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Brace Yourself, CASL Is Coming!

Beginning July 1, new Canadian Anti Spam Legislation will go into effect, enforcing strict regulations on the way emails are sent, as well as how lists are collected and maintained. For most businesses, this means rethinking the way they structure their email marketing strategies to be in compliance.

Whether your business is located in Canada or not, these new regulations are good practice for email marketing in any country. Canada is not the first country to impose regulations on unsolicited emails. Several European countries have been enforcing email spam laws for quite some time, and with electronic media taking off, it’s a matter of time before new legislation is passed in the United States. 

On this episode of Hard Facts, Samantha details exactly what’s in store for Canadian businesses facing these new laws, and how to best prepare for the coming changes. Learn how you can make the transition as painless as possible when legislation goes into effect, and how your business can avoid hefty penalties and fines.

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Do You Understand Search Algorithms?


Google and Bing are constantly fine-tuning their search engine algorithms to provide better results for users. With all the recent changes in search, it's easy to get confused on how search engines work, and how businesses should be using them to get the best results from their search campaigns.On this episode of Think Tank Tuesday, Paul explains how you can take advantage of search in your marketing strategies. Learn what algorithms are, how they work, and what you should know before starting your own search campaigns.
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Do You Respond Well To Customer Reviews?

Whether positive or negative, customer reviews have a major impact on your brand’s reputation. It’s important to understand how to handle both positive and negative reviews.
 
On this episode of Hard Facts, Samantha discusses:
  • How to tackle negative reviews from customers
  • Client experiences with negative reviews
  • Actionable items for building a response strategy

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What Is Your Personal Image?



With everything going digital in recent years, we often forget that some things can use a personal touch. That's why it's important to work on your individual image to increase customer experience. Find out how you can make yourself more marketable.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for improving your own image.

We want to hear from you about how you improve your own personal image. Send your best practice videos to Hardfacts@ppadv.com.
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Are You Using Google's Hidden Treasure?

Chances are, there’s already been a Google account created for your business, but are you correctly using Google Places and Google+ Local to increase your exposure? Find out how you should be setting up these features to market your dealership.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for increasing your dealership’s online visibility.

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Have You Gone Too Far?

Do you ever find yourself asking: How long should a video walk around be? When do you have too much content in an email blast? What makes a great landing page? On this week's Think Tank Tuesday, I'll cover these questions and more!

  Tune in now and learn how long you should be making your content on several different marketing channels.

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Cloudy With A Chance Of Sales

You can't control the weather, but you can control how your dealership responds to major weather events. Find out how your dealership can be the sunshine after the storm by helping shoppers who have recently been affected by these conditions.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn strategies for responding to bad weather in your area.

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Are Your Leads Real Or Misleading?

Using a third-party provider for leads sounds like a great idea in theory. However you need to make sure that these leads you are getting are worth the money you are spending. Learn how to make the most out of using these other providers to ensure you are maximizing your possible leads.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website.

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Get Through To Gen Y

Do you have a strategy to market your dealership to Gen Y? Unsure of why you need one? What if I told you Gen Y, defined as those ranging from ages 18-34, make up the largest chunk of the current population? It's important to understand how to market to this generation and capture these potential sales.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to get through to Gen Y.

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The Female Factor: How to Sell to Women

Did you know that 85% of sales are influenced by women? For both sales and service, your strategy to turn women into clients needs to be different and we can show you how.

Get the Hard Facts
from Samantha Cunningham at POTRATZ, and learn how it's not just a man's world.

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