Finally. Google has recently wrapped up two new updates. Cross-device remarketing is definitely something that has been needed for businesses. It will now allow you to advertise your products across multiple devices.
You might be thinking, “couldn’t we do that on other platforms before?”, and the answer is yes. But now there’s one extra step that is letting businesses tie more consumer information together across devices.
Watch this week’s Hard Facts with Samantha to find out what this means to you.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Dealer Synergy Presents Chris Herman, President of Herman Advertising, advising dealerships on balancing there marketing plans. While many ask the question whether dealerships should use conventional or digital marketing, Chris states every dealership has a different balance between the two. To learn the differences between digital or conventional marketing, you can follow Herman Advertising in the link below.
For more information about Dealer Synergy, visit http://www.DealerSynergy.com/
If you are interested in working with Dealer Video Production, visit http://www.DealerVideoProduction.com/
Sign up now for the next Internet Sales 20 Group!
To find out more about Herman Advertising, visit
If you have any questions, call or text Sean on his cell 267-319-6776
Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?
- Be sure reviews are front and center on your website and social media efforts.
- Don’t limit your reviews to only glowing comments or they will look pre-screened. Show how you readily solve problems.
- Post reviews in plain sight. A bulletin board provides a good way to reinforce your performance. Include reviews where customers will stop and pause, like in your service lounge.
- Encourage customers to write reviews about their visit. Let them know you are using their ideas to improve your ability to deliver outstanding service.
An exploration board is today’s “suggestion box.” An exploration board is very open and inclusive. Dealerships can start the conversation by using “what if” statements to get people thinking about specific topics, like:
- What if each sales advisor sold an additional 5 cars this month?
- What if prospects were immediately comfortable when they walked in the showroom?
- What if today was the top selling-day of the year?
Here are tips for getting an Exploration Board started at your store:
- The board must be presented in a non-threatening way to gain participation from all. Using first names or initials can help keep the suggestions positive. Everyone’s participation is encouraged, and must be met with respect.
- Allow ongoing discussion of the ideas. Bring the exploration topics to staff meetings to encourage continuation of the conversation.
- Pick specific topics from the board and keep the discussion going. Turn suggestions into a new plan, adding metrics and goals. Post the results.
- Reward employees for participation. Let people know that their ideas can be brought to fruition.
Encouraging participation and showing the results makes a difference in your employees’ performance, and ultimately will drive more dollars to your store, boost morale and encourage healthy competition. Customers will feel that you are interested in their feelings and perceptions.
Employees whose ideas matter become happy employees, stay longer and interact better with customers. And that is really something to brag about!
This industry will go extinct in 10 years. Can you guess which industry I'm talking about?
Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between.
It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us the opportunity to grow and flourish in our industry and it will continue to do so. The key to this industry’s success is user-generated content.
But what is it?
Watch this week’s Think Tank Tuesday to find out.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
I recently added this into a forum post comment and realized that some more people might be wondering about this. Where is the best place to ask for a referral? It used to be simple, after they purchase - ask for a referral or maybe give them a call a few weeks later and ask. Definitely YES, those two options are prime time referral asking opportunities but now that we live in a digital era, there are A LOT more opportunities to connect and engage with your customer. Meaning there are a lot more opportunities to ask for a referral.
I like to refer to all the best places to "ask for a referral" as touch points and I will preface this with my STRONG, STRONG opinion that a referral program is great, it's awesome, but without an offer of some kind.... some of these ideas can just fall flat... why? People are busy. The offer is the stickiness that you need to go above the competition and stay at the top of your customer's mind. PS: People prefer MOOLAH, according to a recent survey," 77% of Americans identify money as their reward of choice."
I know some dealers are hesitant/wary about the effective on ROI when combined with the reward amount but it's such an inaccurate/outdated way of thinking about it. I love showing stats and blowing dealer's minds about ROI on referrals. Just look at PayPal: "By directly paying people to sign up and then paying them more to refer friends, we achieved extraordinary growth. This strategy cost us $20 per customer, but it also led to 7% daily growth, which meant that our base nearly doubled every 10 days." - Peter Thiel - Co-founder. And not only is it cost effective, it improves your overall branding and marketing efforts, according to MarketShare, "Word-of-mouth has been shown to improve marketing effectiveness by up to 54%."
My biggest tip to gain the most traction in the following scenarios is that you ensure your referral offer/request gets to your customers QUICKLY and it is EASY for them to refer. Below are a few top touch points for a dealership/salesperson, GM or really any employee to ask for a referral.
Top Touch Points:
The most common and effective touch is point is immediately after purchase, but as we all know, our salespeople are usually a little too stoked about closing the deal to handle this.. so here are some other just as effective and awesome places to ask for a referral or promote your referral program:
- In-Store Marketing - while they wait for F&I create some flyers that highlight the referral program + $OFFER, your customer is at their most elated point right now, they just bought a car but now they're stuck waiting. They also know they've just spent a pretty penny and the option to help a friend and earn is extremely appealing at this point. We've had some customers submit 4+ referral leads while they've waited for F&I!
- F&I - your F&I manager is an ideal candidate to quickly explain the benefits of your referral program AKA earning money, while they are also discussing added benefits of new features AKA customer's spending money. a nice ying and yang for the customer to think about.
- Automated Emails - if you have a follow up email to thank your customer for their purchase - add a referral button or banner that leads to a form to submit referrals. It's easy and efficient. Your salesperson should also be following up with an email or call (mentioned below) but if they forget or won't, these automated emails and inclusive offers will ensure it gets to your customer!
- Salesperson Follow up - 1-2 weeks after purchase. A simple check in to see how the car is doing can lead to a LOT of useful information, like if anything is wrong and the salesperson can help remedy this -- Major brownie points and once resolved, it's the perfect time to ask.
- REVIEWS! If you get a good review, comment back and give them a link to a landing page/form where they can submit referrals! The lack of action on positive reviews sometimes saddens me, they are a GOLD MINE for referrals... and even the bad one's offer up so much learning experience --- a goodwill offer can help a ton here too.
- Social Media - It's where you have a lot of loyal fans (as long as you didn't pay for them J ) You can post about referral offers a TON here, it's something that actually won’t get old because you're offering up a reward. You can also tag your most loyal customers and invite them to join. Gamifying this is also really cool, whoever submits the most referrals this month gets 3 free oil changes. (it doesn't always have to be money offers, it's just what the people prefer.)
- Your Website - PLEASE!!! do not stuff it into one of your million and billions of tabs and sub tabs. Nobody really looks in those. Make it a nice attractive button that highlights the offer amount "$100 Referral Credit" $100 Reward Credit". Something to catch their eye.
Source : http://www.drivingsales.com/kristen-tepper/blog/when-and-where-should-you-be-asking-for-referrals-here-are-your-top-7-spots?utm_campaign=CUNL&utm_source=hs_email&utm_medium=email&utm_content=35183361&_hsenc=p2ANqtz-_gYbnkYh53LztIhwz_IkoF59qN7NHEXBN7NBp1GUgeSdIxYyNP4W-y_B_bdgFLYL3DiNrCb3idG9d-iHHAzuGv6YZjwA&_hsmi=35183361
Dealership Family Values
General sales manager offers three tips for treating employees like family — without all the drama.
In our business, employees are like family. We enjoy victories and suffer defeats together. We celebrate new additions and grieve when loved ones are lost. We eat breakfast, lunch and dinner together, and we talk about our personal lives, our hopes, our dreams. Even when we’re not at work, social media and text messages ensure we are always connected.
Many dealers take tremendous pride in the fact that they have a high percentage of long-term employees. In those stores, the family dynamic is even more apparent. But as much as the dealership is like a second home, it is still a business. People get hired and then quit or get fired or laid off, sometimes without warning.
With all that in mind, let’s discuss some ways to stay close — but not too close — to our dealership families.
1. Watch the Level of Personal Talk.
We all have our kid issues, spouse issues and housing issues, and they are bound to reveal themselves at work. It’s only natural to want to lend a sympathetic ear and share advice. But as writer and radio personality Earl Nightingale once said, “You are what you think about.” The more focus you put on discussing personal problems, the less likely you are to have a successful, productive day.
This is not to say that you should cut people off mid-sentence. The next time an employee unloads on you, be sympathetic, find a positive note, and walk away. You want to be known as a good listener, but you’re not a therapist, and you cannot afford to spend your work hours trying to solve other people’s problems.
2. Build a Team, Not a Family.
Getting people together outside the store for fun and food is a great way to build comradery. Whether it’s an after-work drink, a baseball game or a company picnic, treat your staff to a good time, and remember: the more the merrier. The bigger the group, the fewer chances for deep, personal conversations. Whenever possible, ask everyone to bring their real families.
3. Make Social Media and Texting a Safe Zone.
Most of us have a large Facebook group, and most dealers encourage activity that generates “likes” for the company pages. But employees must be told, in no uncertain terms, that they must post responsibly to protect the dealership’s reputation, even when they’re off the clock.
We all know how much easier it is to send a text message than it is to make a phone call. If your employees want to text each other at all hours, there isn’t much you can do about it. But you don’t have to participate. The next time you get a drunk text or any other after-hours message, just ignore it.
A dealership family is not unlike any other family. There are ups and downs and even the occasional drama. It is OK to laugh, joke, cry and even vent. Just remember that our income is based solely on productivity and profitability. So enjoy those relationships but keep them professional and positive. Got a problem? Go sell something.
Jason Heard is the general manager at Lee's Summit (Mo.) Honda. He is a 20-year industry veteran with extensive sales and sales management experience.
Hispanics Typical Car Buyers in U.S., Say Dealers
Brian Benstock gets frustrated when people point out supposed differences between Hispanic and non-Hispanic car buyers.
“We are consumers like everyone else, we buy what everyone else likes; features that make our lives better,” says the general manager and vice president of Paragon Honda and Paragon Acura in Woodside, NY, outside of New York City.
“Why would you think we’re different from somebody else?” asks Benstock, son of a Puerto Rican mother.
Clay Cooley, the dealer principal for the 10-store Texas-based Clay Cooley Auto Group, agrees. “I have not found anything different about Hispanic consumers, other than most speak English today whereas that wasn’t so 10 years ago.”
Because purchasing a vehicle is a big-ticket item, many Hispanics prefer to conduct the transaction in Spanish, so for Cooley it is a business imperative to invite and welcome this consumer in Spanish.
His dealership has been marketing to Hispanic consumers in Spanish for the last 16 years. Today, 45% of his business is from Hispanic buyers.
“We mirror our English and Spanish TV ads so when viewers see these messages on English-language TV, they see the same on Spanish TV,” he says. “This is an important trust-building step because Hispanic viewers know they are getting the same deal and treatment as everyone else.”
In the F&I office, Hispanic buyers, like other consumers, buy what they value. That includes extended-service agreements, GAP insurance, prepaid maintenance and both finance and lease options.
Many dealers don’t realize the nationwide extent of Hispanic consumers, Benstock says. “The Hispanic community is everywhere, not just in Florida and Texas.” In his market, Hispanics make up 27% of the population.
Twenty-five percent of the populations of major markets are Hispanic, says Sara Hasson, Univision’s senior vice president-automotive strategy & insights.
In Miami, Hispanics represent more than 50% of the population. In Houston it’s 40%, Dallas; 34%.
Currently, 57 million Hispanics reside in the U.S., 18% of the population. That’s expected significantly increase in coming years.
Car down payments average $4,833 for Hispanics vs. $4,779 for non-Hispanics, Hasson says.
She says the average MSRP of a vehicle purchased by a Hispanic is $29,600 compared with $31,900 for the overall population
On average, Hispanics lease about 30% of the time and buy a vehicle every 3.4 years.
“It goes without saying, dealers who wish to appeal to this market will staff people who are bilingual – and will make them welcome and treat them no differently than they do any other buyer,” Cooley says. “Hispanic customers are very loyal to dealerships that respect them.”
For more information on the purchasing power of hispanics, you can read this article:
by Peter Kahn on 09/29/2016
Hispanic Heritage Month sets aside time to underline the important contributions the Hispanic community has made to the U.S. From an automotive perspective, it’s worth noting that their contribution goes beyond cultural — it’s also economic. In 2015, Hispanics alone accounted for 35 percent of new vehicle sales growth, and it was the biggest sales year to date.
The U.S. Hispanic population has a significant economic influence — 1.38 trillion dollars to be exact. But their economic influence doesn’t stop there. The current Hispanic population rests at about 17 percent of the total U.S. population, but it’s projected to reach 31 percent by 2060. As the population grows, their economic impact, and their impact on the automotive market, will continue to grow as well.
But it’s not just a growing population that should make us take notice. Their median household income continues to grow closer in parity to the general population. This trend translates into expectation for Hispanic populations: 81 percent said they expect their family’s financial situation to improve in the next year.
Needless to say, Hispanic shoppers should be a priority for dealers. Luxury dealers specifically need to hone in on this demographic. A quarter of Hispanic vehicle intenders have a luxury vehicle in their consideration set. Since 2000, there has been a 188 percent growth in Hispanic households earning $75,000 or more. With the increased opportunity to spend, Hispanics are increasingly buying luxury vehicles – luxury vehicle purchases have risen 16 percent from 2013 to 2015, compared to 5 percent for non-Hispanics.
The Hispanic population is also unique in that the median age is 30, a full decade younger than the national age average. This means that a majority of them are also Millennials, another group with significant buying power. As a result, many of the observations about Millennials’ buying habits also apply to Hispanics. Most noticeably, the importance of a strong digital presence is key to connecting with potential customers. Hispanic Millennials are also more likely to be married, have a child and have purchased their first home, putting them in a perfect position to move on to their next significant life event — buying a car.
Dealers who want to position themselves for success in the future need to align to the preferences and habits of their Hispanic shoppers. To read more about how to reach Hispanic shoppers, check out the white paper “Hispanic Car Buyers Matter — Now More Than Ever Before.”
Written by Jason Unrau on 09/30/2016
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Like most of you that read this blog, I’ve spend years and years in the automotive industry. I’ve become immune to the sales techniques and upsells, just like most of you have. When I get my vehicle serviced or repaired, I am able to objectively make decisions about each item’s urgency.
But when it comes to our customers, we don’t usually think they’re on the same level as us. We think they should blindly trust what we tell them, because we are the experts after all. We’re surprised when they’re skeptical of the repairs we try to sell them. They decline repairs that are obviously safety related.
It’s our fault.
You see, we don’t give our customers enough credit. They’re intelligent about their cars and you can only expect their blind trust once you’ve built a relationship. To do so, you need to speak with them on your level as an expert and reach out in a way that is most convenient to them, your paying client. It’s a surefire way of delighting your customers.
Would you approve repairs without knowing the full story?
If your car is in for its $50 oil change and you’re approached about a $500 oil leak the technician just noticed, would you blindly approve the work? Probably not. You’d want to see it, wouldn’t you? Your customers are the same way. They aren’t inclined to place their trust in your dealership’s service department, especially not until you’ve given them a reason to do so.
Build that trust with your customers by providing proof of the required repairs and maintenance. Take photos or video of the problem areas, then send them off to your customer. When they can visualize the issue on their car, it’s undeniable. It’s trustworthy. And that’s when the wallet will open more freely.
Your DMS system may have something like this already built into it. Or maybe it doesn’t. If it doesn’t, find a way to make it happen. AutoVitals Inc. has a solution known as SmartFlow that is revolutionizing the service department from front to back, and it includes a slick way for technicians to take pictures and video of any issues, including a walkaround inspection. I can’t see how it WON’T improve your ability to close on sales.
Contact customers on their terms
Did you know that your customers aren’t inclined to answer a phone call? You knew that, yet you still expect them to answer when you call them throughout the day. 98 percent of text messages are opened within the first minute of receiving them, and most people respond to those messages right away. Businesspeople and those how can’t answer their cell phones at work can usually respond to a text message, making it a more reliable method of contact than the telephone.
Email is on a slight decline in popularity, although it’s still more effective than waiting for someone to call you back from a voicemail message. The additional benefit to both text message and email messages it the ability to send attachments. Have a photo or video you want your customer to see? Include it in your message! Have a quick repair quote they can authorize by text? It could save you several valuable minutes over a lengthy phone call, trying to explain what needs repair and why.
However, if you can’t implement text messaging or email communication as effective methods of customer contact, the phone is better than nothing! Be consistent, contacting customers regularly throughout the day so there’s no worry about how their vehicle is doing.
As a rule of thumb, be the one to reach out to your customer before they can contact you. If they have contacted you first, you can bet that they’ve already been stewing about the lack of contact for a while. It’s the kind of customer that is more likely to give you a bad survey response or decline repairs on the basis of principle.
When you’re timely in your communication and are able to back up your upsells and repair estimates with photo or video proof, rest assured, your customers will be exponentially more satisfied. There will be less complaints to management, higher conversion rates on estimates, and the bottom line is guaranteed to increase.
Facebook Discusses First Party Leads For Car Dealers At Internet Sales 20 Group 9 in Phoenix, Arizona
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative's Chris Pinkerton discusses the results of eye-tracking studies.
Chris Pinkerton, the vice president of business development at Mediative, has been tracking the ways viewers look at the Google search engine results page (SERP) since 2003. In that time, Mediative’s eye-tracking studies have revealed major shifts in the way users consume the SERP.
At SMX East 2016, he explored the ways the proliferation of mobile devices have deeply impacted user search behavior on both mobile and desktop searches.
Pinkerton asserts that search activity, psychologically speaking, is mindless activity. It’s mindless because of the habits that form with the devices we use.
Habits are a very powerful thing to start to understand. Developing a habit of consuming information on a desktop in a certain way changes the way you consume content.
Looking back at 2003, Google became the dominant search engine because it drove people to find information faster than its competitors. That created habitual behavior — people found content the fastest on Google and kept coming back.
(As an aside, Bing has implemented programs to pay people for their search behavior in an attempt to break these deeply ingrained habits and introduce a new behavior.)
In 2005, there was a Golden Triangle pattern when it came to eyeballs on the Google SERP. But in 2016, this pattern is vastly different (see below), due in large part to mobile. It’s changed the way people consume the SERP and the speed at which they consume it. Users spot-scan and find what is contextually relevant for them.
Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. This has translated to desktop search as well. People are viewing more search listings during a single session but are spending less time viewing each one.
Users are looking the front end of search listings, so make sure your main message comes first. While it used to take a user 2.6 seconds to consume a SERP, that time has been cut in half, to 1.3 seconds, Pinkerton said.
Regardless of mobile’s impact, the No. 1 organic listing captures the most click activity, regardless of what new elements are presented. However, it takes 87 percent longer for the No. 1 organic listing to be first seen on a mobile device vs. desktop, he said.
Statistics that will impact your digital marketing strategy
- With a Knowledge Graph panel on the SERP, almost 22 percent fewer clicks went to the top No. 1 organic listing.
- 93% of searchers look at the Knowledge Graph panel.
- 49% of searchers click on the Knowledge Graph panel.
Local listings and map
- 47% more clicks on the map and local listing occur when positioned above the organic listings.
- 10% of clicks on local listing on average.
- 51% more searchers view the local listings and map when positioned above the organic listings.
- Listings with star ratings capture 24% of page clicks on average.
- Top sponsored listings are viewed after 0.36 seconds on average.
- 2% of clicks on the top two sponsored listings on mobile vs. 14.5% on desktop.
- The top organic listing gets 10% fewer clicks when three sponsored listings are present vs. one sponsored listing.
- Top organic listings capture the most search activity (33.2%).
- 5% of searchers on average look at the top organic listing.
- 57% of clicks go to the top four organic listings on average.
- Only 7.4% of the clicks that occur are below the fourth organic listing on mobile vs. 16% on desktop.
Source : http://searchengineland.com/mobile-impacted-way-search-based-10-years-eye-tracking-studies-260052?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&mkt_tok=eyJpIjoiTURJeU0yUm1NV00wTm1RMiIsInQiOiI2aUtEVXVQWWZHTEtkQkZIODNKR3ZzZDVrRkE1MDUxWUpyMGFtTW14MDEzVGxBSXNHYzA0QXp5TFRyVjFMQ1pxSXpZQzFLKzBuek1BZU5iMnZhNmdhNnV1cmdBRFlyc0FOMXgwZ3pDXC94Mkk9In0%3D
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
Google’s expansion of Accelerated Mobile Pages across mobile search results is underway, gradually turning the trickle of AMP traffic to a steady flow.
The September start of the “blue links” rollout, along with announcements from some high-profile participants in the AMP Project, are advancing the open-source initiative on multiple fronts.
Google’s AMP expansion
Since Accelerated Mobile Pages first appeared in Google search results in February 2016, AMPs have been mostly concentrated in the Top Stories area of mobile search results:
AMP Top Stories carousel in Google mobile search results
The current expansion, which was announced in August and started in mid-September, will surface AMPs throughout standard mobile search results, aka “blue links.” When the phased blue links rollout is complete, Google will always present the validated AMP version of a page to mobile users instead of the standard web link.
At this stage, Google is only surfacing a portion of available AMPs; a September 25 query returned a mixture of AMP and non-AMP results in the blue links area. When the expansion is complete, all available AMPs will be displayed.
AMP blue links
Along with the blue links rollout, Google made slight modifications to its AMP viewer. The user interface is now grey instead of blue and employs an “X” button instead of a back arrow to close the viewer and return to search results.
Redesigned AMP viewer
Broader, deeper AMP exposure
For news publishers, the blue links expansion will surface evergreen and long-tail content that wouldn’t have been eligible for the Top Stories area but accounts for a large portion of search traffic.
It also opens AMP exposure to commercial, vertical and non-news publishers. Essentially, any AMP-enabled content that would normally surface in search will be presented to users.
A diverse group of non-news publishers timed their own announcements to Google’s blue links rollout. On September 20, eBay announced that its AMP-enabled product pages were live after a few months of development work to resolve some feature gaps.
On the same day, Shopify announced plans to AMP-enable its merchants and Reddit announced the launch of tens of millions of AMP pages on its platform. These companies join Fandango, Food Network and other non-news publishers on AMP. There’s plenty of content to fill the fire hose.
Non-news AMPs: eBay product page and Food Network recipe.
AMP benefits in Google search
Google has stated repeatedly that AMP is not a ranking factor (at least not yet), but that doesn’t mean AMP content won’t get special treatment.
Most noticeably, Google has been building user experiences to showcase AMPs above standard search results. The “Top Stories” carousel was the first example — and now Google is working on a “Live Coverage” AMP carousel for breaking news, elections, sports and other real-time events.
These modules dominate the top of the mobile viewport, above standard results where non-AMP links appear. It’s easy to imagine a variety of special AMP-based user experiences for all types of informational and commercial content.
In addition, Google has signaled that load time in general will matter in its ranking algorithm going forward — and has contributed to the growing mountain of research establishing load time as a predictor of user satisfaction and engagement. With Google’s data showing an average mobile page load time of 19 seconds and a 53-percent abandonment rate after three seconds of waiting, lightning-fast AMPs should ace any speed-related SEO tests.
Finally, users could begin to reward AMP publishers by favoring AMPs in search results. If users begin to recognize the AMP icon and associate it with a fast page, they may start choosing AMP links (or avoiding non-AMP links) in search results for certain types of content and queries.
Over time, such preferences could manifest in changes to search performance. (In early September, Google was observed testing a darker, more noticeable AMP icon.)
Combined, all of these factors could provide advantages to AMP-enabled publishers over non-AMPed publishers, even if the ranking algorithm for general Google search results doesn’t explicitly favor AMP.
AMP beyond Google
Apart from Google’s use of AMP, new participants are bringing the broader potential of the open-source AMP Project into view.
The eBay and Reddit announcements cited speed and performance as primary reasons for adopting AMP — and opened the door to future AMP-only strategies.
Excerpt from Reddit’s blog post (emphasis added):
AMP pages look great and load fast on desktop just like they do on mobile. Maintaining good performance to pages as they change often amounts to a time consuming game of Whac[k]-A-Mole but we can be confident our AMP pages will always be fast. So, for many kinds of pages, we think the AMP version is the only version we’ll ever need.
Excerpt from eBay’s blog post (emphasis added):
Although both of them [AMP and non-AMP browse pages] are highly optimized, look the same, and share most of the code, updating both versions is still a maintenance overhead. In addition, we always need to watch out for feature parity. In the future, based on how AMP pages are performing, we may choose to have one mobile version (AMP) and serve it to all platforms.
The expansion of AMP to desktop experiences and the potential for AMP to replace standard web pages have been anticipated by the AMP Project from the start — but these are among the first large publishers to talk publicly about it.
A few days later, Bing announced AMP support in its search app for iOS and Android in order to provide a better, more consistent user experience. Like Google, Bing will link to the AMP version of a page when available.
AMP results in Bing Search app
This is something any search engine, social platform or other referrer could do — every standard web page with an AMP counterpart has a header tag pointing to the AMP version. Social news aggregator Nuzzel has been linking to AMPs for some time, and Twitter has taken initial steps to link to AMP in certain contexts.
Google’s promotion of AMP across its products is generating awareness, providing incentives for publisher adoption and driving feature development and innovation.
At the same time, the involvement of diverse participants and non-Google-dependent use cases will be critical to AMP’s long-term success and its mission to improve performance across the mobile web — not just a corner of it. The AMP format was seeded in Google’s environment but was never meant to stay there.
In this week's Episode of Make Money Mondays Special Edition, Kerri Wise, VP of Marketing at TrueCar talks about creating unique processes for each individual lead. You need to take time to pay attention to the customer and find ways to connect with them. Every customer expects customization, and it is your job to adapt to every lead to help you close more sales.
Have you ever done research on your mobile device for something you really want to purchase? Maybe you do all that research on your desktop and make the actual purchase on your mobile phone?
This week on Think Tank Tuesday, Paul discusses something that Google has finally rolled out: Cross-Device Retargeting. You'll be able to reach users across tablets, desktops, and mobile devices.
Find out more information by watching this week's Think Tank Tuesday!
We’d love to hear what you have to say. Comment below and follow us on Facebook.
In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on streamline your workflow. You need to keep it simple and focus on the basics. It is not about being fancy or knowing everything, it's about showing up with the desire and hunger to be successful.
Since 2015, Google has been using something called RankBrain, and it was used to process and deliver more relevant and organic search results. How? It was even a mystery to Google!
Rankbrain not only understands language semantics, but also complex search queries, which gives it the ability to think similarly to humans.
What does this mean for you? Find out by watching this week's Hard Facts.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Women-Drivers.com is excited to bring you this white paper on how you can generate up to $6,000,000 in annual sales to women. Now is the time to strengthen your position and turn your dealership into a destination for the fastest car buying segment. The headlines are reading how business is only getting tougher. Is it really going to finish up at another 17.5 million unit year? How will your store stack up?
This white paper enables dealers to train their sales team and help develop new attitudes and behaviors to sell more cars. The bonus tracking worksheet allows GSM’s and SM’s to measure female guests (ups), referrals, and sales to measure this growth over time. CSI and retention are improved, too.
Watch out! Your blog site can be hurting your business. This week on Think Tank Tuesday, Paul tells a story about why he started his blog and what changes he made to improve it over time. Watch more to learn which strategies will help your blog become more successful.
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In this week's Episode of Make Money Mondays Dealer Synergy's President, Sean V. Bradley gives us advise on getting better on a personal level. You want to focus on how you are going to get better, not on how you will sell more cars. Mastering your craft is the most important thing you can do to help you grow as an Automotive professional.