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http://www.dealersynergy.com 856-546-2440 

The Dealer Synergy Video Production Team had the honor to work with Zeigler BMW Of Orland Park, they are part of a 20+ Rooftop Dealer Group. Their showroom is BEAUTIFUL! 65,000 Sq.Feet / 21 Million Dollar Facility. So, the DS team had a lot of fun shooting and editing this video. I hope you all enjoy it. If you have any questions about this video or if you are interested in creating a powerful Value PAckage Video for your dealership, please feel free to call me on my cell at 267-319-6776 

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http://www.internetsales20group.com 856-546-2440
http://www.vets-cars.com

I am HONORED to announce Vets-Cars founder, Chris Walsh will be a Speaker At the upcoming Internet Sales 20 Group in Atlantic City, New Jersey April 8-10!

Watch this video… This is POWERFUL!

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http://www.dealersynergy.com 856-546-2440

Why Ken Pollock Auto Group Is The #1 Dealer Group For All Of Your Automotive Needs - Pittston, Pa

Example Of A Dealer Group's "Why Buy From Us" / "Value Package Proposition" Video - Produced By Dealer Synergy

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http://www.automotivedigitaltraining.com 856-546-2440
http://www.dealersynergy.com
Make Money Mondays with Sean V. Bradley - 'Value Package Proposition' - Automotive Sales - Car Sales

Dealerships and individual sales professionals NEED to differentiate themselves... you MUST identify what is different and better about you and your organization!

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http://www.greglair.com
http://www.internetsales20group.com

Take a look at this video! It is AWESOME!!! I LOVE they way they created a POWERFUL video on their "Value Package Proposition"... Their "Why Buy From Us" Video. They are the ONLY Dealership to have a "Lifetime power train For FREE Warranty..." So, they were smart... they ran with that!! They have it on their website... they have it in their conversations. I also am liking the fact that they actually created an AWESOME video... not just a basic, simple video. They actually made it look... SPECIAL :)

Enjoy and learn-

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Here are some ideas and strategies for creating an AMAZING Value Package Proposition / Unique Selling Propostion / Why Us

 

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“Why should I set an appointment???”

Even with all the training and skills possible, sometimes we run into a customer on the phone that says they will “try to stop in sometime this weekend” or “I will make it there when I can”. 

When only 11-14% of all of our phone call attempts result in a contact, we try to make sure that every one counts, and try to set as many appointments as possible.  It is frustrating doing everything right, and still getting that resistance from the customer to lock in a time and day to come into the dealership like we want them to.

So how do we get around that and get the customer to do what WE want them to do?  The answer is very simple!  Put aside what we want for a second, and let’s identify what the customer wants – a smooth and easy purchasing process…right?!

We need to create the benefit for the customer and make it make sense for them to set an appointment with us, and tell them WHY it will help them have a great car buying experience.  Here are some phrases that we can use to do that:

  • This is what we do for our special internet customers:
  • We would like to have the vehicle we spoke about ready for you
  • We would like to have a Sales Manager ready for you
  • We would like to make sure that you are not waiting around and assure you that purchasing a car doesn’t have to be an all-day process

Creating a benefit and convenience for the customer will more often than not have them do exactly what you want them to do; not because it’s what you want, but because you are creating a scenario and service level that exceeded their expectations, and created a preference for them to make them feel like an important “VIP” customer!

Happy Selling!!

 

Andy Fedo

VP of Training

andy@dealersynergy.com

 

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