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Profile Information
Gender
Male
Location
Tampa, FL
Birthday:
August 12
What is your email address?
roy.kirchner@vikingmediamarketing.com
Which best describes you?
Vendor
What is your job title within your company?
Vice President
Are you affiliated with any other companies? If so, enter the company's name below.
One of the nation's fastest-rising under-40 business executives, Roy Kirchner skyrocketed to national prominence in 2006 when he seized day-to-day command of Focus, Inc. in Tampa, Florida, serving as the company's Operations Director - as well as the Senior Member of its award-winning Consulting Team. Responsible for running the sales floor and managing a staff of 75 marketing professionals, Mr. Kirchner's leadership and institutional changes generated stunning results: Company revenue grew by 10 percent on a monthly basis, shattering industry-wide Lead Generation records for profits. And it's because Mr. Kirchner knows how to sell. "My first job in the automotive sales industry - while I was still a teenager - was on the dealership's frontlines, selling cars, trucks and motorcycles to complete strangers," recalled Mr. Kirchner with a smile. "I soon realized I was blessed with a special talent." The talent was selling: He sold no less than 250 cars annually for five straight years, outselling 63 of his older, more seasoned colleagues. The dealership sought to retain Mr. Kirchner's services long-term, offering him an opportunity to become one of their youngest-ever employees to hold a managerial title. Mr. Kirchner accepted, studying the intricacies of business finances, marketing outreach programs and strategic planning. "It was an incredible education," reflected Mr. Kirchner. "I consider it my Entrepreneurial Boot Camp. I realized that for a business to succeed - any business - it needs to identify and activate its target audience. You can't just 'sell' on the floor; you first need to 'sell' your Call to Action. And you need this Call to Action to reach the right people or your business will collapse. You see, most dealerships are terrific at selling on the floor. That's their strength. But where they struggle - and often fail - is at 'selling' consumers the message that gets them in the showroom in the first place." So after personally managing the sales of thousands of Toyotas, Jeeps, Fords, Dodges and Chryslers, Mr. Kirchner redirected his passion for closing with Focus, Inc. Quickly gaining a reputation as a tech-savvy "sales savant," Mr. Kirchner soon found himself lecturing before thousands at the nation's leading business conventions, conference and sales seminars, including the NADA, Automotive Dealer Monthly, Special Finance Magazine and many more. With business partner Rob Anderson, he co-founded Viking Media Marketing in May of 2010. The first man to enter the office complex and the last man to leave, Mr. Kirchner established by example the forward-thinking, work-to-you-drop mindset that defines the Tampa-based Lead Generation company. Because, at the end of the day, it's still all about selling. "Nobody sells a Call to Action better than Viking Media Marketing," the young executive flatly stated. "Nobody. And because of our television-centric sales approach, this Call to Action reaches exponentially more members of your target audience than anyone else. Simply put, this is the world's most cost-effective Lead Generation program anywhere in existence, and I couldn't be prouder to play a part in helping more American businesses grow - especially in today's economic climate." Mr. Kirchner lives in Tampa, Florida with his fiancé.
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