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Wi-Fi, The New Marketing, Advertising Channel

The term wif-fi does not have a meaning. It is a shortened name given by the Wireless Ethernet Compatibility Alliance, the group which ensures compatibility between hardware devices that use the 802.11 standard.  Wi-Fi is used for high-speed connections (10 Mbps or greater) to laptops, desktops, smartphones, tablets and any other wireless device located within proximity indoors  or within several hundred yards outdoors.

Wi-fi service providers are networking cities and other areas with a high concentration of consumers. These location networks are called "hot-spots" and access can be free or fee based. The original wi-fi service providers had no idea this technology would have such broad appeal and acceptance by even small businesses owners. Blacksburg, VA was one of the first cities wired with free wi-fi for the entire city.

Some wi-fi service providers use their sign-up page as new space for advertisers in hot-spots in airports, train stations, shopping malls, hotels for example. 

With such high level of use by wireless device owners can wi-fi become the next successful marketing and advertising channel? Most businesses, that offer free wi-fi, provide the hot-spot as a tool to keep shoppers in the business longer in hopes of getting sales for products and/or services offered.

What if a business with free or secure wi-fi had a cost effective means to place opt-in ads for all users of the wi-fi service? That would mean the business owner could control advertising of its products to all shoppers casually using the wi-fi for Internet surfing and make more sales.

As a dealer would you expand your wi-fi to an advertising tool for more sales opportunities? If so, ANProximityMarketing has the exclusive rights for such a service in the U.S. Call 571-235-6538 and sign-up now.

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