AIS Vendor of the Month
February, 2014
EZ Referral Network
Paul Sansone Jr., Dealer Principle at Sansone Jr. 66 Automall, designed EZ Referral Network out of frustration from dealing with customers who were so concerned with price, that our margins kept getting lower and lower.
With EZ Referral Network, the tools are back in the hands of those on the showroom floor, to generate the best customers – by creating an easy way to get a referral.
“Why not deal with customers that have a higher closing rate, higher CSI, higher gross and actually close in less time?” says Paul Sansone, Jr.
Paul believes we have lost the focus on referrals and the only way to cultivate those better customers is to turn the focus, technology and training back on sales staff, which he believes is the most underutilized assets that we have today.
Most dealerships operate by buying leads for salesmen, distributing those leads to their BDC, and then those leads are sent to the salesmen.
EZ Referral is different.
It allows your salesmen to actually build their own business, which is a much cheaper way to go to market and generate a sale.
A referral is one of the best customers, and with EZ Referral Network, the responsibility goes back on to the sales staff to create those referrals and generate more sales.
EZ Referral Network relies on smartphone technology, replicating websites, and actually allows for referral fee payments through electronic debit cards, or even by donating to charity.
For more information, please visit http://www.ezreferralnetwork.com/
