Easy Steps To Increase Sales With Social Media
Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars.
On this week’s Think Tank Tuesday, learn what you need to know about developing an effective and comprehensive social media marketing strategy. Start optimizing your ROI and stop wasting money.
What Is Your Game Plan?
You spend a lot of time in meetings and discussing your strategies. On this week's Hard Facts, Samantha teaches you how to make sure everyone works together to reach your goals and ensure everyone is accountable.
Don't Let Your Leisure Activities Become Your Motivation
We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.
Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.
I'm Going to Tell You What S.O.S. Means for Your Business
S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!
Stay Ahead of the Competition with Google's Latest Changes
Google has made more changes that affect how people find your dealership. The competition is getting tougher but Hard Facts is here to help. Watch now and discover why you need to step up your Google ranking to continue getting traffic.
There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what it can mean for your business.
How Customer Reviews Affect You
Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template.
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, we'll identify potential mistakes and correct them today!
If you are active on Twitter, you might have already noticed the addition of a tiny lightning bolt icon up in the menu bar where you can find your mentions or direct messages. Last week, Twitter launched Moments, a new feature that makes it easier for users to stay up-to-date with what’s happening in the world.
Basically, Moments makes it so that you do not need to filter through personal tweets or follow individual news platforms in order to keep up with current events. Instead, by visiting the Moments tab, you are able to see articles, photos, and videos about the biggest news stories all in one place.
Of course, a new venture for Twitter also means a new way for advertisers to get noticed. Twitter will soon start testing for Promoted Moments, where a few lucky companies will have the opportunity to place ads within the Moments feature. While advertisers are normally stuck working with Twitter’s signature 140-character limit, Promoted Moments will allow them to build a complete campaign rather than just a sales blast here and there. It allows companies to be more creative and really set the tone for their brand.
Over time, there is a chance Moments could expand to cover not only national and international news, but local news, as well. If that is the case, advertising would localize along with it. At that point, smaller companies would have the ability to place their ads amidst local news stories relevant to people within their target audiences.
So what does this mean for the future of advertising? Well, at this point, unless you are a multi-million dollar corporation, probably nothing. The companies with opportunities to take advantage of Promoted Moments are few and far between, and it is still too early to tell whether or not Moments will really take off. However, as is true with most social media platforms, things change over time. As of right now, with Moments in its preliminary stages, the only people with control over its success are the approximately 300 million people who use Twitter each month.
To hear about our social media strategies and more, contact us today!
The key to continued growth and success in business is simple: evolve. This week, I'll demonstrate the importance of evolving your business and yourself to keep the money flowing and new business expanding.
Turn On-The-Fence Shoppers Into Sales
You need to use Dynamic Retargeting to reach indecisive shoppers. I’ll explain how Dynamic Retargeting delivers highly targeted ads and offers to hesitating shoppers. It worked on me and will help you sell more cars this month!
Why You Need To Be Charming
How does your personality increase sales? On this week's Think Tank Tuesday, learn the four steps to be personable (instead of creepy). Understand what being charming truly means, build connections that lead to sales, make more people know who you are, and learn what actions ruin your sales.
