Watch the tips featured in this week's Think Tank Tuesday and increase your profitability with your management style.
Google AIS Custom Search
partners (72)
Do you succumb to the ever present marketing sickness of wanting to do everything you hear about? It's better to have a solid, strategic marketing plan in place rather than numerous messages that will overwhelm and confuse your customer. Find out more on this week's Think Tank Tuesday.
Would you like to learn about how search algorithms work? Did you know that your own digital body language helps tailor the ads you actually see? Find out more on this week's Think Tank Tuesday.
The Maverick. Procrastinator. Complacent. Do any of these seem like they describe you, or others at your dealership? Find out how different personalities can affect your business and the way to ensure success. That's this week on Think Tank Tuesday.
On January 22 at 3:00PM, Potratz – a full service automotive marketing agency– is set to launch its latest web series, Digital Marketing Dialogue. The series will feature live discussions on best practices associated with all aspects of digital marketing. Sarah Adamo and Renee Benedetti, Search Engine Marketing Managers for Potratz, will host the new bi-weekly series. The company has also launched both a Facebook and LinkedIn group for discussing latest episodes as well as current trends in digital marketing.
The live event will encompass all of the major digital avenues that Potratz currently offers for clients. These include search engine marketing, social media marketing, marketing automation, web and graphic design as well as content marketing strategies. The hosts will take on-air questions from a live online audience looking to gain insights into the latest trends in the digital marketing world.
Digital Marketing Dialogue will follow in the footsteps of Chief Operating Officer Paul Potratz’s web series, Think Tank Tuesday in delivering quality marketing tips and best practices for professionals seeking advice to improve their business and sales. “Think Tank Tuesday has become a staple in the field of automotive marketing; we hope to continue delivering quality information through our series,” said Benedetti.
Adamo and Benedetti have led trainings for Potratz’s current digital marketing apprenticeship program, a paid training that assists young professionals looking to obtain Google Adwords Certification. “We have an opportunity to improve the amount of qualified individuals in the area and to position our company as a resource for young professionals looking to gain experience,” said Adamo. The last group of apprentices all obtained certification and some were offered full-time positions as members of the Potratz team.
To keep up-to-date with latest episodes for the series, sign up for email updates at digitalmarketingdialogue.com. The team is also set to appear at National Automobile Dealers Association convention January 25-27 in New Orleans, and will be offering live demos and workshops on current products and services.
If you would like to make an appointment to speak with Paul or the team, please call 518-631-5505 or visit ppadv.com.
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Times have changed when it comes to leads. "Think digitally;" that's where shoppers start these days. Some elements can be learned, while others will take some training. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
Do you find yourself energized to learn more and better yourself through higher education? If you are unsure about the benefits and value provided by earning an MBA, watch this week's Hard Facts to learn from my personal experience.
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on Think Tank Tuesday.
Engaging Your Mobile Shoppers
► Keep Customers In The Store
► Share The Mobile Experience
► Eliminate "Be Back" Mentality
► Use Competition To Your Advantage
You learned last week in part one how to use mobile marketing to keep your customers on your website. This week I'll share how you keep those customers around once they are in your showroom. That's this week on Hard Facts.
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on Think Tank Tuesday.
Attracting Mobile Shoppers
► Over 80% Shop For Vehicles Online
► Numbers Are Decreasing For Desktop Users
► More Customers Are Turning To Mobile
► Tune Your Message To These Customers
Automotive shopping habits have evolved rapidly over the past 18 years. Customers quickly adapted to shopping on the internet and now those habits are changing again. Are you prepared to keep up? That's this week on Hard Facts.
Don't Sell A Price, Sell A Lifestyle
► Target Marketing To Life Events
► Market To Many Stages Of Life
► Stop Selling By Price Alone
► Create Your Marketing Plan Today!
Different stages of life require unique marketing messages and campaigns. With digital marketing, you can advertise to prospects with content that will increase your conversions. That's this week on Think Tank Tuesday.
You know there are cars on your lot that are going to sell faster than others. Take those that sit for long periods of time and market them directly to customers that want them. That's this week on Hard Facts.
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Customer Focused Training
► All Trainers Need To See This
► Specific Language To Avoid
► Develop Your Sales People
► Keep Your Focus On The Customer
If you are in a position to be leading and developing your sales force, I have some Hard Facts you won't want to miss. Learn to use the right language to keep the focus on the customer and create the best experience possible.
Does Your Website Pass Or Fail?
► Test Your Website's Merit Today
► The Right Way To Do Product Reviews
► Purchase Justification Is Key
► Make Your Dealership's Website Stand Out
Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.
With the internet in everyone’s pocket, the old mantra of the manufacturer promoting the vehicles while the dealer promotes the deal is dead. It's up to you to promote your inventory to the right customer and make yourself the dealership to visit.
You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.
