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The Need-to-Know Stats of Social Selling

Everything we do generates data. Data that can be interpreted, analyzed, visualized, scrutinized, and lauded over. We can then apply what we learn through that data to distill an activity down to a precise science with specific and measurable statistics.

As sales and marketing departments become better integrated, they look to these statistics to run their business more efficiently. But what stats matter most? Organizations can quantify just about anything, and a quick search of sales or marketing stats renders hundreds of results. Layer in social selling and social media statistics into your search and the results only increase. So what social selling statistics matter and why should sales leaders care? Here’s the top three stats you need to know.

Social Selling Statistic #1:

73% of sales reps that practice social selling outperform their peers and 64% of teams that practice social selling hit quota.

Yes, these are technically two statistics, but they prove this point: social selling works. Reps and teams that leverage their social channels throughout the sales process close more and win more than those that do not. Want to go to club? Want that promotion? Want to be the number one rep, district, or region? Start social selling. People buy from people they know, like and trust. Social channels are the perfect space to start and build relationships with prospects away from sales emails and sales calls. When used effectively, social selling can help warm a lead, earn a sales call, nurture that lead, and help close the deal.

Social Selling Statistic #2:

92% of buyers will delete emails and voicemails from people that they don’t know.

If your sales team is just cold emailing and cold calling prospects, then they are missing out on one of their most important channels. Leveraging social media can help you learn about your prospects and engage with them around a shared topic of interest, answer a question, or provide a valuable insight. Using social allows you to start a conversation and remove “cold” from your initial emails and calls. Sales reps and teams that leverage social to become a person that buyers know, like and trust are more likely to succeed.

Social Selling Statistic #3:

82% of prospects can be reached via social media.

As a sales rep or sales leader, having access to your target market is one of the first steps toward success. If social media is where your prospects are, then that is where sales reps need to be. On top of that, reps need to be visible, searchable, and accessible. Social allows you to build your personal brand, build your product and services credibility and build the relationships that will help you close more business. The social sphere gives reps unparalleled information and access to their target prospects. Leverage it!

Social selling provides sales teams with countless data points that can all yield valuable insights and statistics into their social selling strategies and tactics. By focusing on the a few key statistics, it’s easy to see why market leaders like Oracle, IBM, ADP and BMC are investing resources into social selling training and strategy—because it works.

Source:  https://insightpool.com/the-need-to-know-stats-of-social-selling/

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September 22, 2015 // 8:00 AM 

12 Surprising Social Selling Statistics That You'll Want to See

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Maybe you think your buyers aren't active on social media. Maybe you're not sure if your boss would approve of you messaging prospects on LinkedIn. Maybe you don't even have a LinkedIn, Twitter, or Facebook account, and frankly, don't get what all the fuss is about.

Whatever the case is, you haven't started incorporating social media into your sales process. And why should you? After all, you haven't heard of anyone crushing their quota thanks to a social network. The day you see results is the day you'll look into social selling.

Well, that day has come. Salespeople skeptical about social selling need only to look at the 12 statistics in the infographic below to start coming around to the practice. A few choice data points sure to raise eyebrows:

  • Social sellers surpass quota 23% more often
  • The average cold-call-to-appointment rate is under 3%
  • 77% of buyers don't engage a sales rep until they do their own research

Convinced? Thank Sales For Life, and get social selling!

Source - http://blog.hubspot.com/sales/surprising-statistics-on-social-selling#sm.0001nj4ot6g6nfgqz8i21tlpfifgf

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Digital Marketing & Social Media Trends "2014 - 2015" - Car Dealerships

This is a great video / info graphic for Digital Marketing and Social Media trends for not only 2014 but also going into 2015. This is some powerful information that you can use for your car dealership's marketing and advertising initiative.

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I found this study about how consumers shop for cars from the AutoTrader Dealer Learning Center www.weworkforyou.com. Nearly a quarter of all new- and used-car buyers use multiple devices to shop. Indeed, there's a correlation between everyday device usage and shopping behavior, and it's a trend that's becoming a way of life. In fact, AutoTrader.com expects that 52% of all car shopping will be done on multiple devices within the next 5 years.This study reveals how consumers use their devices, and what you can do to ensure that you're delivering the kind of shopping experience they expect.

Click below to see the Entire Study:

AutoTrader.com Multi-Device Car Shopping Study: How Consumers Shop for Cars

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