Has Your Creative Hit A Roadblock?

• Are you willing to take risks and have fun with your creative?
• What can you do to make your website more engaging?
• Would you like some tips on how to make the most out of your commercials, websites and your showroom?

On this week's Think Tank Tuesday, I cover how you can take your creative to a whole new level. Watch it now: 

• You need 20 points of engagement a day if you want people to notice you.
• Learn what kinds of messages get the best responses.
• Follow the 3 tactics in this video and you will see results in 90 days.

• You are losing sales every month. Make that a thing of the past with this one simple change.
• Learn what your best lead source is and become a better salesperson.
• Very few salespeople or dealerships are even doing this (which is good for you and bad for the competition).

• Are you missing phone calls from potential customers?
• Do you want to make a big difference in your sales every month?
• Have you been looking for more people to talk to?

On this week’s Think Tank Tuesday, I offer one idea that will make a dramatic difference in your sales every month.

In just a few weeks, Google will update the criteria they use to determine your search rank. On this week's Hard Facts, find out what your website needs in order to maintain a top position.

Let's bring it back to the basics when there were no apps and all you had to rely on was an old fashioned pen and a piece of paper. On this week’s Think Tank Tuesday, I explain a way to stay more organized while decreasing the amount of fire drills throughout the day.

What do your customers have to say about your service and collision centers? Let's find out and then capitalize on it. On this week's Hard Facts, Samantha explains how video can win you loyal customers.

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.

Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.

Capitalizing on your income streams and creating financial stability for your company might be easier than you thought. On this week's Think Tank Tuesday, learn how you can better utilize ads for your service and parts campaigns to give you stronger financial performance.

There are a variety of ways in which you can personalize your direct mail pieces to fit your customers' wants and needs. In this week’s episode of Hard Facts, Samantha will explain how highly targeting your mail pieces and using variable data can increase ROI.

In order to run a successful business you must have a solid process in place. You must reinforce it and make it a habit to avoid internal chaos. On this week's Think Tank Tuesday, learn what you can do to improve your company's process. Your customers will notice. 

In this week’s episode of Hard Facts, Samantha uncovers a cost-free way to utilize your bilingual sales staff to reach a broader demographic. Learn how you can implement this strategy at your dealership.

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.

How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.

Do you have chat on your website or are you considering it? Either way, this is a free webinar on Thursday, January 15th at 1:37pm EST you will want to attend.

I will have a special guest, Jeff Sterns from CarChat 24 and we will be discussing everything chat. We will answer your questions and tell you how you can get more from your chat or what to look for when considering chat providers. You will also want to pay close attention to ensure you are not making the Biggest 7 Deadly Sins that could be killing your lead potential.

But Wait, There's More! Jeff will be giving away 3 Free Subscriptions to CarChat 24 and if that wasn't enough we also worked a deal with Exit Gadget and they will be giving away 3 Free subscriptions of their service. All you have to do is attend the webinar and learn how to get more from chat.

Sign up now for the webinar on Thursday, January 15th 1:37pm

Have you ever owned something that is often in need of repairs, and you find yourself getting to the point where you're just sick of dealing with it? On this week's Hard Facts, Samantha offers two strategies to aid customers when in need of service that will allow you to drive more traffic to your service lane.