google - AIS Expert Bloggers - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T09:29:40Zhttps://automotiveinternetsales.com/expert-bloggers/feed/tag/googleGoogle's 3 Key Tips For Marketing Strategies For Car Dealershipshttps://automotiveinternetsales.com/expert-bloggers/google-s-3-key-tips-for-marketing-strategies-for-car-dealerships2016-10-21T02:24:52.000Z2016-10-21T02:24:52.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/VvzHuJH-RpA" frameborder="0" allowfullscreen=""></iframe><br />
http://www.BradleyOnDemand.com 856-546-2440</p>
<p>Google's 3 Key Tips For Marketing Strategies For Car Dealerships - IS20G 9 </p>
<p>Google was a featured #Speaker at our Internet Sales 20 Group 9 in #Phoenix and gave an awesome presentation. They also allowed Dealer Video Production to produce this #Training #Video for Bradley On Demand. Enjoy my #AutomotiveSales Professionals and #AutoMarketing Peeps-</p>
</div>Top 5 Mistakes Car Dealers Make With Search Engine Optimization (SEO)https://automotiveinternetsales.com/expert-bloggers/top-5-mistakes-car-dealers-make-with-search-engine-optimization-s2016-10-06T04:44:10.000Z2016-10-06T04:44:10.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/z_rckVQpmZY" frameborder="0" allowfullscreen=""></iframe></p>
<p>http://www.BradleyOnDemand.com 856-546-2440 </p>
<p>Top 5 Mistakes Car Dealers Make With Search Engine Optimization (SEO) </p>
<p>http://www.BradleyOnDemand.com/ 856-546-2440</p>
<p>Dealer Synergy Presents Greg Gifford, Director of Search and Social of DealerON, teaching us the 5 most common mistakes dealerships make when optimizing their content for the Web. Greg gives us advise on fixing those mistake and how to avoid them all together. Taking the time to invest in your optimization and following these 5 tips will help boost your overall traffic to your websites. If you would like to find out more about Search Engine Optimization, you can follow DealerON in the link below.</p>
<p>For more information about Dealer Synergy, visit http://www.DealerSynergy.com/</p>
<p>If you are interested in working with Dealer Video Production, visit http://www.DealerVideoProduction.com/</p>
<p>Sign up now for the next Internet Sales 20 Group!<br />
http://internetsales20group.com</p>
<p>To find out more about DealerON, visit<br />
http://www.dealeron.com</p>
<p>If you have any questions, call or text Sean on his cell 267-319-6776</p>
</div>Google Just Released "Penguin 4.0"... Authority & link building with Real-Time Penguin - Re-Post from Search Engine Landhttps://automotiveinternetsales.com/expert-bloggers/google-just-released-penguin-4-0-authority-link-building-with-rea2016-10-04T08:55:00.000Z2016-10-04T08:55:00.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475215?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475215?profile=RESIZE_1024x1024" width="750" class="align-full" height="401"></a></p>
<p></p>
<p>http://www.GoogleopolyBook.com 856-546-240 </p>
<p class="p1"><strong><span class="font-size-5">Authority & link building with real-time Penguin</span></strong></p>
<p class="p2"><strong><span class="font-size-5">Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.</span></strong></p>
<p class="p1"><span class="s1">So it happened. <a href="http://searchengineland.com/google-updates-penguin-says-now-real-time-part-core-algorithm-259302"><span class="s2">Google finally released Penguin 4.0</span></a> — the last Penguin update of its kind, as it now processes in real time as a part of Google’s core ranking algorithm.</span></p>
<p class="p1"><span class="s1">In this post, I want to take a look at what Penguin is, how this update affects the SEO community as a whole and how the brave and the bold can continue to safely improve their organic visibility without fear of repercussions from punitive search engine algorithms.</span></p>
<p class="p2"><span class="s1">The announcement</span></p>
<p class="p1"><span class="s1">After a few weeks of turbulence in the SERPs, the announcement that many had predicted <a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html"><span class="s2">was finally made</span></a>.</span></p>
<p class="p1"><span class="s1">The Penguin 4.0 announcement had two key points:</span></p>
<ol class="ol1">
<li class="li3"><span class="s1"><b>Penguin is now running in real time.</b> This is really good news. There are lots of folks out there who have paid the price for low-quality SEO yet are still not seeing a recovery after removing or disavowing all of their spammy backlinks. Certainly, a house built on dodgy links will not spring back to a position of strength simply by removing those links; however, there are many businesses out there that seem to have been carrying algorithmic boulders around their digital ankles. Hopefully, these folks can now move on, their debt to a punitive algorithm update paid in full.</span></li>
<li class="li3"><span class="s1"><b>Penguin is now more granular.</b> This element is a little more curious, in that Penguin 2.0 seemed to add page-level and keyword-level penalties, making it more granular than the 1.0 release. However, we can only imagine that things have got much more advanced, and possibly individual links are considered rather than the seemingly aggregate approach that was taken historically. Only time will tell the degree to which this granular approach will impact sites, but I suspect it will be a good thing for those looking to play by the rules.</span></li>
</ol>
<p class="p1"><span class="s1">It will also be interesting to see how this fits in with the other 200 or so factors or “clues” that Google uses to rank websites. We now we have both <a href="http://searchengineland.com/library/google/google-panda-update"><span class="s2">Panda</span></a> and <a href="http://searchengineland.com/library/google/google-penguin-update"><span class="s2">Penguin</span></a> integrated into Google’s core ranking algorithm (though Panda does not run in real time), so it’s possible that the weight of the various known ranking factors may have changed as a result.</span></p>
<p class="p1"><span class="s1">One other interesting nugget is that there will be no more notifications for Penguin updates. Penguin now constantly updates as Google crawls the web, so tweaks to the finer points of this system will no longer be announced. Personally, I think is a good thing — folks can concentrate on doing good marketing (and SEO) rather than nervously waiting for the hammer to fall on some overused link-building tactic.</span></p>
<p class="p2"><span class="s1">Links are still important</span></p>
<p class="p1"><span class="s1">It’s important to remember that links are still important. Google has clarified this a number of times now, with Googlers such as <a href="http://searchengineland.com/google-try-avoid-link-building-can-harm-good-214861"><span class="s2">John Mueller</span></a>, <a href="http://searchengineland.com/ama-google-search-keynote-smxadvanced-252465"><span class="s2">Gary Illyes</span></a> and even <a href="https://searchenginewatch.com/sew/news/2330134/matt-cutts-excluding-links-from-googles-algorithm-would-make-search-results-worse"><span class="s2">Matt Cutts</span></a> clarifying the importance of links as a ranking signal, while also often warning of the problems of focusing on <i>just</i> links as a marketing and SEO strategy.</span></p>
<p class="p1"><span class="s1">Of course, if we can step back a little, this makes perfect sense. If you have a simple five-page website, no corresponding social or PR noise, and 5,000 links… something does not quite add up there. Why would people cite that resource so widely?</span></p>
<p class="p1"><span class="s1">On the other hand, if you have worked hard on your site and have a hundred or so great content pieces, <a href="http://searchengineland.com/online-reviews-reputation-become-super-credible-220562"><span class="s2">solid reputation signals</span></a> and 500 or so editorial links with wildly varied anchor text spread across the web with no discernible pattern, then this does look a little more natural. Add on some PR and social activity, and we start to see a pattern that looks like a real business.</span></p>
<p class="p1"><span class="s1">So links are important — critically so for SEO. But links are one of many factors and should not be looked at in isolation. In fact, great links should often be the side effect of great marketing. So take off your reverse-engineering hat and put on your smart marketing hat, and you are moving in the right direction.</span></p>
<p class="p2"><span class="s1">What Google wants</span></p>
<p class="p1"><span class="s1">I always find it useful to briefly analyze Google’s recommendations. You can be sure those press releases and webmaster guideline pages are carefully worded, and often we can derive more clarification of what is needed.</span></p>
<ul class="ul1">
<li class="li3"><span class="s1"><b>From the</b> <a href="https://webmasters.googleblog.com/2016/09/penguin-is-now-part-of-our-core.html"><span class="s4"><b>Penguin 4.0 announcement</b></span></a><b>:</b> “focus on creating amazing, compelling websites.”</span></li>
<li class="li3"><span class="s1"><b>From the</b> <a href="https://support.google.com/webmasters/answer/66356?hl=en"><span class="s4"><b>Link Schemes page</b></span></a><b>:</b> “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.</span></li>
<li class="li3"><span class="s1"><b>From the</b> <a href="https://support.google.com/webmasters/answer/35769?hl=en"><span class="s4"><b>Webmaster Guidelines</b></span></a><b>:</b> “Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.”</span></li>
<li class="li3"><span class="s1"><b>From the</b> <a href="https://webmasters.googleblog.com/2012/04/another-step-to-reward-high-quality.html"><span class="s4"><b>original Penguin announcement</b></span></a><b>:</b> “focus on creating amazing, compelling web sites.” <i>This is the same statement again, so they must mean it, folks!</i></span></li>
</ul>
<p class="p1"><span class="s1">There is a common thread here: quality. Whether it’s website quality, link quality or content quality, Google clearly wants to drive this point home.</span></p>
<p class="p4"><span class="s1">“The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.”</span></p>
<p class="p1"><span class="s1">That statement says it all. The only problem here is that Google is often a little (wildly?) optimistic. Creating great content often is not enough on its own. You have to let people know about it.</span></p>
<p class="p1"><span class="s1">You have to build relationships with folks who may be interested in what you have to say. You want to build relationships with other bloggers and website owners. You will then want to look at ways to use these relationships to start building the kind of links that will move the needle.</span></p>
<p class="p1"><span class="s1">High quality, in Google’s eyes, means making your site valuable to your target audience. Create something that is really, truly helpful — <i>then</i> let people know about it. Don’t do this the other way around and start building links in volume where there is nothing of value to link to.</span></p>
<p class="p1"><span class="s1">This, in a nutshell, is the problem with most link-building efforts — they are tackled completely back to front. Links are built before on-site value has-been created. The solution to this is simple: Start with your site. Build something of value. Then layer your link building over the top.</span></p>
<p class="p2"><span class="s1">Link building tactics</span></p>
<p class="p1"><span class="s1">The following is a brief overview of some link building tactics that still have merit and are based on the thinking above.</span></p>
<ol class="ol1">
<li class="li3"><span class="s1"><b>Basic prospecting.</b> Using a range of advanced <a href="https://support.google.com/websearch/answer/2466433?hl=en"><span class="s4">query operators</span></a>, you can often find resource pages or even (shock, horror!) highly ranking and well-maintained directories that are relevant to the product or service you provide. The more content you have on your site, the easier it becomes to find sites that are linking to similar resources and that will consider linking to you. Search for your keywords +resources, +links, +directory and other terms that indicate a relevant resource. Then do the requisite research. (<a href="http://searchengineland.com/link-prospecting-tips-tricks-254590"><span class="s4">More details</span></a>.)</span></li>
<li class="li3"><span class="s1"><b>Competitor research.</b> Often, reviewing the links your competitors have will reveal some sites that will consider linking to you or your content. Again, make sure you have something of value before requesting any links — and remember that just because a site links to your competitor, it does not mean that link is helping them rank. Think <i>quality</i>. See some smart thoughts on how to do (and not do) competitor research the right way <a href="http://searchengineland.com/never-mine-competitors-backlinks-220998"><span class="s4">here</span></a>.</span></li>
<li class="li3"><span class="s1"><b>Guest post prospecting.</b> Guest posts are a still a great way to generate exposure for your business and tap into a site’s audience. Remember, though, quality must come first. Likewise, if you have an opportunity to link to a piece of content within the body of the article and it adds value, then do it in a natural way to get an <i>editorial vote</i> within that article. I would tend to look for blogs in your space initially and manually review whether they have guest authors. You can also prospect, again on Google, using search strings like “Keyword” + “guest post,” “keyword” + “write for us,” “keyword” + “contributor” — I favor this approach rather than tools, as the sites returned highly are likely to be authoritative.</span></li>
<li class="li3"><span class="s1"><b>Content + outreach.</b> Once you have a bedrock of great content on your site, you can find sites that link to other articles and then go about contacting the owners to see if they will link to your content. Ideally, your content should improve on what they already link to so that link can be swapped out or yours can be included in addition to the original link. <a href="http://backlinko.com/skyscraper-technique"><span class="s4">The Skyscraper Technique</span></a> can work well here; however, it is not perfect for every situation.</span></li>
<li class="li3"><span class="s1"><b>Broken link building.</b> This is similar to #4 in many ways, but you are looking for broken links on sites you have identified as potentially providing a valuable link (or vote) for your business. You may well need to create some content to fill the gap when you find an opportunity, but this approach where you are helping the site owner and providing a simple alternative can yield great results. Identify sites you would like a link from, then crawl those sites with Screaming Frog or Xenu Link Sleuth to find opportunities. Lots of legwork here, but you can find diamonds in those 404s!</span></li>
<li class="li3"><span class="s1"><b>Local organizations.</b> With local businesses, I like links that help tie you into that physical location. Often you will be able to find clubs or some such that will accept some sponsorship in return for a safe, branded link on a page of their site. Play it safe here; do this for the right reasons, and you can generate some solid ties with local businesses, leading to more eyes on <i>your</i> business and some great local links.</span></li>
<li class="li3"><span class="s1"><b>Press and PR.</b> Further to having an amazing site, doing great things in the real world can also have benefits in getting exposure in the press and relevant publications. This will, in many cases, generate a link back to your site, again helping you build trust and relevance.</span></li>
</ol>
<p class="p1"><span class="s1">This is not meant to be an exhaustive list, and really, I don’t like to attempt link building from a tactics perspective without having a clear and unique strategy tailored to each business. We see tactics that deliver great results for one business completely fail to deliver for another.</span></p>
<p class="p1"><span class="s1">This game is all about determining what is right for you and adding links to your site that enrich the web and make the linking page a better place. Of course, to do this, you have to focus on ensuring your site is the very best it can possibly be so the linking site is improved by the link to yours.</span></p>
<p class="p2"><span class="s1">Final thoughts</span></p>
<p class="p1"><span class="s1">The best SEO often comes down to common sense. Spammy directory listings did not make sense. They were there purely for SEO. This backwards approach meant many sites were top-heavy with links with no content. All that time and effort spent, and no real value added to the site.</span></p>
<p class="p1"><span class="s1">I talked about the psychology and history of this in a post on my own blog called “<a href="https://www.bowlerhat.co.uk/ass-backwards-link-building/"><span class="s2">Ass Backwards Link Building</span></a>” that really dives into how search engines work, the mentality of many low-end SEO agencies and how their practices are directly out of alignment with Google’s own “give, give, give” mentality.</span></p>
<p class="p1"><span class="s1">Sure, Google shows us ads. Lots and lots of ads. But they gave us free access to the world’s information. In my mind, that is a good trade-off.</span></p>
<p class="p1"><span class="s1">Unfortunately, though, we live in a world where we have folks looking for a cheap SEO solution, and there will always be some provider who will fill that gap — the demand for cheap SEO creates cheap SEO. Around and around we go… unless, of course, Penguin 4.0 finally puts pay to risky, low-value tactics.</span></p>
<p class="p1"><span class="s1">I sincerely hope that Penguin 4.0 puts and end to the often daft link-building tactics of the past. Penguin may well need some fine-tuning, but link building in 2016 and beyond will mean tackling your website first — building something great, and then letting people know about it.</span></p>
<p class="p1"><span class="s1">Source: http://searchengineland.com/authority-link-building-real-time-penguin-259584?utm_source=marketo&utm_medium=email&utm_campaign=newsletter&utm_content=scap&int=intSEO&mkt_tok=eyJpIjoiWkdFM01EWm1PVFkzTjJObSIsInQiOiJ3d2ZscG5LWHJXc3BlTFwvRWFRRU9ZbzZDYW94SmRuanpTR3hhRm5HaEdxUlFiend1WDFZZzJrcWpcL0JNYkhZMTYzSTJoZVZqREx6MndIUmFDWnRaQWpSbkg2a0FJOU1qOTBrVEg1alFQTFJ3PSJ9 </span></p>
<p></p></div>Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshophttps://automotiveinternetsales.com/expert-bloggers/facebook-and-google-will-be-speaking-at-the-internet-sales-20-gro2016-09-08T10:17:06.000Z2016-09-08T10:17:06.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p>http://www.InternetSales20Group.com 267-319-6776</p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/BPbyreawsJ0?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe></p>
<p>Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshop</p>
<p>Register here - https://www.eventbrite.com/e/internet-sales-20-group-9-tickets-24790633452 </p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" width="504" class="align-full"></a></p>
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<p>AND.... We have a SPECIAL Presentation from Google on #Video </p>
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<p><span>The Internet Sales 20 Group has been so effective in its design that it has literally changed the expectations dealers have while attending workshops. We have an instructional design with one clear curriculum - having a strong beginning, middle, and end. This helps all members evaluate and strategize throughout the conference. We conclude the workshop with an exit strategy so everyone can go back to their dealerships with a customized action plan to implement immediately. Our emphasis is on Internet Sales which is one of the most powerful and important areas of the Automotive Industry. Presentations will also focus on showroom sales, best practices, leadership, objections & rebuttals, processes and more. Each session is geared towards showing members what to do, when to do it, and why to do it. Simply put, the Internet Sales 20 Group exists to make its members successful!</span></p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/CnNnj2V1SoA" frameborder="0" allowfullscreen=""></iframe></p>
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<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" target="_self"> </a></p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475229?profile=original" target="_self"> </a></p></div>'Win the Game of Googleopoly' Book Signing - Barnes And Noble - New York, NYhttps://automotiveinternetsales.com/expert-bloggers/win-the-game-of-googleopoly-book-signing-barnes-and-noble-new-yor2015-02-16T16:11:49.000Z2015-02-16T16:11:49.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/t7GMCz-_gJ4?rel=0" frameborder="0" allowfullscreen=""></iframe><br />
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'Win the Game of Googleopoly' Book Signing - Barnes And Noble - New York, NY</p>
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