“The Lord IS GOOD TO ALL…”

- Psalm 145:9 (New King James Version)

This is not a “maybe He might be good, if you do this or that” kind of answer. This is a definite, “The Lord IS…” kind of an answer! He is good to all. His goodness is not only to a certain type of person. His goodness is for ALL people. He is good to everyone. No matter their age, race, ethnicity, nationality, social status, income level or gender, God is good to all humanity.

“If you then, being evil know how to give good gifts unto your children, how much more shall your Father which is in heaven give good things to them that ask Him.”

- Matthew 7:11 (New King James Version)

This sounds like a good God to me. God will give you good things for you to enjoy in this life. He wants only good things for you.

 “For the Lord God is a sun and shield: the Lord will give grace and glory: no good thing will He withhold from them that walk uprightly.”

- Psalm 84:11 (New King James Version)

Do you see that this is a God who does not withhold the good things He has for you? He does not dangle the carrot in front of you and pull it away as you get closer to it. He does not keep moving away from you as you approach Him. On the contrary, He draws near to you as you draw near to Him. He is not a bad God. He is a good God. He has only good things for you. This verse tells us that “…he will withhold no good thing to those that walk uprightly”. The word “uprightly” means “honesty and integrity.” This word comes from the root word that means “complete, whole and entire” (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). What does all this mean? This means that when you walk in total, complete, entire honesty and integrity, you will receive every good thing that God has for you to receive in this life! Not bad; it’s all good because God is all good!

 “O taste and see that the Lord is good: blessed is the man that trusts in Him.”

- Psalm 34:8 (New King James Version)

The five natural senses can sometimes help us to know when something is either good or bad. We can see, touch, smell, hear and taste to help us know whether we like something or not. The sense of taste is awesome. When we eat something that is not good or may not be to our liking, the sense of taste tells you. Likewise, concerning the things of God, we have spiritual senses as well. One of which is the sense of taste. We can see this phrase used in Psalm 34:8. We can spiritually drink from the wells of salvation. We can spiritually eat from the bread of life. God wants us to taste His fruit. He wants us to get a taste of His flavor for our life. He wants us to bite into the life of God in Christ. He wants us to eat from the tree of life found in His Word. Why? Because when we taste the good things and the fruit of God, we will see that it is good. When you come in contact with the sweetness of God, you’ll have a spiritual sweet tooth for more. These are the sweets that will not decay your life or make your life rotten. These are the sweets that are good for you.

“Every good gift and every perfect gift is from above and cometh down from the Father of lights, with whom there is no variableness, neither shadow of turning.”

- James 1:17 (New King James Version)

Every good gift comes from God. This encompasses anything that is profitable, useful, and constitutionally good. (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). God is the source of all good gifts and all perfect gifts. This word “perfect” does not mean “free from fault” or “to be without deficiency.” This word refers to that which meets the need of a person (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). Every gift that is for you alone or a gift that meets the need of someone else is from God. He is the giver and source of every good thing, gift and circumstance in this world. Taste and see that the Lord is Good!

Aristotle said, “You are what you repeatedly do, therefore excellence is not an act, it is a habit!” 

A habit is something you form into your life do to a continued daily practice. Depending on what you are continually practicing, habits can be either good or bad. The time and efforts you invest into them determine the developments of your habits.  If you allow more time and efforts to be the focus of some habits over others they will grow stronger, have a larger appetite and desire more attention. The larger the appetite the more it wants to be fed. The more it craves the more it gains control to rule your life. The more it rules your life the more you have lost having a habit and allowed a habit to have you.

We could learn about habits through the parent and child relationship. Good manners are developed through the continued daily investment of example, time, consistency and energy from parents to their children. The parents enforce the habit through influence. When a child receives a gift, the parent says, “Say thank you.” The child than says, “Thank you.” The child than gives the parent the gift back and the parent says, “Thank you.” The parent than tells the child to say, “You’re Welcome!” What is taking place here? The parent is enforcing a continued practice of response through influencing the child to say certain things. These are practices done with the hopes of developing good manners into the child’s character. The parent continues this for days, weeks and even months until it has become a habit. When it is a habit the parent no longer has to remind the child to do it anymore. The thing that was not natural is now a natural response. The child doesn’t have to think about it or even look to the parent anymore. Why, because it is a habit.

Now just because the habit is formed, enforced and is a natural response in the child’s life doesn’t mean the habit is there to stay for life. As a matter of fact the good habit can be influenced to change. Just as the good habit came through the influence of the parents is the same way the habit can be changed. Remember that, “Bad company corrupts and ruins good habits.” This is why it is so important to be careful of who you are hanging out with. Who you associate with will begin to rub off on you and effect your manners, character and speech. Your company will influence your habits. Your habits will influence your character. Your character will influence your reputation. Your reputation will influence your life. Your life will influence your world. Do you see the importance of keeping good company? Good company promotes good habits, good character, good reputation, a good life and ultimately makes a good world. In the same way, bad company promotes bad habits, bad character, bad reputation, a bad life and ultimately creates a bad world.

As professionals in the dealership and life in general you have worked so hard on developing good habits. You have invested your, time, energy, money and efforts into building good character and a solid reputation.

Here’s how you can protect yourself from “Bad Company” destroying your “Good Habits.”

1.      Don’t hang around the wrong people!

Don’t associate with people who are always complaining and negative. These people will ruin what you worked so hard on building. It’s always easier to look at the bad side of things. It takes discipline to train yourself to look at the good and achieve good results. If someone can get you to ruin your reputation they can effectively ruin your life.

2.      Hate what is bad!

We are to detest with horror the results and consequences of living a life that exhibits bad habits. We need to be like Teflon. Teflon is a material used on cookware for the purpose of keeping the food from sticking to the pan. We need to be Teflon to the bad ways and bad habits that try to stick to us.  They should slide right off of us.

3.      Hold onto what is good!

This is admonishing us to push away the bad ways and habits of life and to embrace the good ways and habits of life. When it comes to the good habits and ways of living this life we should be like glue. We should let them stick to us like crazy glue. Don’t switch them around either. Don’t slip away from doing good. Instead you should overcome the bad habits and intentions with the good habits and intentions you live.

Don’t be overcome by bad habits, rather overcome bad habits with good ones!

It’s in our power to make a difference in our lives. We have the influence to change our world! It falls on us. We are to never hold back the good that is in our hands. Good people who have good habits need to step out and stand up for what is good. What good is it? It is so good that it will change your life and the lives of others.

http://www.dealersynergy.com

How Bad Do You Want It?

Out of thousands of videos that we have ever seen relating to inspiration and motivation, literally none seem to encompass the spirit of hard work and determination as this one video. “How Bad Do You Want It?” features former East Carolina running back Giavanni Ruffin along with a speech given by Eric Thomas aka “The Hip Hop Preacher”.

Giavanni Ruffin, a 6’1, 215 lb. running back, played college football at East Carolina where he mainly served in a backup role. Even as a backup, the thought of making the NFL never left Ruffin’s head.

“I’m hungry and determined,” Ruffin told Who’s Next Football. “When you start from the bottom you always want more. I’m one of the hardest workers you'll ever meet. I hate losing and I love to win. Every day, I take the necessary steps to become better for the team and for myself.”

After watching this video, you will completely understand the type of athlete and person Giavanni Ruffin is. Besides running an impressive 4.4 40-yard dash time, Ruffin may possess some of the more unique qualities found in a football player: a never-ending determination. There is nothing shallow about him. He lets his actions speak louder than words.

In this video, Ruffin is training his heart out during the NFL Lockout, hoping that someday he can make it on an NFL roster.  

“To be nobody but yourself in a world that's doing its best to make you somebody else, is to fight the hardest battle you are ever going to fight. Never stop fighting.” E. E. Cummings

As you go through this life you will fight many battles, circumstances, people, feelings, emotions, physical barriers, pain, fear and exhaustion just to become you. Just to be heard. Just to do what interests you. Just to reach your dreams. Just to achieve your sales goals. Just to accomplish your God given purpose. If you ever want to succeed in anything in life you will have to fight to succeed. If you want to be a failure, do nothing. Always do what is easy and what doesn’t challenge you at all. Never stand up for what’s right. Never go against the crowd. Blend in to fit in and be accepted but don’t say what you really think. Only say what people want to hear and what they want you to say. Do this and you will without fail, be a successful failure! When you want something bad enough, you’ll fight for it. When you love someone enough you’ll fight to protect him or her. When you know it’s the right thing to do, you’ll fight for that cause.

The truth is we’re all fighters. A fighter is a person with the will, courage, determination, ability, or disposition to fight, struggle and resist something for a specific cause. Everyday we fight for others to hear us, accept us, love us and notice us. We fight for our ideas. We fight for our beliefs. We fight for our families and we fight for our friends. We fight to hit our goals and sales objectives everyday, every month and every year. In the midst of life, work and all that is happening outside of us; there is an unending war; a continuing battle that is taking place from within. This is a fight that only you can fight. You will have outside influence from people and circumstances but the decisions you choose and the choices you make will be the result of this fight. This is the fight for your will!

What is your will? It is the driving force of what you ultimately think, say and do. It is the combined makeup of your values, (what you like and don’t like), your thoughts, opinions, belief system, desires and pleasures. It is the mental faculty by which you deliberately choose a course of action. It is the power to arrive at one’s own choice and decision and to then act upon it independently in spite of anything that opposes you. It is the thing that causes you to lean towards that which creates joy in your life. Your will is that magnetic force that pulls you towards doing that which you like and want to do. Your will is also used to do what you don’t want to do. Your will is the final vote that allows the course of action to either take place or not. Your will has power. It is known as will power. Your will power is the strength and energy that is used to carry through your choices in life. Your will power is the ability to carry out one’s decisions, wishes and plans.  Your will power is also known as discipline and self-control. When people break habits they try to do it with will power”. When people try to accomplish success in any area they do it through the exercising of will power. As you exercise your will power you are strengthening the ability of your will to make a choice. This will power is what you use to ultimately become you. Everything you are today is the result of your exercised will power.

George Allen

“One of the most difficult things everyone has to learn is that for your entire life you must keep fighting and adjusting if you hope to survive. No matter who you are or what your position is you must keep fighting for whatever it is you desire to achieve.”

Nothing worth having in life is ever gained easily. If we want to achieve anything in this life we have to proactively fight for it. Too many people have fallen into the reactive fight stance in life. We’ve allowed ourselves to wait for something to come against us and than we fight back to make sure we don’t lose and get defeated. Now don’t misunderstand me. We will have to still do that at times. However, we should also put together attack plans to proactively go after our dreams, purposes and goals. We should fight on purpose, not just defensively.

Paulo Coelho

“But there is suffering in life, and there are defeats. No one can avoid them. But it's better to lose some of the battles in the struggles for your dreams than to be defeated without ever knowing what you're fighting for.”

Each one of us has been designed to live our life in this world for a specific purpose. There is no such thing as a worthless person. There is no such thing as a meaningless life. God handcrafted and fashioned each and every one of us. We are all unique and special for this world and His plan. No one else has the same finger print! No one else has the same DNA. Out of all the billions of people who have lived, are living and ever will live, you are “One of a Kind!” There is no one who is exactly like you. Even identical twins are not identical. You are “One of a Kind!” Don’t lose YOU! “One of a Kind” things are more valuable than copies. If everyone has it than the rarity and short supply holds no value.

For example: The Treskilling Yellow stamp from Sweden is the only one of its kind. It has a current value of more than $2 million (or $87 billion per kilogram, according to the site). (http://en.wikipedia.org/wiki/Treskilling_Yellow) The rarity and only one of its kind demands an extremely high value. The same is true with the Gutenberg Bible.  Around the world there is an enormous amount of vintage books, but perhaps the rarest is the famous Gutenberg Bible: First appeared in a book printed in 1456. There are several hundred copies of the Bible itself, but the very first copy of the two-volume book will cost a collector of antique books around 20-25 million dollars. What to say if one page of the book goes under the hammer for 25 thousand dollars, but sold last year, a two-volume - not the first edition – to someone at 5.5 million dollars! Incredible!

This truth is not only consistent with these two items but also with you! Everybody is born an original, “One of a Kind” but sadly many end up dying a copy. Why is this? Because too many people have allowed others to shape, create, mold and fashion them into what they want them to be rather then fight to be who they really are.

It’s a fight to be you, but it’s a fight that’s worth fighting. Fight to be you! Fight to reach your purpose! Don’t settle to live someone else’s plans, purposes and life instead of yours! You’re an original. Be you to the best of your ability. Be who God created you to be in life, at work and in everything you do. Never stop fighting to preserve the individuality and uniqueness you are and you have to change this world for good!

Someone once told me that most aeronautical engineers will tell you that there is no possible way the bumblebee can fly. His wingspan isn’t broad enough, he is too heavy and his body build makes it impossible for him to fly. Fortunately, the bumblebee doesn’t understand aeronautics, so he just goes along and flies anyway!

Decide to have a “bumblebee attitude” and just fly anyway! All of the good this world has to offer is on your side. Fight to be the best you, you can be! Fight to reach success! Fight to make it big in every area of life! Despise second best! Despise the fear of failure and rejection and live your life to the max! Don’t listen to the naysayer’s and critics. Don’t listen to the media, the economy and the news. Have a bumblebee attitude and fly anyway! 

 “Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be.”

- Zig Ziglar

Do Your Best Today!

When we do the best we can, where we are, with what we have now, we will live in success! So many people hold back and save their best for later. They wait for a reunion, an occasion, an event, a specific job, an important person with a special title or even a stranger before they show off everything they know and can do. The difference between “The Average Joes” and “The Pros” in sports, business and in every area of life is the discipline to do your best in your field every day.

Think like a champion!

Champions are people with a poorly developed sense of fear and no concept of the odds against them. They are a bit unrealistic in how they see life, as they don’t reason with reality. They make the impossible happen and never considered it impossible.”

- Grant Cardone

So many times we can get hung up on focusing on the things we don’t have, rather than on the things we do have. We think we need more equipment, more programs, more incentives, more people, more training and more money to be our best. Now, don’t misunderstand me; more equipment, more programs, more incentives, more training and more money is good and will add value to our lives, helping us become and release our best. However, if we are not maximizing what we have in our ability, in the areas of the influence and equipment we have now, we won’t when we get more, either. Use what you have now. Sharpen your skills you have now. Master your craft! Practice doing your best and when it comes time for “Game Day,” you’ll perform your best.

“Don’t be afraid to give your best to what seemingly are hard jobs. Every time you conquer one it makes you that much stronger. If you do the little jobs well, the bigger ones tend to take care of themselves.”

-          Dale Carnegie

Give your best in every matter, both small and large, and you will experience the best each matter has to offer. Give your best now! Don’t wait until later or tomorrow. Start where you are now. Don’t let circumstances, people or excuses hold you back from giving your best. If it’s in your power to do it now, don’t wait until tomorrow.

“So don’t worry about tomorrow, for tomorrow will bring its own worries. Today’s trouble is enough for today.”

- Matthew 6:34 (New Living Translation Bible)

Don’t Wait Till Tomorrow!

Tomorrow has enough worries, problems and situations of it’s own. Why add more on top of it to make things even more difficult to deal with. Deal with it today! I once heard someone say that today is a gift, and that’s why it’s called “the present.” We need to open up our today with the same excitement, attitude and efforts as if it really is a present. We are alive today. Today, we can make a change. Today is always the best time to deal with ourselves. Today!

One of the biggest problems that face our today is our worry about tomorrow. Worry is one of the greatest issues that paralyze people, keeping them from moving into the greatness for which they have been created. I once heard someone say, “I don’t worry about the things I can change, because I can change them. I don’t worry about the things I can’t change, because I can’t change them. Therefore, I just don’t worry.” This is probably the most liberating statement I have ever heard! Stop and think about the truth of that statement! How many times have you changed the situations you were going through by worrying about them day and night? And if they did change from you worrying about them, they probably changed for the worse! Someone once said, “Worry is like a rocking chair — it gives you something to do, but it doesn’t get you anywhere.”

Share your best with the world today, have a bumblebee attitude, don’t worry about tomorrow and, no matter what happens, you will be an Ultimate Success!

“It's not who you are that holds you back, it's who you think you're not.” ~ Author Unknown

            I’d like to start out with a story that maybe some of us in the automotive industry can relate to. This deals with the number one obstacle of the sale. You! The demo is completed, they love the car, they love you, they love the ease of everything so far and now it has come to this. Your so-called friend now sits across from you and tells you that they will take delivery of their new vehicle if the numbers are right. The customer is sold and wants to drive the car home today. You are pumped up; full of confidence and the adrenaline begins to flow through your body. You go to the desk and you tell the GSM where they need to be in order for you to seal the deal. You explain everything word for word and as you are talking the GSM begins to pencil you the numbers. It’s as if he’s not even listening. You feel like Charlie Brown’s parents, “WAH WAH WAH WAH WAH WAH!” It’s like everything you say doesn’t even matter. You look down at the up sheet to see if you’re in the ballpark and you notice that the number is way higher than where the customer wants to be. Not only are you not in the ballpark, but you’re not even in the same state. You than see that the customers trade that was explained to be a gem has 2 car accidents on the Carfax and is coming in thousands less than what they want for it. The GSM finishes writing the numbers, turns the paper to you and slowly slides the up sheet back into your hands and with a smile softly says, “let’s make this deal!” You think, “Ok I will if you’d just do the customers numbers!”

By this point your heart is racing, you have fallen into a deep black hole and feel like you are miles apart from where the customer is and where the desk wants to be. Your confidence doesn’t slowly disappear, but it has been shattered, blown up and destroyed. You put your head into your hands, look at the paper and start to try and close the desk on where the customer wants to be. You think, “Maybe he didn’t hear me so I’ll explain it again.” You finally come to grips with the fact that the desk is not budging so you peek over your shoulder to see what your customers are doing. As you look they see you look their way and smile at you as if you’re gonna come back and not only give them what they asked for on their trade but exceed that and give them a thousand more than they asked. You look back at the paper huff and blow out a deep breath. You get up, grab your paper, look at the GSM as if he’s the devil himself and with your head down looking at the paper, dragging your feet, in total disbelief and defeat you begin to walk back towards your customer. You sit down and as you’re shaking your head back and forth you say, “ Well, I have bad news. I’m so sorry to say that I CAN’T BLAH, BLAH, BLAH, BLAH, BLAH!”

Don’t Lose Confidence in Yourself

As exaggerated as this story is I believe it speaks to us in one way or another. The point of this entire case study is that if you lose confidence in yourself to close the sale you’ll never close the sale. We are the number one obstacles that obstruct the path of buyers saying yes and driving home in their new vehicles. When we lose the confidence in our-selves to present the customer the numbers that we are given, the customer can pick up on that and pull back their confidence to say yes. When you are confident in your presentation, demo, walk around, product and competitive knowledge your customer feeds off of that. The more confidence you display the more confident they will feel in making a major decision to purchase. A lot of your success in closing is dependent on your ability to empower your customers with the confidence they need to make a decision. How you speak, how you stand, the body language you show, the inflections and tone of your voice all have to do with the success and failure of instilling confidence into your customer. It begins with you. Be confident in your ability to sell, present numbers, deflect stalls and overcome objections in the sale. Practice your transition points of one word to the next. The more fluent and articulate you are with your words the more at ease people feel. The more you stumble, sigh, and trip through your words the more hesitant people feel. Your words and how you say your words are your tools that you use to be successful in what you do. We should take the time to practice using these tools.

“Whether you think you can or think you can't - you are right.” ~ Henry Ford

Always Think You Can

An unknown author said, “Success comes in cans, not cant's.” That is so true. Think you can close every deal. Think you can overcome every objection. Think you can be salesman of the month every month. Think you can be more productive than you’ve ever been. Think you can do the impossible and you will. Think you can reach your goals and you will. The ones who say they can’t usually end up getting passed up by the ones who think they can and just did. It’s more than just thinking you can in your mind but also in your heart. Your heart is the core of your being. It is the center of your-self. As a mirror reflects your face so your heart reflects back to you your true self-image.

Proverbs 23:7 (Amplified Bible) For as he thinks in his heart, so is he.

Whatever you think you are in your heart that is what will eventually come out in your character and words. Allow your heart felt thoughts to help govern your actions and words. The more confident you are in your ability to believe that you can be successful and achieve outstanding accomplishments the more you will begin to experience what you already thought you can do. 

Think big! Think success! Think on good things! Think on things that instill a positive outcome!

"Before you change your thinking, you have to change what goes into your mind."

Zig Ziglar

As you think on things that empower you to be the best you can be and stay strong in your self-confidence you will overcome the hardest obstacle you’ll ever face in this life and achieve success, victory and promotions in all your endeavors. Please email me to receive a copy of an article to help strengthen your self-confidence.

http://www.dealersynergy.com 

An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...

I was about to record a new audio series when I received her email, I was motivated to create this video for her. I hope you all enjoy too. There is a lesson here we can all learn from this 17 year old girl-

http://www.dealersynergy.com

Don’t talk about it –

be about it

You truly have to be committed to being successful. If you just say it without actually living it each and every day — without exception and without fail — you are not going to be successful. To build my company, I am on an airplane all over this country every week training and consulting. I do what I have to do to be successful in order to provide my family and myself a lifestyle we enjoy.

What are you doing to be successful? Are you just saying that you want to be all you can be, but only do what you have to in order to get by? Are you convincing yourself that mediocre is a good thing? I want to be brutally honest with you — it takes a long time to be an “overnight success.”

If you want to be successful, be successful — every breath you take, every thought you think, each and every day should be to personify the word “successful.” No excuses. No exceptions. If you want the things that the average person does not have, you have to be willing to do the things that the average person won’t do (within the bounds of law and ethics, of course).

Don’t talk about it. Be about it.

So, maybe you really want to be about it, but maybe you’re not sure where to start. In our industry we are told over and over again that “this is your own business,” but no one ever shows us how to run “our own business.” If we teach, lead and motivate people in the right direction, however, and show them how to build, maintain and evolve their own business, they will have a more realistic opportunity for that to actually happen.

If you really think about it for a moment, human beings have accomplished so much since we have been in existence. We have invented some amazing things, like automobiles and computers, and we have traveled to the moon. There are those who have made billions who were college drop outs. So, if all of that is a reality, then the possibility that you can achieve greatness is possible. It all starts with one simple thing: You have to make the conscious decision to be successful. If you make the conscious decision that you are going to be successful and nothing — I mean nothing — is going to take you off of your goal of success, then nothing will. Every thought you think, everything you do and your very essence will personify that word “success.” For example:

• Every morning, take a moment to be grateful for everything you have (even if you don’t have much, you are alive and that is a gift we should be grateful for every day).

• Every morning you tell yourself that today is going to be a great day. Today you are going to move one step closer to being even more successful. Cleanse your thoughts of stress, negativity, of “haters” who tell you that you “can’t” or that you “won’t.”

• Begin with the end in mind. Have a clear picture in your mind and your heart of exactly what success is to you. If you can’t do this, how are you ever going to achieve something that has no definition? Remember that success is different for different people — only you can determine what success means to you. Is it being the best in your career? Is it making a lot of money? Is it having freedom to do what you want, when you want? Is it providing for your loved ones? Is it the ability to help people and change lives? Whatever it is, you must understand exactly what “it” is and you must understand exactly how you can achieve this success. What is it going to take each minute, each hour, each day, each week, each month, each year?

• You must surround yourself with people who are successful or are on their way to becoming successful. It just doesn’t make sense to surround yourself with lazy, complacent, negative, excuse-driven people who have no desire to change their life or situation. I’m not saying that you should drop long-term friends or be snobbish, but you need to be realistic. If you are at a dealership with people who are always complaining about this and that (not making any money, the manufacturer stinks, the incentives stink, they don’t like the President of the United States…), that’s a problem. We all know that these people exist in our dealership. Do you really think hanging around this type of person will help you on your path to success?

• You need to constantly self motivate and self educate. Read as much as you can. There are countless magazines, newsletters, Websites and blogs in our industry that focus solely on automotive sales success, automotive Internet sales, automotive digital marketing and so on, and there are books both in and out of our industry that are awesome, such as The 7 Habits of Highly Effective People. You need to master your craft. If you are an automotive sales professional, you must become an expert in communication, qualifying, identifying expectations, objections and rebuttals. You must also become an expert in psychology, sociology, public relations, marketing, reputation management, digital marketing, analytics, trends, time management, leadership, motivation, customer service and product knowledge. You need to practice, drill and rehearse and have a great attitude. You also need a contingency plan, in case things don’t go perfectly — and not just “plan A” and “plan B”; you need plans A through Z.

Why aren’t most people great at anything? Because it takes hard work, strategy and consistency.

Don’t talk about it. Be about it.

If you have any questions about this article or you would like some free advice or suggestions to

start or evolve you on your path of success, please feel free to call me or e-mail me.

Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training

and consulting company in the automotive industry. He can be contacted at 866.648.7400, or

by e-mail at sbradley@autosuccessonline.com.