training - AIS Expert Bloggers - Automotive Internet Sales - BDC - Free Training Resources2024-03-29T01:16:32Zhttps://automotiveinternetsales.com/expert-bloggers/feed/tag/trainingThe Hotel Room Block For The #IS20G 12 Training Conference Is About to Expire...https://automotiveinternetsales.com/expert-bloggers/the-hotel-room-block-for-the-is20g-12-training-conference-is-abou2019-03-07T08:15:21.000Z2019-03-07T08:15:21.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="{{#staticFileLink}}1298729789,original{{/staticFileLink}}" target="_blank" rel="noopener"><img class="align-full" src="{{#staticFileLink}}1298729789,RESIZE_710x{{/staticFileLink}}" width="710" /></a></p>
<p>The Hotel Room Block For The #IS20G 12 Training Conference Is About to Expire... To Book Your Room GoTo: <a href="https://internetsales20group.com/hotel/">https://internetsales20group.com/hotel/</a></p>
</div>Internet Sales 20 Group 12 Is Headed To Nashville, TN March 18th - 20th - IS20G (Dealers & GMs are FREE!)https://automotiveinternetsales.com/expert-bloggers/internet-sales-20-group-12-is-headed-to-nashville-tn-march-18th-22019-03-07T08:08:51.000Z2019-03-07T08:08:51.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe src="https://www.youtube.com/embed/Tl9I0qV97e4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p>
<p>The Internet Sales 20 Group 12 also known as the #IS20G Training Conference will be headed to Nashville, Tennessee March 18th to the 20th. You do NOT want to miss this year's #1 Automotive Sales Training Event. This will be the 12th year that we have hosted this Epic Event. Here are some of our AMAZING #Speakers ! <iframe src="https://www.youtube.com/embed/7piO0lm0bmA" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe src="https://www.youtube.com/embed/U3FjN6RxqL4" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> <iframe src="https://www.youtube.com/embed/FqERFoPQBfw" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> Here are the Problems you can solve by attending this AMAZING Conference... <iframe src="https://www.youtube.com/embed/bcElozkTGiI" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe> To Register for the IS20G 12 Conference go to: <a href="http://www.InternetSales20Group.com">http://www.InternetSales20Group.com</a> or Call 856-546-2440</p>
</div>Sean V. Bradley, CSP Is Keynoting The Digital Dealer Workshop In Chicago February 13th & 14th 2018https://automotiveinternetsales.com/expert-bloggers/sean-v-bradley-csp-is-keynoting-the-digital-dealer-workshop-in-ch2018-01-10T14:34:42.000Z2018-01-10T14:34:42.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475461?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475461?profile=RESIZE_1024x1024" width="550" class="align-full"></a></p>
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<p><a href="https://ddce.a2zinc.net/DDWSpring2018/Public/SessionDetails.aspx?FromPage=Sessions.aspx&SessionID=4100&SessionDateID=230%C2%A0">https://ddce.a2zinc.net/DDWSpring2018/Public/SessionDetails.aspx?FromPage=Sessions.aspx&SessionID=4100&SessionDateID=230 </a>;</p>
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<p>Sean V. Bradley, CSP Is Keynoting The Digital Dealer Workshop In Chicago February 13th & 14th 2018</p>
<p>You Will Not Want to Miss This Keynote at Digital Dealer Workshops</p>
<p><strong>+ Save 50% off with Promo Code SYNERGY</strong></p>
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<p>This panel discussion will be facilitated by worldwide automotive trainer Sean V. Bradley, CSP who will bring together an elite panel of automotive forces, each with unique areas of expertise, to help you build an unstoppable defense for your store to combat against the automotive industry’s own “evil” forces. </p>
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<p>The concept of which was inspired by the animated TV program, Voltron: Defender of the Universe. (For the non-anime-familiar, Voltron’s storyline revolves around forces that merged together to form one unstoppable mega-force defense for the galaxy in a battle against evil.) </p>
<p> <br> <strong>Primary Learning Objectives:<br> <br></strong> ⇒ Learn what the MOST important "Key Performance Indicators" (KPIs) are from a $1.1 billion-dollar dealer group that delivers 5,600 units per month. <br> <br></p>
<p> ⇒ Identify specific activities that your sales team can immediately do to proactively generate business for themselves and your dealership.<br> <br></p>
<p> ⇒ Learn the MOST important technology resources that are being utilized by the most successful dealer groups in the country.<br> <br></p>
<p> ⇒ Learn how to form your "Voltron" defense.</p>
<p><br> <strong>Panelists include: </strong>Joseph Shaker, Principal Owner, Shaker Auto Group; Toni Anne Fardette, Director of Business Development, Atlantic Automotive Group-The NY Auto Giant; Louie Herron, Owner, Louie Herron Chrysler Dodge Jeep Ram; and Brian Chapman, VP and General Manager, Homer Skelton Ford. </p>
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<p>Don’t miss this Keynote Presentation and over 40 more Marketing, Sales, and Management seminars at Digital Dealer Workshops Chicago, February 13-14th at the McCormick Place. </p>
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<p><span><span>Register with promo code</span> <span>SYNERGY</span> <span>to get 50% OFF!</span></span></p>
<p><em><span>Registration includes comp passes to the Chicago Auto Show (Feb 10-19th)</span></em></p>
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<span data-offset-key="634g1-0-0">If you are thinking of attending</span>
<span data-offset-key="634g1-0-0"><span data-offset-key="634g1-0-0"><span data-offset-key="634g1-0-0">#DigitalDealer</span></span></span>
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<span data-offset-key="634g1-0-0">next month... REGISTER with CODE "SYNERGY" for a 50% Discount! Digital Dealer is giving all of my network a 50% discount since I am Keynoting and</span>
<span data-offset-key="634g1-0-0"><span data-offset-key="634g1-0-0"><span data-offset-key="634g1-0-0">Karen Uriarte-Bradley</span></span></span>
<span data-offset-key="634g1-0-0">is conducting a break-out session. Don't miss this POWERFUL Training Workshop! Call or text me if you have an y questions 267-319-6776</span>
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<p></p></div>Register for the "Internet And Phones Are The New Showroom" Webinar - March 7th at 2:00pmhttps://automotiveinternetsales.com/expert-bloggers/register-for-the-internet-and-phones-are-the-new-showroom-webinar2017-02-28T16:21:14.000Z2017-02-28T16:21:14.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475355?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475355?profile=RESIZE_1024x1024" width="600" class="align-full"></a> https://attendee.gotowebinar.com/register/6030811763622147073 </p>
<p>Register for the "Internet And Phones Are The New Showroom" Webinar - March 7th at 2:00pm</p>
<p></p></div>Dealer Synergy Review by The Network King Lee-Lee Williams "Today TODAY Today"https://automotiveinternetsales.com/expert-bloggers/dealer-synergy-review-by-the-network-king-lee-lee-williams-today-2016-12-01T23:20:11.000Z2016-12-01T23:20:11.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/SoU2D9vZ54c" frameborder="0" allowfullscreen=""></iframe><br />
http://www.DealerSynergy.com 856-546-2440<br />
http://www.BradleyOnDemand.com</p>
</div>Video On "How To" Sell 37.5 Units Per Month By A Showroom Sales BEASThttps://automotiveinternetsales.com/expert-bloggers/video-on-how-to-sell-37-5-units-per-month-by-a-showroom-sales-bea2016-11-02T13:14:46.000Z2016-11-02T13:14:46.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/Uw91iOYHwWg" frameborder="0" allowfullscreen=""></iframe></p>
</div>Money Mind Mapp And BradleyOnDemand Are The 2 Most Powerful Tools For Your Dealershiphttps://automotiveinternetsales.com/expert-bloggers/money-mind-mapp-and-bradleyondemand-are-the-2-most-powerful-tools2016-10-15T21:52:11.000Z2016-10-15T21:52:11.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/ypFqPu-6LtE?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe><br />
http://internetsales20group.com/Recalculate-Your-GPS-For-Success/index.html  856-546-2440 </p>
<p>Demand Are The 2 Most Powerful Tools For Your Dealership</p>
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<p><span id="WE">We</span> are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals, or have you hit a point of diminishing return on the opportunity? These questions drive home a critical point of concern: How do you get your dealership to operate at its full potential? </p>
<p><img src="http://internetsales20group.com/Recalculate-Your-GPS-For-Success/images/01.png" alt="" width="706" height="443" /></p>
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<p>In order for you and your dealership to get out of the lane of mediocrity, close out 2016 strong and storm into 2017, it is critical to pay attention to this article.</p>
<p>You have a profound opportunity to recalculate your GPS for success. There is no magical success potion; you have complete and total control over your earning potential. Automotive professionals in all dealership sales capacities have advanced technology at their fingertips to create a significant competitive advantage for both individual and dealership-wide success.</p>
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<p><span id="THE">The</span> future is now; we have 3D printers, self-driving vehicles, augmented reality and other immersive technology solutions. The automotive industry is not without its own advanced technology solutions for increasing dealership output to levels otherwise unimaginable. Dealers who are actively using the BradleyOnDemand and/or Money Mind Mapp platforms are seeing profound success. These tools are single-handedly assisting dealers in reducing attrition, increasing gross volume and most importantly, net profits.<img src="http://internetsales20group.com/Recalculate-Your-GPS-For-Success/images/014.png" alt="" width="718" height="451" /></p>
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<p><a href="http://www.bradleyondemand.com/">BradleyOnDemand</a> is a comprehensive, cost-effective training, tracking and certification platform. Users on this platform are able to access the following types of content on demand: showroom sales, Internet sales, phone sales, appointment setting strategies, marketing and advertising strategies, reputation management and prospecting techniques, just to name a few. BradleyOnDemand’s virtual training platform not only allows for “anytime” access, but dealership leadership can also monitor usage statistics, assign training modules and use certification paths as tools to indoctrinate, train/re-train, promote, demote or terminate.</p>
<p>Alternatively, <a href="http://moneymindmapp.com/">Money Mind Mapp</a> is a projection, forecasting, and accountability tool that automotive professionals use to map out both individual and dealership-wide sales goals. Users on this platform can effectively identify their monetary needs by “breaking out” fixed costs, situational costs, living costs, incidental costs and investments.</p>
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<p><span id="ASIDE">Aside</span> from identifying the baseline financials, users are also able to factor in their tax liability and their ACPC (Average Compensation Per Copy). These resources provide the roadmap for sales professionals to project where they pull their units from (eight ways to sell a car), as well as a tool to track all incoming and outgoing daily opportunities. Sales professionals who utilize these two tools stand out head and shoulders from their peers.</p>
<img src="http://internetsales20group.com/Recalculate-Your-GPS-For-Success/images/02.png" alt="" width="701" height="440" /><br />
<p>In the simplest terms, those numbers represent approximately an $8 million Internet sales department. Utilizing the next evolutionary tool in automotive sales, Route 4 Cars grew from $2 million to $8 million in only one year. The next evolution in automotive sales are technology-enabled resources for the automotive sales professional and the dealership. Think “Cyborg” or consider Iron Man’s suit: part-man, part-technology. The more accurate analogy would be virtual logic or artificial intelligence. The synergy that develops out of this relationship has the capacity to result in mind-numbing potential earning opportunities. The playing field is currently leveled — are you ready to be upgraded?</p>
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<img src="http://internetsales20group.com/Recalculate-Your-GPS-For-Success/images/03.png" alt="" width="487" height="651" /><br />
<p>It is important to note that virtual training is more than just training. When considering tracking, testing and certification as parts of the training solution, the disparity between YouTube and viral videos in comparison to on demand training is expansive. Although much can be learned through alternative video sources, a lack of instructional design and accountability ultimately makes non-on demand video content more of an entertainment source versus an educational one.</p>
<p>Another advantage of virtual training is the “interactive” component, which provides specialized content to the user on the virtual platform. In short, on demand training is designed to not only train your team, but create full accountability, as well. Consider the on demand training solution as an “online university” at the OEM level with focused, fresh and relevant content.</p>
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<p><span is="A">A</span> “Universal Soldier” or a car sales professional in a dealership today needs to not only be proficient in traditional sales, but should also be their own Internet department or <a href="http://dealersynergy.com/business-development-bdc">BDC</a>. Furthermore, this “Cyborg” takeover can transform both BDC departments for Service and F&I into a superhero-like organization. Ultimately, your dealership can be transformed into a team that can rival the Avengers lineup. Training alone is not enough. The Money Mind Mapp aids sales professionals and dealerships at large with proper projecting, forecasting, action plan creation and daily, weekly and monthly tracking.</p>
<p><img src="http://internetsales20group.com/Recalculate-Your-GPS-For-Success/images/04.png" alt="" width="576" height="362" /></p>
<p>Any resource that has the power to revolutionize how the sales professional conducts business has to make your salespeople want to use the tool. Most dealerships struggle with technology, hence the reason that the majority of CRMs and DMSs are not providing the maximum value they were intended to have. The Money Mind Mapp makes the process about the sales professional, so that they develop an obsession — it’s all about them. Technology solutions must be centered around their success, their money, their opportunity and their evolution.</p>
<p>Don’t accept mediocrity. Waiting for things to “magically” change or improve is the wrong approach. Proactivity is the path to ultimate success. In order to close 2016 strong and continue to dominate in 2017, you need to start utilizing all the current technology solutions at your disposal. Become the next evolution in automotive sales.</p>
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</div>Car Dealership's Basic Video Checklist - Digital Marketinghttps://automotiveinternetsales.com/expert-bloggers/car-dealership-s-basic-video-checklist-digital-marketing2016-10-13T05:56:19.000Z2016-10-13T05:56:19.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/dyVMjitkCI4?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe><br />
http://www.BradleyOnDemand.com 856-546-2440</p>
<p>Car Dealership's Basic Video Checklist - Digital Marketing </p>
<p><span>Dealer Synergy Presents Tom Rocha, of LESA, offering advice and a great checklist about how to begin filming in your dealership. Tom explains that the most important things are to make sure you are in safe area and talk about what the customers will want to know. Using these tips will drive more traffic to you but boosting your online presence. If you would like to find out more about Video Services by LESA, you can follow LESA in the link below.</span><br />
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<span>For more information about Dealer Synergy, visit </span><a href="http://www.dealersynergy.com/" class=" yt-uix-servicelink" data-servicelink="CDEQ6TgiEwjwwpSti9fPAhUJupwKHSXeDbEo-B0" data-url="http://www.DealerSynergy.com/" target="_blank" rel="nofollow">http://www.DealerSynergy.com/</a><br />
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<span>If you are interested in working with Dealer Video Production, visit </span><a href="http://www.dealervideoproduction.com/" class=" yt-uix-servicelink" data-servicelink="CDEQ6TgiEwjwwpSti9fPAhUJupwKHSXeDbEo-B0" data-url="http://www.DealerVideoProduction.com/" target="_blank" rel="nofollow">http://www.DealerVideoProduction.com/</a><br />
<br />
<span>Sign up now for the next Internet Sales 20 Group!</span><br />
<a href="http://internetsales20group.com/" class=" yt-uix-servicelink" data-servicelink="CDEQ6TgiEwjwwpSti9fPAhUJupwKHSXeDbEo-B0" data-url="http://internetsales20group.com" target="_blank" rel="nofollow">http://internetsales20group.com</a></p>
</div>Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshophttps://automotiveinternetsales.com/expert-bloggers/facebook-and-google-will-be-speaking-at-the-internet-sales-20-gro2016-09-08T10:17:06.000Z2016-09-08T10:17:06.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p>http://www.InternetSales20Group.com 267-319-6776</p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/BPbyreawsJ0?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe></p>
<p>Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshop</p>
<p>Register here - https://www.eventbrite.com/e/internet-sales-20-group-9-tickets-24790633452 </p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" width="504" class="align-full"></a></p>
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<p>AND.... We have a SPECIAL Presentation from Google on #Video </p>
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<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475229?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475229?profile=original" width="640" class="align-full"></a></p>
<p><span>The Internet Sales 20 Group has been so effective in its design that it has literally changed the expectations dealers have while attending workshops. We have an instructional design with one clear curriculum - having a strong beginning, middle, and end. This helps all members evaluate and strategize throughout the conference. We conclude the workshop with an exit strategy so everyone can go back to their dealerships with a customized action plan to implement immediately. Our emphasis is on Internet Sales which is one of the most powerful and important areas of the Automotive Industry. Presentations will also focus on showroom sales, best practices, leadership, objections & rebuttals, processes and more. Each session is geared towards showing members what to do, when to do it, and why to do it. Simply put, the Internet Sales 20 Group exists to make its members successful!</span></p>
<p><iframe width="560" height="315" src="https://www.youtube.com/embed/CnNnj2V1SoA" frameborder="0" allowfullscreen=""></iframe></p>
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<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475198?profile=original" target="_self"> </a></p>
<p><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475229?profile=original" target="_self"> </a></p></div>The Internet Sales 20 Group 9 (3-Day Training Workshop) Is Coming To Phoenix, Arizona!https://automotiveinternetsales.com/expert-bloggers/the-internet-sales-20-group-9-3-day-training-workshop-is-coming-t2016-06-10T02:10:35.000Z2016-06-10T02:10:35.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/gbgBG_aLoIM" frameborder="0" allowfullscreen=""></iframe></p>
<p>http://www.InternetSales20Group.com 856-546-2440 </p>
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<div data-offset-key="29esb-0-0" class="_1mf _1mj">I am excited! The Internet Sales 20 Group 9 is getting close. We almost closed our speakers. I have literally 1 more general session speaking slot and the Keynote slot. I am trying to decide who I am going to invite to do the Keynote. I am thinking I am going to go to my network in the National Speakers Association (NSA). They have some truly amazing professional speakers that bring a whole different perspective since most are not in our industry. It is good to open our eyes and think outside the box. I have personally learned so much from the NSA.</div>
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<div data-offset-key="b60l1-0-0" class="_1mf _1mj"><span data-offset-key="b60l1-0-0">I am ALSO looking for Panelists for 3 different categories (3 separate panels).</span></div>
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<div data-offset-key="f4d85-0-0" class="_1mf _1mj"><span data-offset-key="f4d85-0-0">I am open to vendor panelist but am looking for awesome Dealership representatives (meaning, currently you own or work at a dealership, not just at one time in the past).</span></div>
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<div data-offset-key="aevn7-0-0" class="_1mf _1mj"><span data-offset-key="aevn7-0-0">I am very serious about looking for panelists, so if you think you would be perfect for the</span> <span data-offset-key="aevn7-1-0" class="_5u8n" spellcheck="false"><span data-offset-key="aevn7-1-0"><span data-text="true">#IS20G</span></span></span> <span data-offset-key="aevn7-2-0">9 Conference please email me or call me sean@dealersynergy.com or call / text me 267-319-6776</span></div>
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</div>If you haven’t heard the news… Dealer Synergy Says Goodbye To Anthony Alagonahttps://automotiveinternetsales.com/expert-bloggers/if-you-haven-t-heard-the-news-dealer-synergy-says-goodbye-to-anth2015-05-15T19:49:15.000Z2015-05-15T19:49:15.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p dir="ltr"><span class="font-size-4"><strong><a href="http://storage.ning.com/topology/rest/1.0/file/get/1475164?profile=original" target="_self"><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475164?profile=RESIZE_1024x1024" width="750" class="align-full" height="563"></a></strong></span></p>
<p dir="ltr"><span class="font-size-4"><strong>If you haven’t heard the news...</strong></span></p>
<p dir="ltr">Friends, Clients, Dealers, Colleagues, and all of our fellow car people:</p>
<p>We were as shocked as you were by the sudden announcement yesterday by Anthony Alagona of his departure from the Dealer Synergy Team and the turning in of his #OrangeTie. Anthony was a great asset to the Dealer Synergy Team over the past two years, and while his time was spent on the road or at his home office, we will miss his everlasting upbeat demeanor and bright smile. As someone who has never worked in a dealership, taken an up, or sold a car before joining Dealer Synergy, he was consistently able to master the process and present himself as an automotive professional to new-comers and established pros alike. That is a testament to his ability to learn and the strength and value found in the Dealer Synergy Process. From all of us here at Dealer Synergy, we wish Anthony the best of luck and success in his future endeavors.</p>
<p></p>
<p dir="ltr">With that said, we recognize that to many of you, he was the face of our Training Team. Coordinators, directors, and even some managers and dealers would regularly reach out to him for personal direction, comfort, and support in the face of challenges and adversity, both at home and in the workplace. The Dealer Synergy Team would like to ensure all of our valued partners, clients, and friends that the time-tested and proven Dealer Synergy process that has been in place and evolved over the past 11 years will continue help your dealership sell more cars, more often, more profitably. Our national team of live process and remote phone trainers will continue to service and support your dealerships, and your previously scheduled live on-site and phone trainings will take place, as scheduled. You can expect there to be no bumps or hiccups in this abrubt, unexpected transition. </p>
<p></p>
<p dir="ltr">While we have spoken to many of our clients and their principals directly in the past 24 hours, we remind you that our Executive Team is only a phone call away: You can reach Sean V. Bradley directly at <a href="tel:267-319-6776" value="+12673196776" target="_blank">267-319-6776</a>. </p>
<p> </p></div>Register For Internet Sales 20 Group 7 In New York, May 18-20 (3 Day Workshop)https://automotiveinternetsales.com/expert-bloggers/register-for-internet-sales-20-group-7-in-new-york-may-18-20-3-da2015-03-13T02:35:49.000Z2015-03-13T02:35:49.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/be_PjQAfOQU?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe><br />
http://www.InternetSales20Group.com 856-546-2440<br />
Register For Internet Sales 20 Group 7 In New York, May 18-20 (3 Day Workshop)</p>
<p>At the Internet Sales 20 Group 7 in #NewYork we are "Bridging The Gap Between The Showroom And The Internet / BDC". We are going to:<br />
* Focus on how to MAX GROSS with Internet Deals<br />
* Go the through the most advanced digital marketing and lead generation strategies (Googleopoly)<br />
* Discuss how to turn your CRM into an ATM<br />
* Identify the BEST processes for follow up and engagement<br />
* Phone Skills<br />
* Leadership / Management<br />
* And SO MUCH MORE!!<br />
* 25+ #Speakers & #Panelists<br />
* I will have Dealer Principals AND General Managers teaching sessions!!<br />
* Last #IS20G SOLD OUT over 200 Dealers!<br />
** Sign up now at www.InternetSales20Group.com or call to register 856-546-2440<br />
*** Please share this post with anyone you know in the #AutomotiveSales industry that wants to "Do More, Be More and Achieve More".<br />
Thank you-</p>
</div>Jim Ziegler Is A Headline Speaker At The Internet Sales 20 Group 7 In New York, May 18th-20th (3-Day Workshop)https://automotiveinternetsales.com/expert-bloggers/jim-ziegler-is-a-headline-speaker-at-the-internet-sales-20-group-2015-03-04T01:00:49.000Z2015-03-04T01:00:49.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/LY5lXoLHpKg?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe></p>
<p>http://www.InternetSales20Group.com 856-546-2440 </p>
<p>Jim Ziegler Is A Headline Speaker At The Internet Sales 20 Group 7 In New York, May 18th-20th (3-Day Workshop)</p>
</div>Internet Director That Sells 400+ Units Online Interview Part 5 of 5 - Text Questionshttps://automotiveinternetsales.com/expert-bloggers/internet-director-that-sells-400-units-online-interview-part-5-of2015-02-03T03:08:45.000Z2015-02-03T03:08:45.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><iframe width="560" height="315" src="https://www.youtube.com/embed/zkiWylZNFO8?rel=0&controls=0&showinfo=0" frameborder="0" allowfullscreen=""></iframe><br />
http://www.BradleyOnDemand.com<br />
Internet Director That Sells 400+ Units Online Interview Part 5 of 5 - Text Questions</p>
</div>The #1 Sales Trainer and the #2 Nissan Sales Consultant Discuss The Two Most Essential Tools for your Dealership… CRM & Traininghttps://automotiveinternetsales.com/expert-bloggers/the-1-sales-trainer-and-the-2-nissan-sales-consultant-discuss-the2014-11-01T21:56:13.000Z2014-11-01T21:56:13.000ZSean V. Bradleyhttps://automotiveinternetsales.com/members/SeanVBradley<div><p><img src="http://storage.ning.com/topology/rest/1.0/file/get/1475175?profile=RESIZE_480x480" width="400" class="align-full"></p>
<p><a href="http://www.BradleyOnDemand.com" target="_blank" style="font-size: 13px;">About Bradley On Demand</a> • <a href="http://www.AutoLoop.com" target="_blank" style="font-size: 13px;">About AutoLoop</a></p>
<p></p>
<p align="center"><span class="font-size-3"><b>AutoSuccess November Cover Stort</b></span></p>
<p align="center"><span class="font-size-3"><b>The #1 Sales Trainer and the #2 Nissan Sales Consultant Discuss The<br> Two Most Essential Tools for your Dealership-CRM & Training</b></span></p>
<p>There is a great deal of moving parts in today’s modern dealership. Each person plays a vital role in the day-to-day operations of the dealership, from the showroom sales floor to the service center, the F&I department to the Internet department; all must work cohesively for the same common goal – dealer profits. Considering your long list of responsibilities, how can you, the general manager or dealer, guarantee that your team and all its moving parts are following through on protocol and the processes you are expecting? How can you make sure you are being efficient and tapping into all the resources available to you? Training, training and more training! By training your team on effective processes, how to attract and cultivate good quality people, how to spend your ad dollars wisely and strategically utilize your Customer Relationship Management system, you will minimize the need for micromanagement and maximize profits.</p>
<p>A CRM is one of the most essential tools for all dealerships in today’s rapidly changing technology-based culture. And rightfully so because it behaves as a data incubator for sales opportunities, allowing dealerships to store customer information in an organized and up-to-date fashion, it has easy tools for interaction and follow-up and provides accountability of the staff, for an increased rate of productivity.</p>
<p>CRMs go far beyond data storage. The tool uses the data strategically to improve the sales process and increase profits across all components and profit centers of your dealership, such as showroom control, lead management, data mining and equity mining, special finance, F&I, fixed ops, inventory and much more.</p>
<p>When utilized properly, a dealership’s CRM has the ability to contain a gold mine of information about customers. CRMs have gotten so much more powerful in recent years. CRMs don’t just track your customers’ information, calls and emails anymore! New technologies have given them the ability to <ins cite="mailto:Sean%20V.%20Bradley" datetime="2014-10-29T11:05">identify when a customer is in an equity position, has a</ins> <ins cite="mailto:Sean%20V.%20Bradley" datetime="2014-10-29T11:06">warranty about to expire or have a lease that is about to come to term. In addition to being able to</ins> send alerts and set priorities, as well as create and automatically send email templates to stay in touch and ensure proper follow-up. However, with these changes, they’ve also become more complicated. The modern CRM system requires a more complex user interface, advanced tools and ever-changing updates and applications.</p>
<p>As a result of these new resources, it’s more crucial than ever to provide your team with ongoing CRM training. You don’t want to just keep up with <ins cite="mailto:Sean%20V.%20Bradley" datetime="2014-10-29T11:09"> </ins><ins cite="mailto:Sean%20V.%20Bradley" datetime="2014-10-29T11:10">Dealerships that you envy</ins>, you want to be the <ins cite="mailto:Sean%20V.%20Bradley" datetime="2014-10-29T11:10">Dealership that other Dealers envy</ins>. Unfortunately though, this is an often-overlooked step and ends up stopping the dealership from effectively leveraging leads that they’ve already gathered and spent advertisement dollars to generate.</p>
<p>The reality is that most dealerships struggle with maximizing their CRM. Even when a dealership has the most incredible CRM technology with a proper set up and training, it still falls apart. Why is this the case time and time again?</p>
<p>The simplest explanation is that the rate of turnover at most dealerships is extremely high. There often isn’t enough time to properly train new sales people on how to use the CRM, and so they are definitely not taught the intricacies of how to truly engage and utilize the power of a CRM. In addition to not being able to truly maximize all resources and technologies, an un-trained or poorly trained Sales Person, Manager, BDC Agent etc… can reek massive havoc in the CRM by not using the proper statuses, archiving prospects properly, inactivating leads, letting action plans expire, NOT marking units sold or putting notes into the CRM. Since the CRM is so important and has so many applications for all profit centers this is very serious because this is the leading reason why most CRMs in this country are a complete mess. It is not the CRM Company, it is mostly user degradation.</p>
<p>There has been a stigma in the automotive industry about training that has led to training being consistently neglected, which has created an epidemic of untrained sales consultants, coordinators and even managers.</p>
<p>NADA estimates that the average dealership spends approximately $64,000 per month in advertising. With an average of 10 sales consultants at each dealership, that’s essentially an investment of $6,400 per consultant, monthly. The average sales person only earns an average compensation of $4,000 a month. This means that the average dealership invests more money in advertising per sales person, per month than an average sales person earns in a month.</p>
<p>Even with staggering numbers like this, dealerships still fail to invest in training their staff appropriately. They spend all that money to get people into the dealership, yet they spend almost nothing to ensure that the freshly generated traffic is handled correctly and by a thoroughly trained sales team with sufficient training to solidify the sale. </p>
<p>The stigma is understandable however. In the past, training was not something that could be taken lightly.</p>
<p><b>Traditional Training:</b></p>
<ul>
<li><b>Intensive</b> – a lot of information packed into a short amount of time</li>
<li><b>Invasive</b> – if everyone’s in class, who’s selling cars?</li>
<li><b>Expensive</b> – quality trainers don’t come cheap</li>
</ul>
<p>Luckily, just as CRMs have advanced over time, modern training has benefitted from emerging technology too. The newest and most powerful way to train in all areas of your dealership is through Virtual Training. Virtual training provides the classic areas of training, such as Showroom Sales, Internet Sales/BDC, Phone Sales, F&I, Fixed Ops, Management and of course technology products, like CRM. With the limitless capabilities, it’s easier now more than ever to train your team and reap the benefits of increased profits.</p>
<p><b>Virtual Training:</b></p>
<ul>
<li><b>Interaction</b> –This isn’t YouTube! High-level production videos truly interact with the trainee to enhance and customize the training and learning experience.</li>
<li><b>Retention</b> - Correlated testing means that there is a qualitative way to ensure retention. After each video, the viewer must correctly answer questions in various formats before moving onto the next concept.</li>
<li><b>Accountability</b> – Dealers and Managers can track their entire staff. Get notified daily, weekly or monthly via text or email on accountability details such as who has logged in, what videos were watched, what tests were taken, who passed, and who failed.</li>
<li><b>Certification –</b> Just like an OEM Certification, virtual training offers curriculum paths for many aspects of the dealership. Follow the modules, pass the tests and get certified in areas such as Automotive Sales Professional, Internet Sales/BDC Director, Sales Management, BDC Rep/Internet Sales Coordinator, Special Finance Director and more.</li>
</ul>
<p>Virtual training breaks down the barriers of time and location because it’s available whenever your team is able to take a few minutes off the floor, regardless of whether your staff is at the store or at home. The trainee can use their cell phone, tablet, or desktop computer.</p>
<p>If dealerships had access to a truly comprehensive, ongoing training program that covered all profit centers of the dealership and a full regimen regarding one of the most powerful tools a dealership possesses, their CRM, they would be able to sell more cars, more often and more profitably. If they had these strategies in place, dealers would be able to reduce their advertising costs, reduce their attrition in HR and simultaneously increase sales, volume and gross. Dealers need to focus on making sure their team is educated on each and every aspect and possibility of what the CRM can potentially do and on the strategy of how to use their CRM effectively. The only way to guarantee the true success of your CRM is through ongoing, consistent training.</p>
<p>We recently sat down with two of the industry’s top experts, Tammie LeBleu, National Dealer Development of AutoLoop and Sean V. Bradley, CEO of Dealer Synergy, to explore a surprising number of new resources available to dealerships when dealing with the two most critical subjects within a dealership, CRMs and Virtual Training.</p>
<p>-</p>
<p><b>AutoSuccess:</b> Welcome to both of you.</p>
<p><b>Tammie LeBleu:</b> Thank you.</p>
<p><b>Sean V. Bradley:</b> Thank you<ins cite="mailto:Dana%20Goldberg" datetime="2014-10-29T10:12">, i</ins>t’s a pleasure to be here.</p>
<p><b>AS:</b> Tammie, let’s start with you. You’re one of the most successful salespeople in the country - earning over $1.5 million over the last five years. You were the #2 Nissan Salesperson in the country in 2011. Your personal bests include 6 sales in one day, 47.5 for one month, and 400.5 units in a year. Those are super-hero numbers. How does a person hit those kinds of numbers?</p>
<p><b>TL:</b> (Laughing) You sell a lot of cars! Seriously, a lot of it is just what you would expect: hard work, drive and preparation.</p>
<p><b>AS:</b> Do you think that being female in a traditionally male-dominated industry was a plus?</p>
<p><b>TL:</b> No, not at all. In fact, I found it to be the opposite. I had to overcome a lot of<ins cite="mailto:Dana%20Goldberg" datetime="2014-10-29T10:13">,</ins> I don’t want to say “bias”, but maybe, expectations. People have this picture of who a salesperson is supposed to be and I do not fit that image at all!</p>
<p><b>AS:</b> Did your dealership location factor into your success?</p>
<p><b>TL:</b> I’m sure it does, but it didn’t help me much in my situation. I was in Bossier City, Louisiana, which has a population of 62,000. It’s not a high-traffic market</p>
<p><b>AS:</b> So are you saying that with just hard work and determination, anyone can sell this many cars?</p>
<p><b>TL:</b> Hard work is going to play a role in being successful, no matter what. But the other thing I feel is that you really have to have a willingness to use every resource available to you. And for me, that meant learning how to leverage the information in the dealership’s CRM.</p>
<p>A good CRM is like an ATM, a moneymaking machine for a dealership. But you have to be willing to learn it and use it, and you have to be consistent. I got hooked into AutoLoop CRM and, for me, it’s been like a road map. It gives me direction and tracks what I need to do every day to be successful. I know when to call customers and which customers I need to call. It’s all digital, updates automatically, and I don’t have to write anything down!</p>
<p><b>AS:</b> Was there a steep learning curve?</p>
<p><b>TL:</b> Well, the software does a lot, so yes, there’s a lot there to learn. But you don’t have to know everything to start enjoying the benefits. Start using one feature, get familiar with it and then start adding to your knowledge base. There are training programs online, even “On Demand” training. Literally, <a href="http://www.BradleyOnDemand.com">www.BradleyOnDemand.com</a> has a full training “channel” dedicated not only to AutoLoop CRM but strategies, best practices and secrets for all CRMs.</p>
<p><b>AS:</b> Well that leads us right to Sean V. Bradley. First, Sean, you have been featured in, and have been writing for, AutoSuccess Magazine for 7 years now and most of our readers are already familiar with you and your company. But we welcome new subscribers frequently, so for those who are not as familiar, can you describe for us what Dealer Synergy does?</p>
<p><b>SB:</b> Absolutely! Dealer Synergy is an award-winning training company. We build custom, highly profitable departments for automotive dealerships across the nation, Canada and overseas. We are partnered with state associations and manufactures to provide the most cutting- edge training tactics for not only Internet Sales and Business Development Centers, but also for Showroom sales training.</p>
<p>With 92-99% of Americans going online before they step foot in a dealership, almost every customer is an Internet customer. Therefore, we don’t just believe in Internet “departments”, but rather Internet “dealerships”. We have taken our profound experience and success with Internet sales departments and developed curriculum that utilizes the same Internet tactics, principals and philosophies for the showroom sales floor and have witnessed extreme success.</p>
<p><b>AS:</b> So you offer Internet Sales, Business Development and showroom sales training. Do you offer CRM training too?</p>
<p><b>SB:</b> Absolutely! The CRM Company usually shows you how to use their technology; we show you how to set it up to make money. Specifically, we will assist dealers create their automated action plans, sales processes, set up email templates (video and text), scripts, statuses. We teach the proper follow up process with your CRM for the Showroom and Internet / BDC teams. We focus on how to manage the relationship from showroom, phone and the internet fluidly through the shopping and buying cycle all the way through to service, referral generation and re-sale!</p>
<p><b>AS:</b> And you actually go to the dealership?</p>
<p><b>SB:</b> Yes, we conduct onsite training. Our program varies from an array of options, from 2-5 days of intense onsite training, depending on the specific needs and goals of the dealership. In fact, up until recently, almost all of our training to date has been on-site. But that doesn’t work for everyone in terms of scheduling and cost and all the other aspects of on-site training.</p>
<p>We’ve taken our award-winning curriculum and created virtual, interactive training modules available on-demand, 24/7, called Bradley On Demand. Our training covers an immense amount of topics, such as Internet sales, showroom sales, BDC, F&I, special finance, time management, leadership, motivation and so much more.</p>
<p>We saw a great need for this type of service in our industry and we wanted to fill that need. It is a more viable solution for dealers because it’s more cost-effective. Your sales team can focus on whatever area they most need training in at their own availability and at their own pace. Plus, you don’t have to worry, like “Oh, John was sick on the day the trainer was here, he missed the whole thing.”</p>
<p><b>AS:</b> That sounds great. How do you guarantee that the training sticks?</p>
<p><b>SB:</b> The 3 R’s, repetition, reinforcement, and retention are key. I don’t care if you are the best trainer and motivator on the planet. Eventually, that feeling of inspiration will dissipate. With the availability of the tool to re-motivate and reinforce the information, whenever needed, this concern is eliminated.</p>
<p>Again, I don’t care how amazing the trainer is, it is a scientific fact that immediately after hearing a speech or a lecture, only 50% of what the trainer says is retained. Then, 48 hours later, only 25% of that 50% is permanently retained. With virtual training, the same information is delivered exactly the same way each time and can be repeated over and over again for maximum retention.</p>
<p><b>AS:</b> That sounds really effective. Now, Tammie, you’ve been using Sean’s training videos to train your teams, correct</p>
<p><b>TL:</b> Yes, I watched all of Sean’s videos when I was a consultant, and once I was in the management role I had my team watch all his videos as well. It’s the obligation of the dealership to train the sales people. I felt it was my duty to supply them with the education, the <ins cite="mailto:Dana%20Goldberg" datetime="2014-10-29T10:17">“</ins>know how”, a fair opportunity to succeed. More times than not, we hire these people, give them no direction and then are surprised that they fail. Whose fault is that? Not the sales person. Poor training is a direct reflection on the dealership.</p>
<p><b>SB:</b> I agree completely. How can you expect your team to excel if you don’t provide them with the tools to succeed? We need to evolve what we do in the dealership.</p>
<p><b>TL:</b> Yeah, I had to evolve on my own <i>(laughs)</i> I wish there had been training back then. I credit most of my success to the utilization of my CRM, but even the CRM itself has evolved in the last five years. At first it was more about what information I could get out of the CRM. But as it went on and I realized how much data really was in there, that’s when I started asking, what information do I <i>need?</i> When do I need it? Then I used the CRM to set parameters for alerts or reports or whatever.</p>
<p><b>AS:</b> That probably didn't happen overnight.</p>
<p><b>TL:</b> Oh no. It was like I was married to my CRM for a while there <i>(laughs</i>). It was that type of commitment coupled with a great tool that got me to be the #2 Nissan sales consultant in the nation and sell over 400 units in 1 year.</p>
<p><strong>AS:</strong> Tammie, that is a surreal amount of units sold from such a rural town! Explain to us how you used your CRM to sell that many car!</p>
<p><strong>TL:</strong> When I said I married my AutoLoop CRM, I wasn’t kidding! I used every feature that they had. Every prospect that I had I entered in their birthday, their anniversary, special holidays that were relevant to them. I then set up reminders / notification. So, when these events happened it let me know and I would be able to call, email or send out a personal letter to these people and it truly built that “Relationship” with that prospect or client. That is what the “R” in CRM is… RELATIONSHIP. I took that literally. Additionally, I had an automated action plan for every situation. For example:</p>
<ul>
<li>Fresh Up Process</li>
<li>Be-Back Process</li>
<li>Dead Deal Process (Bought elsewhere, changed mind, upside down, credit etc…)</li>
<li>Prior-customer process / orphaned owner</li>
<li>Phone-UP Process</li>
<li>Internet Lead Process</li>
<li>Referral generation Process</li>
<li>B2B Process</li>
<li>Equity Miner / Data Mining Process (Prospect Manifest)</li>
<li>Service Conversion Process</li>
</ul>
<p>I used my CRM methodically. I thought of it as a team of personal assistants for me!</p>
<p>There are eight ways that a sales professional can sell an automobile. Walk in, be back, internet, phone, service, prior customer, referral and prospecting. I truly leveraged my CRM to enable me to maximize all eight ways every single day. And it did!</p>
<p><b>AS:</b> And what’s the benefit of the on-demand training? Does it cut down on all the “do-it-yourself” learning?</p>
<p><b>SB:</b> Absolutely. Like we've said, the technology keeps evolving. You can’t just learn one thing and be done. Because next week a new version is coming out with more features that will make your life easier – but you still have to learn them. It’s an ongoing process.</p>
<p><b>TL:</b> Exactly, which is why I have used some of the Dealer Synergy on-demand training. It helps me keep current as things change and progress.</p>
<p><b>AS:</b> Now, we’ve talked about how training is evolving and how technology is evolving, but what about the industry as a whole? Is this type of CRM data-mining the wave of the future?</p>
<p><b>SB:</b> Yes, today it is. But because it keeps evolving, you have to stay on top of it. What looks like science fiction today is old hat by tomorrow.</p>
<p><b>TL:</b> I agree, and I don’t think we’ve done a good job of staying with the trends as an industry. With my speaking engagements, I get to see different dealerships all across the country and I am amazed at how many aren’t tapped into the power of CRMs. They either don’t have a CRM, they have one that it is not being used, or it’s being used incorrectly. So many dealerships don’t even know what they’re missing out on. We’re still pouring too much money into advertising and events and we have no real way of tracking whether it’s even doing any good. Yet, we have a whole database of potential prospects at our fingertips and we neglect it.</p>
<p><b>AS:</b> It’s a blanket approach.</p>
<p><b>TL:</b> It sounds more like a <ins cite="mailto:Dana%20Goldberg" datetime="2014-10-29T10:18">“</ins>throw it against the wall and see what sticks<ins cite="mailto:Dana%20Goldberg" datetime="2014-10-29T10:18">”</ins> approach. You think, “Well, sales went up during that promotion.” Okay, but there is nothing to say that the promotion itself had anything to do with it. We don’t know for certain if the message is really getting out, or hitting the right people, or who those people even are. On the other hand, all that information is already there, sitting in your CRM. All you have to do is ask for it.</p>
<p><b>SB:</b> <i>(Laughing)</i> She sounds like an evangelist.</p>
<p><b>TL:</b> This is definitely something I believe in wholeheartedly. Which is why I’ve shifted my career focus. I feel like I have a responsibility to the industry to make them aware of the gold mine at their fingertips.</p>
<p><b>AS:</b> Yes. You’ve actually joined AutoLoop as their new National Dealer Development.</p>
<p><b>TL:</b> Yes: I’m going to be out there saying, “Hey, this has worked for me, and I think it will work for other dealerships.” I think this is what our industry needs. And when I say that, I’m talking about all CRM marketing, and data-mining as a whole: personally, it made sense for me to go with AutoLoop, since we already had a relationship. I know the product works, because it worked for me. It’s important to me that I stand for a product I believe in. But overall, I’m talking about a complete shift in the way we think about selling cars: we have the information, we need to use it and I am going to make it my mission to spread that message.</p>
<p><b>AS:</b> Anything to add, Sean?</p>
<p><b>SB:</b> First and foremost, I agree that CRM is one of the most important tools, and it definitely is a whole paradigm shift in thinking once you adopt it as part of your process. I believe in what Tammie is doing, focusing on the data-mining, and I believe in what we’re doing, helping dealerships make that transition. There are a lot of great CRM tools out there, but I frequently recommend AutoLoop to my network of dealers because they have a phenomenal installation process, a great training program and the best follow-up training in the industry. That’s why we partnered with them for Bradley On Demand.</p>
<p><b>AS:</b> And with that, I want to thank you both for talking to us.</p>
<p><b>SB:</b> My pleasure.</p>
<p><b>TL:</b> Anytime.</p>
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