Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and perceptions:
There are two sides to everything, right? To keep our car reviews innovative and interesting, we provide an animated, insightful, detailed and sometimes uncouth two points of view on the same car from – Her + His perspectives. Read the 2016 Ford Explorer Platinum review here.
For Previous Issues of Women's Wednesday, click here.
In its first analysis of the top 10 selling car brands of 2015, Women-Drivers.com provides insights into women car buyers’ preferences and experiences. The report includes the top selling brands by units sold including Ford, Chevrolet, Toyota, Honda, Nissan, Jeep, Hyundai, Kia, Subaru, and GMC (in descending order, with sales volume sourced and provided by GoodCarBadCar.net).
The report includes intel about what women have experienced while shopping, buying and servicing their vehicles at new car dealerships. This data is specifically generated from participating dealers who are certified through Women-Drivers.com. This information helps forward-thinking dealerships understand the nuances by brand for women buyers who are the largest buying segment and influence the most purchases. Unlike other reputation sites, the source of the information comes from reviews and opt-in surveys. 9 out of 10 women nationally opt-in to the 25 question survey.
Perhaps conventional wisdom says that most buyers are basically alike; that a “one-size fits all” approach is simple and works fine. The report indicates otherwise. While some results from the survey across brands appears similar, there are enough differences to warrant a closer look. The same definitely holds true for the dealership and dealer group reports.
In today’s information-rich world, it is sometimes difficult to sort out what really matters. Reports like the “Women Car Buyers and the Top 10 Brands” distill key data points by brand into easily understood analysis that can help you drive more dollars to your dealership’s bottom line.
How well do you adapt to new techniques for improving sales? Are you up-to-date on the latest buying trends of the ever-growing women buyers’ market segment? Are you confident your departments meet the needs of women, who now buy half of all cars and influence 80% of the purchases?
Adapting to change to Surge ahead of the Competition
Today’s information-driven world allows dealerships to collect and analyze customer intel to help fine-tune sales and service strategies to increase business. Change is challenging. However, unless customer and market intel is collected and analyzed, it is impossible to tell if your store is reaching it’s potential. To stand out, maximizing strategies for female buyers is a key way to improve revenue.
1. Dealer reviews have become so common that 80% of shoppers use them to choose what dealerships to visit.. But how are you marketing to women who rely on reviews twice as much as men? Further, they depend on reviews written by other women – seeing them as authentic and more relateable.
2. With numerous ways to shop, women are armed with an overwhelming amount of information before even stepping into the showroom. A strong digital-to-showroom approach is important and having a trusted online presence that speaks to your women+families is imperative. Use lifestyle content from the Women's Car Guide to cultivate and build a trusting relationship with your female clients that keeps you top of mind, by providing educational and engaging posts and newsletters.
Did You Know? Dealership websites are the top place women go first when researching to purchase a car.
3. Unlike other review sites, Women-Drivers.com provides unprecedented, thorough consumer intel from your own customer experiences when shopping, purchasing or servicing her car. Working to constantly improve the customer journey will result in continued stellar reviews, trust and marketshare build.
This week, hot-off-the press, we’ve got the 2016 U.S. Women’s Car Dealership Report, showing how progressive car dealerships make a difference in the experiences of women and families. This national report shows what is important to women when shopping, buying and servicing their vehicles.
The information in this report is drawn from over 4,000 women’s reviews and opt-in surveys. Using the reviews, Women-Drivers.com generates a Women Satisfaction Index® (WSI Score), ranging from a high of 5.0 to a low of 1.0. The surveys are used to delve deeper into women’s shopping, buying and servicing experiences.
This information is specifically generated from dealerships certified through Women-Drivers.com based on the customer reviews. These progressive, forward-thinking dealers use the company’s platform to improve sales and service experiences for their women clients. Dealers who participate, continually evaluate the data an consumer intel they receive to ensure they maintain high scores, knowing women rely on reviews almost twice as much as men.
“Unlike other 5-star review sites, we give women the opportunity to write quick reviews and then opt-in to a 25-question survey, which 9 in 10 women nationally participate in” said Anne Fleming, President of Women-Drivers.com. “Our platform empowers women to respond in an honest and productive way, thus, helping certified dealers evaluate and improve the customer experience. This data helps dealers take the guesswork out of marketing and selling to women."
Certified Women-Drivers.com Dealers receive an average satisfaction score of 92%, which is 23% higher than non-certified dealers. Women rely on reviews 50% more than men, so having positive ratings has a direct impact on a dealership’s building trust and the bottom line.
Women have a variety of options when shopping for a car and have an array of information available. It is always in a dealer’s best interest to understand how to engage women, and tune their strategies to maximize this buying segment’s interest.
Click here to read the full Press Release about the 2016 US Women’s Car Dealership Report.
Make Money Mondays w/ Sean V. Bradley - Special Edition - Joe Cala - "Never Stop Learning"
Video is one of the most powerful tools a dealership can use to establish strong communication, captivation, clarity, rapport and build trust. Here is an example of a dealership using "Real Time" Video communication via Apple FaceTime with a Service Customer and the Service Writer! Forrester Research says that 1 Minute of video is equivalent to 1.8 Million written words! I am going to repeat that… 1 minute of video = 1.8 Million words! You can use real time video communication to enhance the experience a prospect or a client has with a dealership. This example is for the Fixed Ops department, but real time video communication with resources like Skype, Google Hangouts and Apple FaceTime also have massive potential with new and user car prospects as well as clients!
Is your dealership truly leveraging real time video communications? If not… Why Not? Senior Citizens are using Skype to communicate with their Grandkids… shouldn't you and your dealership use it to communicate with your prospects and clients? If you would like more information on real time video communication or if you would like me to assist you and your dealership, call me on my cell at 267-319-677 or email me at email@example.com
Digital Marketing & Social Media Trends "2014 - 2015" - Car Dealerships
This is a great video / info graphic for Digital Marketing and Social Media trends for not only 2014 but also going into 2015. This is some powerful information that you can use for your car dealership's marketing and advertising initiative.