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Make Money Mondays With Sean V. Bradley "Vendors vs Partners"
I just wrote a powerful article for the May issue of AutoSuccess Magazine and explained my opinion of Vendors vs Partners... People, there is a HUGE difference between the two. Watch this video and find out which ones you are working with at your dealership
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Make Money Mondays With Sean V. Bradley - "The Prosperity Equation"
Sean references Jim Ziegler's Prosperity Equation Book this week...
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Make Money Mondays with Sean V. Bradley - Automotive Internet Sales Coordinator - Appointment Setter
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Make Money Mondays With Sean V. Bradley "Special Edition Featuring Tom Stuker Of Spike TV's Reality Show Car Lot Rescue"
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Make Money Mondays With Sean V. Bradley "Seize EVERY Opportunity"
Make Money Mondays With Sean V. Bradley "Motivation, Inspiration & Dedication"
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Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical Precision!
http://www.robertweisman.com
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Make Money Mondays With Sean V. Bradley (2-4-2013)
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Make Money Mondays With Sean V. Bradley (1-28-2013)
"Be Careful of Distractions Disguised As Opportunities"
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Master Your Craft
Do you want to be successful in Automotive Sales? Do you want to sell 30, 40+ units per month? Do you want to make $120,000 - $200,000+ selling cars? Well you can! All you have to do is MASTER YOUR CRAFT.
The key to being successful in this business is mastering your craft, being the absolute best you can possibly be. But why is it that EVERYONE wants to sell lots of cars and make lots of money and only a small percentage ever achieve that level? Same reason why there are so many people that want to be professional athletes and why there are only the few elite professional athletes making small fortunes while the rest of the population watches them on television or pretends to be them on Xbox 360.
Do you think Michael Jordan said to his coaches and managers “Uh, I am Michael Jordan… I don’t need to go to practice”! No way… he practiced harder than everyone else because he was Michael Jordan. That is why he has 6 NBA rings… and his own sneaker!
Tiger Woods says that he hits 1,000 practice balls for every 1 real shot in a live round. There is a difference between hitting a golf ball 144 yards versus 144 and a half yards. One puts you next to the hole and one puts you a foot and a half away from the hole. You want to be as accurate as possible, as close to perfection as you can possibly get.
Anderson Silva, Undefeated Ultimate Fighting Champion (UFC) constantly studies his own performance as well as his future opponents performance by dissecting video footage of past fights. Literally spending hours and hours reviewing video footage of angles, punches, kicks. Looking for patterns, opportunities, weakness etc…
Success is a few simple disciplines practiced everyday repeatedly. So if you would like to master your craft you must develop the following three disciplines: Dedication, Desire, and Diligence.
The definition of Dedication is the quality of being dedicated or committed, i.e. Devoting oneself, time, and/or efforts to a particular task or purpose; The definition of Desire is a strong feeling of wanting to have something or wishing for something to happen; and The definition of Diligence is a carful and persistent work or effort.
So how does this all correlate to the subject at hand, Mastering Your Craft. Simply put, if you want to BE the best, then you have to BE the best. Will Durant, a prolific American writer, historian, and philosopher once said, “We are what we repeatedly do. Excellence, then, is not an act but a habit."
Success is earned, not given people; No one is entitled to greatness; everyone in the past, everyone in the NOW, and everyone in the future will have or has had to have an outrageous amount of dedication in their specific field of expertise, an extraordinary burning desire to win, and must diligently execute their detailed plans toward their idea of success.
I want to give you some bullet points of things that you should focus on mastering if you want to truly be that absolute best automotive sales professional:
How can you master this skill?
This is only a small list of things that you need to master to truly be the best at what you do. If you would like me to give you a more detailed list or some free strategies or ideas please feel free to email me or call me. It would be my pleasure to help you-
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What Are You Doing With Your Time? We ONLY have 86,400 Seconds in a Day. When They are Gone, They are Gone!
BIG Idea of the Week: You can't quit on your dreams now... Why? Because you're close.
You're REAL close. One small shift - one small change - one small letting-go-of-what's-not-working. We're always so quick to ADD - add a new product, add a new service, add some more marketing, add a new sales rep, add more and more and more. Sometimes the secret to success is to let go. My pal Kathy Dempsey likes to say "Shed or You're Dead." What do you need to shed in order to grow the business of your dreams? Think about it.
- David Newman
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it one!
It is often said by the learned in the marketing field, that customers are not solely price motivated. This can be proven every day of the year, when people all around the world go to something we call “Convenience stores.” Think about it, when you're driving in your car, and that yellow light appears in your dash next to the red E, what do you find attached to nearly any gas station? ...Not a penny candy store. Furthermore, 7-Eleven…doesn’t have the best priced anything, but people still continue to flock to the establishment 24-7. I only say these things to help you understand the point…that (to 80% of people) price isn’t everything. I hope you are following me.
I don’t know about you, but I like to make money. Most business owners feel the same way as I. We can’t make money on a consistent basis if we constantly give our products away below market value. In our industry, we have one of two choices. We can either discount the vehicle, or build value in our 4Ps. (More on the 4Ps later.) I will admit that it is much easier to just go ahead and discount stuff, but to BUILD? Oh No! …That takes work! However, look at it this way; discount = less, value = more…are we motivated to benefit from the ease of less or the value of more?
Let's continue by discussing the term motivation. It is a process that elicits, controls, and sustains certain behaviors. Let’s begin with the end in mind…What is the behavior I’d like to elicit and sustain? Why... the purchasing of vehicles by potential customers of course. Wouldn’t it make sense to put a controlled process in place to create this behavior? Retail Businesses do it all the time. I got a coupon from Sears the other day for 10-50% off…I MIGHT use it IF it’s CONVENIENT for me…IF I need something from them in the time allotted. It is safe to say, that I am slightly motivated to shop at Sears when they want me to shop there. They have something in place to motivate/control my behavior.
Now…we could structure a deal with our customers for 10-50% off of vehicles, and still only experience a 20% increase in business. Another option is to sponsor a “BuildACar” campaign, or a “Onsite delivery to anywhere in the continental United States” promotion…and savor an altogether different business increase. What is the draw of a Car Show? Your dealership could host one once a quarter to boost sales another 20% because of the tactical information available to your customers.
All these are motivators:
And if your internet customers hate car salesman, then I suggest you change the way you do business…you can find three very easily executable proposals to do just such above.
This article actually was stimulated by a whole’nother thought/idea, nevertheless; creative thought bloomed. I sincerely hope that the words here are exercising your right brain as well…motivating you to sell more cars, more profitably, more often.
(Was that a stretch?) ☺
This is not a “maybe He might be good, if you do this or that” kind of answer. This is a definite, “The Lord IS…” kind of an answer! He is good to all. His goodness is not only to a certain type of person. His goodness is for ALL people. He is good to everyone. No matter their age, race, ethnicity, nationality, social status, income level or gender, God is good to all humanity.
“If you then, being evil know how to give good gifts unto your children, how much more shall your Father which is in heaven give good things to them that ask Him.”
This sounds like a good God to me. God will give you good things for you to enjoy in this life. He wants only good things for you.
“For the Lord God is a sun and shield: the Lord will give grace and glory: no good thing will He withhold from them that walk uprightly.”
- Psalm 84:11 (New King James Version)
Do you see that this is a God who does not withhold the good things He has for you? He does not dangle the carrot in front of you and pull it away as you get closer to it. He does not keep moving away from you as you approach Him. On the contrary, He draws near to you as you draw near to Him. He is not a bad God. He is a good God. He has only good things for you. This verse tells us that “…he will withhold no good thing to those that walk uprightly”. The word “uprightly” means “honesty and integrity.” This word comes from the root word that means “complete, whole and entire” (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). What does all this mean? This means that when you walk in total, complete, entire honesty and integrity, you will receive every good thing that God has for you to receive in this life! Not bad; it’s all good because God is all good!
“O taste and see that the Lord is good: blessed is the man that trusts in Him.”
The five natural senses can sometimes help us to know when something is either good or bad. We can see, touch, smell, hear and taste to help us know whether we like something or not. The sense of taste is awesome. When we eat something that is not good or may not be to our liking, the sense of taste tells you. Likewise, concerning the things of God, we have spiritual senses as well. One of which is the sense of taste. We can see this phrase used in Psalm 34:8. We can spiritually drink from the wells of salvation. We can spiritually eat from the bread of life. God wants us to taste His fruit. He wants us to get a taste of His flavor for our life. He wants us to bite into the life of God in Christ. He wants us to eat from the tree of life found in His Word. Why? Because when we taste the good things and the fruit of God, we will see that it is good. When you come in contact with the sweetness of God, you’ll have a spiritual sweet tooth for more. These are the sweets that will not decay your life or make your life rotten. These are the sweets that are good for you.
“Every good gift and every perfect gift is from above and cometh down from the Father of lights, with whom there is no variableness, neither shadow of turning.”
- James 1:17 (New King James Version)
Every good gift comes from God. This encompasses anything that is profitable, useful, and constitutionally good. (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). God is the source of all good gifts and all perfect gifts. This word “perfect” does not mean “free from fault” or “to be without deficiency.” This word refers to that which meets the need of a person (Lexical aids to the new and old Testament; the Hebrew/Greek Key Study Bible). Every gift that is for you alone or a gift that meets the need of someone else is from God. He is the giver and source of every good thing, gift and circumstance in this world. Taste and see that the Lord is Good!
Aristotle said, “You are what you repeatedly do, therefore excellence is not an act, it is a habit!”
A habit is something you form into your life do to a continued daily practice. Depending on what you are continually practicing, habits can be either good or bad. The time and efforts you invest into them determine the developments of your habits. If you allow more time and efforts to be the focus of some habits over others they will grow stronger, have a larger appetite and desire more attention. The larger the appetite the more it wants to be fed. The more it craves the more it gains control to rule your life. The more it rules your life the more you have lost having a habit and allowed a habit to have you.
We could learn about habits through the parent and child relationship. Good manners are developed through the continued daily investment of example, time, consistency and energy from parents to their children. The parents enforce the habit through influence. When a child receives a gift, the parent says, “Say thank you.” The child than says, “Thank you.” The child than gives the parent the gift back and the parent says, “Thank you.” The parent than tells the child to say, “You’re Welcome!” What is taking place here? The parent is enforcing a continued practice of response through influencing the child to say certain things. These are practices done with the hopes of developing good manners into the child’s character. The parent continues this for days, weeks and even months until it has become a habit. When it is a habit the parent no longer has to remind the child to do it anymore. The thing that was not natural is now a natural response. The child doesn’t have to think about it or even look to the parent anymore. Why, because it is a habit.
Now just because the habit is formed, enforced and is a natural response in the child’s life doesn’t mean the habit is there to stay for life. As a matter of fact the good habit can be influenced to change. Just as the good habit came through the influence of the parents is the same way the habit can be changed. Remember that, “Bad company corrupts and ruins good habits.” This is why it is so important to be careful of who you are hanging out with. Who you associate with will begin to rub off on you and effect your manners, character and speech. Your company will influence your habits. Your habits will influence your character. Your character will influence your reputation. Your reputation will influence your life. Your life will influence your world. Do you see the importance of keeping good company? Good company promotes good habits, good character, good reputation, a good life and ultimately makes a good world. In the same way, bad company promotes bad habits, bad character, bad reputation, a bad life and ultimately creates a bad world.
As professionals in the dealership and life in general you have worked so hard on developing good habits. You have invested your, time, energy, money and efforts into building good character and a solid reputation.
Here’s how you can protect yourself from “Bad Company” destroying your “Good Habits.”
1. Don’t hang around the wrong people!
Don’t associate with people who are always complaining and negative. These people will ruin what you worked so hard on building. It’s always easier to look at the bad side of things. It takes discipline to train yourself to look at the good and achieve good results. If someone can get you to ruin your reputation they can effectively ruin your life.
2. Hate what is bad!
We are to detest with horror the results and consequences of living a life that exhibits bad habits. We need to be like Teflon. Teflon is a material used on cookware for the purpose of keeping the food from sticking to the pan. We need to be Teflon to the bad ways and bad habits that try to stick to us. They should slide right off of us.
3. Hold onto what is good!
This is admonishing us to push away the bad ways and habits of life and to embrace the good ways and habits of life. When it comes to the good habits and ways of living this life we should be like glue. We should let them stick to us like crazy glue. Don’t switch them around either. Don’t slip away from doing good. Instead you should overcome the bad habits and intentions with the good habits and intentions you live.
Don’t be overcome by bad habits, rather overcome bad habits with good ones!
It’s in our power to make a difference in our lives. We have the influence to change our world! It falls on us. We are to never hold back the good that is in our hands. Good people who have good habits need to step out and stand up for what is good. What good is it? It is so good that it will change your life and the lives of others.
How Bad Do You Want It?
Out of thousands of videos that we have ever seen relating to inspiration and motivation, literally none seem to encompass the spirit of hard work and determination as this one video. “How Bad Do You Want It?” features former East Carolina running back Giavanni Ruffin along with a speech given by Eric Thomas aka “The Hip Hop Preacher”.
Giavanni Ruffin, a 6’1, 215 lb. running back, played college football at East Carolina where he mainly served in a backup role. Even as a backup, the thought of making the NFL never left Ruffin’s head.
“I’m hungry and determined,” Ruffin told Who’s Next Football. “When you start from the bottom you always want more. I’m one of the hardest workers you'll ever meet. I hate losing and I love to win. Every day, I take the necessary steps to become better for the team and for myself.”
After watching this video, you will completely understand the type of athlete and person Giavanni Ruffin is. Besides running an impressive 4.4 40-yard dash time, Ruffin may possess some of the more unique qualities found in a football player: a never-ending determination. There is nothing shallow about him. He lets his actions speak louder than words.
In this video, Ruffin is training his heart out during the NFL Lockout, hoping that someday he can make it on an NFL roster.
As you go through this life you will fight many battles, circumstances, people, feelings, emotions, physical barriers, pain, fear and exhaustion just to become you. Just to be heard. Just to do what interests you. Just to reach your dreams. Just to achieve your sales goals. Just to accomplish your God given purpose. If you ever want to succeed in anything in life you will have to fight to succeed. If you want to be a failure, do nothing. Always do what is easy and what doesn’t challenge you at all. Never stand up for what’s right. Never go against the crowd. Blend in to fit in and be accepted but don’t say what you really think. Only say what people want to hear and what they want you to say. Do this and you will without fail, be a successful failure! When you want something bad enough, you’ll fight for it. When you love someone enough you’ll fight to protect him or her. When you know it’s the right thing to do, you’ll fight for that cause.
The truth is we’re all fighters. A fighter is a person with the will, courage, determination, ability, or disposition to fight, struggle and resist something for a specific cause. Everyday we fight for others to hear us, accept us, love us and notice us. We fight for our ideas. We fight for our beliefs. We fight for our families and we fight for our friends. We fight to hit our goals and sales objectives everyday, every month and every year. In the midst of life, work and all that is happening outside of us; there is an unending war; a continuing battle that is taking place from within. This is a fight that only you can fight. You will have outside influence from people and circumstances but the decisions you choose and the choices you make will be the result of this fight. This is the fight for your will!
What is your will? It is the driving force of what you ultimately think, say and do. It is the combined makeup of your values, (what you like and don’t like), your thoughts, opinions, belief system, desires and pleasures. It is the mental faculty by which you deliberately choose a course of action. It is the power to arrive at one’s own choice and decision and to then act upon it independently in spite of anything that opposes you. It is the thing that causes you to lean towards that which creates joy in your life. Your will is that magnetic force that pulls you towards doing that which you like and want to do. Your will is also used to do what you don’t want to do. Your will is the final vote that allows the course of action to either take place or not. Your will has power. It is known as will power. Your will power is the strength and energy that is used to carry through your choices in life. Your will power is the ability to carry out one’s decisions, wishes and plans. Your will power is also known as discipline and self-control. When people break habits they try to do it with will power”. When people try to accomplish success in any area they do it through the exercising of will power. As you exercise your will power you are strengthening the ability of your will to make a choice. This will power is what you use to ultimately become you. Everything you are today is the result of your exercised will power.
George Allen
Nothing worth having in life is ever gained easily. If we want to achieve anything in this life we have to proactively fight for it. Too many people have fallen into the reactive fight stance in life. We’ve allowed ourselves to wait for something to come against us and than we fight back to make sure we don’t lose and get defeated. Now don’t misunderstand me. We will have to still do that at times. However, we should also put together attack plans to proactively go after our dreams, purposes and goals. We should fight on purpose, not just defensively.
Each one of us has been designed to live our life in this world for a specific purpose. There is no such thing as a worthless person. There is no such thing as a meaningless life. God handcrafted and fashioned each and every one of us. We are all unique and special for this world and His plan. No one else has the same finger print! No one else has the same DNA. Out of all the billions of people who have lived, are living and ever will live, you are “One of a Kind!” There is no one who is exactly like you. Even identical twins are not identical. You are “One of a Kind!” Don’t lose YOU! “One of a Kind” things are more valuable than copies. If everyone has it than the rarity and short supply holds no value.
For example: The Treskilling Yellow stamp from Sweden is the only one of its kind. It has a current value of more than $2 million (or $87 billion per kilogram, according to the site). (http://en.wikipedia.org/wiki/Treskilling_Yellow) The rarity and only one of its kind demands an extremely high value. The same is true with the Gutenberg Bible. Around the world there is an enormous amount of vintage books, but perhaps the rarest is the famous Gutenberg Bible: First appeared in a book printed in 1456. There are several hundred copies of the Bible itself, but the very first copy of the two-volume book will cost a collector of antique books around 20-25 million dollars. What to say if one page of the book goes under the hammer for 25 thousand dollars, but sold last year, a two-volume - not the first edition – to someone at 5.5 million dollars! Incredible!
This truth is not only consistent with these two items but also with you! Everybody is born an original, “One of a Kind” but sadly many end up dying a copy. Why is this? Because too many people have allowed others to shape, create, mold and fashion them into what they want them to be rather then fight to be who they really are.
It’s a fight to be you, but it’s a fight that’s worth fighting. Fight to be you! Fight to reach your purpose! Don’t settle to live someone else’s plans, purposes and life instead of yours! You’re an original. Be you to the best of your ability. Be who God created you to be in life, at work and in everything you do. Never stop fighting to preserve the individuality and uniqueness you are and you have to change this world for good!
