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Actually, scratch that. 

This isn't just going to be about Bounce rate, but all of your dealer website's metrics in general. 

Starting with Bounce Rate.

First, you MUST understand what bounce rate is exactly.

Bounce rate is measured by the number of people that visit your website (or a specific page on your site) and leave without a second interaction.

An interaction is measured by how deep a visitor travels through your site. A click-through from a call-to-action button on one page to another is considered an interaction. So, if your site visitors are clicking from link to link on your site and viewing a lot of pages, your bounce rate will be LOW.

BUT, there are so many people out there trying to teach you how to lower websites bounce rate, arguing that doing so will somehow help you see an increase in leads, but I'm here to prove them wrong.

While I will agree that getting deep within a site provides more opportunity for the site visitor to complete an action, it doesn't necessarily mean that they will complete an action. Catch my drift?

If you really want to get your website producing quality traffic and leads, you need to consider two things.

1.) What's the overall objective of the site as a whole, and

2.) What's the objective of each individual page on the website

Without those two things clearly defined, it doesn't matter what your bounce rate, click-through-rate, behavior flow, time on site, visitors vs. unique visitors and the butt load of other metrics are. Your website will never perform the way you want it to.

Why? Because you won't even know for yourself what the definition of performance is.

So, do me a favor right now. Take some time to identify what the objectives of your website are.

Now back to bounce rate.

There are hundreds of high-traffic blogs out there that have near 100% bounce rates. 

Any idea why?

Because, even though they didn't create a second interaction, the page or blog post that the visitor landed on had the primary objective on the same page.

In other words, they completed the desired action on the first page that they landed on.

It might've been a lead submission form to download a free whitepaper or ebook, it might even just be a sign up form to stay connected via a newsletter.

What you MUST understand is that your website's bounce rate is directly proportionate to your objectives and the path you desire the visitor to take to get to those objectives. 

Understand that if your objective (the desired action) happens on the same page that the visitor lands on, your bounce rate will be higher. 

If you want the customer to click through a funnel of links before they get to the final desired action on your site, your bounce rate will be lower.

There's a reason that some website providers refuse to place your dealership's phone number on the homepage of your website. Because they are trying to force the user to create a second interaction to find it, causing them to click deeper into your website...

If your bounce rate is low, your provider get's to boast how effective they made your website perform, and so far, a ton of you are buying into it. 

STOP!

Here's the problem. Your website isn't performing the way it should or you wouldn't even be reading this.

Are you picking up what I'm putting down?

Before you worry about bounce rate and the plethora of other metrics to track on your website, focus on what the objective of your website is in the first place.

Identify what path you want the customer to follow that will lead them to your desired end result.

That path may be going deep on your site from page to page, or it may be on the same page they land on.

Once you know what you want the customer to accomplish, understand what normal bounce rates look like in those scenarios.

Have questions about tracking bounce rates properly? Hit me up in the comments below. 

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Success is a fascinating thing because every individual on the planet has their own definition of the word.

The dictionary defines success as a “favorable or desired outcome”

This is SO genius because it means that, not only can everyone have their own definition, but that THERE IS ENOUGH SUCCESS TO GO AROUND!

For some people, success is having the necessities…

For others, it’s making loads upon loads of money…

BUT, no matter what your definition of the word is, there is something that so many people miss out on when pursuing success.

Any idea what it is?

Have you ever heard that saying, “Success Breeds Success”? 

Believe it or not, there is something so powerful about rubbing shoulders with highly successful people.

How do you know who's truly successful though? The best way for you to know if they’re successful is to ask yourself two simple questions:

1.) Are they the type of person that you hope to be (character traits, qualities etc.) and, 

2.) Do they have the things that you want to have? (Could be material objects, status, expertise etc.)

When you find someone that you can answer ‘yes’ to those two questions, do whatever you can to be apart of their circle.

You see, when you rub shoulders with successful people (the people that are who you aim to become), there are natural born opportunities that arise from your mere association with them.

One of the best ways that I know of to be in the presence of successful people is to attend as many workshops and conferences as you can. Where else do you get the opportunity to be in the same room with these successful people, have lunch with them and ask them questions?

There are approximately 17,000+ dealerships in the United States today. Including every employee, how many people work in the retail car business? LOTS! …

Yet, there are very few who attend conferences. 

There is no question that these conferences come with a price tag, but you absolutely, 100% CANNOT let the price of success, cost you your success.

Listen, I am not involved with any particular conference for financial gain. I have just come to learn that if you want to be successful, you need to get connected with other like-minded, successful individuals and I don’t know any other better place than at the plethora of workshops and conferences going around. 

One of the next ones you can see me at will be the Internet Sales 20 Group in Boston this coming September.

Supercharge the achievement of your personal definition of success. Start rubbing shoulders with successful people. 

Have questions? Hook me up in the comments below.

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http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley Wins The Auto Dealer Live Debate Against Alan Ram, Thanks The Dealers That Voted For Him & Elaborates On His Philosophy

** If you missed the Auto Dealer Live "Thrilla With Villa" Debate with Sean V. Bradley & Alan Ram, then watch the video below:

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http://www.ustream.tv/channel/imperial-press-direct ;

Sean V. Bradley Set To Debate Alan Ram Thursday May, 8th at 3:30pm Eastern On "BDC" (I'm going to CRUSH Him)

Awesome That Coach Tony Dungy Gives A Shout Out To Me & Alan :) 

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DealerSynergy

Just had Anthony Alagona come in and do 5 day of intense training.  Both Sean and Anthony were the best.  Got great help with scrips, inbound, outbound, special finance, price, availability you name it they had it.  Also got a lot of help with the motivation.  Thanks for Sean and Anthony I pulled a book out of closet that I got years ago and never gave much thought to.  The Secret.  I'm deep into it now and just within the last couple of days have experience a change in my attitude.  This is all thanks to DealerSynergy. 

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DealerSynergy Training

This was such a great experience! Sean Bradley and Anthony Alagona did such a great job at training us and motivating us to better ourselves. Anthony was an awesome trainer; he was so down to earth and funny, I learned so much from him. His techniques really made the information stick in my mind. We will become a better dealership because of DealerSynergy!

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https://www.eventbrite.com/e/franklin-coveys-the-7-habits-of-highly-effective-people-tickets-11494689927
Sean V. Bradley & Karen Bradley Will Be Training The 7 Habits of Highly Effective People - June 17th

http://www.franklincoveydealersynergy.com

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http://www.eventbrite.com/e/internet-sales-20-group-is20g-boston-ma-tickets-11285560415?aff=es2&rank=1#
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales Training

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The CEO of Dealer Synergy Sean V. Bradley was recently published in the nation's largest public speaking magazine "Speaker." This huge honor was bestowed upon him based not only on his public speaking skills, but also because of his immense knowledge on the Googleopoly!

"The phenomenon of Googleopoly is dominating the first page of search results on Google, utilizing organic results, Google+ results and local business results. If you are a business owner, trainer, consultant or speaker, you need to have an online presence to be found. But if you are not showing up in the list of top 10 results on Google, then you are technically invisible online. Almost 100 percent (99.5 percent to be exact) of people do not click past the first page of Google results. That means regardless of how good you are or how amazing your company is, it’s almost as if your company does not exist at all."

You can read the full article here;

Creating a Googleopoly

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http://www.internetsales20group.com 267-319-6776
http://www.automotivedigitaltraining.com
Automotive Internet Sales Interviews Best Selling Author & Syndicated Radio Show Host, Dr. Willey Jolley

Ford Motor Company’s “Secret Weapon” They Used For Their Incredible Comeback… Dr. Willie Jolley This month is a little different; Instead of an article, I have the honor of interviewing Ford Motor Company’s “Secret Weapon” they used for their incredible comeback. According to Success Magazine, Best Selling Author, Syndicated Radio Show Host, Hall Of Fame Speaker, Dr. Willie Jolley is that “Secret Weapon”. SVB – Willie, it is an honor to be able to interview you! I have read your book “A Setback Is A Set Up For A Comeback” as well as have listened to you speak and watched your videos. As a member of the National Speakers Association myself, I understand and appreciate a true “Professional Speaker”. Lets get into the interview: SVB – Tell our readers a little bit about yourself… WJ – Thank you so much Sean for your time & interest in interviewing me. I always start every presentation, speech and interview with a poem that I have become known by: “I have only just a minute, Only sixty seconds in it Forced Upon me, can’t refuse it, Didn’t seek it, Didn’t choose it, But its up to me to use it. I must suffer if I lose it. Give account if I abuse it. Just a tiny little minute, But an eternity is in it! Dr. Benjamin Mays- SVB – I Love it! Its so, true! WJ – I am a professional speaker, motivator, inspirational speaker, I host a syndicated radio show on Sirius Satellite Radio That reaches millions of people. I am also blessed to have written several books that have reached the “Best Sellers” lists. Among these are “A Setback Is A Set Up For A comeback”. But I wasn’t always successful. I was a broke / busted Jazz singer for a Nightclub in Washington D.C. until I was fired and replaced by a Karaoke machine because it was more economic for ROI. SVB - Are you serious? Wow… WJ – Yes, It wasn’t personal. It was business. That is when I decided to change my life. I took a job with the DC Public school system and the drug prevention coordinator. I started giving speeches to kids and for the first 5 years of my career I spoke to kids. Then I became a fulltime speaker. I moved to the colleges, became a top speaker for the colleges and then went into the corporate sector, conducting Keynotes. However a lot of people have come to know me for my work with a small company called Ford Motor Company… SVB – That is AMAZING! How did you wind up working with Ford? WJ – In 2006 I received a call from Ford Motor Company, they said they were on the brink of bankruptcy and they have a new CEO coming in named Allan Mulally and they needed to turn this company around. They went on to tell me that they are looking for the right person that can help us turn this company around. Someone that can help us inspire, encourage and motivate our people to think differently and change the culture. I worked with Ford from 2006, 2007 and 2008 going all over the country, speaking to all of the Ford Plants, on their Television shows that they played internally as well as working with some of their dealerships directly. SVB – What were you speaking to them about exactly? WJ- I spoke about their attitude, ethics, changing your thinking, about transformation. And in 2009, Ford Motor Company was the ONLY one of the “Big 3” to NOT take a government bailout. SVB – Willie, that is truly AMAZING! Wow! WJ – Thank you Sean, I give all the credit to Ford’s CEO, Alan Mulally. I just appreciate him allowing me to be a tiny part of the solution. That opportunity lead to General Motors reading about me in the Detroit Free Press and them reaching out to me to hire me to work with them as well. SVB- Wait a minute, so you not only worked with Ford Motor Company but you also worked with General Motors? WJ - That is correct. It is a blessing. Since Success Magazine dubbed me the “Comeback King”, I have had numerous Fortune 100 corporations hire me to work with their organizations. SVB – I heard that you have a PHD in “Achievement”? WJ –That is correct, I have a Doctorate in Achievement and my focus is on attitude, achievement and on how to help people do more, be more and achieve more. I help people identify what keeps them from achieving all they are capable of achieving. SVB - Can you give me your philosophy (And the reason of your clients success). WJ – My philosophy of life is: “You have been gifted with the gift of life”. What are you going to do with it? How are you going to maximize it? If not, why not? My mission is to help people do more, be more and achieve more and to do it now SVB – How do you get Car Dealerships to do more, be more and achieve more and to do it now? WJ – They have to change! If they keep doing what they have been doing… they are going to keep getting what they been getting. Dealers need to realize that they should have “excellence” as a core value. Dealers need to strive to be BETTER, not just “Bigger”. So, if a dealer wants to be the “BEST” dealership in the country. In order to be the best organization, then they must start with the BEST people. If you can not hire them, then you need to make them, grow them, develop them. That is the “Secret” to success for all of these fortune 100 companies that I have worked with like Walmart, Chevron, Verizon, Prudential. They all grow their people. The best way to grow your future is to grow yourself. The best way to grow your organization is to grow your people. Why…? Great people give great service. Good people good service, mediocre people will give mediocre service, negative people will kill your company. SVB – Willie, I am excited to know that you are the Keynote Speaker for the upcoming Internet Sales 20 Group in Atlantic City, April 8-10 I am confident that with your profound success for Ford Motor Company and General Motors combined with all of your experience with Fortune 100 corporations that you will help all of the Dealerships at the #IS20G do more, be more and achieve more immediately after your Keynote. Sir, it has been an honor to interview you. Thank you for your time WJ – The pleasure was mine. I look forward to seeing you and AutoSuccess Magazine in Atlantic City in April-
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