Internet Sales 20 Group VIP Networking Event At The Carnivale Chicago - Limos, Cash Give-A-Way & Fire Breathers from Dealer Synergy on Vimeo.
Internet Sales 20 Group VIP Networking Event At The Carnivale Chicago - Limos, Cash Give-A-Way & Fire Breathers from Dealer Synergy on Vimeo.
What is an Automotive Internet Sales 20 Group ? (Part 1) from Dealer Synergy on Vimeo.
http://www.internetsales20group.com
What is an Internet 20 Group (Part 2) from Dealer Synergy on Vimeo.
http://www.internetsales20group.com
I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!
And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for almost 14 years and have to say, that Rob has one of the BEST performances and success that I have EVER seen.
As you can see in the gotomeeting interview, he is simple... he works his plan, he works his pay plan. He does NOT make excuses, he does not take short cuts. On the contrary, he works hard, he works consistently and he works strategically.
The result is:
October 2012, was the BEST month ever for the John Hinderer Honda BDC...
They delivered 142 units out of the Internet Sales Department and MORE than 50% came from 1 BDC Rep!
Any question...?
Please feel free to comment, email or call me.
Lets sell some cars!
http://www.internetsales20group.com
The Internet Sales 20 Group
Recently the Internet Sales 20 Group just concluded in Downtown Chicago and it was a huge success! It wasn’t just a “regular” workshop or convention. It was set up like a traditional “20 Group”, including a full blown benchmark composite. The first 20 different dealerships that signed up for the Internet Sales 20 Group were thoroughly analyzed in 7 Key Performance Indicators “KPIs”…
All this data was extracted or created without any assistance of the dealer(s). Once all of this data was created it was put into composite form, which means that the Dealerships’ names were removed and replaced with a dealership “ID Code”. This was to protect the identity of the individual dealerships and respect their privacy in public. Then the dealerships were “ranked” in numerical order based on the very best at the top of the composite list and the weakest at the bottom. This makes it very easy for the members to see what is “good” and what is “poor” and more importantly where they stack up against their peers.
So when the workshop opened up, everyone received a yellow legal envelope sealed with a gold “Internet Sales 20 Group Seal” and inside was an actual composite. If you were one of the dealerships analyzed, you would have additional content in your envelope. Basically an additional 50+ pages of the composite breakdown.
The very first part of the Internet Sales 20 Group was a Dealer Principal and Orlando Fuller from Dealer Synergy explaining exactly what an Internet Sales 20 Group composite was, how do you read one, where the data comes from and when you get back to your dealerships, where you can extract that data yourself. Then for about 2 and half hours the Internet Sales 20 Group reviewed each part of the composite, almost like “question starters”. Once we reviewed a particular section, we would have incredible interaction with the audience and remember the audience was a majority of Dealer Principals, GMs and high level Internet / BC Directors. So, the interaction was powerful and strategic. For example when we reviewed the section on online reputation, it spurred into this major section on EVERYTHING “Dealership Online Reputation”. Ralph Paglia and JD Rucker were amazing subject matter experts and kept the audience captivated with best practices, ideas and strategies for maximizing dealership online reputation.
Susan givens gave a powerful presentation on “AutoSuccess Dealership Best Practices” Including in her presentation were case studies and examples from some of the top dealerships in the country. Susan was very unique because she comes from a neutral position. She gets feedback from both dealers and dealer vendors. People were taking pages of notes during her presentation.
What was crazy was that was only the first day! After the day came to a close, everyone met downstairs of the Chicago Hilton and awaited the caravan of 14 passenger limos, courtesy of Car Ad Guys that took everyone to the Ultra VIP party, courtesy of Reach Local at the “Carnivale Chicago”. The group was met by fire breathers and dancers outside the Carnivale that performed just for them. And inside their were other “Carnivale” entertainment… They had people lying on a bed of nails and some of the Internet Sales 20 Group members were able to stand on the chest of the guy laying on the bed of nails lol! The food and ambiance was utterly fabulous but the night got even better when we hosted the “Best Idea” contest. We started with almost 60 “Best Ideas”, the judges narrowed it down to the final 5 and then the audience voted (like X Factor or American Idol style) for the “Best Idea”. Mr. Ben Heath from Clift Buick GMC won the $1,000 Cash prize, courtesy of Helion. Ben’s idea was called “Perfect Match”.
I can not possible go over the entire hugely successful Internet Sales 20 Group in one article, so I decided to give a first day overview. Next article I will break down the rest of the Internet Sales 20 Group with actual details and strategies learned at the 20 Group.
If you have any questions, please feel free to call or email me.
Thank you-
Here are some videos from the event:
Ralph Paglia was a Speaker at the Internet Sales 20 Group
Automotive Social Media - Automotive Digital Marketing - Car Dealerships Social Media - How To?
http://www.seanvbradley.com
http://www.dealersynergy.com
Master Your Craft
Do you want to be successful in Automotive Sales? Do you want to sell 30, 40+ units per month? Do you want to make $120,000 - $200,000+ selling cars? Well you can! All you have to do is MASTER YOUR CRAFT.
The key to being successful in this business is mastering your craft, being the absolute best you can possibly be. But why is it that EVERYONE wants to sell lots of cars and make lots of money and only a small percentage ever achieve that level? Same reason why there are so many people that want to be professional athletes and why there are only the few elite professional athletes making small fortunes while the rest of the population watches them on television or pretends to be them on Xbox 360.
Do you think Michael Jordan said to his coaches and managers “Uh, I am Michael Jordan… I don’t need to go to practice”! No way… he practiced harder than everyone else because he was Michael Jordan. That is why he has 6 NBA rings… and his own sneaker!
Tiger Woods says that he hits 1,000 practice balls for every 1 real shot in a live round. There is a difference between hitting a golf ball 144 yards versus 144 and a half yards. One puts you next to the hole and one puts you a foot and a half away from the hole. You want to be as accurate as possible, as close to perfection as you can possibly get.
Anderson Silva, Undefeated Ultimate Fighting Champion (UFC) constantly studies his own performance as well as his future opponents performance by dissecting video footage of past fights. Literally spending hours and hours reviewing video footage of angles, punches, kicks. Looking for patterns, opportunities, weakness etc…
Success is a few simple disciplines practiced everyday repeatedly. So if you would like to master your craft you must develop the following three disciplines: Dedication, Desire, and Diligence.
The definition of Dedication is the quality of being dedicated or committed, i.e. Devoting oneself, time, and/or efforts to a particular task or purpose; The definition of Desire is a strong feeling of wanting to have something or wishing for something to happen; and The definition of Diligence is a carful and persistent work or effort.
So how does this all correlate to the subject at hand, Mastering Your Craft. Simply put, if you want to BE the best, then you have to BE the best. Will Durant, a prolific American writer, historian, and philosopher once said, “We are what we repeatedly do. Excellence, then, is not an act but a habit."
Success is earned, not given people; No one is entitled to greatness; everyone in the past, everyone in the NOW, and everyone in the future will have or has had to have an outrageous amount of dedication in their specific field of expertise, an extraordinary burning desire to win, and must diligently execute their detailed plans toward their idea of success.
I want to give you some bullet points of things that you should focus on mastering if you want to truly be that absolute best automotive sales professional:
How can you master this skill?
This is only a small list of things that you need to master to truly be the best at what you do. If you would like me to give you a more detailed list or some free strategies or ideas please feel free to email me or call me. It would be my pleasure to help you-
htp://www.dealersynergy.com
http://www.franklincoveydealersynergy.com
Sean V. Bradley Remembers Dr. Stepehen Covey, Author of the "7 Habits of Highly Effective People" - R.I.P.
We have Sean V Bradley here at the Dick Edwards Auto Group in Manhattan, KS!!! We're in the process of building a brand new E-Commerce Dept and we're fortunate to be able to have Sean and his team at Dealer Synergy helping us with this mission!!!
Ladies and gentleman, I had the honor to be with Sean Bradley for two days for some intense training!!! I have to say it was amazing!!!! Met with a dealer group that has been a client of Dealer Synergy for years, did some one on one with Sean and went live to a dealership to do some additional training. The intensity and passion that Sean has is amazing!!! Oh, by the way, I'm not getting paid to write this either!!! Furthermore, the human capital that I acquired over the last two days I have to say is priceless.
For those dealer groups or E-Commerce directors that are looking for a reputable verifiable consultaing company you won't be upset once you sign up with Dealer Synergy!!!!
http://www.seanvbradley.com
I was onsite today at a Chevy Dealership in Chicago training them on Automotive Internet Sales and specifically "Phone Sales", Phone Process...
I go into detail explaining my philosophy and strategy.
If you have any questions about this video gotohttp://www.dealersynergy.com or email me. I would happy to answer any questions you may have.
Automotive Sales Training - Phone Sales - Internet Sales - Business Development - Sean V. Bradley