Blog

Google AIS Custom Search

All Posts (2694)

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This week on Hard Facts, Samantha will show you the steps you need to take after you’ve downloaded the app. Watch the video for more information.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

https://www.amazon.com/Driven-F-I-R-E-Success-Intensity-Re-Invention/dp/1483587916/ref=sr_1_3?ie=UTF8&qid=1482278634&sr=8-3&keywords=driven+by+fire 

Dealer Principal, Louie Herron Writes Powerful Book "Driven By Fire" 

Dealer Principal, Louie Herron writes a powerful book on How to do more, be more and achieve more. If you are in the Automotive Sales industry and want to truly take your career to the next level, you must read this book. You will learn how someone went from being lost to getting into car sales, climbed the ladder from Showroom Sales Consultant to Dealer Principal in a short amount of time! You too can achieve profound success and effectiveness. All you have to do is read Louie's book! 

About "Driven By F.I.R.E." 

If you are rich, poor, a man, a woman, an entrepreneur, unemployed, successful, struggling, confused. God-fearing, or not, this book is for you. Within these pages you will learn how to stay the course, how to deal with failure, and how to meet your goals. You will also learn the true definition of success and what personal achievement really means. It could be completely different than what you initially believed it to be. The importance of faith plays a major role in any success story. You will learn how to focus and stay grounded with the help of a power higher than yourself. I will show you how I used all these things to learn from my mistakes and accomplish my goals. Going from a high school grad with dreams of playing professional football to a college dropout facing setback after setback to CEO of a franchise dealership is unheard of and extremely difficult, but not impossible, as I will explain. Adversity will always be a part of life. Bad things happen. Finances get low. Relationships fail. Expectations fall short. You feel like giving up. Experience has taught me that no matter who or where we are in life, we will, at some point, come upon challenging circumstances. Most of the time it feels as though it is the end of the road, but through your Faith, Intensity, Re-Invention of self, and Enthusiasm, you will find that your new journey is only beginning. Keep going…

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you avoid being afraid of the money. You should not be afraid to make as much money as possible as a Sales Professional. Profit is not a dirty word and should not be something you need to hide from. There is nothing wrong with making, earning, loving, wanting, or needing more money. While you are at work, everything you do should be about making and earning money. If there is one thing to take away from this video it would be that you should never settle for mediocrity.

Make Money Mondays with Sean V. Bradley - Don't Be Scared Of The Money

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

Tag...you're it!

Have you ever heard of Google Tag Manager? If you haven’t, you’re losing customers! There is 1 huge disadvantage of not using Tag Manager - slow websites. 

On this week’s Hard Facts, Samantha explains how you can condense all of your tracking codes in order to get even more accurate results.

Watch this episode for more information.

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

www.helpbecauseyoucan.com // http://tinyurl.com/zx7tpm2
Call or text Sean at 267-319-6776

Help Because You Can is an initiative started by Dealer Synergy's Sean and Karen Bradley. Karen Bradley didn't grow up wealthy and warm, in fact, quite the opposite. Watch this tale to learn why Karen is giving up her gifts this Christmas.

The Dealer Synergy family has teamed up to make a difference this holiday season by donating clothing, hygiene products, winter accessories, and small toys for children, to the homeless. But we need your help. Any donation you can make, big or small will help men, women and children in need. We are Determined to provide for the homeless this holiday season Help, because you can.

Please visit our Amazon list: http://tinyurl.com/zx7tpm2

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley helps you identify what your personal deficiencies are and how to improve them. You should not became overwhelmed with the size of your goal. There are a list of steps you can follow to help improve your overall skill. Take some time to write down the things you are not good at. You will see what you should prioritize and improve upon.

Make Money Mondays with Sean V. Bradley - Identify Your Deficiencies

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

Did You Miss This?

In this episode of Hard Facts, Samantha was on Facebook Live from Google Headquarters in NYC. Were you able to catch it?

Aside from learning what it means to be a Google Partner, Samantha, Candace, and Philip will give you ideas and strategies for your marketing campaigns - straight from Google.

Watch this week’s episode for more information!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

Dealerships, Know The Law Before You Fly!

“Dealerships, Know The Law Before You Fly”

As an employee of Dealer Synergy and Dealer Video Production, I recently faced a very unique situation when our company brought on a new client for a monthly video production package. We were given the opportunity to film our first broadcast television commercial and the client was specific in what they were looking for: they envisioned cinematic, aerial shots that can only be accomplished by using a state-of-the-art Drone camera.

Unless you have been living under a rock for the past two years, I am sure you have heard the term “Drone” being used on a regular basis. A Drone is an aircraft without a human pilot aboard, operated remotely with a control. The technical term used by the FAA (Federal Aviation Administration) is an Unmanned Aerial Vehicle, or UAV, and Small Unmanned Aircraft System, or sUAS. Whether you are a Sales Associate, General Manager, or even Dealer Principal with the urge to fly, it is important to understand the new rules that have come into effect when using a Drone for commercial purposes.

Before purchasing a Drone yourself, you should do plenty of research on the available models and sort out which is the best for your situation. If your dealership is looking to produce basic video content, then I personally recommend purchasing a Parrot Bebop Drone. This prosumer-grade Drone is a solid beginner model for someone who wants to start taking their video strategy seriously but lacks ample video experience. Though the price tag may be a bit daunting to some, it’s a far safer bet than purchasing any one of the low-priced Drones that sit behind the counter of your local drug store.

Given the current marketing trend with these magical devices, there’s a good chance that if your dealership does video advertising, it may have already employed a production company to shoot Drone footage capturing the car lot or storefront. However, if you want to undertake this operation yourself, then there are a number of rules and resources to consider. This article will examine the basic laws and functions of a UAV that everyone should have a general understanding of before cruising one over their dealership.

Some things you will learn from this article:

  1. The most recent law passed by the FAA on personal and commercial Drone use.

  2. How you can register your Drone online for use.

  3. The resources for obtaining a certification from the FAA to use your Drone commercially.

  4. Tips and tricks for operating a Drone in a safe and effective manner.

As of August 29, 2016, the FAA has passed a new rule (Part 107) regarding Drone operations both personally and commercially. The first and most important thing to do when you purchase a new Drone is to register your device with the FAA before you even attempt to fly. Any consumer or semi-professional level Drone that weighs between .55 lbs and 55 lbs must be registered through the official FAA website (https://registermyuas.faa.gov/). The owner of the Drone is fully responsible for going to the website and paying a $5 service fee. However, if you are hiring a production company to film with their own Drone, then it is not your responsibility to have the Drone registered.

If you or someone from your dealership owns a Drone and plans to use it for commercial purposes, including digital marketing on the web, then the remote pilot must pass a FAA sUAS Knowledge Test to legally operate the Drone. This knowledge test is a 60 question multiple-choice examination that is conducted at a participating airport in your region. It is very similar to a driving test or a CDL test; you will pay a one time fee of $150 that is non-refundable if you fail the test. In order to pass the test, you must score a 70% and finish within the allotted time of two hours.

After you pass the test and are ready to fly your Drone, there are some key safety tips that you must follow in order to ensure safe flight.

  1. You MUST pay attention to the weather patterns (clouds, wind, precipitation) before you fly. Fierce winds can lead to a wayward Drone and potentially damaged property.

  2. Always check with the FAA on the B4YOUFLY application (available for iOS & Android) to make you are that not flying in an restricted airspace. Failure to do so could lead to major legal issues.

  3. If you are within five miles of a public or private airport, you MUST contact the airport or the traffic control tower to notify them you will be flying within their airspace.

  4. Be aware of your surroundings and watch out for birds, trees, aircrafts, and power lines, or anything else that could collide with your device and leave unfortunate results.

  5. Operate your Drone the same way that you would operate an automobile. DO NOT fly the Drone under the influence of drugs or alcohol.

  6. DO NOT try to “SHOW OFF” your skills by flying in dangerous areas, like closed-in spaces (particularly a dealership showroom). You are essentially controlling a small helicopter and should treat it the same way that you would a full-scale one.

Despite the overwhelming level of caution that one must take when flying a Drone, the resulting footage that can be captured makes the whole process worthwhile. Countless dealerships are using Drone footage today to improve their commercial presence, and it shows in the dynamism of their content. If you master the art of Drone flight, you can take your dealership to the next level and use it to impress your customers and competition.

However, if you’re uncertain about spending the money on a Drone and want to get an idea for how the footage looks and can be applied, then I recommend hiring a professional organization to shoot it for you.

Dealer Video Production is certified in Drone operation and uses the DJI Inspire V2 on a constant basis to provide the best video content for their clients across the continent. If you have any questions about Drone use or would like to inquire about Dealer Video Production’s Drone services, please contact us at dealervideoproduction@dealersynergy.com or call (856) 546-2440 x29.

 

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley tells you that there are no excuses when it comes to the Holidays. The end of the year should be the time where you finish strong to provide gifts for your friends and family. You are the one making excuses for the holidays and you should blame yourself if you are not making the money you deserve. You need to focus on the prize at the end of the race. If you remember to utilize all 8 ways to sell a car then you should have no problem sells cars during the holidays.

Make Money Mondays with Sean V. Bradley - There Are No Excuses For the Holidays

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

And...we're live!

Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video. 

In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!

We’d love to hear what you have to say. Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise handling a prospect that comes into your store and says "I'm Just Looking." A vehicle is the second largest item a person will buy in their lifetime after a home. Do not take offense if someone says to you, "I'm just looking." Sean gives us advise on what to say when a customer says those three words. If you are structured and professional with your response, you could have the prospect abandon the "I'm just looking" reflex.

Make Money Mondays with Sean V. Bradley - How To Handle "I'm Just Looking"

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

What does change mean to you?

I was live on Facebook...did you catch it? Learn why change is such a necessary evil by clicking the video below.

We’d love to hear what you have to say. Comment below and follow us on Facebook.
Website: http://www.ppadv.com
Facebook: http://www.facebook.com/PotratzAdvert...
Twitter: http://www.twitter.com/Potratz
Instagram: @Potratz

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on adjusting to the phenomenon that is mobile. Everything you create should by built for mobile first. Content from your website to your email templates should be designed with a mobile first mentality. Mobile is rapidly growing so you should test your content to make sure it functions properly on different devices.

Make Money Mondays with Sean V. Bradley - The Mobile Experience

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776.

Read more…

How to Increase YouTube Video Views

Have you ever wanted to increase the number of views on your YouTube videos? Of course you have! Who wouldn’t? But when there are over 100 hours of video uploaded to YouTube every minute, it can be hard to get yours at the top of the list.

There are a ton of factors that increase the number of views on your YouTube video rank. On this week’s Hard Facts, Samantha gives you 11 things you should adjust in order to optimize your SEO.

Let’s hear what you have to say!

Comment below and follow us on Facebook.

Website: http://www.ppadv.com

Facebook: http://www.facebook.com/PotratzAdvert...

Twitter: http://www.twitter.com/Potratz

Instagram: @Potratz 

Read more…

http://www.BradleyOnDemand.com/ 856-546-2440

In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives advise on using text and chat templates to communicate with your prospects. If there are phone and voicemail templates, why do we not have templates for texting or chat? There are different variations and levels to create and using templates. Sean explains that you should build a library of chat messages that you can choose from. Texting and Chat are just as important because if gives you a chance to escalate to a higher form of communication.

Make Money Mondays with Sean V. Bradley - Text & Chat Templates

To visit all of our Make Money Mondays in one place visit: www.MakeMoneyMondays.net

If you like Make Money Mondays, you will love Bradley On Demand: http://www.BradleyOnDemand.com/
856-546-2440

For more information about Dealer Synergy, visit http://www.DealerSynergy.com/

Sign up now for the next Internet Sales 20 Group!
http://internetsales20group.com

If you have any questions, call or text Sean on his cell 267-319-6776

Read more…

Every social network needs to evolve and develop new features as customers demand. Here are 9 Facebook marketing features you need to know for 2017

9 Facebook Marketing Features You Need To Know In 2017

We humans tend to stick to what we know. In social media marketing, that can be dangerous. Social media is evolving. There are new platforms rising and shining – and the established social networks evolve and come up with new features all the time. As marketers we all have to know what is happening – and make educated decisions on what features to use and how.

Here are 9 Facebook marketing features you need to know for 2017:
Get a Free and In-Depth 6-Day Email Course On Social Media Marketing and Traffic Generation from The Social Ms

1. Marketplace

Facebook is a place where people talk. And they also talk about products. And they do not stop at talking; many people find customers for their products via the communication that goes on on Facebook.

Facebook now offers a way to directly sell products on Facebook with the Facebook Marketplace App.

(Note: As of November 2016 Marketplace is not available in every country. Marketplace started in English speaking countries US, UK, Australia and Newzealand – more countries will follow)

If Marketplace is already available in your country, you can go to Marketplace by clicking on the Shop icon at the bottom of your Facebook app.

bildschirmfoto-2016-11-04-um-11-46-22

The Marketplace allows you to discover items for sale near you or you can put up items for sale with a few clicks.

More about the Facebook Marketplace on the Facebook newsroom.

2. Crossposting Videos 

Currently, video is one of the most engaging content formats on social media. Several of the major social networks including Facebook are pushing this video hype even further by adding new features for this content format.

Since some businesses are using several Fanpages to engage different audiences, Facebook introduced features to crosspost videos to different Fanpages via the same Business Manager.

  1. Allow your other pages in your business manager to reuse your videos

bildschirmfoto-2016-11-04-um-12-10-09

  1. create a post using the already existing video

bildschirmfoto-2016-11-04-um-12-09-27

  1. Check insights for performance of the video in individual posts and aggregated data

It is also possible to crosspost videos to business pages with different owners. Both parties have to agree to a crossposting relationship.

3. Facebook Messenger

Facebook Messenger is an instant messaging service that allows you to have conversations with friends and other groups of people. The Facebook Messenger works similar to SMS or other mobile notifications apps and allows you to reach people on their mobile phone.

Facebook messenger is going to replace other messaging systems on Facebook. You have to install the app. You can have 1 on 1 conversations or group chats.

In the messenger app, you can also add people to conversations that are not friends with you on Facebook.

The Facebook Messanger also allows you to have secret conversations. These conversations are encrypted end-to-end and will only exist on the device where you received the message.

Facebook also allows businesses to set up chat bots for the messenger app that allow automated responses to increasingly complicated customer questions and demands.

bildschirmfoto-2016-11-07-um-12-52-44

4. Facebook Live Video

Facebook Live videos allow you to live stream a video directly from your phone to your Facebook community. This way you can directly respond to comments and interact with your audience while live streaming.

  • You can start your live video if you go to your Facebook profile as if you would create a post. Click on the Video camera symbol and make sure to give Facebook access to your camera and microphone when asked for.
  • screenshot_20161104-130628
  • Choose the „Continue Button“ (this is a little confusing, but you are not going live at this moment.
  • Choose the privacy settings for your video
  • Write a description for your video
  • Set your camera view
  • Now, you can choose to go live!
  • Save the video to your camera roll
  • You can test the feature by selecting „only me“ in the privacy settings.
  • You can invite your friends to watch your video directly from the live video. Simply click the invite icon and select the friends you want to invite.

Live videos are your chance to engage with your audience, make sure you watch for comments and react.

bildschirmfoto-2016-11-04-um-17-30-24

Facebook also offers a Live map on your desktop where you can see all the live broadcasts happening around the world.

bildschirmfoto-2016-11-04-um-17-44-33

5. Profile Expression Kit

Instead of using an image as an avatar you can also use a short (7 sec) video. This video then appears where otherwise would be your profile pic.

You can use one of the following apps for your profile expression kit: Boomerang by Instagram, BeautyPlus, Cinemagraph Pro by Flixel, Lollicam, MSQRD

bildschirmfoto-2016-11-07-um-13-01-57

6. Facebook 360

Facebook 360 videos offer a captivating way to share places with fans. By simply turning the device or dragging your finger you can discover a place with video from every angle.

With one camera you can more or less capture 170 degrees in one direction. Facebook 360 is 6 cameras (front, back, left, right, up, down) catching all directions from one central point. Facebook 360 puts these six videos put together by smart algorithms to form one seamless video. For viewers, that looks like being a central point able to discover any direction.

bildschirmfoto-2016-11-07-um-13-05-00

7. Save Button

Have you ever come across an interesting piece of content shared by one of your Facebook friends but did not have the time to check it out at the time? Often it is a hassle to find that piece of content again after a while. Facebook solves this problem with the Save button. Basically, this works like the Pocket App that allows you to save content for later consumption.

bildschirmfoto-2016-11-07-um-13-29-55

And what is more: The save button works seamlessly on all devices, so you can save an article on your mobile to read later on your desktop or tablet.

8. Instant Articles

Facebook instant articles have been around for publishers since 2015 but only were opened to everyone in April 2016.

The goal for instant articles is to avoid slow loading times for content on mobile. In reality, when someone tries to open the link to the content instead of uploading the content it is rather opened as an Instant article – which significantly reduces load times.

First studies show that Instant articles receive 20% clicks, 30% more shares and are 70% less likely to be abandoned before reading than mobile web articles.

To take part in instant articles, you have to signup first which you can do here. Make sure you have a Facebook page and have admin or editor rights to that Fanpage.

Next, you have to select the page that you for which you want to activate instant articles.

Now you have to claim your URL. In most cases, this URL will be your blog or website.

bildschirmfoto-2016-11-07-um-11-48-03

Now, you can create articles. You can publish your existing articles to Facebook from your content management system. For WordPress Facebook provides a plugin that makes this very easy.

If you are not using WordPress or another supported CMS you can also use an RSS feed to connect your content to Facebook

You are almost done now: You can now customize the style of your articles – and submit them for review.

9. Share Quotes

For Twitter, there is a plugin around called ClickToTwet. This allows you to set up ready-made tweets with quotes from an article.

On Facebook, you can now set up your blog or website so that readers can mark a paragraph or short excerpt from your text and share this quote to Facebook.

Every social network that has been around for a while has to adapt to new trends, features and user preferences. Facebook is a perfect example of a social network that constantly adapts, adds new features and evolves together with their users. For maximum success you as a marketers have to keep up with trends and new developments and adapt what makes the most sense for you!

Which of the new Facebook features are you using? What are your favorites?

The Original Article can be found at: https://blog.thesocialms.com/9-facebook-marketing-features-need-know-2017/?utm_source=drip&utm_medium=email&utm_campaign=broadcast

Read more…

SPONSORS