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Success is a fascinating thing because every individual on the planet has their own definition of the word.

The dictionary defines success as a “favorable or desired outcome”

This is SO genius because it means that, not only can everyone have their own definition, but that THERE IS ENOUGH SUCCESS TO GO AROUND!

For some people, success is having the necessities…

For others, it’s making loads upon loads of money…

BUT, no matter what your definition of the word is, there is something that so many people miss out on when pursuing success.

Any idea what it is?

Have you ever heard that saying, “Success Breeds Success”? 

Believe it or not, there is something so powerful about rubbing shoulders with highly successful people.

How do you know who's truly successful though? The best way for you to know if they’re successful is to ask yourself two simple questions:

1.) Are they the type of person that you hope to be (character traits, qualities etc.) and, 

2.) Do they have the things that you want to have? (Could be material objects, status, expertise etc.)

When you find someone that you can answer ‘yes’ to those two questions, do whatever you can to be apart of their circle.

You see, when you rub shoulders with successful people (the people that are who you aim to become), there are natural born opportunities that arise from your mere association with them.

One of the best ways that I know of to be in the presence of successful people is to attend as many workshops and conferences as you can. Where else do you get the opportunity to be in the same room with these successful people, have lunch with them and ask them questions?

There are approximately 17,000+ dealerships in the United States today. Including every employee, how many people work in the retail car business? LOTS! …

Yet, there are very few who attend conferences. 

There is no question that these conferences come with a price tag, but you absolutely, 100% CANNOT let the price of success, cost you your success.

Listen, I am not involved with any particular conference for financial gain. I have just come to learn that if you want to be successful, you need to get connected with other like-minded, successful individuals and I don’t know any other better place than at the plethora of workshops and conferences going around. 

One of the next ones you can see me at will be the Internet Sales 20 Group in Boston this coming September.

Supercharge the achievement of your personal definition of success. Start rubbing shoulders with successful people. 

Have questions? Hook me up in the comments below.

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 In Loving Memory Of Jim Lacy, Dealer Principal OF RC Lacy Ford Lincoln Subaru - RIP Jimmy

Posted: Tuesday, March 4, 2014 12:30 am

Jim attended Catskill Central Schools and was a graduate of Catskill High School, Class of 1984. During his high school sports career, Jim reached the NYS finals in basketball, golf and tennis, and was recognized for his accomplishments on ESPN television. He attended SUNY Brockport and Hudson Valley Community College, and was a member of both basketball teams. Jim was currently the co-owner of RC Lacy Ford Lincoln Subaru in Catskill. He was a member of the Catskill Golf Club, Catskill Elks Lodge, REMAX Long-Drive Golf Competition and Vonex Long-Drive Golf Teams, which traveled throughout the United States, Japan and Canada. An avid fisherman, Jim also enjoyed golfing, skiing, traveling abroad, gourmet cooking and helping coach his two sons’ sports teams.

In addition to his parents Roscoe and Sally Lacy of Catskill, Jim is survived by his wife, Tami (Brandow) Lacy of Catskill; two children, Dylan James Lacy and Justyn Taylor Lacy of Catskill; a sister, Jennifer Lacy Cargioli of North Carolina; a brother, Daniel Lacy and wife Gina of Catskill; father in-law and mother in-law, George and Mary Brandow; Gordon and Rosalie Johnson, and Tamara Butterworth; brothers in-law and sisters in-law, Mark and Kelly Brandow, Gloria Johnson, Jason and Amy Johnson, and Derek Butterworth; uncle and aunt Calvin and Jeanne Lacy; nieces and nephews, Craig Garifo, Amanda Garifo, Nicole Lacy, Troy Lacy and several other aunts, uncles, cousins, nieces and nephews.

Relatives and friends may call 1 to 6 p.m. Thursday at Traver & McCurry Funeral Home, 234 Jefferson Heights, Catskill. Funeral services will be held 11 a.m. Friday at the funeral home. Rev. Ronald B. Cox will officiate. Interment will follow in the Town of Catskill Cemetery. In lieu of flowers, memorials may be made to the James C. Lacy Athletic Scholarship Fund, 25 Maple Ave., Catskill, NY 12414.

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http://www.internetbattleplan.com/
My 15 years of Automotive Internet Sales experience as well as being a charter member of the Association of Automotive Internet Sales Professionals (AAISP), as well as being a Speaker of numerous Digital Dealer Conventions gives me full credibility for this statement. Jim Ziegler's Internet Battle plan is BETTER than the Digital Dealer Convention. It is not event close...

I think at one time Digital Dealer was relevant, just as MySpace was relevant. But that time is over. The Automotive Internet Sales, Business Development, Digital marketing... "Digital Dealer" will be better served at the Internet Battle Plan.

*** I want to make this crystal clear. I am NOT a partner of Jim Ziegler's Internet Battle Plan. I do NOT make ANY money from Internet Battle Plan. I don't even get paid to speak at the Internet Battle Plan. I have been asked by numerous Dealer Principals and GMs about my thoughts of sending their employees, managers and sales consultants to the Digital Dealer Conference. So I decided to shoot this quick video. I DO NOT think Digital Dealer has any relevance anymore. I think it was relevant back in the day but Dealers need to evolve and find education and information that is relevant today. The quality of the Speakers and the instructional design is superior at the Internet Battle Plan. PERIOD

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http://www.automotivedigitaltraining.com 856-546-2440

This week's episode is "Always be prospecting". VERY powerful but simple ideas on how to prospect and sell more cars, more often!

Sean V. Bradley recently attended a Jim Ziegler Sales Management Workshop and was reminded of this simple technique to increase sales IMMEDIATELY.

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http://www.internetsales20group.com

The Alpha Dog, Jim Ziegler wants you to sign up now for the 4th National Internet Sales 20 Group, November 12, 13 and 14 in Los Angeles California BEFORE It Sells Out.

Jim even gives his personal phone number and invites Dealers to call him directly for details.

The Internet Sales 20 Group is going to be Epic!

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http://www.internetsales20group.com

Jim Ziegler and Tim Martell Talk Cars.com Controversy | Wikimotive Podcasts #1

Jim Ziegler and Tim Martell discuss the Cars.com controversy. When a consumer submits a lead on a paying dealer's inventory, is it wrong for cars.com to feed the consumer the competition's inventory too?

facebook.com/jamesaziegler
facebook.com/wikimotive
twitter.com/wikimotive

Citations:
http://www.carpricesecrets.com
http://www.whypaysticker.com
http://www.carsguru.com

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Confessions Of An Ex-Cars.com Employee - "Cars.com Takes Dealers' Money & Then Slams Them Behind Their Back"

As a former cars.com employee, here are three of the Santa Monica sites (not sure if they have more now). NOTE: The Santa Monica sites used to power the NewLeadsPlus pay-per-lead program but I'm not sure if they feed the numbers into the Cars.com numbers now when they report leads or VDPs. I was told by a Cars.com employee at one point, that they included the numbers from these sites in their new car lead reporting numbers which brings me to the point I have always said:

Advertisers who say "we aren't about leads" are being condescending to Dealers. EVERY AD is designed for one thing if I am giving you money: To give me more customers to speak to so I can try to sell them. Whether you call those customers "customers" or "opportunities", at the end of the day these are leads. Advertisers stopped focusing on leads and started focusing on VDPs when their lead volumes went in the toilet.

Here are excerpts from the 3 Santa Monica Sites so that Dealers can see for themselves how they are portrayed to the consumer...a.k.a. the potential lead. (Wonder why consumers think ill of Dealers in spite of all the hard work Dealers have done to improve their reputations? Maybe it's because the people you are paying encourage that thought process so that the consumer will trust them before trusting you!) Don't believe it? Read on.

www.whypaysticker.com

(NOTE THE LOOK OF THE EVIL SALESMAN)

Excerpts from the landing page:

The old fashioned way (basically, this is their representation of the Dealer experience)

1. You can't leave. You're pressured to buy the car today, without the chance to comparison shop.

2. Endless negotiation. You're stuck for hours going head-to-head with a salesman.

3. You're overwhelmed by numbers. APRs, fees, payment schedules—you have to sign right away and there's no time to think.

Your inventory is powering this site from the place that supposedly treats you as important. Really? How can anyone do this in good conscience!

www.carpricesecrets.com

Site excerpts

1. "Did you know every New Car has a secret price?"

2. "It's the price you'll never see published in the paper."

3. "Discover the dealer's secret price."

It get's better in the description area when you scroll down:

"Most dealers work hard to offer the public competitive prices. These incentives can grab your attention, but they can also obscure the actual terms you're getting on your purchase."

"Your current car's value can be used to lower the price on your new car. However, most people underestimate their used car's value when going to a dealership. How can you maximize your value?"

They start with many sentences that sound dealer friendly and then WHACH...they remind the customer that even though many dealers are nice, they could get screwed over by some so better just submit a lead because you can't really know which dealers are trustworthy. Read it yourself gang, don't just take my word for it.

Does that sound like the type of actions taken by a site advocating or even supporting dealers? NO - and your inventory is used to power this site too!

www.newcars.com

This is the only site that actually bears the Cars.com branding and doesn't appear to have anti-dealer language. Interesting that they only put their branding on the site that doesn't make the dealer look like a crook. I wonder why?

The real question is how many of these non-dealer friendly sites are they powering with YOUR INVENTORY? And of their 'partners' like Autotegrity.com, how many partners does Autotegrity share your inventory with...and how many do their partners share with...etc?

Source:

http://www.dealerelite.net/profiles/blogs/double-cross-or-not-a-double-cross?commentId=5283893%3AComment%3A368386&xg_source=msg_com_blogpost

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http://www.automotiveinternetsales.com 267-319-6776

Here is the thread on the Cars.com situation...

http://automotiveinternetsales.com/profiles/blogs/double-cross-or-not-a-double-cross?xg_source=activity

Automotive Internet Sales Reviews Jim Ziegler's Concerns About Cars.com & Brian Pasch's Response...

The subject of http://www.cars.com has been getting pretty heated lately. It has achieved over 6,000 views on the local blogs like:

http://www.automotivedigitalmarketing.com/profiles/blogs/double-cross-or-not-a-double-cross?xg_source=activity

http://www.dealerelite.net/profiles/blogs/double-cross-or-not-a-double-cross?xg_source=activity

Brian Pasch, CEO of http://www.pcgdigitalmarketing.com/company/meet-our-team/brian-pasch/ has come out and said that Jim Ziegler is wrong and he thinks that Cars.com is NOT doing anything wrong. As a matter of fact, Brian has created a blog post

http://www.automotivedigitalmarketing.com/profiles/blogs/jim-ziegler-has-the-cars-com-marketing-strategy-all-wrong?xg_source=activity

That basically says that Jim has it all wrong...

I shot this video to explain why I support Jim Ziegler's point of view on the Cars.com situation.

If you have any questions, please feel free to call me or email me-

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The automotive sales industry is off to a busy start this year. Last week, Jim Ziegler's Internet Battle Plan took place in Atlanta. To nobody's surprise,  it was a huge success with the likes of Jim Ziegler, Sean V. Bradley, Peter Martin, Paul Potratz, Cory Mosley, and many more showcasing their intelligence and experience.

"So, when's the next event?" "Later in the year?" Think again.

In just a few weeks, this year's NADA convention will be kicking off in Orlando, FL. If you're planning on attending, be sure to visit Booth #4179 to see Sean V. Bradley, Jim Ziegler, Peter Martin, Danny Alkassmi, and Ralph Paglia introduce Automotive Digital Training!

Following up NADA is none other than the Internet Sales 20 Group. (#is20g on Twitter :) ) The Internet Sales 20 Group, fresh off of its success in Chicago last October, will be taking place in Dallas, TX: March 19-21st.    Moderating the Internet Sales 20 Group: Sean V. Bradley, Karen Bradley, as well as Peter Martin, President of Cactus Sky. 

From Phone Sales to CRM Processes to Social Media Best Practices and E-mail Marketing, the level of content and knowledge that you will take away from this workshop is unlike any other event in the world. The Internet Sales 20 Group boasts an all-star lineup of Speakers, Expert Panelists, and Presenters, with over a hundred years of total combined automotive experience! On any given day, you will see presentations from Sean V. Bradley, Karen Bradley, Ralph Paglia, Peter Martin, J.D. Rucker, Jim Ziegler, and many more. You will also walk away with our workshop materials, which includes a professionally designed, content-driven workbook with plenty of resources and insight.

Hope to see you there!! http://internetsales20group.com/

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http://www.internetbattleplan.com

What are you doing January 16 and 17?

I’ll be speaking at Internet Battle Plan XII at the Crown Plaza in Atlanta and I hope to see you there.

Jim Ziegler, President and CEO of Ziegler SuperSystems, has put together the highly successful Internet Battle Plan to help you increase profits and market share. This conference will give you in depth knowledge about exactly how to give your internet sales a turbo-charged increase the day you return to the dealership. In addition to my presentation, on Video Search Engine Optimization, you’ll also hear from industry experts like Cory Mosley, Paul Potratz and more.

Because you are receiving this email from me you are entitled to a very special pricing offer. Call Jim Ziegler now directly at (770)921-4440 to confirm your reservation. To learn more about the event, click here http://www.internetbattleplan.com

I hope to see you in Atlanta, but if you can’t make it, you can still get in touch with me. If you’d like to discuss your dealership’s Internet or Business Development strategy more in depth, let’s set up a time to meet. E-mail Crystal at crystal@dealersynergy.com



See you in Atlanta,

Sean V. Bradley

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