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October 2016 Cover of AutoSuccess Magazine - Money Mind Mapp - BradleyOnDemand

I am excited about the NEW October 2016 Cover of AutoSuccess Magazine... We are on it! Its OFFICIAL, the Money Mind Mapp is now LIVE!!! After almost 2 years of development, we have launched a software application that will revolutionize the #AutomotiveSales industry! And our Bradley On Demand #Training platform has 1,200 training modules, $1.5 Million Dollars Cash in Training Content.

Call or text me for a Test Drive at 267-319-6776
 
https://issuu.com/autosuccess/docs/as.oct16
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http://www.BradleyOnDemand.com 856-546-2440 

http://www.DealerSynergy.com 

The "Internet Sale" is REALLY A "Phone Sale"

If you are one of those Internet sales managers or business development center agents who takes pride in their email templates and spends a ton of time reading and writing amazing emails, you are not going to like this article.

Emails suck! That’s right, I said it. Emails suck. They have the lowest percentage of engagement and conversion of virtually any form of communication. And yet untrained Internet sales representatives spend the majority of their time playing the email game and wondering why they are not crushing it online.

Let me break down the reality for you:

The average email open rate is 2% to 4%
Only 7% of all communication is text (emails, chat or text messaging)
Nine out of 10 people on the Internet prefer to communicate via the phone
Tone and inflection is 38% of communication
Visual perception and body language is 55% of communication
For the readers out there who might not know me, I want you to know that, before I became a consultant, I ran an Internet department that sold more than 110 units per month online — and that was way back in 2001–’04, when it was all brand-new. I have since trained more than 13,000 automotive sales professionals in more than 900 dealerships, and I have been able to identify what actually works, what doesn’t work, what sometimes works and what works all the time. And one thing I know never works is relying on email to sell cars. The Internet purchase request may start via email, but it almost always escalates to the phone.

The Philosophy of Communication

There are clear rules of engagement for communicating with prospective car buyers. Email sells the phone call, the phone call sells the appointment and the appointment builds the relationship. That relationship is what leads to the product presentation, the demo drive and, ultimately, the sale.

I am not suggesting you shut down your email server. I am merely asking you to prioritize your follow-up. Focus your attention where you are going to have the maximum effect. As Stephen Covey of “7 Habits of Highly Effective People” fame says, “Put first things first.”

I suggest you create an amazing email template library. If you do not have one and feel you are not skilled enough to create one, find a consultant who is and hire them. Here is a snapshot of three types of emails you should create and the strategy you need to use each one effectively:

1. Traditional email: Create an email for every one of the first 31 days of contact. Make sure each one articulates what is different and what makes your dealership a better choice than your competition — both local and national. Remember, price only becomes relevant when there is an absence of value, so the goal here is to create and build your dealership’s value proposition.

2. Video email: Video has a click rate that is 53 times higher than standard email messages. People prefer to watch videos to get the information they need in a single viewing. This is so much more effective and compelling than emailing back and forth with every customer. Videos allow you to ensure your message is clear and concise and conveys exactly what you want car buyers to know. It also cuts down on the confusion and misunderstandings that occur when someone misreads an email.

3. Client reviews and testimonials: One way to add value to your emails is to include current and past customer reviews. Even better are video testimonials that allow your potential buyers to hear directly from those who have already purchased on why your dealership is the best. You should also look to incorporate Google and Yelp reviews of both your dealership and salespeople to help build your reputation as the kind of person and place buyers want to do business with.

Create a powerful email library that incorporates all of these techniques and integrate it within your overall CRM strategy, then forget about it. That’s right: set it, forget it and let the CRM do what it is designed to do: deploy an automated email action plan for fresh leads, dead leads, sold leads, engaged leads — everything! With your email template library and automated action plan in place, you can now focus on dialing the phone. That is where the money is.

Yes, It Really Works

Calling Internet prospects escalates the level of communication, reduces the confusion and miscommunication inherent to email and helps establish a personal relationship.
Calling Internet prospects escalates the level of communication, reduces the confusion and miscommunication inherent to email and helps establish a personal relationship.
I know I am going to get some pushback on this article. I can hear it now: “But, Sean, what if someone says, ‘Email only, do not call me’?” I don’t care. I am still picking up the phone and calling them. “What if they say, ‘Just email me the bottom-line price’?” I don’t care. I am still calling. “What if they say they want the information on a specific vehicle in stock and provide the stock number?” I don’t care. I am picking up the phone and calling them, period.

This might sound archaic, but it really isn’t. The reality is that the average prospect is going to find and visit 10 dealership websites before they ever set foot in a store. I want to escalate the level of communication as quickly as possible so I can sell an appointment. The average (qualified) prospect visits less than two dealerships in person before they purchase a vehicle. The game is won or lost on the phone.

When dealers hire me to consult for them and I evaluate their current process deficiencies, one of the most common time-wasters is Internet managers and reps spending excess time reading each individual lead, looking at what the prospect is asking for and then writing a custom response. Or worse, actually creating a custom video response way too soon. The reason this is actually counterproductive is that Internet teams are spending too much time reading and creating emails versus actually connecting with prospects. Remember, the email open rate is only 4% at best! It truly does not make sense to look at each individual Internet purchase request, read it, respond to it and then decide whether or not to make a phone call. This just wastes time.

You want to make sure your Internet or BDC team is trained on phone sales. The average connection on phone calls is 11% to 14%. If you condition your sales reps to make at least 120 outbound calls per day, in an eight-hour day, on average, they will connect with up to 17 potential buyers — every day.

Keep in mind, these are the Internet sales coordinators or BDC reps. They are not doing product presentations, demo drives or deliveries. Their whole objective is to establish connections with prospects. Why waste time manually reading and responding to every email possible when it will only result in connecting with an average of a maximum of five potential buyers out of that same pool of 120 prospects?

Use email to set up the phone call and get customers engaged at a high level. That is the true path to Internet sales success. If you disagree, let me know — or better yet, try it and see the results for yourself.

Sean V. Bradley CSP is CEO of Dealer Synergy, a nationally recognized digital marketing expert and author of “Win the Game of Googleopoly,” a No. 1 Amazon bestseller.

SOURCE - http://www.autodealermonthly.com/channel/internet-department/article/story/2015/09/internet-leads-are-phone-leads.aspx 

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http://www.IndustrySummit.com 856-546-2440

http://www.BradleyOnDemand.com 

http://www.DealerSynergy.com 

2015 Keynote Speaker For Tech Talks At Industry Summit, in Las Vegas Is Sean V. Bradley, CSP 

PRESS RELEASE: 

Industry Summit Organizers Reveal New Conference Features

July 07, 2015

TORRANCE, Calif. — Industry Summit 2015, scheduled for Sept. 8-10 at the Paris Las Vegas, will feature special lightning-round sessions that will allow attendees to discover or rediscover key features equipping today’s leading F&I tools and solutions, event organizers announced this week. The new addition is part of Industry Summit’s 2015 theme: “Train. Discover. Network.”

The lighting-round sessions, which will include live demos of today's leading software solutions, will kick off on Wednesday, Sept. 9, at 1 p.m. with a special “Tech Talk” keynote address from Sean V. Bradley, founder and CEO of Dealer Synergy and author of “Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines.”

“This is all about building a better F&I professional,” said David Gesualdo, show chair and publisher of F&I and Showroom and Auto Dealer Monthly. “So aside from featuring an intense training curriculum taught by the who’s who in F&I, we’re offering these special lighting-round sessions to allow attendees to discover the F&I industry’s newest tools and solutions. And there’s no one better than Sean to kick off the festivities.”

Industry Summit 2015 will once again feature the top F&I trainers in the business. They will touch on a range of key F&I topics, from department management and lender relations to objection handling, new closing techniques and more. To view this year’s roster of F&I trainers, click here.

The event will also feature a host of networking opportunities, providing attendees with a chance to connect with the top minds in the business. “And the learning doesn’t stop after show hours,” said Gregory Arroyo, editorial director of F&I and Showroom and Auto Dealer Monthly. “There’s also columnist Mad Marv Eleazer’s annual get-togethers inside the Paris’ Le Central bar, where you’ll find F&I managers, trainers and even F&I product provider reps talking shop over a nice beverage and cigar. It’s where some of the best F&I advice is shared.”

For front-end dealership personnel, Industry Summit will also feature Greg Goebel’s Used Vehicle Retailing and Bobit Business Media’s Dealership Sales & Technology educational programs. Attendees who register for a full conference pass will also gain access to Jim Ziegler’s two-day Profit Masters event, which will have the Alpha Dawg sharing the same strategies that made him a record-setting manager.

Register by Aug. 7 and save $100 on a full conference pass, which includes Jim Ziegler’s Profit Masters today’s seminar. For more information or to register for Industry Summit 2015, click here.

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Being successful as an auto dealer in the US is hard. Each year, there are a ton of companies in the US that default, because they fail to beat the competition, can’t craft and execute an effective market strategy, or simply neglect to keep up with industry innovations. But we learn as we go along, and there are many organizations and people in the business from whom you can “steal” an idea or two.
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Spirit Chrysler Dodge Jeep Ram, based in New Jersey just did the next to impossible... they just DOUBLED their entire dealership's sales in less than 2 months. When Dealer Synergy started to work with them, they were delivering only 51 units per month and they delivered 103 units in May 2014! This is an incredible success story. READ the article and watch the interview-
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The CEO of Dealer Synergy Sean V. Bradley was recently published in the nation's largest public speaking magazine "Speaker." This huge honor was bestowed upon him based not only on his public speaking skills, but also because of his immense knowledge on the Googleopoly!

"The phenomenon of Googleopoly is dominating the first page of search results on Google, utilizing organic results, Google+ results and local business results. If you are a business owner, trainer, consultant or speaker, you need to have an online presence to be found. But if you are not showing up in the list of top 10 results on Google, then you are technically invisible online. Almost 100 percent (99.5 percent to be exact) of people do not click past the first page of Google results. That means regardless of how good you are or how amazing your company is, it’s almost as if your company does not exist at all."

You can read the full article here;

Creating a Googleopoly

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http://www.internetbattleplan.com/
My 15 years of Automotive Internet Sales experience as well as being a charter member of the Association of Automotive Internet Sales Professionals (AAISP), as well as being a Speaker of numerous Digital Dealer Conventions gives me full credibility for this statement. Jim Ziegler's Internet Battle plan is BETTER than the Digital Dealer Convention. It is not event close...

I think at one time Digital Dealer was relevant, just as MySpace was relevant. But that time is over. The Automotive Internet Sales, Business Development, Digital marketing... "Digital Dealer" will be better served at the Internet Battle Plan.

*** I want to make this crystal clear. I am NOT a partner of Jim Ziegler's Internet Battle Plan. I do NOT make ANY money from Internet Battle Plan. I don't even get paid to speak at the Internet Battle Plan. I have been asked by numerous Dealer Principals and GMs about my thoughts of sending their employees, managers and sales consultants to the Digital Dealer Conference. So I decided to shoot this quick video. I DO NOT think Digital Dealer has any relevance anymore. I think it was relevant back in the day but Dealers need to evolve and find education and information that is relevant today. The quality of the Speakers and the instructional design is superior at the Internet Battle Plan. PERIOD

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http://www.internetsales20group.com 

Gaining the Competitive Edge As A Member Of A 20 Group

 

Before I go into the “why”, let’s discuss the “what”. Specifically, what is a 20 group? A “20 Group” is a group of dealers in noncompeting markets that get together in exotic locations nationally and internationally, on a quarterly basis, to “synergize”. Although once required that a group consist of approximately 20 dealers (hence the name “20 Group”), this does not always hold true today. Some “20 groups” consist of 30 dealers while others may only consist of 15. Ultimately, the number of dealers in the group is not as relevant as the criteria by which the group itself is structured.

 

Today 20 Groups are structured a little differently, but it’s important to understand their origin in order to appreciate their evolution. Originally, the 20 group audience was composed of Dealer Principals, General Managers and/or senior executives of the dealership. It also originally focused on franchise dealerships. For example, in a “Toyota” 20 Group, you would find 20 different Toyota dealerships from 20 different markets, usually from all over the country. But even though the franchise was exactly the same, diversity still existed within the “Toyota” 20 group itself. For example, you could have dealerships that were small, large, part of a dealer group, part of a corporation, in a rural area, in the city, single point or part of a multi franchise point; all with different strengths, weaknesses, passions and fears. These dealers were intentionally diverse. This was imperative to the success of the 20 group to ensure impartial feedback.

 

Some of the most common areas of comparison, coverage and discussion in a traditional 20 group were:

 

  • Financial Composite
    • Expenses
    • Gross
    • Net
    • ROI
    • S.W.O.T.

 

 

  • Break Down of Different Departments
    • New Car Sales
    • Used Car Sales
    • Advertising / Marketing
    • Vendors / Suppliers
    • CSI / Customer Service
    • Human Resources
    • Legal
    • OEM Situations
    • Accounting / Floor Plan

 

  • And More…

 

How was the data collected? Each dealer within the 20 Group would be responsible for filling out their “input sheets”, which would become part of the overall 20 group composite. The input sheets worked as the core for analyzing all of the details, metrics and financials mentioned above. The sheer act of an individual dealership filling out an input sheet and tracking the proper metrics was worth the price of membership. Always remember, what isn’t being tracked, can’t be measured and what can’t be measured, cannot be improved upon. Surprisingly, a lot of dealerships today still simply “wing it”. The 20 group input sheets forces the dealers to hold themselves accountable because they have no choice but to fill them out. Lack of doing so could lead to the dealer being fined or worse yet, kicked out of the 20 group completely. After all, in order for the composite to hold its validity, the numbers must be true. Garbage in equates to garbage out.  Now with those completed input sheets, the 20 group, led by the 20 Group “Moderator”, was able to take the dealers individual metrics and consolidate all 20 dealerships’ input sheets into the group’s composite. Upon consolidation of the metrics, the moderator and each dealer within the 20 group, is able to see the entire 20 Group in one view and see which dealers are excelling and which individual category they are excelling in. On the opposite spectrum, the group could see which dealers are struggling, where and why.  From this data, the group could create “standards” or “benchmarks”. The group could see who is above, below or on track for 20 Group standards. But, this is only the beginning. Now that all of this “field intelligence” has been exposed, the real “SYNERGY” begins! Within each individual 20 Group session, dealers spend time discussing what is successful, what vendors are good and what strategies are successful. Also, what vendors are bad and what to do when bad things happen. In essence, the composite acts as a conversational starter. The true value is being part of a specific group of like minded people, at your level (or better) and the group works together for one sole goal…to evolve the entire group synergistically.

 

The core principals described above still remain constant and relevant for today’s 20 groups. People need cars today like they needed cars back then. That hasn’t changed. But what has changed, is the medium by which people are buying cars. With 97% of consumers going online prior to stepping foot into a dealership, the Internet Sales Department was created. As mentioned, 20 Groups originally were for franchised dealers and broken down by franchise. Soon after, Independent Dealership 20 Groups started popping up, followed by:

 

  • Used Car 20 Groups
  • Special Finance 20 Groups
  • GM 20 Groups
  • CFO 20 Groups
  • Internet Sales 20 Groups

 

20 Groups are essential for success in today’s market. Shakespeare said “Show me your friends and I will tell you who you are”.  If you are a Dealer Principal, GM, Internet Sales or BDC Director or any other senior executive within a dealership or dealer group, I suggest that you find a 20 Group that fits your dealership’s focus and needs.

 

Remember to find the RIGHT 20 Group for your unique needs and situation. You do not want to join a CFO 20 Group if you are looking for BDC information and clarity. Just like you wouldn’t hire a Service Writer Trainer to train your Internet Sales Department, you do not want to join a “traditional” 20 Group if you need information, strategy and clarity for Internet Sales. I also suggest that you are careful with 20 Groups that claim to do “everything”. Dr Stephen Covey, author of The 7 Habits of Highly Effective People, says “Put First Things First”. Meaning, you want to identify which area of the dealership you want to perfect first and concentrate solely on that department. Once you solidify the success of that specific department, you can move on to the next focus. For example, if you want to compare and synergize with other Porsche Dealerships, then join a Porsche 20 Group. But if you are looking for clarity on your Internet Sales Department, BDC or Digital Marketing initiative, then find a 20 group that specializes in that area. 

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Dealer Principals & General Managers, When was the last time you…

 

When was the last time you actually went and listened to your Internet Sales Coordinators, BDC reps, appointment setters, sales consultants and sales managers’ phone calls? If you have a call monitoring system, do you log in yourself and listen to the MP3 calls, or do you delegate it to someone else? Do you ever “mystery shop” your employees? Or, if you have hired an outside company (training or consulting) and they conduct call monitoring and/or mystery shopping on your behalf, do you ever read the corresponding reports and assessments?  

 

When was the last time you went through your own website? I am not talking about a quick log on and review of the homepage. I am talking about you actually taking a deep dive into your entire website by clicking on EVERY single link, button, photo and drill down page. Pretend you are a customer. Is your website providing the type of experience you would hope for and expect if you were the shopper? After all, with consumers shopping an average of 5-8 different websites, will your website’s experience be enough to initiate a phone call?

 

When was the last time you reviewed all of your email templates?

 

When was the last time you listened to the way your people leave voice mail messages? Are they leaving the same mundane messages your competitor down the street is leaving, or are they leaving voice messages that will entice the customer to return your phone call and/or distinguish your dealership from the rest. Was a sense of urgency created?

 

When was the last time you reviewed your Social Media Strategy? You should know:

 

  • What are you Facebooking?
  • What are you Tweeting?
  • What are you posting to your Google + account?
  • What pictures are you uploading on Flickr or Pinterest?
  • What videos are you uploading on YouTube?
  • What are you saying to the public?

 

Have you investigated all of your review sites? For example:

 

  • Google Reviews
  • Yelp
  • Edmunds
  • Cars.com
  • Yahoo
  • Yellow Pages
  • Dealer Rater
  • Judy’s Book
  • City Search
  • Merchant Circle
  • BBB

 

Are you even responding to people that are leaving reviews about your dealership, positive or negative? And if your dealership is responding, is it with the right message? A negative review can turn into a positive review with the right response and action(s) taken.

 

How about the paradigm of the dealership? I travel all over the country and work with thousands of dealerships and what I have found astounds me! I sit with Dealer Principals and listen to their explanation of their organization. I listen to their:

 

  • Mission Statement
  • Vision Statement
  • Social Responsibility Statement
  • Core Values and Principles

 

I listen to how proud they are of their organization(s). I listen to the AMAZING things they do in their community. I hear about altruism, integrity, dedication, respect, love, honor, tenacity, success and more.  But what I SEE is usually COMPLETELY different from what I hear, and that is a problem! Perception is reality and what people “perceive” is their reality. Dealers might have a strong vision, mission, values and value package, but if it is NOT conveyed to the managers, sales consultants, service writers, technicians, BDC reps, receptionist etc… then it is LOST mission.  As a matter of fact, when I go onsite to dealerships, one of the first things that I ask managers and employees is “What is the organization’s mission statement”? “What is the vision”? And almost ALL of these people have no idea that a mission statement even exists in their organization.  And of the few people that knew that there was a mission statement, they had no idea what it actually was. Sadly enough, this is true for some General Mangers too. There are GMs that have no idea what the Mission Statement or The Vision Statement is. How in the world is the organization going to personify the “vision” of the Dealer Principal if no one is even aware what the vision is? How can the organization perpetuate the momentum of the Dealer? It is difficult to say the least, unless that is EVERYONE is on the same page.

 

The way it should work is:

 

  • Dealer Principal or GM states the Mission, Vision, Values / Principle, Value Package Proposition (Why Buy From Us).

 

  • THEN and only then does the dealership find vendors and employees that align with the dealership’s vision, mission and values.  A lot of times, dealers “Frankenstein” vendors, just trying to sell cars. They also hire people at random without consulting the blue print and guidelines set by the mission statement.

 

  • Make sure that EACH of the following communication mediums; website, email templates, voice mail templates, advertisements, social media etc, are all set up with the Dealer’s vision, mission and values clearly evident. Does the homepage of your website recite the mission?

 

  • You want it to be that when a prospect or a client engages your dealership in ANY way what so ever, it is crystal clear “Who” the dealership is and what the dealership’s unique value package proposition is.

 

Your brand is sacred, your word is your bond and your reputation is everything.

 

If you believe that statement, then you need to make sure your dealership not only knows and understands the organization’s statement, but it is also perpetuating the vision, value and mission of the Dealer Principal / GM through actions, not just words.

 

If you have any questions about this article or if you would like some free advice on how to create a Mission, Vision and Value Statement please email or call me.

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 Do You Have Any Idea How to Make Money in Your Internet Department or BDC?

It is a simple enough question to ask. I am disappointed to have to say that most dealers do not know how to make money in their Internet department or BDC. Some dealers know how to sell cars from their departments, but they don’t know how to build value, which means they cannot make gross on these deals — so they give units away. Even if they are making a little bit of profit, it’s not because of some thought-out strategy, business model or action plan.

If you are reading this article, it means that the world didn’t end. The Mayan calendar had no effect on us. It also means that it is January 2013. 2013. I was selling 110 units online and making gross profits in 1999/2000. If you aren’t crushing it online, it is not because…

  • … of the election. It’s over.
  • … of the economy. People are buying vehicles, and we are having record months.
  • … you can’t make money with Internet prospects. Everyone is an “Internet Prospect” to some degree. More than 90 percent of people go online before they ever step foot in your dealership. If you can make gross on the showroom floor, you have no excuse not to hold gross with Internet or BDC customers.
  • … you don’t have the right manager. If you actually don’t have the right managers, find them.
  • … you don’t have the budget. Make changes with your antiquated marketing and advertising strategy.
  • … you don’t know how or where to even start. Join an Internet Sales 20 Group or hire a consultant — do not settle for mediocrity.

I have a friend who is the dealer principal of a domestic dealership in Chicago. He sells more than 200 units online. He has zero conventional advertising, and his average cost per sale is less than $100 (NADA says average cost per sale is $600 per car). That is how it should be. You should be able to sell more cars, more profitably, more often with Internet sales. I have built hundreds of Internet sales departments all over the country that are ridiculously profitable. It doesn't matter what franchise you have or what region of the country you are in. As long as you set up the business model for your Internet department or BDC the right way, you will make money and lots of it.

Here are some things that you need to make sure you are doing and tracking; if you’re not, you’re probably not making money in your department, or as much money as you should be.

  1. Make sure your average cost per sale with your Internet customers is $200 or less per car. If it’s higher, then that means you have a problem. You either have a problem with your digital marketing or advertising initiatives, or you have a problem with your people not converting the right way. It might be a training or process issue.

 

  1. Make sure that your gestation period is around 20 days, meaning that the average Internet prospect is a 45 to 90 opportunity, but most dealerships’ “average selling ratio” is only seven to 11 days.

Here is how you can check your status. Take your last month’s Internet sales (let’s say you sold 50 “Internet Deals”), then add three additional variables to track: the date the lead came in on, the date the lead closed and the “window period.” Now, go and track that for all 50 Internet sales from last month. Now, I want you to add all 50 Internet sales’ window period, then divide that number by 50. This will give you the “average window period” or “the gestation period.” You want to make sure you are not just selling to the “low hanging fruit.” Think about it: If the average buying cycle for Internet prospects is 45 to 90 days, then why is your average selling ratio to Internet prospects only seven to 11 days? Exactly!

 

  1. Make sure that you are attempting to contact prospects during prime time, which is between 6 and 8 p.m. I am shocked that dealers all over the country close at 6 p.m. or 7 p.m. This is like making it to the Super Bowl and saying “no, thank you,” or making it to the Super Bowl halftime and saying “Thanks, we have had enough; we’ll try to see you next year!” This just doesn't make any sense. Think about it: What do you expect if you keep calling someone’s home number during work hours and they are at work? Exactly — you will not reach them. Now, does it matter if you are calling them for 30 straight days, numerous times a day? No, it won’t. Please remember, its not just about working hard. It is also about working smart.

I can seriously go on and on about this subject, but at the end of the day, it’s about making money. If you are not making money in your Internet department or BDC, or if you have no clue if you are really making money or not, e-mail me or call me ASAP.

Sean V. Bradley is the founder and CEO of Dealer Synergy, a nationally recognized training and consulting company in the automotive industry. He can be contacted at 888-3-SYNERGY, or by e-mail at sean@dealersynergy.com 

 http://www.autosucconline.com 

http://www.internetsales20group.com 

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http://www.autodealermonthly.com 

Its official! Auto Dealer Monthly & Special Finance Insider Magazines have been purchased by Bobit Business Media

I received this email from Greg Goebel on Friday... 

I am pleased to announce that Auto Dealer Monthly magazine, Auto Dealer Monthly website and Special Finance Insider Website have been purchased by Bobit Business Media. The decision to sell the media properties of Auto Dealer Monthly, LLC was made based on having the absolute best fit for continued publishing of the magazine and Bobit Business Media was the perfect choice.

Bobit Business Media is an experienced publisher with many automotive publications and will continue to serve the dedicated readers of Auto Dealer Monthly magazine well. Anna Hildebrandt will continue to serve all of Auto Dealer Monthly's client as she has done so for so many years now.

In keeping with the sale agreement here are some things you should know.

Auto Dealer Monthly, LLC will be changing it's name to Used Car University, LLC. which is where I will be spending my time developing more training for the industry.

My new email address effective immediately is Greg@UsedCarU.com

Harlene Doane can be reached at Harlene@UsedCarU.com, effective immediately.

The new phone number for UsedCarU is 812.467.0594, and the fax is 888.386.2236

If you have any questions about any of this, please do not hesitate to call our office.

Sincerely, Greg Goebel

I want to congratulate both Harlene & Greg! We wish you both tremendous success in your future ventures!

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Inside a LIVE Internet Sales 20 Group - Reviewing Benchmark Composites - Sean V. Bradley - Automotive Sales from Dealer Synergy on Vimeo.

http://www.internetsales20group.com

Inside a LIVE Internet Sales 20 Group - Reviewing Benchmark Composites - Automotive Internet Sales

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