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internet department (4)

http://www.bradleyondemand.com 856-546-2440


Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more profitably. VinSolutions consolidates data from all areas of the dealership to enhance the dealer’s external marketing and internal dealership management. An industry-leading developer of Internet-based desking, automotive CRM and Internet lead management (ILM) software, VinSolutions helps dealers find, sell and keep more customer profitably. In addition to CRM, ILM and Inventory control products, VinSolutions builds award winning custom SEO optimized dealership Web sites, mobile Web sites, uploads and brands inventory photos and videos.

Want to learn more about Dealer Synergy? Check out http://www.DealerSynergy.com

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Sean V. Bradley,CEO of Dealer Synergy wrote an article for Auto Success Magazine about Why BDC's fail. A BDC can handle unsold showroom traffic, data mining, campaign management, equity mining, expiring warranties, aftermarket products, special finance, Internet sales, phone sales, cross promotional marketing, fleet, etc. One of the main reasons that BDC doesn't work is because most dealerships put untrained people together to do everything. Your Internet department should not be a big cluster of people doing a bunch of different things. You should scale into the BDC, and start with the biggest opportunity to be successful. The best thing for you to do is to start with the Internet because 92-99% of Americans go online before stepping into a dealership.

Your Internet department should be your anchor. Secondly, the Internet is predominately a phone sale. Email sells the phone, phone sells the appointment, and the appointment builds the relationship, product, presentation, demo, drive, and delivery. Your Internet department should be trained in the Inbound and Outbound phone call process, Qualifications, Objections and Rebuttals. If they are trained in these fields, they should be able to take inbound phone ups as well. So, the anchor of a BDC should start with Internet leads and inbound phone ups. After, you could increase to the next module. Depending on what your goals are, will dictate what module you implement next. Stop playing checkers with your BDC, and start playing chess.

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com

For more information about Dealer Synergy visit, http://www.DealerSynergy.com

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http://www.BradleyOnDemand.com 856-546-2440
Make Money Mondays With Sean V. Bradley - Why Your Phone Scripts Dont Work

Sean V. Bradley, CEO of Dealer Synergy is talking about "Why Your Phone Scripts Don't Work." Sean says that your scripts don't work because you don't work! You have to stick to the scripts! The Dealer Synergy phone process is amazing, but the script is only 33% of the effectiveness and success of the phone engagement. The next 33% is understanding the top 7 reasons why people go online. To have 100% success, you need a strong Value Package Proposition. What makes you better than your competitors?

Your goal on the phones is to identify, meet, and exceed. So, ask yourself, "are you utilizing the scripts?" And make sure that you clearly and passionately articulate why your organization is better than others.

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