http://internetsales20group.com/registration/ 856-546-2440
eCommerce Director, Nancy Tonkin Of 16 Rooftop Dealer Group Reviews The Internet Sales 20 Group

SIGN UP NOW: http://internetsales20group.com/registration/ 

Best Selling Author, Dr. Willie Jolley Will be The Keynote Speaker For The 5th National Internet Sales 20 Group In Atlantic City, NJ April 8th -10th

Folks, you DO NOT want to miss the upcoming Internet Sales 20 Group! We have an ALL STAR Line-Up of Speakers, Trainers & Experts! (www.internetsales20group.com). We are updating the roster of speakers as well as the event schedule. Please book mark the page and check back to see updates. 

About Dr. Willie Jolley...

The Attitude and Achievement Expert

"Helping People Worldwide To Do More,  Be More and Achieve More!”

• Named "One of the Outstanding 5 Speakers in the World" - Toastmasters International

• Success Magazine Says That Willie Jolley was Ford Motor Company's "Secret Weapon" 

• Dr. Willie Jolley was instrumental to Ford's MAJOR Comeback and part reason why they didn't take a Bail Out! 

• "The #1 Inspirational & Motivational Speaker-Singer in America!" - The Business Ad Hoc Committee
• "Inspirational / Motivational Speaker of the Year" - 175,000 Members of Toastmasters International

• Has his own Radio Show on Sirius Satellite Radio 

• Hall of Fame Speaker, Best Selling Author, Award Winning Singer and Media Personality...who holds a  Doctoral Degree in Achievement!

If you would like MORE information on this event or if you would like to REGISTER for this event BEFORE we sell out, please call me on my cell phone at 267-319-6776. 

*** This event will SELL OUT, there is no doubt. So please register early. This is the event of the year! 

Here is a SNEAK PEak inside the #IS20G Event! 

And just in case you were possibly thinking about the Digital Dealer Event. Please watch this video: 

And here are a couple Dealer Principals / General Manager Reviews: 

(MAJOR KIA Dealership in Pennsylvania… Delivers 200+ Units per month and 75% from the BDC)

General Manager of MAJOR Honda Dealership in Ohio…

General Manager of Greg Lair Buick GMC in Texas

(Indépendant Dealer)

http://www.internetsales20group.com 

Sign Up Now… http://internetsales20group.com/registration/ 

Internet Sales 20 Group is BETTER Than The Digital Dealer Convention - Atlantic City - 2014 

http://www.dealersynergy.com 856-546-2440 

You are going to be BLOWN AWAY by the NEW Automotive Digital Training Platform! 

http://www.automotivedigitaltraining.com 

http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com

Sean V. Bradley Is Speaking & Dealer Synergy Is Exhibiting (At Booth #4401) at the 2014 NADA Convention in New Orleans

Lets connect at #NADA2014 in #NewOrleans I will be a #Convention #Speaker and Dealer Synergy will be exhibiting at booth #4401
We will have SPECIAL Guests at our booth like James A. Ziegler Debbie Ziegler Peter Martin Danny Alkassmi as well as some Dealer Synergy Team Members like Joe Cala Chary Rodriguez & of course our President, Karen Uriarte-Bradley
We look forward to seeing you in New Orleans!!

I think at one time Digital Dealer was relevant, just as MySpace was relevant. But that time is over. The Automotive Internet Sales, Business Development, Digital marketing... "Digital Dealer" will be better served at the Internet Battle Plan.

*** I want to make this crystal clear. I am NOT a partner of Jim Ziegler's Internet Battle Plan. I do NOT make ANY money from Internet Battle Plan. I don't even get paid to speak at the Internet Battle Plan. I have been asked by numerous Dealer Principals and GMs about my thoughts of sending their employees, managers and sales consultants to the Digital Dealer Conference. So I decided to shoot this quick video. I DO NOT think Digital Dealer has any relevance anymore. I think it was relevant back in the day but Dealers need to evolve and find education and information that is relevant today. The quality of the Speakers and the instructional design is superior at the Internet Battle Plan. PERIOD

http://www.automotivedigitaltraining.com 856-546-2440 

Over the past decade, advertising budgets across the country have been increasing in the automotive industry. A new eMarketer report projects that the US automotive industry will spend $5.07 billion on paid digital advertising in 2013, with that total rising to $7.80 billion by 2017.

As budgets increase so does the number of channels in which those ad dollars can be spent, making decisions about where to spend your dollars extremely challenging. One important channel that should not be overlooked is mobile advertising on Google.

For the first time, smartphones are currently on pace to outsell standard feature phones. To say that the mobile car-shopping population is growing is an understatement. A J.D. Power & Associates study found that the percentage of US vehicle shoppers who have visited an automotive website via a smartphone grew from 17% in 2010 to 31% in 2012.

This increased access to smart mobile devices in the hands of potential car shoppers is a largely untapped opportunity. Especially when you consider that mobile shoppers are proven to convert better than desktop shoppers.

A recent study of Nissan's digital traffic found that mobile car shoppers are 30% more likely to submit a lead than their desktop brethren. These potential customers tend to be on the go, in more of a rush, and looking to gain information--- and sometimes take action--- as quickly as possible.

If you're not advertising and promoting your brand to roving car shoppers, that will help you build a strong mobile brand

Here are four mobile musts for your dealerships website and ad campaigns that will help you build a strong mobile brand.

1. Consider Your Mobile Shopper's Experience

Before even thinking about advertising to drive traffic to your mobile site, you first need to get the site ready for proper viewing. The goal should be to make a simplified version of the full website that is user friendly and intuitive for your mobile shoppers.

First, make sure graphics and all content load quickly. Mobile users have limited time and attention spans. Aresearch study conducted by user experience expertsAkamai shows that mobile website bounce rate increases drastically if a site takes longer than 6 seconds to load.

Your next step should be to consider the varying screen sizes of mobile devices. Verify that appropriate formatting is in place to make the content appealing and easy to navigate while viewing on phones and tablets.

2. Appeal to Mobile Search Traffic

Now that you've streamlined your mobile site, it’s time to put yourself in the mind of the mobile shopper. Ask yourself:

What searches would a mobile shopper perform, and how can I utilize that search information to drive relevant traffic?

The user experience when performing a dealership search is different on a phone or tablet than it is on a desktop. For one thing the potential buyer is using a touch-screen, and therefore is less likely to type a long search query. Shorter searches mean that the keywords you need to bid on need to be very precise. It would be wise to consider possible shortenings or abbreviations. And be sure to avoid using keywords that are overly broad that will end up attracting irrelevant clicks.

3. Enhance Your Campaigns

Enhanced Campaigns in Google Adwords is a powerful feature than can help you organize your different mobile campaigns and set your mobile bids to ensure your ads perform better. Think about the size of a mobile screen and how important it is for mobile ads to rank high. On a desktop there are ten ad positions that take up close to one third of the screen, while phones and mobile devices might only feature three ad positions that occupy 50% of the screen.

That's some valuable real estate right there! This monopoly on screen space is another reason why mobile ads tend to have higher click-through rates.
And in case you were wondering... Yes, Google has effectively monopolized the mobile search market. According to Global StatCounter, Google's mobile search market share was 96.9 percent as of May 2012. This alone is more than enough reason for dealers to embrace Enhanced Campaigns in their mobile strategy.

4. Optimize Your Landing Pages for Mobile

Potential phone and tablet customers deserve the same experience as desktop shoppers. Directing users to designated landing pages with strong, relevant content--- and not just dropping shoppers on the home page--- is a big part of providing that seamless experience. These landing pages should be mobile optimized, easy to navigate and in line with the site’s overall style and layout.

These steps may seem basic, but there are still brands out there that ignore the simplest things that make the biggest impact on their dealership advertising.

What steps have you taken to make sure your advertising is reaching the growing mobile shopping community?

Source: http://www.automotivedigitalmarketing.com/profiles/blog/show?id=1970539%3ABlogPost%3A503012&xgs=1&xg_source=msg_share_post

http://www.internetsales20group.com

The Alpha Dog, Jim Ziegler wants you to sign up now for the 4th National Internet Sales 20 Group, November 12, 13 and 14 in Los Angeles California BEFORE It Sells Out.

Jim even gives his personal phone number and invites Dealers to call him directly for details.

The Internet Sales 20 Group is going to be Epic!

https://www.youtube.com/watch?feature=player_detailpage&v=nOMGN2jIQvs

Sean V. Bradley, Writer For ALL Major Automotive Industry Publications Like AutoSuccess & Wards

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast to its rival MySpace. Now, it’s 10 times bigger and commands more time of humans than any other website.

The problem is that it’s not the easiest marketing platform to master. Unlike Google, Twitter, and other players that are used on a daily basis, Facebook has algorithms that keep dealers from finding success. Google has an algorithm, of course, but because people go to it to find businesses, they make it very easy for those willing to pay money or play by the optimization rules to get the exposure they need. On Facebook, users aren’t going there to engage with businesses so trying to “sneak in” marketing and advertising is an act that goes contrary to the desires of the users. This is why the algorithm can be so harsh.

It’s difficult, but it’s not impossible. There is plenty of advice on the internet that tells businesses and marketers how to have success on Facebook. Unfortunately, some of it is poor advice. Others are simply antiquated. Most make general assumptions. There aren’t very many specifics that small businesses can use to make an impact.

The best way for a local business to move the needle is to get to a point of local exposure and built up trust that allows them to give their marketing messages exposure and that promotes communication with customers and potential customers through the network itself. Accomplishing this takes a process.

The first three steps in the process are the easiest, the ones that can all be described in a single blog post. The stages beyond the first three get much more complex, not because they’re so much harder but because they become very specific to the goals of the dealership as well as the personality of the team. We can’t go into those, but the first three should be enough to get you going:

1. Grow locally

Here’s the bad news. If you have accumulated a ton of fans outside of your market area, there’s a good chance that you’ll have to dump everyone and start over. It’s not fun. It’s not easy (unless your following is so extended that you have to delete the page altogether and start from scratch – that’s easy). It can be one of the most gut-wrenching decisions you’ll ever make pertaining to your social media marketing, particularly if you’ve been doing it for years. All that effort, wasted. It hurts.

The good news is that building back up from scratch isn’t as hard as most think. It requires money – Facebook advertising is the best way to get a local following built up – but not much. Many businesses are already through this stage and can boast having a mostly-localized following. Regardless of how you get there, this is the first step – get your following up to acceptable level.

2. Get engagement

This is always the scariest piece of advice and the most challenging stage to implement. First, the term “engagement” is so overused and misunderstood. To so many, it means cats. The internet is loaded with cats. People post pictures of cats all the time. It seems like a great place to start.

On a local business page, there should be no cats allowed unless you’re building a page for a veterinarian.

Every business has some sort of relevant content that can be posted. No business is so boring that they can’t find interesting things to post that pertain to what they do. This is paramount – car dealers should be posting cars, automotive tips, and localized events because that’s what the people who liked their page expect. There’s no need to get too clever. Strong content doesn’t have to be contrived. It doesn’t have to be shared from George Takei’s awesome Facebook page.

Keep it organic. Keep it real. Keep it relevant. Your fans will like it and become engaged (whatever that really means).

3. Earn the right to market

There was a question asked on a forum about how to judge success on a Facebook page. They had built up to a nice number of fans. Their fans were mostly localized. They had engaging content on the page (though there were some cat-like posts that we don’t recommend, but otherwise it wasn’t bad). Now, they wanted to see where the ROI was.

Unfortunately, there was none, at least not that was noticeable. They had made it through to stage three but hadn’t taken it to the next level.

Facebook users aren’t as silly as we often believe. They don’t like a local business page without the understanding that they’ll likely see some marketing materials cross their feed from time to time. If they don’t want the marketing content, they wouldn’t like a business in the first place.

Some take this to the extreme and post only marketing stuff. This is a huge mistake based upon what was mentioned above – the algorithm. Marketing content does not perform very well under most circumstances, so having only marketing content won’t work. You’ll lose fans. You’ll move down in the news feed based upon poor EdgeRank. You’ll be broadcasting messages that nobody will ever see.

In stage three, local businesses have to earn the right to post marketing content by doing a couple of things. First, they have to be very proficient at step 2 and have an audience that is engaged. Then, they have to craft their marketing content in a way that can get the message out there while doing minimal damage to EdgeRank or following. There is no way to post marketing content that won’t turn some people off. You simply want to minimize the damage. Done right, there are more positive effects to EdgeRank from the right marketing material than any of the negatives that are bound to happen.

It must be timed appropriately. That timing is based upon the activities on the page on a regular basis, but the right mix of conversational and converting content should be worked in. Too much and you lose too many fans. Too little and there’s no ROI. Finding the right mix is the key and it’s something that must be diagnosed on an individual basis rather than prompted in a blog post.

* * *

These are just the first three stages. There are more, but again they are really dependent on more factors than that can be described in a post. Whatever you do, don’t jump ahead. Engaging content is worthless if you have 20 fans. Marketing content is worthless if you have the fans but they’re not engaged. If you start here, you can get to the next level which is true return on investment. You have to start somewhere.

Thanks to the crew at Digital Dealer for the opportunity to speak on Reputation Management at Digital Dealer.

Digital Dealer may have presumed Reputation Management would be the most sought after topic at the conference.  Ah-no.   I was shocked at standing room only in some sessions but not for the topic of reviews and reputation mgmt.

The lack of butts in seats for all rep mgmt sessions reveals many dealers simply view it and the truth of what is reputation best practice as a nice to have, not a have to have. 

I likened it to hearing your smoke detector go off in the middle of the night—and you get up and remove the battery! The irritating beeping sound stops, but the fire is still raging, and you're not addressing it!

The reputation industry scandals are the clue phones that are ringing with warnings. 

For instance, Forbes released news of “mug shot extortionists” who targeted a man who had gotten a DUI.

His arrest and mug shot quickly surfaced online and his wife received an email from a service provider letting her know that for a small fee, approximately $400, the service would get the posting and photo back down. Horrified of what the item might do to her business if it were seen by distributors, she quickly complied. Problem solved.

Then several weeks later the item appeared on a nearly identical site and she received an identical offer: Pay $400, and the new item could be removed from the web. By now my friend realized she was in an endless loop of extortion. But her initial $400 is gone, and for now, at least, the damaging item lives on.

Forbes also provided this news from a source in the U.K., who asked that they not be identified by name:

“I am aware of the extortion used by most of the biggest ORM firms out there, to name one, it is [redacted]. You will see a huge list of websites they claim they are able to remove bad reviews, reports, affair complaints and trade complaints from. Our team became aware of a scandal where we found that many of these sites have either been setup by the company themselves, or have created financial relationships with the owners of the sites to remove content when paid.”

“Most of the biggest [ORM] Online Reputation Management firms are involved in this kind of mafia extortion. A client of ours who refused to do business with [redacted, but a different company than the first] found a slew of negative listings about themselves appear online just a few weeks later. The company called again and remarked they ‘knew about them,’ offering our client a reduced contract of $25k a month to remove or demote the results.” “What a racket!” said Cheryl Conner, contributor for Forbes.

There isn’t any industry or person exempt from being attacked in this way, hence proactive review building and short circuiting complaints is now mandatory to survive as a business.  Many decision makers are unaware of the dangers of reactive reputation management, versus proactive reputation management, and that is a bit frightening. 

The search engines will shift algorithms again and Dealers Google scores will soar or hit the floor, based on using honest and unbiased steps to building reviews or manipulative means to publish reviews preferentially. 

The worst practices and the impact of unbiased and dishonest reputation mgmt practices have yet to hit a dealers bottom line. Meaning, dealers have been sold worst practices, veiled as best practices that in the short term can satisfy a dealers appetite to get reviews posted and manage  negative sentiment.  Fact is, a number of our new dealer clients stopped following what they thought were best practice, fatigued from low review response rates, the hemorrhaging of removed reviews or de-ranking penalties.

What about the Google slap in August that was symptomatic of not paying attention to best practices?  Perhaps Google was elusive and sent all of us mixed messages and failed to strongly sway dealers from setting up a review kiosk in the showroom. Regardless, that's not my point. My point is unbiased and honest review building has powerful meaning. 

What I want to know is...could the next Google slap have been avoided had dealers followed the Google rules of how to harvest honest and unbiased reviews in a non manipulative proactive process. For example, will Google slap dealers who use, in my opinion, a biased process where the dealer sends a feedback survey and IF the customer is satisfied, customers are sent an email to post a positive review?

The unpredictable giants; Google and Yelp.  Will they continue to throw down the reputation gavel and sentence dealers to review purgatory who do not pay them or fail to nudge the customer to post on yelp if they are a yelper [10 reviews or more] or on GLocal if an active Google-user? Will they say, we warned you, again!  Will penalties only apply to those whose violations are the most extreme; for example, allegedly hiring for reviews,like Samsung did recently. 

Please revisit the conflict of interest page from Google and define how you define honest and unbiased in terms of how you manage your reputation and build reviews or negate complaints.

Dealers with a biased or dishonest control of reviews may see a slow decay in their reputation scores and ranking.

Will dealer decision makers shift their consciousness to a more proactive understanding and do what Google says about honesty and unbiased review building, literally!  Perhaps, we humans are wired that way; we need a good slap to our reputation before we wake up to that beeping sound, and finally call the reputation fire department to put out the review destroying fire.

Jerry Hart
President
eReputationBUILDER
Schedule a free demo
888-810-0441

Do you know to effectively ensure your reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Topic:

Top 20 Things You Can Do To Fix Your BDC

Description:

Tom Stuker may be the most famous person you’ve never heard of — unless, of course, you’re in auto sales. Stuker is to car dealerships as Tabatha Coffey is to hair salons: a highly sought-after consultant with the plainspoken, proven power to get stalled businesses moving again.

Now, Stuker may be giving Coffey a run for her money in her adopted milieu of reality television: Spike TV has commissioned six episodes of Car Lot Rescue, a reality show centered around Stuker, who is billed as “the greatest car salesman of our time”. Though Stuker’s website offers online training, we assume that the bulk of the action on Car Lot Rescue will involve Stuker’s nearly nonstop travel to right wrongs at dealerships around the globe.

• Work towards success with other non-competing dealerships
• Learn what works and what doesn’t work
• Compare and share information with Internet Sales Professionals and experts
• Receive guidance on everything and anything Internet Sales related.
• Learn to sell MORE CARS, MORE OFTEN, MORE PROFITABLY

Internet Sales 20 Group Dallas Texas

March 19, 20, 21, 2013 Dallas, TX

• Work towards success with other non-competing dealerships
• Learn what works and what doesn’t work
• Compare and share information with Internet Sales Professionals and experts
• Receive guidance on everything and anything Internet Sales related.
• Learn to sell MORE CARS, MORE OFTEN, MORE PROFITABLY

Click Here To REGISTER NOW!

Automotive Sales - Car Sales - Showroom Sales - Training - Sean V. Bradley & Danny Alkassmi from Dealer Synergy on Vimeo.

http://www.automotivedigitaltraining.com
http://www.internetsales20group.com

Automotive Sales - Car Sales - Showroom Sales - Training - Sean V. Bradley & Danny Alkassmi

Automotive Internet Sales (.com) Interviews JD Rucker Of KPA Online At NADA 2013 & Discusses The March Internet Sales 20 Group from Dealer Synergy

http://www.internetsales20group.com