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In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley explains that you must pick up the phone and dial the phone. Most people are reluctant to dial the phone and are not making the recommended number of calls each day. There is an 11-14% connection ratio on the phone, so you should be making at least 120 calls each day to sell enough appointments.

Make Money Mondays with Sean V. Bradley - Call Reluctance

If you like Make Money Mondays, you will love Bradley On Demand:

For more information about Dealer Synergy, visit

Sign up now for the next Internet Sales 20 Group!

If you have any questions, call or text Sean on his cell 267-319-6776

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Are you an Internet Director who can't seem to make ends meet? Do you struggle to keep your department together and get customers in the door? Then you need to come to the Internet Director Development Workshop on May 16 & 17 at the Newark Liberty International Airport Marriott in Newark, NJ!

The Internet Director Development Workshop is designed to help Internet Directors maximize their potential and give them the tools that they need to build, manage, evolve, and lead their department to profound profitability. Moderator Sean V. Bradley, CSP will help guide you from good to great by sharing what makes or breaks an Internet Department and then take you through live training tactics to help sharpen your edge.

This is a must-see event, so sign up now at or call 856-546-2440!

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We can't wait to see you at the Internet Sales 20 Group 10 in Philadelphia, PA, July 10-12th! Toni Anne Fardette, The Billion Dollar Girl, will be joining us live from the Bahamas to throw her hat in the ring and referee the brand new King of the Ring event!

To learn more about King of the Ring and register for the chance to go home with $3,000 worth of prizes, visit or call (267) 319-6776!

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Make Money Mondays with Sean V. Bradley - The Olympics

In this week's Episode of Make Money Mondays Sean V. Bradley, CSP, President of Dealer Synergy, discusses the different levels of professionalism. An Olympic athlete is the highest honor of professionalism you can hold. If you think you are truly a professional, you should grade yourself on a realistic level. As an automotive professional, you can be junior varsity, varsity, AAA, or in the major leagues. Which level of professional are you?

Sign up now for Internet Sales 20 Group 10 in Philadelphia, PA July 10-12, 2017!

If you like Make Money Mondays, you will love Bradley On Demand:

For more information about Dealer Synergy, visit

If you have any questions, call or text Sean on his cell 267-319-6776.

Read more… 856-546-2440 

Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains a efficient tactic to bring more traffic to your showroom. You should be looking at your Service Department as the customer depot instead of waiting every day for the up bus. NADA says that a person is 7x more likely to purchase a vehicle from a dealership where they've had their own car serviced. 

To visit all of our Make Money Mondays in one place visit:

If you like Make Money Mondays, you will love Bradley On Demand: 

For more information about Dealer Synergy, visit

Sign up now for the next Internet Sales 20 Group!

If you have any questions, call or text Sean on his cell 267-319-6776.

Read more… 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - Stop Changing Your Websites

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising advises dealerships to stop changing their websites. Any time a dealership goes to a 20 Group or conference, they see the different website providers who have a "good looking website". Most dealerships go with those website providers because they think the "looks" will drive more traffic. You need to focus on the website you have now and create a process to convert traffic at a reasonable ratio. The success of a website is from the internal workings of the backend, not the "looks" of the site.

To visit all of our Make Money Mondays in one place visit:

If you like Make Money Mondays, you will love Bradley On Demand:

For more information about Dealer Synergy, visit

Sign up now for the next Internet Sales 20 Group!

If you have any questions, call or text Sean on his cell 267-319-6776

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Job Opportunities in the Automotive Industry

Looking to start an exciting career in automotive sales? Several Dealer Synergy clients are looking for talented individuals to join their team. Check our current listings and submit your resume.

Cronic Chevrolet Buick GMC
Internet Coordinator - Apply Now

Castle Auto Group
Internet Coordinator -

Andy Mohr Toyota
Internet Coordinator - Apply Now

Robinson Brothers Ford
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Bill Dube Hyundai
Internet Coordinator - Apply Now

Jack Madden Ford
Internet Coordinator - Apply Now

New Jersey

Route 4 Cars
Lost Opportunity Coordinator - Apply Now

Perrine Buick
Internet Coordinator - Apply Now

Spirit Chrysler Dodge Jeep
Internet Coordinator - Apply Now

RK Chevrolet Kia Subrau
Internet Coordinator - Apply Now

New York
Massapequa Auto Group
Internet Coordinator - Apply Now

RC Lacy, Inc
Internet Coordinator - Apply Now

Auffenberg Chevrolet Cadillac
Internet Coordinator - Apply Now
Automotive Sales Professional - Apply Now

Piazza Auto Group
Internet Coordinator- Apply Now

Tim Short Dodge
Internet Coordinator - Apply Now

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Sean V. Bradley, CSP, CEO of Dealer Synergy discusses money. He wants you to know that in the automotive profession, it is a six-figure job. If you aren't making over 100,000 a year then you are doing something wrong. Don't let variables such as lack of traffic or leads being bad be the cause. Also, it is never the customers, he's heard it all.Whether you feel it's the customers, the problems in the dealership or what have you, your perception is your reality.

This industry is the best because you can make as much money as you can earn. You have to put in the work to earn it. Your Dealer Principal is a millionaire. Regardless of whether you sell cars or work in the Internet department, you have the potential to make six figures.
The problem is mediocrity, never be complacent. Stop talking about making money, go out and make the choices you want. You have to go and put in the work. Your pay is not capped. Learn about the 8 ways an automotive sales consultant can close a deal. You can create your own weather. So, start today!

If you like Make Money Mondays, you will love Bradley On Demand:

For more information about Dealer Synergy visit,

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Sean V. Bradley, CSP, CEO of Dealer Synergy speaks on the topic of how BDC is not an expense. People are not an expense, they are an asset. The difference between your organization and others are your people. The competition does not have anything different than you do, people are not an expense it comes down to your value proposition package. You cannot make money without putting money out. 92-99% of Americans go online before they even step foot in the dealership. If you can direct that traffic to an Internet or BDC department and you've got the right factors, you will be able to build a customer factory.

If you like Make Money Mondays, then you will love Bradley On Demand:

Do you want more information on the automotive industry find out more about Dealer Synergy and our training services:

Dealer Synergy Headquarters are located in Audubon, NJ:

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Sean V. Bradley, CEO of Dealer Synergy talks about "How to Bridge the Gap between the Internet Department, and the Showroom Sales department. There should not be any segregation between the internet department / BDC and the showroom sales department. There is ONE team; the dealership team. The internet department team are not secretaries, receptionists, or handymen. The Internet team's purpose is to drive traffic to your dealership. Show the Internet department some respect and gratitude for giving you opportunities to do business! Now, the Internet department needs the Showroom sales department in order to close the deal! How can you work together? The showroom sales department should use their expertise to teach the Internet department more about the vehicles. There should always be sales people in the Internet department to help assist leads. Work together for the most positive outcome! 

Want more training from Sean V. Bradley? Check out

For more information on the automotive industry visit

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Google is the most powerful search engine in the world, and the company is growing larger each day. Small businesses, especially car dealerships, rely heavily on Google’s features, reviews, and search results to generate leads and customers. However, the more Google takes over, the more it changes. Recently, as you may have noticed, Google’s feature, the “Knowledge Graph” has become much more prominent in many of your searches. This seems to be a growing trend that has some confused and concerned.

Google’s Knowledge graph is used by Google to enhance the results by giving you a “shortcut” answer. It is a display that has been part of Google’s search engine since 2012, and details information provided about a certain topic, without actually having to click a link. Google’s purpose for having the knowledge graph is for their readers, so they do not have to go through a handful of sources to get the information they are inquiring about.

A report by journalist Stephen Levy stated, “25% of all searches done on Google show a knowledge graph related answer.”

Steven Levy has dozens of years experience as a senior editor and technology writer for Newsweek. He has had articles published in multiple publications including The New York Times, Rolling Stone, The New Yorker and more. Most notably, he is considered a respected critic of Apple Inc. Per Levy’s research; he has come to this conclusion that Google’s Knowledge Graph has an effect on publishers. With Google’s Knowledge Graph in place, the process of clicking a link, and going directly to the publishers website is void, since information on the search topic is provided at glance.

If you are a publisher on the Internet, 25% can affect your brand. If people no longer have to click on a link to retrieve information, then this could affect the traffic to your website. In addition, if someone reads the Knowledge Graph of your result, you won’t get credit for that because they can’t track the ROI without an actual click.

In conclusion, people are searching for information on Google, reading the Knowledge Graph for their answer, and never clicking the link to arrive at the publishers website. Google is a powerful search engine, and will only continue to grow. The Knowledge Graph isn’t going anywhere either. With all of the evidence and information coming from Steven Levy, and other researchers, it looks like this may really impact large amounts of businesses all over the world.

It is important to manage your own analytics so you are aware of what’s going on with your accounts at all times. Do you feel like you are aware? Share your thoughts on Google’s Knowledge Graph. 

Read the original article here

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Having Trouble with Social Media?

Using social media in a business setting is important. Social media allows you to reach certain audiences, gain a following, and bring traffic to your websites. It’s necessary that you know just how to use social media, and how to improve it as well. If you’re having trouble understanding social media, and struggling with ways to see if your social media platforms are successfully reaching your target audiences, there’s a few things you can look into.

 There are a handful of free resources for you to acquire your social media data from. For example, “Twitonomy” allows Twitter users to see how often they tweet, how many links they tweet, how many replies they receive, how many re-tweets they get, and how many favorites. This resource also allows users to see what hash tag is most popularly used. Knowing this information can help you figure out whom your tweets are reaching, what you can do to reach other audiences, and which hashtags seem to be getting you the most attention. This information can be used strategically to ensure that your social media skills improve.

 If your business uses multiple social media platforms, you can link all of them to “SumAll” and receive emails containing information about all of your social media statistics. This is a good tool because it groups everything together, allowing you to obtain information on all of your social media platforms in one place.

 Social media is becoming a huge part of the business world, and it’s important that you know exactly what you’re doing and how to continuously make your platforms stronger for your audiences.

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25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to know.  Call it tough love, a reality check, or the ugly truth..  It is what it is.

My wife is talented beyond measure in this department.  For example, if it is apparent that I need a Kleenex (I think you know what I mean) my wife will give me a subtle elbow to the ribs and say, “Hey Batman, you have a bat in the cave.”  She finds this un-naturally entertaining, I might add.  The next exchange goes a little like this.




“Still there.”


“Got it.”


But even though I am a little embarrassed, I’m glad I didn’t walk around the party for two hours with an uninvited guest hanging out of my nostril like a baby kangaroo.

The bottom line is this.  The longer that you have been in the car business, the more you need this list.  You are guaranteed to disagree with me on some or all of this list.  It’s just my opinion.  Remember, I’m the guy who can’t even keep his nose clean…

  1. Quit worrying about the number of leads you’re getting and worry about HOW your handling the leads you currently have. There’s a good chance you’ve got this backwards.
  2. Trust me, you’re not spending enough time or money on training. How about consistently spending wasted, untracked advertising dollars on good training?
  3. Quit worrying so much about Average Gross Profit per unit and start measuring Spread. (Published Internet Price minus What you actually ended up selling it for, including under/over allowance.) You’ll find out who your strong ones are.
  4. There is practically no such thing as a “Walk-In” or “Drive By”.  Assume all of your customers are from the internet.  You’ll only be wrong 1 out of 10 times.
  5. You don’t HAVE to use I think we all know the providers I’m talking about.  You have the ability to create more of your own leads, you know.
  6. Stop generalizing about advertising. (“XYZ never works” or “ABC always works”) It’s all in the offer.
  7. Stop using clichés: “This is the way we’ve always done it.”  “We tried that once and it didn’t work.”  “If it ain’t broke don’t fix it.”  I don’t care if they’re true, I’m just sick of hearing them.
  8. Stop only looking at your desktop when thinking about your website.  Wake up, we live in a handheld world.  The average person looks at their mobile device 104 times a day.
  9. Quit procrastinating on using video to communicate with customers.  Start creating a video culture, now.
  10. You DON’T need more inventory. You DO need better inventory. This IS a net profit thing, right?
  11. Shut up about having to give cars away on the internet.  It’s getting old and it’s making you look silly.  No matter how loud you cry, the internet is not going away.  Just make sure your customers don’t.
  12. Stop managing petty things and start managing your people’s habits and expectation levels.  People produce exactly what they expect to produce.
  13. Stop saying that Facebook doesn’t sell cars.  Read “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk.  He is smarter than you.
  14. Start treating your employees better.  Get them involved.  We all want to feel like a part of something bigger.
  15. Quit being lazy and implement a strict aging policy and a turn policy on your vehicles. Quit managing cars and start managing parking spaces and ROI on your inventory dollars. Does the term “Holding Cost” mean anything to you?
  16. Get your cars cleaned and online within 48 hours of getting them. If your vehicle is not online with pictures, thoughtful pricing, and good descriptions, it’s invisible to EVERYONE but you. (and your floorplan company)
  17. Stop talking so much about units. Start talking about net profit.  This goes for vendors, too.
  18. Your pay-plans probably suck.  I just said probably.  I have seen poorly constructed pay plans derail good intentions.
  19. Start treating your Internet/BDC Department like a REAL Department.  If 90% of your customers are online, why are you spending 10% of your time thinking about this department.  The Internet Manager needs to be treated and paid like the rest of your managers.
  20. Take off your bib and put on an apron. Practice servant management.  Serve, serve, listen, listen. Cook your damn employees a hamburger, for goodness sake!
  21. Start paying more attention to retention.  Quit ignoring your OWN dealership’s owner base.  Your sitting on a treasure chest.  Get off your butt and open it.
  22. Start listening to your incoming phone calls.  Just make sure there are no sharp objects nearby.  Then hold your vendors accountable for REAL number of leads.
  23. There’s a sales GOLDMINE on your service drive right now.  Next time you’re bored, count the number of ROs in your service department versus the amount of showroom traffic for the month. Where’s the opportunities?
  24. Stop teaching the “Silent Appraisal”.  While you’re at it, stop using VHS tapes, Sony Walkmans, and rotary dial phones.
  25. Stop getting upset when someone hires the superstar you developed.  It’s the ultimate compliment. When people leave you better than they came, you’re doing your job and your company is getting better.

I hope I didn’t ruffle your feathers.  I just don’t want you walking around with a bat in the cave.

Who’s your Danny?


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Okay, check it out.

In my last article I wrote about how most dealerships come across a little conceited online, but say that they are a customer-centric organization.

I mentioned that it's alright to talk about yourself, but ONLY in a way that demonstrates maximum benefit to your customers.

Well now I'm going to reveal how to kick your website up a notch and dominate the web, (and your market).

Like I was saying, people don't care about you nearly as much as they care about themselves.

That means that the name of the game is presenting information on your website that people care about.

But how can you produce content and information that EVERYONE will find interesting?

It's more simple than you think.

Unlike traditional media, your website has the power to cover a wide array of topics that address the needs and wants of different customer segments AT THE SAME TIME.

How do you get started? Fhugetaboudit, it's easy peasy. 

1.) Look at your current customer portfolio and identify the variety of customer segments that you already serve.

These could include Seniors, Young Families, Bachelors, Bachelorettes, College Students, Union Workers, Military/Veterans etc.

2.) Create a list of topics that those various segments would find interest. Use logic and common sense. 

What I mean by that is this:

If you want to create content topics geared toward Seniors, think about the things that they are interested in. 

a.) Vehicles that are easy to get in and out of (maybe just had a knee surgery or something)

b.) Vehicles that can tow a travel trailer

c.) Vehicles with a little more luxury (they're done raising children and have a little more money to keep for themselves etc.)

Do you see where I'm going with this?

Once you've identified the topics for each segment do this:

3.) Identify the objectives for each piece of content that you want to create.

If it's a video, figure out what the call-to-action will be so that you can track the effectiveness of it.

If it's a blog, think of the path you want that customer segment to take and what action you want them to complete.

Here's why this is important:

Everyday, millions of automotive shoppers around the globe go online to find information that addresses their concerns or answers their questions.

Right now, there aren't really any dealer websites that provide the content that automotive consumers are looking for.

You're giving the OEMs and other third party websites the power to scoop up qualified vehicle shoppers and distribute them how they please. Most of the time, to your competitors.

By segmenting your content, you're empowered to reach various people with the topics that they care most about. 

In my next article, I'm going to reveal why this strategy works so extremely well and why you HAVE to start doing it.

Want help identifying your customer segments? Send me a friend request and we can set up a time to get connected.

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