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http://www.InternetSales20Group.com 856-546-2440

Dorothy has a tremendous amount of Automotive Sales, Management and Internet / BDC experience and knowledge.
I am honored to have such great feedback from her about the Internet Sales 20 Group as well as about the Dealer Synergy system that we just installed into her dealership, Honda Manhattan (BRAM Auto Group).

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Sean V. Bradley, CSP, CEO of Dealer Synergy speaks on the topic of how BDC is not an expense. People are not an expense, they are an asset. The difference between your organization and others are your people. The competition does not have anything different than you do, people are not an expense it comes down to your value proposition package. You cannot make money without putting money out. 92-99% of Americans go online before they even step foot in the dealership. If you can direct that traffic to an Internet or BDC department and you've got the right factors, you will be able to build a customer factory.



If you like Make Money Mondays, then you will love Bradley On Demand:http://www.BradleyOnDemand.com

Do you want more information on the automotive industry find out more about Dealer Synergy and our training services:http://www.dealersynergy.com

Dealer Synergy Headquarters are located in Audubon, NJ: http://bit.ly/1tF0RrQ

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This week's Make Money Mondays, is with the CEO of Dealer Synergy. Sean V. Bradley, CSP discusses your BDC department. 


BDC= Business Development Center. A BDC is a department that proactively drives traffic to the dealership, and does not respond to reactive traffic. How can you create business that isn't already there? Through Internet sales, Service conversion, service BDC, equity mining, data mining, cross promotional marketing, special online finance, etc. There are 8 ways for a salesperson to sell an automobile. Those 8 ways include walk-in, be-back, Internet, phone, prior customers, referrals, service conversions, and prospecting. You need to respect the fact that there is so much opportunity on the Internet and have your salespeople perfect and manage the 8 ways to sell an automobile. 


Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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http://www.DealerSynergy.com 856-546-2440
http://www.BradleyOnDemand.com
http://www.InternetSales20Group.com
Sean V. Bradley Introduces Chris Sondesky, The New Vice President of Dealer Synergy - Car Sales

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If you want to turn your CRM into an ATM, you need to integrate it with your BDC. In order to do this, you should make sure that all processes are mapped out in all of your departments. The reason why most CRM's fail is because the CRM is not set up properly. If you want your BDC to be successful, then you should be focusing on making your CRM successful as well. Make sure that your CRM is mapped out for Internet lead management, set up proper inbound and outbound action plans, map out outbound, video emails, and texts. You want to make sure that all communication points are integrated, including social media. Now, what should you be doing with dead leads?

You should redirect your dead lead to a service opportunity or a referral. You should do this because NADA say that if someone buys a car today, someone else in their household will buy a car within 90 days. On the service side, a customer is seven times as likely to purchase a vehicle from where they service their car. Just because you lost a sale, doesn't mean that you lose a service deal or a referral. Remember that the R in CRM stands for relationship. You need to have your CRM mapped out with birthdays, anniversaries, service appointments, holidays, etc. Think of your CRM as an ATM. In order to make withdrawals, you need to make deposits. Understand that your BDC and your CRM are synergistic and dependent upon each other. 

If you want more virtual training check out http://www.BradleyOnDemand.com

For more information on the Automotive Industry check out http://www.AutomotiveInternetSales.com

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Massapequa Nissan Is hiring! If you are looking for an exciting career in the automotive sales industry, this is a great opportunity for you. If you're currently working at a dealership and you aren't making the money that you want, need and deserve...you need to call ! Even if you have never worked in the automotive industry, but you want to make as much money as you can earn, this is perfect for you! They just built a multi-million dollar customer development center, and we are looking for the best of the best to work in our department. They are looking for Internet sales coordinators, BDC reps, appointment setters, and showroom sales consultants. Massapequa Nissan is a part of the Atlantic Auto Group, and the # 2 privately held dealer group in the country! If you want to work with an award winning team, call right now!

http://www.MassapequaNissan.com (888)-610-6673

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Sean V. Bradley,CEO of Dealer Synergy wrote an article for Auto Success Magazine about Why BDC's fail. A BDC can handle unsold showroom traffic, data mining, campaign management, equity mining, expiring warranties, aftermarket products, special finance, Internet sales, phone sales, cross promotional marketing, fleet, etc. One of the main reasons that BDC doesn't work is because most dealerships put untrained people together to do everything. Your Internet department should not be a big cluster of people doing a bunch of different things. You should scale into the BDC, and start with the biggest opportunity to be successful. The best thing for you to do is to start with the Internet because 92-99% of Americans go online before stepping into a dealership.

Your Internet department should be your anchor. Secondly, the Internet is predominately a phone sale. Email sells the phone, phone sells the appointment, and the appointment builds the relationship, product, presentation, demo, drive, and delivery. Your Internet department should be trained in the Inbound and Outbound phone call process, Qualifications, Objections and Rebuttals. If they are trained in these fields, they should be able to take inbound phone ups as well. So, the anchor of a BDC should start with Internet leads and inbound phone ups. After, you could increase to the next module. Depending on what your goals are, will dictate what module you implement next. Stop playing checkers with your BDC, and start playing chess.

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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Sean V. Bradley, CEO of Dealer Synergy talks about "How to Bridge the Gap between the Internet Department, and the Showroom Sales department. There should not be any segregation between the internet department / BDC and the showroom sales department. There is ONE team; the dealership team. The internet department team are not secretaries, receptionists, or handymen. The Internet team's purpose is to drive traffic to your dealership. Show the Internet department some respect and gratitude for giving you opportunities to do business! Now, the Internet department needs the Showroom sales department in order to close the deal! How can you work together? The showroom sales department should use their expertise to teach the Internet department more about the vehicles. There should always be sales people in the Internet department to help assist leads. Work together for the most positive outcome! 

Want more training from Sean V. Bradley? Check out http://www.BradleyOnDemand.com

For more information on the automotive industry visit http://www.AutomotiveInternetSales.com

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CRM DOMINATION IN AUTO RETAILING

WE ARE ENTERING AN ERA OF CRM DOMINATION

- BY JAMES A. ZIEGLER, THE #‎AlphaDawg‬

Third party Vendors are waking up to their worst nightmare. The party is almost over and we're turning the lights on. They are in denial reminiscent of 'Newspaper Advertising' a few decades ago. Newspaper was the juggernaut, dominant, over-bearing, dictating, necessary, and way over-priced. At the end of the Newspaper Era, they were screaming they were still effective and still relevant as they could no longer prove heir worth or justify their extravagant high-prices. The Newspaper Advertising moguls were sucked down into the tarpits wheezing their last wheezy gasps, still proclaiming their relevance.

NOW - The Paradigm is shifting again. The third-party vendors can no longer justify their rdiculous high prices and can't document any real results. They're No Longer selling results, they can't. They don't have them to show. So they misdirect with VDPs and SRPs and QRXs instead of showing us real business. AND, they tell the dealers if you're not selling, it's your employees fault.

WHAT CHANGED? Well several things changed.

FIRST OF ALL, the consumers changed. Dealers websites are smarter and more reactive. VDPs need to become stickier and conversion is 'king'.

SECONDLY, Mobile Happened! Consumers are engaging on handhelds and tablets and devices other than desktops. They are able to USE Google and other avenues to directly connect with the dealers. Real time transactions favor the dealerships, not the vendors.

THIRDLY, Dealers became educated in dealing with the modern consumer and they don't feel hostility on our Websites. CHAT is huge for conversion.

AND FOURTH, The "CLICK TO CALL" Google option puts them in touch with us immediately. It's probably one of the greatest things that's happening to fuel the shift. TEXT MARKETING and PERSONALIZED VIDEOS from the Dealerships are humanizing our efforts. People still like to deal with people. ONLY the Vendors see advantages to dehumanizing the processes. We are NOT DEVO.

THE CRM Companies that own website development will inherit the business. They become the DASHBOARD that controls the Dealers' Marketing... Adwords, Social Media Strategies, Everything the Dealership does to market. The CRM creates it, coordinates with the website, and measures and adjusts the campaigns. THE CRM companies allow the dealer to run their campaigns without all of the slander and defamation the vendors use to bring us down and make themselves look like the saviour from us. Reputation will be better and profits will increase.

I have always advocated a CRM-Driven Culture in the Dealerships, now the worm is turning and the third-party vendors are scrambling like Newspaper executives did several decades ago. I doubt they'll go extinct totally, but their value in our marketing plans will become second-tier and optional.http://www.InternetBattlePlan.com  

The revolutions here and they are screaming bloody murder because they all see it coming. Ask your CRM Provider and others, the CRMs are gearing up to take over the marketing. I just wrote this article/blog a half hour ago and it's already viral. Three CRM Companies and Website Vendors have already, in just a half hour, asked me for the permission to reprint and distribute at the convention.

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http://www.BradleyOnDemand.com 856-546-2440
Make Money Mondays With Sean V. Bradley - Why Your Phone Scripts Dont Work

Sean V. Bradley, CEO of Dealer Synergy is talking about "Why Your Phone Scripts Don't Work." Sean says that your scripts don't work because you don't work! You have to stick to the scripts! The Dealer Synergy phone process is amazing, but the script is only 33% of the effectiveness and success of the phone engagement. The next 33% is understanding the top 7 reasons why people go online. To have 100% success, you need a strong Value Package Proposition. What makes you better than your competitors?

Your goal on the phones is to identify, meet, and exceed. So, ask yourself, "are you utilizing the scripts?" And make sure that you clearly and passionately articulate why your organization is better than others.

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