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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains the importance of orphan owners at your dealership. NADA says dealerships have a 70% attrition rates. When these sales people leave, their previous customers do not have a resource at your dealership. This is where you should want to adopt every previous customer and make them into your own. You should look as these orphan owners as a possible lead and should be proactive in trying to work with them.

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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We are PROUD to announce that Erich K. Gail will be a featured #Speaker at the upcoming Internet Sales 20 Group July 10-12. Erich is a repeat speaker and a huge Dealer favorite! to have the CEO of one of the most successful and powerful #DealerGroups in North America is pretty awesome!
 
About Erich K. Gail - He is the Chief Operating Officer of the Cardinale-Group of Companies. In this capacity; Mr. Gail is the:
 
Chief Executive Officer
Managing Director
| Cardinale Automotive Group
| Cardinale AG Vehicle Supply Group – North America | ZMOT Automotive Digital Velocity.
| Blessed to Serve Foundation 501(c)(3)
 
Mr. Gail is a 27-year veteran of the global automotive industry having served in a variety of executive and senior leadership roles within a vast array of management and investment groups.
 
Mr. Gail has extensive experience developing new business operations as well as enhancing the performance of mature organizations throughout the United States, Canada, Europe, China, Korea and Japan.
 
Mark Your Calendars! Call / Text me at 267-319-6776 if you want to discuss Attending, Sponsoring or Speaking at #IS20G 10
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The Million Dollar Marketing Strategy

Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?

On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have attempted to utilize a million dollar strategy and whether or not it could be repeated for your business. 

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440 

Make Money Mondays with Sean V. Bradley - BDC Service Conversions "Buy Back Program"

In this week's Episode of Make Money Mondays Sean V. Bradley, President of Dealer Synergy, explains a efficient tactic to bring more traffic to your showroom. You should be looking at your Service Department as the customer depot instead of waiting every day for the up bus. NADA says that a person is 7x more likely to purchase a vehicle from a dealership where they've had their own car serviced. 

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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Pinterest Works for Your Dealership

Great news! Pinterest is now testing search ads with keywords and shopping tools.

97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.

On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all businesses.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.DealerSynergy.com 856-546-2440 

New research shows that being there and useful in consumers' initial auto searches leads directly to dealership visits. The brands that want to win sales on the lot need to first win these early micro-moments.

Customers increasingly rely on digital, and especially mobile, to help with their auto purchase journey—to research, find deals, and get real-time auto advice. For example, 1 in 3 adults in the U.S. watches auto content on YouTube once per month.1 Today, these digital interactions influence shoppers' decisions as much as (and potentially even more than) the salesperson on-the-lot. And because we're not yet able to start and finish an auto purchase online, it's critical for brands to win early micro-moments to drive people to the lot.

Be there in early moments to accelerate dealership visits

We conducted a study looking at individual micro-moments and their impact on dealership visits. We found positive correlations between searches in all five of the key auto moments and a visit to the dealership.2

For moments later in the purchase journey it should not be a surprise if a consumer turns up at your lot—for example, when someone searches for where to buy a car.

However, being there in initial moments matters too. Our study shows thatconsumers in their early research moments, such as which-car-is-best or is-it-right for me moments, are signaling intent to visit a dealership within a week.3For brands, then, having a digital presence across all the five key auto micro-moments is critical.

Format matters in driving traffic to the lot Equally important to being there in the initial research phase is being useful with the right content in the right format. For early micro-moments, video is great for engaging consumers. In fact, of people who use YouTube while buying a car, 69% are influenced by it—more than TV, newspapers or magazines.4

For auto consumers, our research shows that YouTube has the greatest impact at the start of the purchase journey. People using YouTube in which-car-is-best moments showed a higher correlation with dealership visits than people using YouTube in other moments.5 Some of the common search terms for shoppers in these moments include: "[brand/make] + reviews," "[brand/make] + specs," and "best luxury cars."

Once consumers have narrowed down their which-car-is-best choices, they want to know if their selection will fit their lifestyle and needs. They're curious about features, options, interiors, and exteriors. Increasingly, they're turning to Image Search to answer these is-it-right-for-me questions. Search interest for "pictures of [automotive brand]" is up 37% year-over-year,6 and 80% of these searches are now happening on mobile.

These image searches can drive consumers to the dealership. In fact, consumers who used Image Search in is-it-right-for-me-moments were more likely to head to the lot than those people using Image Search within other moments.8 In these moments, popular search terms include: "[brand] + sedan models," "[brand/make] + interior," and "[brand/make] + dimensions."

If you want to be one of the few visits that a consumer makes to the dealership, invest in mobile for those early micro-moments too. We can unequivocally say that being there across all five moments is important if you want to turn auto browsing into buying. But don't fall into the trap of thinking that buying decisions only happen at the end of the marketing funnel. If you want to be one of the few visits that a consumer makes to a dealership, invest in mobile for those early micro-moments too.

We can unequivocally say that being there across all five moments is important if you want to turn auto browsing into buying. But don't fall into the trap of thinking that buying decisions only happen at the end of the marketing funnel. If you want to be one of the few visits that a consumer makes to a dealership, invest in mobile for those early micro-moments too.

And don't forget to track the impact of being there in early micro-moments. Tools such as Google store visits or store sales can help OEMs understand the role of these moments in prompting dealership visits, and help your brand drive true business growth.

Re-post: https://www.thinkwithgoogle.com/articles/dealership-micro-moments-auto-searches.html?utm_medium=email-d&utm_source=content-alert&utm_team=twg-us&utm_campaign=20170125-twg-us-automotive-alert-OT-SL-SV&utm_content=Auto-cta&mkt_tok=eyJpIjoiT1RFeE1qZGtOR0UwTVRnNCIsInQiOiJyblBGTkhPUlBlMnVidjlYdjZlM3cwTkZ6cXZKb0htNStEM3dNekI3TTFMZENhNnpDSHdrczR0XC9jQWNiSTYwY0xBdjJmK29uaHg4Q2JIUWduRDBcL05qV1l6VWZrQ2lJXC9xM2RTc3lzNHJRYWUzQU92WHZIWllha2FnM2RaeGNXTiJ9

Digital Trends: Luxury Auto Shoppers July 2016
A data-driven look at the online behavior of luxury auto shoppers.
Read story
And don't forget to track the impact of being there in early micro-moments. Tools such as Google store visits or store sales can help OEMs understand the role of these moments in prompting dealership visits, and help your brand drive true business growth. Sources
1 Google/Ipsos Connect, Mobile Video Study, U.S., n=2503, among adults aged 18-54 who go online at least monthly, Feb. 2016.
2,3,5,8 Google Data, aggregated and anonymized data are based on a sample of U.S. users that have Location History turned on, 2015. Compared foot traffic to any auto dealership between users who searched for an auto keyword within 7 days and those who did not. Auto keywords included in the analysis are the top 500 keywords by auto micro-moment.
4 TNS Media Consumption Report, 2015.
6 Google Trends, September 2015 vs. September 2014, United States.
7 Google Internal Data, September 2015, United States.

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Marketing to Gen Xers? Here's What They're Watching on YouTube

Want some insight for marketing to the so-called "latchkey generation?" Looking for YouTube user demographics? Check out the latest research on Gen X engagement trends on YouTube.
Written by
Netta Gross , Brianne Janacek Reeber
Published
January 2017
Topics
Video Consumer Trends Search
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Put Google research and insight behind your thinking SUBSCRIBE Generation X, born between the mid-1960s and late '70s, bore witness to the technology revolution. Its members are old enough to remember a time before the internet, but young enough to have adapted quickly to the changing technological landscape. The incentive for brands to engage this generation on YouTube is, in a word, massive. According to Pixability, Gen Xers account for over 1.5B views every day on YouTube.1 To better understand Gen Xers' priorities relative to their YouTube engagement, Google conducted qualitative and survey-based research in partnership with Ipsos Connect and Flamingo.2 The findings? Gen Xers' behavior on YouTube reflects broadly held assumptions about the generation: their ability to self-start, their love for nostalgia, and their desire to be in the know, just to name a few traits. Below, check out the stats behind the YouTube behavior of Gen Xers, and get color commentary on each trend from someone who knows a thing or two about this cohort—Justine Bloome, head of strategy and innovation at media agency Carat. Justine works every day with brands like The Home Depot, MasterCard, General Motors, Disney, Mondelez, and P&G to connect with Gen X audiences. 1) Embracing nostalgia

YouTube is certainly good for a look back. It's almost a time capsule in that way. Remember that jingle you knew every word to as a kid? It's probably on YouTube. Remember that jaw-dropping scene from your favorite crime drama? It's probably on YouTube.

Justine's take on Gen X using YouTube for nostalgia: "I don't think that Gen Xers are any more nostalgic than previous generations. However, their ability to tangibly access their nostalgia—and our ability to observe that behavior through data—has changed. For example, with a number of entertainment and celebrity icons from the '80s and '90s passing on in 2016, I am sure YouTube saw huge spikes in Gen X searches for Prince, David Bowie, George Michael, and others. Part of me also wonders if this is how Gen Xers share these memories with their children—allowing them to experience it firsthand, rather than just hear their parents recount the story." 2) Staying in the know

YouTube is Gen Xers' way to keep a pulse on current events.

Justine's take on Gen X using YouTube to stay in the know: "Gen X grew up with US Weekly and witnessed the dawn of reality TV. Remember 'The Real World' on MTV? 'Survivor?' Gen X had front-row seats to the rapid rise of reality TV and celebrity culture. Gen X also adapted quickly to many groundbreaking technological innovations that sped up access to news, entertainment, and personal connections—think VCRs, CDs, digital portable music players, and mobile phones. And they were early adopters of social media at scale. Staying relevant and not feeling left out is important to their identity, so it makes sense that they turn to YouTube to keep a pulse on current events." 3) DIY on their own terms

For Gen Xers, it's important that they're able to take this how-to content at their own pace. To that end, they report making good use of the pause and replay buttons as they master a new skill.

Justine's take on Gen X using YouTube for DIY on their own terms: "Gen Xers were first known as the 'latchkey generation.' Many grew up in households where both parents worked, so they found themselves home alone more so than previous generations. They took a lot of responsibility for themselves and their siblings, and subsequently developed a sense of independence and willingness to self-start. Gen Xers are now at a place in their lives where they have the means and time to invest in their surroundings, their personal appearance, as well as their health and well-being. Comparatively, Gen Xers are less likely than Millennials to ask others for their opinions, so I am not surprised that Gen Xers use YouTube to figure something out on their own." What this means for brands So why does all of this matter to brand marketers? Because 75% of Gen Xers watch YouTube at least monthly on any device.3 And 64% of Gen Xers bought a product or service they saw in a video on YouTube when they were learning how to do something.4 All of that watching presents a significant opportunity to influence. Sources
1 Pixability Software. All-time data up to Nov. 2016.
2 Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 among respondents age 35–54 who go online at least monthly, Sept. 2016. Google/Flamingo ethnographic research among 15 respondents age 35–54, Sept. 2016.
3,4 Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.

Repost: https://www.thinkwithgoogle.com/articles/marketing-generation-x-youtube-behavior-trends.html?utm_medium=email-d&utm_source=content-alert&utm_team=twg-us&utm_campaign=20170125-twg-us-video-alert-OT-SL-SV&utm_content=Video-cta&mkt_tok=eyJpIjoiWVRBNE1HRmpNamN6WWpJdyIsInQiOiJsTEgreWFnUUM2dEJxZk1TOWd5SU5OOU10RXF5ZWRcL3dzaXdrTlJ1V09TYUhpeGNQMWxncmFWREwyUmFQYk1meVBFZ1Bib3NRZGxQVlQ3S1NFYUp2bVJSYVNDOEprNm5BQ3VsUVwvTnR4VG5xZ2ZZR1RcL0NJamNOdkxDcmhWTzBDUyJ9

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http://www.BradleyOnDemand.com/ 856-546-2440 

Make Money Mondays with Sean V. Bradley - Revive Your Dead Leads

In this week's Episode of Make Money Mondays Sean explains why you should NEVER give up on your Dead Leads! There are multiple reasons why people dead their leads and if they haven't followed through on the process then they may not be dead! Focus on your dead leads if you have no others to follow. 

To visit all of our Make Money Mondays in one place visit: http://www.MakeMoneyMondays.net/

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/ 
856-546-2440 

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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http://www.DealerSynergy.com 267-319-6776 Why Training is Important:? There are over 17,500 Franchised Dealerships in the country with over 400,000 Automotive Sales Professionals, Managers and Owners. The average sales person delivers 9 units per month and earns less than $50,000 annually. Furthermore, the Auto industry is hemorrhaging with Attrition. Over 70% Attrition with new hires! Yet, there are people that are averaging 30, 40 and even 50+ units per month on the Showroom Floor and earning $150,000 , $200,000 and even $350,000+ per year on the showroom floor. Why? How? What’s the difference? Simple, People that are trained properly, prepared for every situation, every scenario, that are confident and organized are going to do more, be more and achieve more. Do NOT let your people “PRACTICE” with real customers. 99% of prospects go online before they step foot into the Dealership. The average “In Market Buyer” only visits 1.2 Dealerships. The Internet and Phones are the “New Showroom”! If you have NOT set up your Internet, Phones and BDC initiative correctly or set up your CRM and TRAINED everyone in your organization thoroughly on these strategies and resources you will fail. If you do not fail, the best you can hope for is mediocrity. People are NOT an expense or a liability. The right people, properly trained are your greatest asset and what differentiates you from your competition. So invest in your business, invest in your people. Train, mentor and develop your people. IF you are going to NADA Convention & Expo #NADA100 call / text me to set up an appointment 267-319-6776 or stop by the Dealer Synergy Booth #4901

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - You Are Your Brand

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising explains the importance of building your own brand. How do you establish and straighten your brand? You must have a great personality and dress for success. Remember that your brand means being yourself.

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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www.DealerVideoProduction.com / 856-546-2440

Dealer Video Production Is The Best Agency For Car Dealerships - 2017 Demo Reel

Dealer Video Production has a state-of-the-art video production studio in house, manned by a team of seasoned video production specialists, filmmakers, editors, sound engineers, animators, and designers that can help you bring your vision to reality. We specialize in full-service productions, taking your vision from the storyboard stage all the way through to post production and optimization of the videos for web and television.

Please let us present to you, our 2017 Demo Reel.

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Top 17 Items on Womens New Years Wish List

Below are the top 17 items on women’s New Year’s list when it comes to car dealerships and the service drive for 2017. Here’s an opportunity to add some new options to market and engage to the growing car drivers and buyers and expand your business.

At The Dealership

1. Buying a car in a relaxed, zero pressure environment.
2. Child care made available during the test drive and negotiation process.
3. A 3-day return program which instills a boost of buyer confidence.
4. Sales advisors with high emotional intelligence who have the capacity to recognize buyers’ emotions and guide the process accordingly.
5. Privacy when buying a vehicle. Preferably one that doesn’t include old grey cubicles.
6. A warm sales environment with aesthetics including artwork, paint, plants, and graphics portraying a balanced demographic.
7. A more balanced demographic among sales and service advisors.
8. Current, easy-to-find, authentic reviews showcasing how the dealership interacts with women buyers.
9. Dealers that offer seminars on the latest car technology, insurance savings, mobile apps, and other useful information.
10. Home and workplace test drive delivery.
11. Complimentary child car seat seminars and fittings. Talk about building customer loyalty.

In The Service Drive
12. Longer service hours to accommodate working women.
13. Yoga or work out room while waiting for car to be serviced.
14. Mobile repair dealership that will come to customers’ homes to do oil changes, put snow tires on, etc.
15. Loaner vehicles for women. This is the #1 requested item by women.
16. Kid-friendly play areas, café areas, and wifi are all huge perks.
17. A stop-in-anytime pass for free car washes. Great loyalty builder.

Engage More Women in 2017
Looking for ways to engage more women buyers in 2017? Click Here.

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley suggest the importance of knowing your used car inventory. Over 46% of people who submit a now car purchase request will end up buying a used car. Most salespeople do not even present new car prospects the option to purchase a used car. You should walk your inventory everyday whether you are in the Showroom or a BDC representative. Become a master of your pre-owned vehicles.

Make Money Mondays with Sean V. Bradley - Know Your Used Car Inventory

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

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The Future of Facebook Ads for Dealers

So, let's talk about the future of dynamic Facebook ads. Be prepared to reach more than just the people who have previously engaged with your content. 

With these changes, you'll be able to get the attention of customers that have looked at similar products, but not YOUR products.

On this episode of Hard Facts, Samantha will reveal when this feature is being rolled out and how it will benefit your business.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

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http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley walks you through what you hold do if a lead bought a car elsewhere. Most sales peoples would dead the lead and never come back. Sean says that you should treat the dead lead as if you where the one who sold them the car. By putting in the time and effort to follow up with this customer, even if they bought elsewhere, would open up opportunities to convert them to your service drive or gain a referral..

Make Money Mondays with Sean V. Bradley - How to Handle Dead Leads That Where Bought Elsewhere

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

Read more…

3 Ways to Increase January's Sales

Don’t get caught up in the post-holiday blues! You’re definitely not alone.

 

We all know that January can be a slow sales month for just about any business. It can be easy to get discouraged and anxious when you're not pacing to meet your monthly sales goal.

 

There are so many ways you can boost your sales without increasing your ad budget, and I’ll start off by saying that social media is going to be your best friend! Social media is a great way to start advertising organically and through word-of-mouth marketing.

 

Start Using Facebook Live - It's a great way to get engagement from your customer base. You can utilize Facebook Live by letting them know what kind of promotions you have running. Create urgency by telling them it's for a limited time only! This will get clients in the store or on your site to purchase from you. Additionally, you can spotlight clients when they're in store or on social to be able to reinforce the marketing message you're promoting.

 

Hold a Contest - There are so many great opportunities that any business can use. Let your customers know that the first 100 people in the store on a certain day will be entered to win agiftcard for some coffee. Or how about holding a small event in store where you serve coffee and donuts from the bakery next door? Tease this with them on social and use both companies. It's the little stuff that can add up!

 

Improve Your Customer Service - Listening to the needs and wants of your customers will allow you to provide them with better customer service techniques. When your customer has a good experience with your business, whether it be from a return or a purchase, they're more likely to recommend you to their circle of friends. Then, take that next step and push a referral discount! 10% off if I refer someone to you? Sure! I can look at your inventory.

So, what are you going to do to drive traffic this month? Comment below!

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http://www.BradleyOnDemand.com/ 856-546-2440

Make Money Mondays with Sean V. Bradley - Special Edition - Stop Changing Your Websites

In this week's Episode of Make Money Mondays Special Edition, Chris Herman, President at Herman Advertising advises dealerships to stop changing their websites. Any time a dealership goes to a 20 Group or conference, they see the different website providers who have a "good looking website". Most dealerships go with those website providers because they think the "looks" will drive more traffic. You need to focus on the website you have now and create a process to convert traffic at a reasonable ratio. The success of a website is from the internal workings of the backend, not the "looks" of the site.


To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

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