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http://www.BradleyOnDemand.com/ 856-546-2440 

Make Money Mondays with Sean V. Bradley - Revive Your Dead Leads

In this week's Episode of Make Money Mondays Sean explains why you should NEVER give up on your Dead Leads! There are multiple reasons why people dead their leads and if they haven't followed through on the process then they may not be dead! Focus on your dead leads if you have no others to follow. 

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley suggest the importance of knowing your used car inventory. Over 46% of people who submit a now car purchase request will end up buying a used car. Most salespeople do not even present new car prospects the option to purchase a used car. You should walk your inventory everyday whether you are in the Showroom or a BDC representative. Become a master of your pre-owned vehicles.

Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - Stop Changing Your Websites

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising advises dealerships to stop changing their websites. Any time a dealership goes to a 20 Group or conference, they see the different website providers who have a "good looking website". Most dealerships go with those website providers because they think the "looks" will drive more traffic. You need to focus on the website you have now and create a process to convert traffic at a reasonable ratio. The success of a website is from the internal workings of the backend, not the "looks" of the site.


To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley wants to you all a Happy Holidays. You should make the effort to see your family for the holidays, but you need to remember December is usually a shorter month to sell. You need to take the time to readjust your projections and forecast for the remainder of the year. Sean and the rest of the Dealer Synergy team wants to wish you a Happy Holiday and remember to make that money.


Make Money Mondays with Sean V. Bradley - Happy Holidays

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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In this week's Episode of Make Money Mondays Special Edition, Greg Gifford, Director of Search and Social at DealerON gives us inspiration on branding yourself. Greg talks about the basics you need to understand when branding yourself on the web. Your most important goal is to stand out from the rest of the crowd and make sure they understand why you are better than your competition. He asks us a very important SEO question, "Why do you deserve to be number one in Google?"

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In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on getting better on a personal level. You want to focus on how you are going to get better, not on how you will sell more cars. Mastering your craft is the most important thing you can do to help you grow as an Automotive professional.

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In this week's Episode of Make Money Mondays Special Edition, Dan Moore, Senior Director of Marketing at VinSolutions talks about the importance of CRM. He breaks down step by step, how to serve a customer a unique experience through your CRM. Dan gives tips on delivering a powerful marketing message that can be processed all the way through into your CRM.
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http://www.BradleyOnDemand.com 856-546-2440 

http://www.DealerSynergy.com 

The "Internet Sale" is REALLY A "Phone Sale"

If you are one of those Internet sales managers or business development center agents who takes pride in their email templates and spends a ton of time reading and writing amazing emails, you are not going to like this article.

Emails suck! That’s right, I said it. Emails suck. They have the lowest percentage of engagement and conversion of virtually any form of communication. And yet untrained Internet sales representatives spend the majority of their time playing the email game and wondering why they are not crushing it online.

Let me break down the reality for you:

The average email open rate is 2% to 4%
Only 7% of all communication is text (emails, chat or text messaging)
Nine out of 10 people on the Internet prefer to communicate via the phone
Tone and inflection is 38% of communication
Visual perception and body language is 55% of communication
For the readers out there who might not know me, I want you to know that, before I became a consultant, I ran an Internet department that sold more than 110 units per month online — and that was way back in 2001–’04, when it was all brand-new. I have since trained more than 13,000 automotive sales professionals in more than 900 dealerships, and I have been able to identify what actually works, what doesn’t work, what sometimes works and what works all the time. And one thing I know never works is relying on email to sell cars. The Internet purchase request may start via email, but it almost always escalates to the phone.

The Philosophy of Communication

There are clear rules of engagement for communicating with prospective car buyers. Email sells the phone call, the phone call sells the appointment and the appointment builds the relationship. That relationship is what leads to the product presentation, the demo drive and, ultimately, the sale.

I am not suggesting you shut down your email server. I am merely asking you to prioritize your follow-up. Focus your attention where you are going to have the maximum effect. As Stephen Covey of “7 Habits of Highly Effective People” fame says, “Put first things first.”

I suggest you create an amazing email template library. If you do not have one and feel you are not skilled enough to create one, find a consultant who is and hire them. Here is a snapshot of three types of emails you should create and the strategy you need to use each one effectively:

1. Traditional email: Create an email for every one of the first 31 days of contact. Make sure each one articulates what is different and what makes your dealership a better choice than your competition — both local and national. Remember, price only becomes relevant when there is an absence of value, so the goal here is to create and build your dealership’s value proposition.

2. Video email: Video has a click rate that is 53 times higher than standard email messages. People prefer to watch videos to get the information they need in a single viewing. This is so much more effective and compelling than emailing back and forth with every customer. Videos allow you to ensure your message is clear and concise and conveys exactly what you want car buyers to know. It also cuts down on the confusion and misunderstandings that occur when someone misreads an email.

3. Client reviews and testimonials: One way to add value to your emails is to include current and past customer reviews. Even better are video testimonials that allow your potential buyers to hear directly from those who have already purchased on why your dealership is the best. You should also look to incorporate Google and Yelp reviews of both your dealership and salespeople to help build your reputation as the kind of person and place buyers want to do business with.

Create a powerful email library that incorporates all of these techniques and integrate it within your overall CRM strategy, then forget about it. That’s right: set it, forget it and let the CRM do what it is designed to do: deploy an automated email action plan for fresh leads, dead leads, sold leads, engaged leads — everything! With your email template library and automated action plan in place, you can now focus on dialing the phone. That is where the money is.

Yes, It Really Works

Calling Internet prospects escalates the level of communication, reduces the confusion and miscommunication inherent to email and helps establish a personal relationship.
Calling Internet prospects escalates the level of communication, reduces the confusion and miscommunication inherent to email and helps establish a personal relationship.
I know I am going to get some pushback on this article. I can hear it now: “But, Sean, what if someone says, ‘Email only, do not call me’?” I don’t care. I am still picking up the phone and calling them. “What if they say, ‘Just email me the bottom-line price’?” I don’t care. I am still calling. “What if they say they want the information on a specific vehicle in stock and provide the stock number?” I don’t care. I am picking up the phone and calling them, period.

This might sound archaic, but it really isn’t. The reality is that the average prospect is going to find and visit 10 dealership websites before they ever set foot in a store. I want to escalate the level of communication as quickly as possible so I can sell an appointment. The average (qualified) prospect visits less than two dealerships in person before they purchase a vehicle. The game is won or lost on the phone.

When dealers hire me to consult for them and I evaluate their current process deficiencies, one of the most common time-wasters is Internet managers and reps spending excess time reading each individual lead, looking at what the prospect is asking for and then writing a custom response. Or worse, actually creating a custom video response way too soon. The reason this is actually counterproductive is that Internet teams are spending too much time reading and creating emails versus actually connecting with prospects. Remember, the email open rate is only 4% at best! It truly does not make sense to look at each individual Internet purchase request, read it, respond to it and then decide whether or not to make a phone call. This just wastes time.

You want to make sure your Internet or BDC team is trained on phone sales. The average connection on phone calls is 11% to 14%. If you condition your sales reps to make at least 120 outbound calls per day, in an eight-hour day, on average, they will connect with up to 17 potential buyers — every day.

Keep in mind, these are the Internet sales coordinators or BDC reps. They are not doing product presentations, demo drives or deliveries. Their whole objective is to establish connections with prospects. Why waste time manually reading and responding to every email possible when it will only result in connecting with an average of a maximum of five potential buyers out of that same pool of 120 prospects?

Use email to set up the phone call and get customers engaged at a high level. That is the true path to Internet sales success. If you disagree, let me know — or better yet, try it and see the results for yourself.

Sean V. Bradley CSP is CEO of Dealer Synergy, a nationally recognized digital marketing expert and author of “Win the Game of Googleopoly,” a No. 1 Amazon bestseller.

SOURCE - http://www.autodealermonthly.com/channel/internet-department/article/story/2015/09/internet-leads-are-phone-leads.aspx 

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http://www.InternetSales20Group.com 856-546-2440

Dorothy has a tremendous amount of Automotive Sales, Management and Internet / BDC experience and knowledge.
I am honored to have such great feedback from her about the Internet Sales 20 Group as well as about the Dealer Synergy system that we just installed into her dealership, Honda Manhattan (BRAM Auto Group).

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http://www.InternetSales20Group.com 856-546-2440

Learn ‪#‎PhoneSale‬ from the the BLIND Phone Sales MASTER, L.A. Williams III at Internet Sales 20 Group 7 in NY May 18-20! LA has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone, inflection. In addition to being a National Phone Sales Trainer for Dealer Synergy, LA is also a very successful Music Producer. He has produced tracks for Dr. Dre, Little Wayne, Katie Perry, Karina Bradley and SCORES more. Additionally, LA has worked in Movies as well. He was even the voice for Jigsaw in one of the SAW movies! You do NOT want to miss meeting and learning from this incredible human being. He is not just a trainer, he is an inspiration. Karen Uriarte-Bradley & I consider LA FAMILY.
Sign up for ‪#‎IS20G‬ 7 in NY at www.InternetSales20Group.com

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http://surveymonkey.com/s/2015dealerschoiceawards

I NEED your help... Please VOTE for Dealer Synergy for the 2015 Dealers Choice Awards for Best Internet Sales Training Company. We are a 3-Time winner and this year we are looking to win again but we can not do it without your vote. So, thank you in advance!! Karen Uriarte-Bradley truly appreciate your support.
http://surveymonkey.com/s/2015dealerschoiceawards

Vote For Dealer Synergy For The 2015 Dealers' Choice Awards - Internet Sales Training Company

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http://www.DealerSynergy.com 856-546-2440
http://www.BradleyOnDemand.com
http://www.InternetSales20Group.com
Sean V. Bradley Introduces Chris Sondesky, The New Vice President of Dealer Synergy - Car Sales

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If you are looking for an exciting career in the automotive industry. RK Chevy in Vineland, New Jersey is hiring for numerous positions:
Internet Sales Coordinators,BDC Reps, Showroom Sales Consultants. Please call if you are interested or if you know someone that would be perfect for these positions. RK Chevy knows 92-99% of Americans go online to shop, so the internet sales department is getting built up to be HUGE.Start your new career today!

http://www.myrkchevy.com

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Joe Cala is a specialist in motivation, positivity and sales strategies in the automotive industry. Joe is the General Manager of Dealer Synergy and has a total of 14 years in the automotive industry, holding positions from Sales Person to Used Car Manager, New Car Manager to Internet Sales Manager, and eventually Internet Director.

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http://www.makemoneymondays.net 856-546-2440

Learn about the "Beginning of the Month Mentality" with Joe Cala-Make Money Mondays

CEO of Dealer Synergy, Sean V. Bradley normally does Make Money Mondays every Monday providing excellent tips for people in the automotive industry. This week is a special edition because it features Joe Cala, the General Manager of Dealer Synergy. In this episode Joe Cala talks about the beginning of the month mentality. WHen you begin a new month, people begin to fall back, and it's important to shift your mentality, so at the beginning of the month you think about things different. You must focus on the entire month FIRST. Think about What is going on in the community, what is happening around you, what holidays are coming up, etc. Remember, the end of the month takes car of itself, so you need to put extra effort into the beginning of the month!

Can't get enough automotive training? Take course with http://www.BradleyonDemand.com

Don't forget about the upcoming workshop this May in New York IS20G: http://www.internetsales20group.com

If you are in the area, learn more about Dealer Synergy and the many automotive training connections we have today:http://ow.ly/E3FQo

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