Snapchat is a major tool for reaching customers in the 18-24 age range. Many marketers and business owners are still learning the full power of Snapchat how it can creates a stronger brand through social engagement.
On this week’s Hard Facts, get tips and tricks for how to infuse Snapchat with your current marketing strategy and reach more shoppers than ever.
Tell Your Story
A story can separate a business from its competition by establishing a unique identity customers can relate to. This week, I'm analyzing the difference between a business with a real story and one that simply pushes price.
Watch this week's Think Tank Tuesday to learn how you can create brand loyalty for your business with a unique story.
Find Your Motivation
Today, I'm diving deep into the entrepreneurial mindset and what it means to be truly successful. There is more to being a successful business owner than money, and am sharing his own personal experiences to help you decide what your driving force for success is.
Tune in to the all new Think Tank Tuesday to learn the three successful phases all businesses experience and to learn how you can avoid losing the entrepreneurial spirit that so many others have.
This is the Missing Piece to Profit
The automotive marketplace is over-saturated, but don't panic. There's an additional revenue source you can implement now to boost profits.
On this week’s Hard Facts, Samantha has the strategy for capitalizing in your own backyard AND the rest of the nation. Are you ready to increase your revenue by $30,000 per month? It's easy if you pay attention.
Make These Changes to Stay on Top of the Google Search Page
On Feb. 19, Google changed the look of their search page, decreasing the number of available advertising spots.
This week on Hard Facts, learn which ad spots are completely removed, which positions have changed, and the algorithm Google will now use to determine your ad’s position. See how this change can actually help you sell more cars for less money instead of running your budget dry.
You don’t have to wait for a shopper to fill out a form before you reach out. Learning the shopper's body language lets you start the conversation earlier in the buying process and become the go-to authority first.
This week, Samantha shows you how to use a shopper's digital body language to engage that person much earlier in the buying process.
Are you a salesperson or a business owner who wants a new way to market for free? Then watch this week’s Think Tank Tuesday.
This new strategy includes:
And the best comments get a free membership to our Coffee Mug Strategies!
Many dealers aren’t taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.
Facebook just launched its new live video service to compete with Meerkat and Periscope. How does this new tool stack up? How do you use it to engage car shoppers? Is it worth your time? Find out on this week’s Hard Facts.
Not every dealership and buying experience is the same, so why should you settle for a homepage that is exactly like the rest? Having one that stands above the rest helps to ensure your name, brand, and business stand above the rest.
Reason number one: dealerships are everywhere. This means their websites are everywhere as well. You need to give customers something they will remember and bring them back to you when they are ready to purchase. If you are sticking with your run of the mill website provider because “it’s good enough” or because “it’s just a website”, then you’re missing out on leads and customers.
Create eye catching web panels with outstanding offers to drive customers to view your inventory. Doing more than only using web panels found on your brand manufacturer website helps create a sense of urgency for your customers. It will also make you memorable.
Many of our clients have opted to incorporate a video into the header of their homepage in addition to their web panels. I know what you’re thinking: it sounds kind of busy. Wrong. This gives you the opportunity to further showcase your inventory and your dealership.
Reason number two: what makes you stand above the rest? Why should customers buy from you instead of the guy down the road? Show your customers why you’re better and why they should only come to you.
Showcasing your inventory front and center will certainly propel you ahead of the crowd. Whether you do this by utilizing a featured inventory scrolling feed or by using a quick inventory search tool, implementing features that make browsing inventory easier and quicker for your customers creates a lasting memory for them.
You shouldn’t have to settle for a website that is exactly like the rest. A plain white background with blue letters, given to you by the company you essentially settled for isn’t going to give you a big enough push ahead of the rest. Why? Because this is all they offer any of their clients.
We understand you have to make sure your brand is showcased front and center, but that doesn’t mean you should blend in with the same manufacturer dealership down the road. Your dealership identity is just as important.
These are only a few reasons from our list. If you feel like you’re missing out, we should talk.
I get asked this a lot: what would I do if I were running your dealership? And I always know the my first move with every single dealership.
My changes will:
– Have customers asking about value, not price
– Turn your salespeople into consultants
– Make your dealership a community resource, not just a storefront
– Raise you above the competition without cutting profits
On this week’s episode of Hard Facts, Samantha has a way you can talk to customers who may not have patronized your dealership in the past using Ringless Voicemail Drops. Watch this week’s episode to learn more about this emerging technology and how to implement it now.
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.
On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations with customers on your website EVEN AFTER they fill out the form. And that’s not all! She’s also sharing how you can then take this information and use it to build a progressive profile of shoppers on your website. Watch this week’s episode now.
We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.
What you will get in this episode:
– Hear what the industry says you need
– Learn what you need to become a talented salesperson
– Also submit your struggles for some personal help from our team
When someone asks about marketing automation or inbound marketing, sometimes the best way to explain it is just to show them.
What you will get in this episode:
Learn more by watching the video below and get our marketing automation and inbound secrets on this week’s Think Tank Tuesday!
Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.
