Being in the automotive industry for some time now, nearly 8 years, I remembered back to the days when I first started. I was 20 years old, fresh out of college, trying to take over the world - one phone call at a time. The company I was with at the time, didn't have the luxury of having the finer things that other automotive companies had. We had a pad, paper, and IF our website company offered a FREE CRM, we had that too. A few years went by, I saw myself begin to progressive and outgrow the store I was at, I was ready for a great challenge. I joined Pine Belt Automotive for a great opportunity and a chance to see my talents flourish with a company that was the top of their game.
I can tell you from firsthand experience, a huge part in our success here is Dealer CRM | iMagicLab. And I can tell you why in one word.... Simplicity. Like many other dealerships in America, we still have managers, employees, and officers that have worked more time in the "old days" then they have in the "new days" and that's okay! The car business will always remain the same in which you still must execute the basics better than your competition in order the succeed month in and month out. What our CRM company does that brings us to another level, is adapt to OUR life, instead of us adapting to theirs. They are habit forming, they are easy, they do not complicate the situation, they do not try to do too much, they simply compliment our dealerships lifestyle and now has become a system in which we depend on.
Now look, it did not start out like that all. There was a time where we as a dealer we just logging in deals. And then we eventually moved to deals and "should be a deal." Now, I can honestly say, we are at 95-98% every month. And listen, anyone who sits where and tells you they are at 100% and they never miss anything and any other talk like that is flat out lying. We are humans in a fast paced world, we are not perfect and will never be. DealerCRM did an unbelievable job with their updates and improvements to take an already great product and make it excellent.
iMagicLab is a tool in which we lean on. It is a tool in which we need for our everyday business. It blends simplicity with necessity. It pays attention to detail, but not too much detail. It will not consume you or overwhelm you. As an Internet Director, I can use and be successful with any CRM that you put in front of me, any Internet Director/Manager will be. Our learning curve is a lot sharper then everyone else in the dealership. It's the SALESMAN, the blood line of our dealership, that took the ball that is iMagicLab and ran with it. Why? Because it is not a second job for them. It complements the job that they already have.
This blog entry is not intended to sell or promote in any manner. I just simply want to applaud Dealer CRM | iMagicLab, Ownership, Management, Support, and everyone else involved with the creation and every day activity of our system.