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The 2017 Honda CR-V has a new modular chassis, with more cargo room and rear legroom.

In the age of relentless spy shots, leaked patent filings and drawn-out teaser campaigns, automakers are generally terrible at keeping an upcoming debut to themselves.

So why was Honda so quiet ahead of last week's debut of the fifth-generation CR-V crossover?

It certainly had plenty to crow about with the redesigned model: the addition of a turbocharged engine, a new chassis, advanced safety features and a crisp new design.

But Honda didn't want to miss a beat. Given the popularity of the outgoing model, the outsize importance of the CR-V's segment, and a brisk schedule of debuts over the next several months, Honda had little patience for a long wind-up before the 2017 model begins arriving in dealerships a few weeks from now.

"This is how Honda likes to make debuts," Dave Sullivan, AutoPacific analyst, told Automotive News. "It's without much fanfare. No extravagant displays or pyrotechnics. Honda is letting the product do the talking. It's not the most exciting product, but CR-V is outselling the Accord, and that goes to show just how important of a vehicle this is for Honda."

That importance is only growing, as consumers increasingly give up on sedans in favor of crossovers, a trend that's expected to continue even if gasoline prices begin to rise again.

The trend has been especially good for the CR-V, which has racked up close to 4 million sales since its introduction in 1997 and leads the crowded compact-crossover segment amid stiff competition from Toyota, Nissan, Ford, Chevrolet and Subaru.

Knobs return for radio volume, as well as buttons for fan speed.

Although it was last redesigned for the 2012 model year and refreshed in 2014, the outgoing CR-V is still going strong, ranking as Honda's No. 2 seller through September, with 263,943 sales, up 1.5 percent from a year earlier.

With little appetite for incentive spending or fleet sales, Honda didn't want to put that volume at risk by telegraphing the redesigned model months ahead of time. The compressed timeline of the 2017 CR-V launch gave Honda and its dealers ample time to keep selling the older CR-V without throwing cash on the hood. September sales were up 6.5 percent, following a 5 percent rise in August.

Dealers will be able to switch over to the 2017 model quickly, without any downtime between the two iterations. To keep supplies steady, Honda will start building CR-Vs at the Greensburg, Ind., plant where it builds Civics, in addition to its factories in East Liberty, Ohio, and Alliston, Ontario.

"I think it's a very deliberate move -- and probably a very smart move -- on the part of Honda to maybe reduce pressure on incentive support," Bob Navarre, former chairman of Honda's dealer advisory board and owner of Valley Honda in suburban Chicago, told Automotive News. "It's such a high-volume vehicle now that I think if you took some percentage of market and put it on hold earlier than you need to, it might have been a more costly transition."

Honda has long held a tighter rein on fleet sales and incentive spending than other automakers. "Keeping incentives low in a record market means you're keeping more money to the bottom line but also you're not distressing the vehicles," John Mendel, executive vice president of American Honda, told Automotive News, commending General Motors for adopting a similar approach. "I think it's a good indication also that customers are buying the product for what it is."

Honda's hurry-up offense continues. The Paris auto show marked the debut of the Civic Type R Concept, which will be followed by the Civic Si debut at the Los Angeles Auto Show in November, the next-generation Odyssey minivan debut early next year and a redesigned Accord later in the year.

Honda has gotten out of the oddball business such as the Element, Crosstour, and ZDX to focus on their core model lineup, and it is paying off handsomely," Sullivan said. "I don't think any other manufacturer out there is looking at Honda right now and not feeling a bit of envy."

You can reach David Undercoffler at undercoffler@crain.com -- Follow David on Twitter:http://www.twitter.com/autonews_west
The original article can be found at the following address: http://www.autonews.com/article/20161017/RETAIL03/310179864/1223
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http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda part of the Atlantic Auto Group in #NewYork. Let me know what you think. If you have any question about a "Why Buy From Us" message or video, please ask away! 

Toni Anne is the eCommerce Director of the Atlantic Auto Group, a 1.1 Billion Dollar Dealer Group based in Long Island New York. She was recently the COVER Story for Auto Dealer Daily (Monthly) Magazine for December 2015.

Check out that Cover Story - http://www.autodealermonthly.com/article/story/2015/12/building-an-online-empire.aspx 

And please click this Video Review she did for Dealer Synergy - 

For information on Video Production or Consulting, please call or text 267-319-6776 

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http://www.InterneetSales20Group.com 267-319-6776

Jason Manos , General Manager of Toyota Manhattan Reviews The Internet Sales 20 Group in New York…

Jason says that when he was told from the VP Of Operations he had to go to a 3 day workshop, he was not to thrilled. Like all other General Managers, there is a lot going on in a dealership… not rot mention in New York City. But Jason goes on to say how he was BLOWN AWAY and Highly recommends the Internet Sales 20 Group for ANYONE but he also suggests that senior management and owners should definitely attend.

Toyota Manhattan is part of the BRAM Auto Group which generate over a Billion Dollars!

If you want any information for #IS20G, please call me on my persona cell phone # 267-319-6776

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DealerSynergy

Just had Anthony Alagona come in and do 5 day of intense training.  Both Sean and Anthony were the best.  Got great help with scrips, inbound, outbound, special finance, price, availability you name it they had it.  Also got a lot of help with the motivation.  Thanks for Sean and Anthony I pulled a book out of closet that I got years ago and never gave much thought to.  The Secret.  I'm deep into it now and just within the last couple of days have experience a change in my attitude.  This is all thanks to DealerSynergy. 

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DealerSynergy Training

This was such a great experience! Sean Bradley and Anthony Alagona did such a great job at training us and motivating us to better ourselves. Anthony was an awesome trainer; he was so down to earth and funny, I learned so much from him. His techniques really made the information stick in my mind. We will become a better dealership because of DealerSynergy!

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Here's what happens when magnetic feet on tripods meet wind and speed. Note to self, insure camera equiptment :/

In my attempts to create one of a kind experiences, sometimes there's risks... 

I was filming a quick video for a customer- which I have done many times, and I have gotten these cool angles in the past using a magnetic tripod that sticks to the side of any car.

This time, things were different. It was windy and there was a long sweeping turn. Watch the video below to see what happened.

 

 

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Honda of Kenosha girls = Certified Phone Ninjas! !

 

These girls rock! (and even Sponge Bob think so too!)  We just got done some great phone training, and I have to stop and say: Great job Kelly, Kassandra and Sarah in really taking advantage of the holiday season spending, stressing urgency to come to the dealership while the deals are unbelievable, and they are having a GREAT month going into the last few days!  These girls are very focused on their goals, and have truely MASTERED the process of making a great phone call, and having an answer for everything...and your results show! 

 

We also discussed how it has really been a great start of the last week in December for them, and they all understand that there are only a few more days to buy a car in 2010!  Don't let up now!!

 

I personally have sold 3 cars on New Year's Eve before, so don't take it lightly!  There is plenty of business to be done.  The party don't start until AFTER business hours, and what better way to bring in the new year with a NEW vehicle!! :)

 

Happy Selling, and I hope everyone has an exciting and safe New Year!

 

Andy Fedo

VP of Training

andy@dealersynergy.com

 

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