Jason Manos , General Manager of Toyota Manhattan Reviews The Internet Sales 20 Group in New York…
Jason says that when he was told from the VP Of Operations he had to go to a 3 day workshop, he was not to thrilled. Like all other General Managers, there is a lot going on in a dealership… not rot mention in New York City. But Jason goes on to say how he was BLOWN AWAY and Highly recommends the Internet Sales 20 Group for ANYONE but he also suggests that senior management and owners should definitely attend.
Toyota Manhattan is part of the BRAM Auto Group which generate over a Billion Dollars!
If you want any information for #IS20G, please call me on my persona cell phone # 267-319-6776
Dorothy has a tremendous amount of Automotive Sales, Management and Internet / BDC experience and knowledge.
I am honored to have such great feedback from her about the Internet Sales 20 Group as well as about the Dealer Synergy system that we just installed into her dealership, Honda Manhattan (BRAM Auto Group).
Learn #PhoneSale from the the BLIND Phone Sales MASTER, L.A. Williams III at Internet Sales 20 Group 7 in NY May 18-20! LA has been blind for 30+ years and has had to live in a world with NO SIGHT… only sound, tone, inflection. In addition to being a National Phone Sales Trainer for Dealer Synergy, LA is also a very successful Music Producer. He has produced tracks for Dr. Dre, Little Wayne, Katie Perry, Karina Bradley and SCORES more. Additionally, LA has worked in Movies as well. He was even the voice for Jigsaw in one of the SAW movies! You do NOT want to miss meeting and learning from this incredible human being. He is not just a trainer, he is an inspiration. Karen Uriarte-Bradley & I consider LA FAMILY.
Sign up for #IS20G 7 in NY at www.InternetSales20Group.com
Cars.com Employee Responds To The Internet Sales 20 Group Invite...
Unfortunately, Chip Withrow responded to the Video Invite to set the record straight for 200+ dealers at the Internet Sales 20 Group in New York May 18-20
I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses from lead providers and the afore mentioned companies are advertisers that direct in-market shoppers to the dealer. Why would A consumer call or email if all the information I need can be found online with the exception of a test drive?
*** All I can say is that dealers are FURIOUS. It is blowing up all over the Internet. Inside private groups dealer principals and GMs are shaking their heads…
Here are the comments just on the video thread: (Its even more on Social Media…)
I don't think that AutoTrader.com and Cars.com will respond. Why? You said you were looking for responses from lead providers and the afore mentioned companies are advertisers that direct in-market shoppers to the dealer. Why would A consumer call or email if all the information I need can be found online with the exception of a test drive?
As a dealer representative, I would like some answers, not smoke and mirrors, but answers. Any company not having anything to hide and truly helps dealers would jump at this chance! The ones that don't are going to be the ones that will see their last check from my dealership. Social media in this day and age is a powerful thing. The invite is out there and was extended by one of the top automotive professionals there is and backed by many more.
Chip's (a Cars.com employee) comments ARE EXACTLY why this panel needs to happen, and I'll hope that those private DMs and emails Sean and I have been receiving from the folks in positions like Chip's will come to fruition and the local reps and regional managers push their VPs and C-level executives to respond. Autotrader alone has 7 VPs or Presidents that should be able to find the time to answer to their customers with 6-7 weeks notice. Listen, as dealers, vendors, and manufacturers, we have a RIGHT to transparency when those same companies are the ones offering that same transparency. If these companies are going to send us stats on SRPs, VDPs, Price to Market, CALLS, EMAILS, website click-throughs, etc., to justify ROI, you CANNOT simply just say 'oh, well we provide all this other exposure too and we're really just a classifieds company.' It is one, or the other. You can't collect funds by saying you're doing one thing, and then justify that bill by saying you do another.
http://www.InternetSales20Group.com 856-546-2440
#IS20G 7 #NewYork
(GNYADA) Greater New York Automobile Dealers Association Partner With The Internet Sales 20 Group 7 In New York May 18-20
Sean V. Bradley is one of the top Trainers / Speakers for the GNYADA. So when the GNYADA learned that the next #IS20G would be in NY, they aligned with the Internet Sales 20 Group in order to give all of its members a phenomenal deal! So, if you are part of the Greater New York Automobile Dealers Association and want to attend the Internet Sales 20 Group in New York in May. Call me at 267-319-6776 to get special pricing!
Congratulations are in order for our President of Dealer Synergy, Karen Bradley. Dealer Synergy is an award-winning national automotive training and consulting company. Karen has been with Dealer Synergy and actively involved in the automotive industry for over 8 years. In addition to such she has over ten years experience in accounting and has served as Chief Financial Officer. Now, she is being honored with one of the highest nominations in the industry, Automotive News’ 100 Leading Women award.
Every five years, Automotive News nominates the top 100 female executives in the industry. The list is compiled from dealerships, suppliers, and automakers to create the top 100 in the North American Automotive Industry. Nominations are based on who readers feel should be considered for the year’s list. Karen Bradley has been deemed worthy of this nomination by her peers.
Karen is a very hard working woman and worked her way up from the Director of Dealer Synergy, to the position she holds as President today. Through her principles and Dealer Synergy’s, her mission statement remains to enable greatness in our industry. She makes it her mission to help people do more, be more, and to achieve more. This allows people to sell more cars, more often, more profitably. What makes Karen unique is the knowledge she has instilled in herself with time management, Franklin Covey certification, and her work/life balance. Some of her many accomplishments include:
Co-creator of Internet Sales 20 Group, the most preeminent 3 day workshop in the automotive industry.
NADA 20 Group Speaker
National Speaker Association Member
Trainer and Facilitator of Franklin Covey (7 Habits of Highly Effective People and 5 Choices to Extraordinary Productivity) it is also important to note that of the 2 people officially partnered with the Franklin Covey Organization in the Automotive industry, Karen is the only female.
Authored articles for National magazines such as AutoSuccess
Co-creator of the virtual training platform BradleyOnDemand.com
Sole curriculum creator for workbooks, deliverables, Dealer Synergy and Internet Sales 20 Group.
Expert Blogger on AutomotiveInternetSales.com
Through Dealer Synergy, trained 11,000 automotive professionals, 2,500 Dealer Principals andGeneral Managers at over 900 different dealerships in the United States and internationally.
We can’t stress enough what an amazing accomplishment this is, and on behalf of Dealer Synergy, how proud our team is of our President. Karen has helped lead Dealer Synergy to be the company that it is today. What is even more amazing is that this is only the beginning. Karen is due to launch her video series for work/life balance training by Summer 2015. As a wife, mother of 4, and a successful businesswoman, Karen gives the true meaning to a leading woman. In the meantime, check out some of her work with the virtual training platform BradleyOnDemand.com to teach you how to sell more cars, more often, and more profitably.
CEO of Dealer Synergy Sean Bradley normally does a Make Money Mondays segment every Monday providing excellent tips for people in the automotive industry to make money. Each week is a different topic. This version is a special edition because it includes the executive trainer for Dealer Strong, Shawn Foster. He provides insight into helping dealers determine what they are going to do with the vehicle prior to sending it to get serviced to sell to lenders. There needs to be a form of action to make a plan on how to plan to sell a car before going to service it. This is all very valuable information.If this sort of information interests you as advised be sure to find out more about our IS20Group as discussed by General Manager at Dealer Synergy, Joe Cala. The link is provided below.
Attend the automotive industry's most popular workshop in New York in May 2015 for more information on these topics. Sign up today:http://internetsales20group.com/
Are you interested in automotive services from Dealer Synergy? It is located in Audobon, New Jersey but serves clients all over the U.S:http://ow.ly/xrSUg
We are super excited to announce that the #IS20G has just locked in the Marriott at the Brooklyn Bridge! This hotel is absolutely gorgeous! And it is 5 minutes away from New York City... right over the Bridge!
And... The Ultra Awesome VIP Party will be in New York City!!! We are doing it BIG!!!
So register for #IS20G 7 BEFORE Tickets SELL OUT (Again)
This Internet Sales 20 Group in Boston was such a huge success! We would like to highlight the dealerships that participated in the Composite, especially those who were awarded for their performance. All the winners performed extraordinarily well in their areas and we are so proud of all of the dealers.
The awards were as follows: The SEO Award was given to Toyota of Braintree for having a well implemented SEO strategy that allowed them to consistently show up on the first page of search engines. Route 44 Toyota was awarded the Social Media trophy for having the most fans, engagement and page impressions across multiple social networking sites.
The award for Credit Miner was a tie between two dealerships, Bernardi Toyota and Toyota of Braintree. Both dealerships had credit applications that were easy to use and responded to applicants in a timely manner. The award for best Mystery Shop went to Westboro Toyota for providing an exceptional call experience with the proper phone scripts, etiquette and overall process.The award for best Online Reputation was received by Berlin City Toyota for the best ratings, most reviews and most interaction based on popular review sites.
The Response Audit award was given to Toyota of Watertown based on this dealership’s ability to provide confirmation of availability, in addition to information on vehicle information in a timely manner. The award for Website scope was given to Irwin Toyota for having a solid website which included important factors such as an outstanding landing page that provided easy navigation and was filled with customer reviews. The winner of the overall, best of the best, Pinnacle Award was Toyota of Braintree who excelled in all of the categories analyzed in the composite.
Multiple companies, including Dealer Synergy and many of the Internet Sales 20 Group sponsors, spent over 6 weeks performing complimentary consultations and research in order to collect the data compiled in the composite.28 dealerships were involved in this event’s composite. They were graded and ranked based on 7 Key Performance Indicators, (KPI) - SEO, Social Media, Credit Applications, Mystery Shop Calls, Online Reputation, Response Audit, and Website Scope. Additionally, a lead estimate was conducted, courtesy of Autobytel. They analyzed the lead opportunities in the local areas surrounding each dealership in the composite. Their search radius spanned from 5 to 25 miles. Learning how many opportunities were available to their store was extremely eye opening and proved to be very valuable to participating dealerships.All the work, donated time and resources for this enormous assessment and evaluation has been estimated at a $3,000 value per dealership!
Congratulations to all of the winners!
Below we have outlined the criteria for all seven of the KPI’s and specified exactly what was analyzed:
SEO –This category assessed the dealership’s main website for accessibility on mobile devices and desktops, made sure links worked properly and included proper alt tags, headers and more. The overall test was how well their sites ranked on search engines based on content and key words.
Social Media- With social media being crucial for exposure, this category looked at total fans, followers and subscribers on the most popular social media sites like Facebook, YouTube and Twitter.
Mystery Shop- Every dealership received two monitored calls and were graded in the following areas: initial experience, greeting and phone etiquette. Having a basic phone process and a script makes it easy to guarantee you hit all the key points and end the conversation with an appointment.
Online Reputation- Dealerships were graded on their ratings on online review sites such as Google Reviews, Yahoo Local, Yelp!, Dealer Rater, Edmunds, Cars.com, and more. The dealerships were assessed based on the number of reviews, the ratings and their engagement with reviewers.
Response Audit – This category was graded based on the dealership’s ability to provide confirmation of vehicle availability, offer test drives and their overall professionalism while providing details about vehicle inventory.
Website Scope- When assessing websites, the most important aspects are the ease of use for the customer. We looked for an easy search button for inventory, explanatory videos, such as a used vehicle walk around, and testimonials. Other aspects included a clear call to action, contact information and a site that was up-to-date and relevant.
Credit Miner Credit Applications – This category looked specifically at credit applications on each dealership’s site. Two key factors were the ease of use and response time after submission. It is important to ensure that dealerships are serving their clientele in the most professional and prompt manner possible.
A Breakdown of the Winners and how you can emulate their success:
SEO: Toyota of Braintree
Why They Won: Toyota of Braintree’s SEO strategy included great keywords, alt tags and meta data. Their content was fresh, relevant and updated consistently so they showed up at the top of results in multiple organic searches.
How You Can Emulate Their Success: Take time to make sure your content is consistent with what words you want to appear in search engines. The words you choose affect the visibility of your website in search engines and need to be decided based on your target audience. Meta tags play a major role in this process so it’s important to focus your SEO Strategy around these keywords.
SOCIAL MEDIA: Route 44 Toyota
Why They Won: Route 44 Toyota’s Social Media had the most engagement, subscribers, fans and interactions with these fans as well as followers. Their content was unique, engaging and professional.
How You Can Emulate Their Success: Do not just make your dealership’s site about just YOUR dealership. Be sure to post relevant stores, industry news, and local activities and events in your community. It’s important to see Social Media as a tool to interact with your customers and potential customers - not just an advertisement platform.
MYSTERY SHOP: Westboro Toyota
Why They Won: This dealership was awarded best Mystery Shop Calls based on good phone etiquette displayed by the coordinators, including greeting and closing and overall, exceeding the needs of the caller.
How You Can Emulate Their Success: It’s important to start with a set guide for how to take and make phone calls. Having a process in place and training your team accordingly ensures that all the right information is gathered, that the customer is heard, and that ultimately, their expectations are met. Starting this way makes it easier to sell the appointment and ultimately, the vehicle.
ONLINE REPUTATION: Berlin City Toyota
Why They Won: Berlin City Toyota had an incredible amount of reviews, was rating highly on all the most popular review sites, and had an appropriate level of engagement with customers who left reviews.
How You Can Emulate Their Success: With everyone able to quickly search for customer reviews, you need to make an effort to have positive reviews online at their fingertips. Be sure to thank anyone that leaves a review and make sure to always be conscious when representing your dealership online, so when engaging negative reviews, but be respectful and courteous.
RESPONSE AUDIT: Toyota of Watertown
Why They Won: The Response Audit award was received based on having the right content with the fastest responses about vehicle availability, test drive and more. They went above and beyond to not only provide information but great customer service.
How to Emulate Their Success: Always remain educated about information at your dealership. At any given time you should be able to provide information about vehicles in stock or that you can access. Having a plan in place for handling responses is important, so training is imperative to guarantee great customer satisfaction.
WEBSITE SCOPE: Irwin Toyota
Why They Won: Irwin Toyota received the Website Scope Award because they had a fantastic overall site. Their landing page had a solid call to action, testimonials from previous customers and easily linked to their inventory, specials and financing pages. Their pages were filled with relevant content, they had no broken links or error pages and the organization of the site made it easy to navigate and get in touch with a sales associate.
How You Can Emulate Their Success: When creating your website make sure you have a clear vision. Make sure all the information displayed about inventory, incentives and calls to action are all clear. Try to think of your site from a customer perspective and keep your content fresh and engaging. Try adding a blog, photos, videos and other multi-media aspects to liven up the site.
CREDIT MINER APPLICATION: Bernardi Toyota and Toyota of Braintree
Why They Won: These two dealerships tied for Credit Miner Application because both dealerships had great credit applications that were easy to fill out and both had a quick response time.
How You Can Emulate Their Success: It is important to make credit applications easy and simple. Ask enough information but not too much that you turn them off. And make sure they know how important they are to you by responding quickly.
THE PINNACLE AWARD: Toyota of Braintree
Why They Won: Toyota of Braintree scored highly in all of the 7 KPIs with makes them our Pinnacle Award Winner! They combined superior customer service skills with a high online reputation, a great SEO strategy, ease of navigation on their site and were overall very successful in all areas assessed.
How You Can Emulate Their Success: Make sure your dealership has an exceptional website, appears well in search engines, has a call to action and above all make sure you always provide excellent customer service. It seems overwhelming now, but start by improving one area at a time and you’ll start exceeding not only your customers’ expectations, but your own.
We want to congratulate all of the dealers that were highlighted. It was such an honor to acknowledge dealerships in the industry who are succeeding. It’s important to realize this could be you; you could be any of these dealerships! This is your time, learn and excel today! We hope to see you at the next IS20G 7 in New York. Don’t forget: the first 20 dealerships to register for the event in New York will be included in the next Composite. Don’t miss your chance to be part of something amazing!
http://www.InternetSales20Group.com 856-546-2440
Internet Sales 20 Group VIP Party Music Video "I'm On A Boat" Parody - IS20G
The Music Video "I'm On A Boat" for the Internet Sales 20 Group 6 #Boston VIP Party on a Yacht Spirit of Boston) is OFF THE HOOK! Let us know what you think and please share with everyone! Thank you to all of the attendees of #IS20G 6 and the Dealer Synergy Video Production Team. Special Thank you to Subi Fernando Ghosh and JD Rucker! Subi was the brainchild behind this Music Video!! Great Job Team!!
Many people think it's impossible to be successful in the automotive world, but I have seen so many automotive professionals that have had tremendous levels of success. Extraordinary possibilities exist in our industry, and I want to share with you the tools and strategies that will make you more successful than you ever imagined.
At the Internet Sales 20 Group 6 Workshop in Boston this week, Sean V. Bradley, CSP, CEO of Dealer Synergy, unveiled a motivational video his team created that is sure to get you thinking about your future. Success is possible in the auto industry if you know how to work hard, use your resources and stay ahead of the game.
Sean’s been in the industry for over 15 years and has perfected the strategies you need to be successful. Over the years, he has developed tools and services that you can take advantage of in order to achieve success and inspire greatness.
Dealer Synergy:Dealer Synergy is an Award Winning Training, Consulting and Digital Marketing firm that has built the most profitable Internet Sales and Business Development departments for automotive dealerships across the United States. Armed with a training team of automotive professionals with firsthand knowledge and experience in the dealership world, as well as a top of the line technology department consisting of graphic designers, video production professionals, sound engineers and animators, digital marketing professionals and content writers, Dealer Synergy is uniquely equipped to assist your dealership with the most up-to-date, technologically advanced, training and digital marketing tools.
Bradley on Demand:Bradley On Demand is the most advanced platform for sales training, strategies and professional development. The curriculum is designed with a dual approach that focuses on personal and financial success. When your team succeeds your dealership’s bottom line increases. With this tool you will sell more cars, make more money and enhance the quality of your life.
Money Mind Mapp (MMMapp):Targeted towards Automotive Sales Professional, BDC Rep and Internet Coordinators, this desktop and mobile app was developed to help automotive professionals create and achieve their financial goals. Whether they are tracking their personal finances or managing an entire dealership, the Money Mind Mapp is uniquely designed to identify your wants and needs, create action plans, and track your success. The app works with you, making sure you meet your goals. You will never achieve success by simply stating what you want to accomplish. In order to be successful, you need to actually MAP out your plan and follow it exactly. Everyone can use a little help staying accountable. Money Mind Mapp does just that!
Sean V. Bradley, CSP has the key to success. Contact him to unlock your potential!
Call his cell at 267-319-6776 or send him an email at seanb@dealersynergy.com
Are you wondering why you should attend the Internet Sales 20 Group in Boston this year? This two and a half minute video will answer that question for you. Watch and see car dealers, dealer principals, general managers, Internet directors, and BDC managers explain why Internet Sales 20 Group is the most energetic, enthusiastic, interactive workshop in the automotive industry.
Tom King, dealer principal at Brown Daub Kia says, “Twenty-five years in the car industry, and I’m trying to rack my brain to find a better experience.”
Auto Success Magazine calls Internet Sales 20 Group “the number one workshop in the entire automotive industry.” Danny Benites, general manager at Greg Lair Buick has 28 years of experience in the automotive industry and says that the Internet Sales 20 Group is “the number one event” that he’s been to.
You still have time to register, so what are you waiting for? Come experience this powerful, unique, and educating three-day workshop September 22-24 in Boston, MA. It’s time to get your action plans in motion!
For the record, I am not part of the Dealer Synergy team. This is not my conference and I will likely get blacklisted by other conferences for coming out and saying this. However, it's important to me that the industry knows about the one conference that is truly a "must attend" for dealer principals, general managers, and anyone who has a vested interest in the success of their dealership.
I've attended every Internet Sales 20 Group since its inception. In the beginning, it was much like other conferences in that it was geared towards the digital personnel at dealerships. Internet managers, BDC managers, eCommerce directors and the like could come to the event and learn best practices that could help them do their jobs better.
Things have changed. It was most noticeable at the last event in Atlantic City earlier this year when around 200 attendees learned more than just "how to pick good keywords" or "why you need to be on Pinterest". Things really started coming together as the conference followed a theme. It wasn't a bunch of talking heads promoting their products. It was a truly engaging learning experience where dozens of attendees became part of the event, sharing their own best practices and molding the direction of the discussions.
It was at the last event that I realized that this event, while still powerful for the internet people, truly matured into the exact type of conference that dealer principals and general managers could use to guide the direction of their dealership. From the marketing composites that gave individual attention to everyone's unique situations to the flow of the event that kept an orderly but aggressive training schedule, the Internet Sales 20 Group demonstrated that it was different from anything in our industry.
We are proud to sponsor the upcoming event in Boston, not just because of the exposure that it will bring to us, but more importantly because we will be helping the leaders at dealerships come out of the event with a better understanding of how they will succeed through the rest of 2014 and into 2015. This is a competitive industry, but we're in a growth market right now. Some dealers are content with doing better than they did last year. For those who feel that success is never truly attained to its fullest and that there's always room for improvement, this is the right event to attend in September.
