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What's Mobile-Geddon?

Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more info! 

We’d love to hear what you have to say. Comment below and follow us on Facebook.

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Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

 

BUILD ACCURATE & TARGETED LISTS

 

This is the most important rule when sending emails for any occasion. Like any other marketing avenue, targeting is the key to increasing efficiency and reducing waste. Start by segmenting your lists. If you send sales and service email blasts, at the very least, you need two separate lists. Optimistically, you should have a list for both new and used sales prospects. Then you can decide if you would like to narrow that list down even further. For service leads, you should have a list of regulars, and a list of prospects. You may also want to segment based on in-market vs. out of market prospects for the more advanced campaigns.

 

TIMING IS EVERYTHING

 

When it comes to sending your emails at a given time of day or day of the week. Generally, for automotive marketing, you will want to aim for an email to go out between Tuesday and Thursday before lunch. Unfortunately, every market is different and timing is difficult to measure without past data. What you will want to do is run some tests. Send emails at different time intervals throughout a given week/month to see what your customers respond best to. Then when you have the results from your tests, you’ll be able to determine what days your customers engage most with your emails. 

 

USE BOTH GRAPHIC/VIDEO & TEXT BASED EMAILS

 

Text based emails give more of a personal touch, and can appear more urgent than graphic/video based emails depending on the subject matter. You can expect to see more email responses as well as phone calls with text-based emails. However, a well-designed graphic/video based email can trigger immediate clicks through to the site if it is visually pleasing, customers will typically click on a graphic/video email, rather than calling or replying via email. 

 

WITHOUT A GOOD SUBJECT LINE, YOUR EMAIL IS USELESS

 

That’s right, no amount of design skills or clever wording will matter if you don’t get the customer to open your email. Avoid generic subject lines, as these will not stand out and will be lost amongst the hundreds of other emails a customer will receive in just one week. Use personalization when appropriate, first names for example, can draw a customer’s attention. Strong subject lines are those that also demonstrate urgency. For example, “You need to see this,” might spark curiosity for the customer. Experiment with different subject lines by splitting your lists and A/B testing the results.

 

EMAIL IS ALWAYS CHANGING

 

No single rule of thumb will increase email effectiveness. You may find that subject lines or creative you’ve used in the past just don’t seem to work anymore. To be truly effective you will need to constantly evaluate your results, determine what works best and what doesn’t in your market area.

 

If our Best Practices, or, Marketing Strategies are of interest, please contact us today!

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How to Achieve an Empty Inbox on a Daily Basis

         For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the 3D method and says if followed correctly it works wonderfully.

            First D: Delegate. Should you receive an email and run in to a scenario where you either don’t have time or you know of someone who is better suited for the task, delegate the email. Prior to doing so, ask yourself “Can they handle it?” If your answer is yes, send it their way, if you hesitate to answer the question find another team member.

            Second D: Delete. We all receive emails about someone having a baby or a birthday. You offer your well wishes along with 35 of your coworkers. Next thing you know you are receiving numerous alerts with animated GIFs. Get rid of it and carry on with your day. I’m guilty of leaving those emails in my inbox, forgetting they exist and moving on. They just build up and serve no real purpose. Reducing clutter will help lower your stress level.

            Deleting an email also serves as a mini to-do list. You’ve read the email, you’ve either delegated the task or you completed it yourself. Check it off your list-or delete it.

            Third D: Decide. Decide what to do with the email, do you delete or delegate? Should it be read now or later? Setting up filters, such as color-coding, can help make this decision easier and quicker. You can set it for specific groups of people, subscriptions, and level of importance. For example, if I create an orange filter for the management team, blue for subscriptions and green for clients, my inbox may have 1 orange, 3 blue and 3 green. I can see right away which email needs to be handled immediately and which can wait.

            These are some simple tips and tricks that work for us and keep us on track during our day. You might have a different system that works for you, and, that’s fantastic. Let us know what you’re doing! We’re always open to suggestions, tricks and tidbits. 

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