If there is one training event that Dealers, General Managers, and Internet and BDC Directors need to attend this year, it's the Internet Director Development Workshop at the Newark Liberty International Airport Marriott in Newark, NJ on May 16 & 17! This intimate, 2-day Dealer Synergy-accredited course will immerse you in the world of Internet Sales & help you make more money for yourself and your business!
The Internet Director Development Workshop is designed to help strengthen and evolve every single facet of your Internet Department and teach you how to maximize your sales! While Day 1 covers all of the fundamentals of a powerful Internet Department, Day 2 dives deep into live-action training and full Internet Department audits, which will identify your weak points and show you how to turn them into your strongest assets!
This is a must-see event, so sign up now at http://dealersynergy.com/Internet-Dir... or call 856-546-2440!
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Is your phone ringing off the hook? Probably not.
In this week's Think Tank Tuesday, I reveal that with sending a simple ringless voicemail drop, you can start the conversation with potential customers that may not have answered an email or other advertisement. Grab more leads and build your business by utilizing this low cost, lead generating strategy.
We'd love to hear what you have to say. Comment below and follow us on Facebook.
We live in a world where we're tricked into thinking we know the bigger picture. In reality, we don't!
Nan Mossey takes over for Paul in this week's Think Tank Tuesday to debunk a few common misconceptions about the marketing and advertising world. From getting more PDP views to customer reviews, Nan will teach you how all of these busted myths can affect your business.
We'd love to hear what you have to say! Comment below and follow us on Facebook.
Are you looking for fast and easy ways to speed up the success of your business?
This week on Think Tank Tuesday, Paul will go into detail about techniques you need to use to brand your business and become successful in no time. The first step? Ask yourself these questions.
Why are you unique?
What do you do as a business owner that is different than any other company or competitor without comparing price?
After you've figured this out, you'll move on to the next small pieces of advice Paul will give you that make a huge impact. Change your marketing strategy and advertising techniques by watching the rest of this week's Think Tank Tuesday.
Comparing yourself to competitors in the same market...is it really such a good idea?
In this week’s Hard Facts, Samantha explains why it's not always ideal to compare your business to a competitor's, but how to do it properly in the right circumstances. Watch now!
Sometimes Social Media seems complicated, but with four simple M’s Social Media can be made simple and still beneficial to your business. The first thing you need to do with social media is monitor it. Checking your social media platforms can be time consuming, so first, connect your social media accounts to a platform that will track your traffic. This will leave you more time to monitor your competitors, to see what you can do to make your own social media platforms better.
Next, you need to manage. After you’ve posted something on social media, manage the post according to the reactions it is receiving. Take the feedback from the post and improve your posts accordingly. After, you must measure. You must measure the amount of likes, shares, favorites, etc. It’s important to know how well your post is doing, and what you can do to make it better.
Finally, you must monetize. Technology is growing, making social media a huge asset to sales. There is a way to sync transactions to a social media post. This will allow your business to expand, and your sales to grow.
Social media will allow your business to expand, and allow your sales to grow. If you remember these four M’s, you are sure to make your social media platforms successful!
Using social media in a business setting is important. Social media allows you to reach certain audiences, gain a following, and bring traffic to your websites. It’s necessary that you know just how to use social media, and how to improve it as well. If you’re having trouble understanding social media, and struggling with ways to see if your social media platforms are successfully reaching your target audiences, there’s a few things you can look into.
There are a handful of free resources for you to acquire your social media data from. For example, “Twitonomy” allows Twitter users to see how often they tweet, how many links they tweet, how many replies they receive, how many re-tweets they get, and how many favorites. This resource also allows users to see what hash tag is most popularly used. Knowing this information can help you figure out whom your tweets are reaching, what you can do to reach other audiences, and which hashtags seem to be getting you the most attention. This information can be used strategically to ensure that your social media skills improve.
If your business uses multiple social media platforms, you can link all of them to “SumAll” and receive emails containing information about all of your social media statistics. This is a good tool because it groups everything together, allowing you to obtain information on all of your social media platforms in one place.
Many people have the common thought that if they are not good at writing they are good at math and vice versa. While this is not a fact, it is said quite often. However, what people who think this fail to realize is math and their big social media marketing campaigns are related. If you are a business on a larger scale, this especially applies.
The proper way to use economics in social media is to identify which specific posts or investments are resulting in the greatest number of engagement. You can figure out how to reach the greatest number of people in doing so. By knowing which activities increase results you will know how much money you need to spend or how many posts or words you need in a post to reach the amount of people you want in your target audience. Instead of guessing how you can receive more social shares, calculate it. If you are marketing and seeing results you are using math. If you are not, you need to start applying it to your social media marketing efforts today.
For more information, check out the original article here.
What most people don't realize is that even a living person can become a brand. This is a basic staple of advertising and sometimes it needs to be asked: what exactly is a brand? In a nutshell, The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers."
You don't have to be a genius to realize that Jay-Z for example, can attach his likeness or endorsement to anything and it will sell. What if a Jay-Z created cereal comes to market right now...would you buy it? Someone absolutely will. Let's really explore the basics of a branding campaign. Smart people know that if you have a product or offer a service, you must advertise. This is essential to building a brand and honestly, it's hard selling something you have if no one knows it exists. There's a great line from Alec Baldwin in Glengarry Glen Ross where he states that sales is about "A.B.C. - Always Be Closing." In this case, we can go with "A.R.A - Always Run Ads". The main DNA for running an ad is composed of two elements: Frequency and Reach.
Frequency is based on your advertising schedule. Ask yourself: Are you going to run this ad every day? Four times a week? Only on Thursdays? When you can answer that question, move on to Reach. For example, I can create the most amazing, awesome, astonishing ad of all time. You've never seen anything like it before and It will blow you away. If I only show it in a five mile radius, then it's not worth a lot. There's no substantial return on investment (ROI). You must have the ads run repeatedly and cover as much geographic area as financially allowable. That’s how advertising breathes and more importantly, how building your brand really works.
As a former advertising executive, the HARDEST part of my job was convincing business owners they still needed to advertise. You don’t want your customers thinking you’re going out of business if they don’t see the ads you used to run. Business owners feel that because they've been around a several decades that running ads are not necessary. That's not entirely true but telling them in a delicate way that they're wrong takes a certain amount of finesse. On the other hand, there are some situations where running an ad campaign sporadically makes sense. Think about that really popular annual football game with the extremely expensive commercials? Those are all about reach and because of the audience it draws in, frequency is not a huge factor. Your message has impacted the masses on a global scale and the cost definitely justifies the motive.
When it comes to building a brand, I would say that one important step is to create a logo. A symbol that when recognized will tell a prospective consumer or client exactly what your company, products and services are all about. That same logo will eventually lead the public to your brand's awareness on a social level. People see your logo and will always recognize your company under any circumstance. Does it mean they will always to buy in that moment? Of course not, but they will always know your company and when they need what you have, they will come. If it still remains whether you should care about branding then you're asking the wrong question.
Learn how to analyze your competition, what marketing channels to pursue, and which to avoid.Visit our website: http://www.ppadv.comLike us on Facebook: http://www.facebook.com/PotratzAdvertisingFollow us on Twitter: @Potratz
Sean V. Bradley Wins The Auto Dealer Live Debate Against Alan Ram, Thanks The Dealers That Voted For Him & Elaborates On His Philosophy
** If you missed the Auto Dealer Live "Thrilla With Villa" Debate with Sean V. Bradley & Alan Ram, then watch the video below:
Automotive Internet Sales Coordinators, BDC Reps, Appointments Setters MUST "TO" 100% Of The Time
I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU.
I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I sometimes travel with the Dealer Synergy Video Production Team and a Green Screen LOL! Enjoy the video!!
http://www.internetsales20group.com Sign Up Now!
Make Money Mondays with Sean V. Bradley - 'Message to Dealer Principals' - Automotive Sales
Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:
1.8 Million Words
That’s the value of one minute of video, according to Dr. James McQuivey of Forrester Research.
Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.
When you look at it that way, online video marketing is the single most practical use for your marketing time and energy. Not convinced yet? Here are 15 more big video marketing numbers that should make you sit up and take notice.
What’s The Market for Online Video?
According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?
That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.
The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products report that the products with video sell a lot more than products with no video.
That’s the percent of executives who told Forbes that they watch work-related videos on business websites at least once a week. The results breakdown:
- 50% watch business-related videos on YouTube
- 65% visit the marketer’s website after viewing a video
16 minutes and 49 seconds
According to comScore, that’s how much time the average user spends watching online video ads every month.
Takeaway: If you're not using video marketing, you're missing out on a huge market opportunity. It’s not just the number of people who are watching videos that’s important – it’s the reasons why they watch it. When you post an online marketing video to a business website, you’ve got a great chance of engaging with a busy executive who is specifically looking for your services but might not have reached out to schedule a meeting for a presentation. Your marketing video is a great way to get your elevator pitch out into the ether and let it reel in leads.
What’s the Payoff for Online Marketing Video?
8 Big Video Marketing Results Numbers
According to the Online Publishers Association, that’s the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days. It gets even better. Of that 80%, 46% took some action after viewing the ad. In fact:
- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video ad
- 12% purchased the specific product featured in the ad
That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos, comScore says.
Online Video Marketing Is Not Just for Retailers
An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.
According to Forbes Insight, that’s the percentage of senior executives who’d rather watch a video than read text. About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. About 50% of those who viewed an online marketing video went on to make a purchase for their business.
And It’s Not Just Online
In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That’s nearly twice as many people clicking through to your website when you include a video in your marketing emails.
The Forrester Marketing group surveyed businesses in 2010 and found that video did even better. When marketers included a marketing or explainer video in an email, the click-through rate increased by 200% to 300%.
Do your email subscribers drop like flies? Eloqua, an automated email marketing provider, noted that including video in an introductory email reduced the number of subscriber opt-outs by 75%. Maintaining that contact is a vital part of establishing a relationship with prospects.
One online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
Takeaway: Video marketing increases sales and leads. If you're not using video marketing, you're losing customers to those who do. Businesses that incorporate video marketing into their overall marketing strategy see higher engagement rates, higher click-through rates and higher conversion rate. Why would you leave all that value sitting on the table?
How to Make Video Marketing More Effective
4 Big Numbers About User Engagement with Video Content
That’s how long you have to grab the attention of viewers in a video marketing clip. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.
And it doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.
There’s good news, though. While desktop viewers tend to stick with videos for 2 minutes or less, mobile users seem to have a longer attention span. iPhone users tend to watch for about 2.4 minutes. Android users give a video three minutes to engage them and Symbian users stick around for just over 4 minutes. iPad users have the longest attention spans of all, sticking with a web video for an average of 5 minutes.
That’s the percentage of YouTube videos that are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m., according to Sysomos.
According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.
Takeaway: Effective video marketing has to be engaging right from the start, but how do you know where your video is going off the rails? That’s where video analytics comes in. Detailed video analytics will tell you who’s watching your video, how long they stay engaged and exactly where they click away. Armed with that information, you can sharpen your message and target it more precisely. If you haven’t started your own video marketing campaign, isn’t it time you jumped in with both feet? There’s nothing to lose and about 403% more profit just waiting for you.
STOP Believing The B.S. About Your Internet Sales Department Or BDC NOT Being Able To Make A Minimum Of 120 Calls Per Day Per Rep!
Most dealerships on a daily basis hear excuses from their Internet Sales Department, BDC or their Sales Team in regards to how many phone calls they can ACTUALLY make in a day. I have said it for almost 15 years that an Internet Sales Coordinator, BDC Rep AKA an appointment setter can and should make a MINIMUM of 120 calls per day. BOTTOM LINE, PERIOD but YET, there are dealers that ALLOW their employees to be COMPLACENT in MEDIOCRITY. That is right… they ALLOW Mediocrity. Please watch these videos over and over again. PLEASE go to the search bar on this site and search "Power Hour". This is NOT the first time I have done this and VIDEO RECORDED THE RESULTS. It happens ALL THE TIME!!
All I have to do is put up a $100 Bill… tape it to the wall and BOOM!!!! I SHATTER THE Mediocrity. I shatter the myth that they can't make all of those calls… I SHATTER their FEAR THAT THEY CAN'T do it. BOOM!
PLEASE DO NOT ALLOW Mediocrity in your stores or in your life.
If you would like to discuss this video or how I can help you obliterate Mediocrity in your Internet Sales Department, BDC or Showroom. Please feel free to call me or email me-
Make Money Mondays With Sean V. Bradley - 'Mind Map' - Automotive Sales - Car Sales
If you REALLY believe that "Car Sales Is YOUR own Business"... Then this video is for you!
Make Money Mondays with Sean V. Bradley - Car Sales Is Like Owning Your Own Business