, capitalize on coupon offers, and engage in ongoing dialogues with their favorite automotive brands. We believe the auto industry will benefit greatly from data-driven analytics to identify potential customers and social content delivery systems that bring automotive OEMs, dealers, aftermarket service providers and other members of the ecosystem closer to the consumers who are looking to make purchases."

The full strategic report is available for download today and features valuable insights, including:

  • Campaigns focused on cars generate much higher consumer engagement and interest than other social media initiatives, such as charitable causes.
  • Reputation management is seen as potentially the most critical aspect of social marketing, with consumer-generated content and commentary having a huge influence on purchasing decisions.
  • Marketers view social as most effective when integrated with other channels and marketing approaches; many view social analytics as an invaluable source of insight for other digital and offline marketing efforts.
  • Facebook is widely regarded as the most powerful social channel for automotive, but marketers say other channels can be more effective, depending on the need and strategy.

To download the report, please visit http://www.cmocouncil.org/r/social-feeds-into-business-leads

Source: http://www.marketwired.com/press-release/auto-industry-failing-tap-power-social-media-deliver-actionable-sales-leads-says-report-1884480.htm

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Get Through To Gen Y

Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.

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http://www.internetsales20group.com 856-546-2440

Sean V. Bradley Keynote Speech "The Evolution & Natural Selection Of The Automotive Sales Industry" At The Los Angeles Internet Sales 20 Group

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The Female Factor: How to Sell to Women

Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.

Get the Hard Facts
from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.

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