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Find the Perfect Fit

LinkedIn is making moves to be one of the largest social media platforms for professionals. The shift is growing toward more members who are looking for freelance work and members who are growing into entrepreneurship.

LinkedIn has capitalized on this with Profinder. But how does this relate to you as a business or a job seeker? Watch this week's Hard Facts with Samantha for more information on how this will help you find the right career fit.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Massapequa Nissan Is hiring! If you are looking for an exciting career in the automotive sales industry, this is a great opportunity for you. If you're currently working at a dealership and you aren't making the money that you want, need and deserve...you need to call ! Even if you have never worked in the automotive industry, but you want to make as much money as you can earn, this is perfect for you! They just built a multi-million dollar customer development center, and we are looking for the best of the best to work in our department. They are looking for Internet sales coordinators, BDC reps, appointment setters, and showroom sales consultants. Massapequa Nissan is a part of the Atlantic Auto Group, and the # 2 privately held dealer group in the country! If you want to work with an award winning team, call right now!

http://www.MassapequaNissan.com (888)-610-6673

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http://www.lakecountrychevrolet.com 888-888-1980

We are #hiring at Lake Country Chevrolet Cadillac we are looking for EXPERIENCED Automotive Sales Professionals in the #Tulsa ,#BrokenArrow , #Muskogee #Oklahoma area… We are offering a SICK Pay Plan! If you are currently working at a dealership and you are not making the money that you want, need and deserve. CALL ME! 

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http://www.dealersynergy.com

Ken Pollock Auto Group was tired of traditional and digital means to recruit. They NEEDED Good people and FAST, so they had Dealer Synergy create a TV commercial to use broadcast and cable to generate a lot of resumes.

If you are struggling to find the right people for your team, I suggest that you consider using broadcast television as a resource to drive lots and lots of resumes!

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What's in a Dealership Job Title?

In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different positions at the standard, 'old school' dealership. Then let's have some fun and rename them based on what they really are in this traditional setting. Finally, let's figure our what they SHOULD be called if they really made the most out of their influence. I'll begin by saying that some of these are original and some are not. When you've been in the business as long as I have, you can't remember which ones are original, or who said it in the first place! (I wish I had a dollar for every 'original' idea I've heard in the last few years that I first heard in the 80's!)

BDC/Internet Manager
More Accurately: The Phone Nazi or if you ask the veteran salespeople. The Antichrist.
Usually wondering why they left the sales floor for less money. Got this position because they were pretty good on the phones and had a Facebook account.
Should be called: Handshake Procurement Specialist
They should be converting distant connections to personal appearances with honesty, integrity, and transparency.

General Manager
More accurately: Out-of-Touch Number Cruncher
Sometimes referred to as the "No it All", because all they do is say "No" to it all. Drives the cool demo, works bankers hours, and is really out of touch.
Should be called: Resource Provider or Head Servant
aka, Head Cheerleader. Their job is hands-on, and should be to provide the managers with everything they need to succeed.

Sales Manager
More Accurately: Wizard of Oz
Often too busy for their 'lazy' salespeople. Real cool until they're asked to actually put thier talents on display in front of a customer.
Should be called: Offensive Coordinator
They should be planning, teaching, tracking, encouraging, scouting, executing, recruiting, motivating.....Did I mention teaching?

Used Car Manager
More Accurately: Lowballer
Emphatically explains why your trade-in is suffering in current market conditions....err, oh you're selling it? "These are hard to get, bringing top dollar!"
Should be called: Asphalt Real Estate Investor
They should be investing the dealership's funds in the parking space rather than the vehicle. Fully understands return on inventory investment and quick turn.

F&I Manager
More Accurately: Clean-Up Hitter
One more swing for the fences....no matter how long it takes.
Should be called: Security Guard
Protection, period. Protecting the customer with viable products while securing financing. Protecting the dealer with accurate, compliant paperwork.

Receptionist
More Accurately: Traffic Cop
Perfected the rehearsed greeting, 1000 friends on Facebook (personal), and a legendary pointer.
Should be called: Director of First Impressions
Enough said.

Lot Porter
More Accurately: Stretch Armstrong
Pulled in many different directions. Does everything, just never when you really need it.
Should be called: Merchandising Director
Taking ownership and responsibility for the way your vehicles are merchandised for all to see.

Salesperson
More Accurately: Management Critic or Baby Bird
Doing the best they can with the traffic YOU provide, even though you're not advertising enough, you're stealing trades, and you're giving house deals to others, and the internet department is stealing all of their leads.
Should be called: Reputation Reversal Specialist or Experience Overhaul Director
Differentiating themselves and the dealership from what most people have come to expect from a typical salesperson. Just makes it fun to buy a car.

If anyone reading this article still refers to this group as salesMEN or salesMAN, please listen closely. The Cold War is over, gas went over $1 per gallon, we've landed on the moon, cell phones are no longer in bags, and we no longer refer to this, or any other group as anythingMAN. Give me a second.....OK, I'm better.

Office Manager
More Accurately: Culture Assassin
Tries unsuccessfully to contain their total disgust in the overwhelming incompetence of the human co-workers.
Should be called: Nutritionist
Making sure that the dealership stays financially healthy by ensuring profitability through cost controls and record-keeping.

Detail/Clean-Up
More Accurately: That New Clean Up Guy
It's hard to remember anyone's name in this department when the average length of employment is 14 days. This average depends on whether you pay once a week or twice a month.
Should be called: Delivery Set Director
Has the important job of setting the stage for a spotless and memorable delivery.

The truth is that all of these may look funny on a business card. But wouldn't it be cool if the essence of what we expect was represented in their job title.

Who's your Danny?

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