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SANTA MONICA, Calif., Jul 23, 2012 (BUSINESS WIRE) -- Edmunds.com has officially surpassed 100,000 Facebook likes, and is now the most popular automotive information website on both Facebook and Twitter. As of this morning, Edmunds.com's 101,700 Facebook likes and 34,400 Twitter followers topped all other independent automotive shopping or research sites.

"Consumer engagement is a top priority for Edmunds.com and sites like Facebook and Twitter have been our front lines to interact with online car shoppers," says Michelle Denogean, Vice President of Marketing at Edmunds.com. "Our social media team has worked tirelessly to create fun and memorable experiences that resonate with everyone from first-time car buyers to seasoned auto enthusiasts."

Edmunds.com crossed the Facebook milestone just days after launching its first ever cross-platform ad campaign. The debut TV ad "Ask the Car People" premiered July 9th on airwaves in four local markets, and has been featured on each of Edmunds.com's social media channels. Online users can watch the ad any time at http://www.edmunds.com/about/ask-the-car-people-commercial.html .

To celebrate its 100,000 likes, Edmunds.com has posted a gallery of $100,000+ dream cars selected by members of Edmunds.com's editorial staff. Fans are invited to share their opinions on these fantasy cars on Edmunds.com's $100K+ Cars for 100K+ Likes post on Facebook.

Edmunds.com's social media presence extends well beyond Twitter and Facebook. Edmunds.com on YouTube offers reviews and instructional videos, while Edmunds' InsideLine.com on YouTube showcases video of some of the rarest, fastest and most expensive cars in the world. Pinterest users can pin Edmunds.com at http://pinterest.com/edmundsinc/ and Google+ users can track Edmunds.com content at https://plus.google.com/106326607174519341980/posts .

About Edmunds.com, Inc.

Edmunds.com, the premier online resource for automotive information, launched in 1995 as the first automotive information Web site. Its acclaimed mobile site, Edmunds.com Android App and five-star Edmunds iPhone and iPad apps make car pricing and other research tools available for car shoppers at dealerships and on the go. Its automotive enthusiast web site, InsideLine.com, is the most-read car publication of its kind. Its highly regarded mobile site and iPhone app features the wireless Web's most comprehensive gallery of automotive photos and videos. Edmunds.com Inc. is headquartered in Santa Monica, California, and maintains a satellite office in suburban Detroit. Follow Edmunds.com on Twitter@edmunds and like Edmunds.com on Facebook.

SOURCE: Edmunds.com

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Dealer Synergy Furthers Its Commitment to Assist the Blind Community

PHILADELPHIA, Dec. 23, 2011 /PRNewswire/ -- Aroga Assistive Technology and Dealer Synergy increase their vision by finally joining hands.

Dealer Synergy is very pleased to formally announce that we have been approved as an Authorized Aroga Reseller for Assistive Technology in the world of Apple computers and iPods.

For over 23 years, Aroga has been helping their clients attain a measure of independence. "Adding synergy will only elevate our clients toward interdependence," says Steve Barclay, BP of sales and marketing with Aroga. "We are Canada's premier Assistive Technology retailer; however, we really want to get our products in the hands of people whose lives will be enhanced because of them ... no matter their geographic location."

Dealer Synergy is also excited about adding to our award winning automotive dealer training, the ability to offer our visually impaired clients training on the Voiceover screen reader for Mac computers as well as Voiceover for iPhone, iPod and iPad.

Dealer Synergy has been blessed by the leadership of VP of Training, L.A. Williams in the area of the seeing impaired. L.A. Williams himself is Blind. L.A.'s lack of sight has not hindered his attitude, his capabilities or his success. He is a valued executive with the company as well as an inspiration. To watch the way L.A. has evolved the Dealer Synergy curriculum, training and delivery is amazing. His influence is so profound, Dealer Synergy clients have been so inspired to specifically seek out Blind candidates for employment in their Dealerships.

L.A. Williams III, VP of Training with Dealer Synergy says, "Here at Dealer Synergy, we want to influence the success of all our clients. Since that includes visually impaired individuals, how better to show our commitment than to offer them the best training and technology in North America. Aligning ourselves with Aroga gives us that very opportunity."

If you have questions about Dealer Synergy and their services for the blind, please call L.A. Williams III at 1-866-314-2553 extension 32 or Email Support@DealerSynergy.com.

SOURCE Synergized Media

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http://www.prnewswire.com/news-releases/dealer-synergy-furthers-its-commitment-to-assist-the-blind-community-136155363.html

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Rise and Shine!!

 

Over a foot of snow in Philadelphia!  Funday Monday....and back to work!  Hope everyone enjoyed their weekend, I know I had a very eventful 3 day weekend, and ready to finish the year strong!!  We have 5 days to get in all that we can...STAY FOCUSED!! :)

 

We just added "Groups" to the website, and will be continuing to better the website with some enhancements coming into 2011.  Click on the section on the bottom left side of the page, and take a look at some of the topics that interest you.  As always, I encourage comments, feedback and questions so we can all "synergize" to get better at what we do. 

 

I'm proud to say that not only will Sean Bradley be a featured speaker all 3 days at the NADA conference, but we will also be holding a MAJOR Press Conference with some exciting announcements for Dealer Synergy for the New Year!

 

 

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AutoTrader.com Agrees to Purchase Auto Inventory Solutions Leader HomeNet Automotive

ATLANTA and WEST CHESTER, Pa., Dec. 1, 2010 /PRNewswire/ -- AutoTrader.com, the Internet's ultimate automotive marketplace and consumer information website, has agreed to purchase HomeNet Automotive, a leading provider of online inventory management and merchandising solutions.

The purchase is expected to close by the end of the year.

The addition of HomeNet to the AutoTrader.com family of companies and brands provides AutoTrader.com with a best-in-class inventory management solution for the thousands of auto dealers who use AutoTrader.com to present their inventory of new, used and certified pre-owned (CPO) vehicles to online vehicle shoppers.

Founded in 1996, HomeNet's proprietary "Get. Edit. Deliver" technology has helped thousands of automotive dealers nationwide generate a high volume of leads and increase online vehicle sales. HomeNet's signature solution, the Inventory Online (IOL) vehicle marketing suite, is an industry-leading vehicle inventory management and marketing system.

AutoTrader.com's purchase of HomeNet will bring a variety of benefits to dealers who post vehicles for sale on AutoTrader.com and to car shoppers who use AutoTrader.com to research and compare vehicles, find dealer specials, review inventory of cars for sale and select dealerships to visit.

For dealers, incorporating HomeNet's proprietary inventory management system into AutoTrader.com's dealer tools will allow for easier and faster inventory management and merchandising online. Dealers will be able to upload their listings faster, make updates and adjustments to their listings more easily and overall enjoy more flexibility and control in presenting their inventory for sale on AutoTrader.com.

Consumers shopping for vehicles on AutoTrader.com will have access to better vehicle information, enhanced listings that include more photos and dealer comments, advanced search capabilities and more frequent updates and information about the cars they are shopping for and researching.

The agreement to purchase HomeNet is the third in a series of acquisitions AutoTrader.com has announced in recent months. In September, AutoTrader.com announced the purchase of vAuto, the automotive retail industry's leading provider of advanced software tools for used vehicle management, pricing and inventory optimization. Then, in October, AutoTrader.com announced its planned acquisition of Kelley Blue Book (www.kbb.com), one of the most recognized and influential brands in the automotive industry.

"We are always looking for opportunities to grow our company, organically or through acquisitions, in ways that will make AutoTrader.com even more valuable to the auto manufacturers and dealers who advertise on our site and to the 15-million-plus consumers who shop for vehicles on our site every month," said AutoTrader.com President and CEO Chip Perry. "We were fortunate to be in a position to purchase vAuto and to agree to purchase Kelley Blue Book and HomeNet when these companies came available and we are excited about the value our combined companies can bring to the very competitive automotive shopping and marketing industries."

AutoTrader.com plans to operate HomeNet as an independent subsidiary.

Bob Landers, a 10-year AutoTrader.com veteran sales executive who was formerly vice president for AutoTrader.com's Southeast division, has been appointed general manager and vice president of HomeNet. He will be the top executive at the company, replacing founder and former president and CEO Jesse Biter. Landers will work directly with other leaders at HomeNet and be responsible for day-to-day operations and long-term growth at HomeNet.

About HomeNet Automotive, LLC: HomeNet Automotive helps the automobile industry save time and sell more vehicles. It is the leading provider of inventory merchandising, management, and marketing solutions, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers to engage buyers online and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer-friendly and emotional online ads. For more information, please email sales@homenetauto.com, visit http://www.homenetauto.com, or call (877) 738-3313

About AutoTrader.com

Atlanta-based AutoTrader.com, created in 1997, is the Internet's ultimate automotive marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private sellers and is a leading online resource for auto dealers, individuals and manufacturers to advertise and market their vehicles to in-market shoppers. The company also provides a robust suite of software tools for dealers and manufacturers to help them manage and market their vehicle inventory and display advertising on the Internet. AutoTrader.com continues to grow key business metrics, including revenue, profitability and site traffic. Today, AutoTrader.com attracts more than 15 million unique monthly visitors who utilize the site to review descriptions, photos and videos of vehicles for sale; research and compare vehicles; review pricing and specials; and read auto-related content like buying and selling tips and editorial coverage of major auto shows and automotive trends. AutoTrader.com operates two other auto marketing brands, AutoTraderClassics.com and AutoTraderLatino.com. AutoTrader.com also owns used vehicle management software company vAuto. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. Providence Equity Partners is a 25 percent owner of the company and Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.


SOURCE AutoTrader.com

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