http://www.internetsales20group.com

Sorry for ANY inconvenience but we pushed back the 20 Group 1 week. We have been overwhelemed with NEW Dealership Clients since NADA and wanted to properly prepare for this event!

The Internet Sales 20 group is in the same location (Philadelphia), the same hotel (The Radisson)...

I am excited to share that this 20 Group is going to be Co-Modereated by myself as well as with the President of Peruzzi Toyoa Bill Finocchiaro.

*** You DO NOT want to miss this Internet Sales 20 Group!

http://www.dealersynergy.com 

http://www.facebook.com/seanvbradley 

http://www.facebook.com/seanvbradley

"Feel, Felt, Found" Automotive Internet Sales Objections, Expectations & Rebuttals - Sean V. Bradley, CEO of  Dealer Synergy and creator of AIS

http://www.dealersynergy.com 

Do You have a Social Media Employee Policy At Your Dealership...?  You Better Create one ASAP!!

I think that got your attention...

*** This is VERY important ***

Every dealership should have a "Social Media" EMPLOYEE USE Policy. What I mean by that is that EVERY Employee at the dealership (Front and Back) needs to know about Social Media and its effect it can have for the dealership during work hours and OFF work hours. 

"Off Work Hours" ????? Confused...?

Let me give you an example... a REAL example, not just a cool story to throw in for training and impact reasons...

I had a dealer client call me a while ago and tell me he had a "unique" problem. I was intrigued and asked him what happened. The dealer goes on to tell me that he had a voice mail from a very upset woman. And then he went on to detail the voice mail. It turns out the woman came into the dealership to purchase a vehicle and was working with a sales person. She did not buy the vehicle there, but was very interested in purchasing from them. So, she went home to "think about it" she went online and "Googled" her sales person's name... You won't believe what showed up on the FIRST page of Google... The sales person's MySpace Page. The woman "Clicked" the link and right there on the sales person's TOP of his MySpace page was the Sales Person smoking a "Marijuana Bong" (TRUE STORY) and the CAPTION on the Photo Read "Party Animal" - WOW!!! The woman was very disturbed that this person worked at the dealership and she did NOT want to do business with him or ANYONE that employed a "Drug Addict". It did not matter that the dealership had no idea what the employee did on his own time. It did not matter the sales person was one of the top earners in the dealership, it did not matter that the dealer was a great guy and helped a lot of people in the community. It ONLY mattered what her perception of the dealership was at this point. And what she told the dealer in that message stung him... She said she was a 50 year old woman and if she can "Google" her sales person in 5 minutes then SHAME on the dealership for not doing a better job hiring people that represent their establishment... Ouch, what can you say to that?   

The sales person had NO idea that their "Off Work" antics, habits, exploits would EVERY hurt the dealership that he worked at or was trying to build a career at. Some might say it is NONE of ANYONE'S business what they do AFTER work... or while they are NOT working. 

*** The problem with that is that if a person, a sales person, service, office person posts their life, posts their beliefs, posts their antics for the public. Then is NOT "Their Private Life" anymore... especially if they work at a MULTI-Million Dollar establishment. There is WAY too much at stake here so I iMPLORE you to pay attention to your dealership and your employees.

Here is what I suggest:

Immediately create a Dealership "Social Media Employee Use Policy" something that states that if you are employed at ABC Motors, you AGREE NOT to post ANYTHING compromising online, specifically Social Media sites like Facebook, Twitter, MySpace, Tumblr, Flickr, YouTube etc... If employees choose to have accounts like these they MUST EITHER Post PG - PG13 Content OR KEEP Your Account on "PRIVATE". This also goes about personal beliefs about sensitive subjects. 

Then after you create the policy, have the dealership's attorney create a formal agreement and put it into the employee handbook and make sure they all sign off on it.

* This might seem extreme BUT please think of YOUR Dealership RIGHT NOW and YOUR Employees... ALL of THEM. Can you imagine if you left your dealership's reputation uncensored online, allowed employees post anything and everything without educating them of the harm to themselves and the dealership's reputation unintentionally. PLEASE believe that Facebook, MySpace, Flickr, PhotoBucket, Ning, YouTube, Twitter, Tumblr... ALL of these site INDEX WELL!!! Meaning, that they show up on GOOGLE, MSN, AOL, BING etc... VERY VERY Well.

Protect your reputation-

*** Here is a COOL idea:

When you are about to hire someone... BEFORE you do, "Google" Them, "Facebook" them, "Twitter" them etc... Use the Internet as your own personal FBI Background Check :) 

If you have any questions or if you would like some more information on how to secure your dealership's Online Reputation or if you need help educating your employees of Social Media / Online Reputation please email me at seanb@dealersynergy.com It would be my pleasure to help you.

http://www.prnewswire.com/news-releases/dealer-synergy-and-review-boost-partner-to-enhance-on-line-reputation-for-automotive-dealerships-and-are-launching-dealer-review-boost-at-nada-2011-in-san-francisco--booth-4464n-114570549.html

PHILADELPHIA, Jan. 25, 2011 /PRNewswire/ -- Dealer Synergy has announced its newest service today, Dealer Review Boost, to provide both a proactive and reactive process to maintain and improve automotive dealers' on-line reputation. Dealer Synergy is the industry's number one training, consulting and digital marketing service provider for car dealerships. Review Boost is the leading on-line reputation company that helps companies promote their on-line reputation by syndicating positive reviews from their clients throughout the major search engines and directories.

http://www.dealersynergy.com

I am telling you all that this dealership... John Hinderer Honda is AMAZING. Look at this dealership!! They have a GREAT team. Lets wish them luck and assist them anyway we can in growing their department.

SVB-

Thank you for joining Automotive Internet Sales; we are becoming the fastest growing Social Community site in the Automotive industry!

 I would like to make a small request... Can you please upload a profile picture of yourself :) I have received several requests from members asking me to ask the rest of the community to post a picture, its more personal than the AIS logo. This site is designed to be a "Social Community" for Automotive Internet Sales... actually TOTAL Automotive Internet OPERATIONS... Sales, Fixed, F&I, Digital Marketing etc... I want people to feel comfortable here, interact with each other, learn, educate, motivate, inspire, excite :)

THANK YOU AGAIN!!

*** Now, to let everyone know, this site has been live for a little over 2 months and we are working hard daily to build the site up... But this is a community and we are going to need your help to make this site truly amazing. So, please feel free to upload your own content... articles, blogs, pictures, videos etc... If you NEED help or are not sure what type of content to post. PLEASE JUST ASK ME and it would be my pleasure to assist you in doing so... * By you uploading content, you can properly do SEO to it and back link to your dealership or company and increase your overall SEO visibility! (I can show / tell you how to do this as well).

I am in the process of speaking to and recruiting some AMAZING writers, experts, moderators etc... to be a part of this community and lead / moderate discussions, groups and provide subject matter expertise. For example, I am NOT a fixed ops director but I have several that are AMAZING at fixed ops and are part of the community and have already been posting a lot of GREAT content for you all.

I would also like your advice and opinions as to the direction you would like this community to go in... The more feedback we get from the community, the better we can customize this for US!

You will notice that there are about 25 "Groups" that have been created, basically these are areas where you can find specific information in regards to your particular interests / needs... please let me know if you have any ideas on creating additional groups that are not currently there...? Also, I encourage EVERYONE to join and or create a group!

And Finally, I would also request that if you like what you see... if you see value in what are community is doing PLEASE tell everyone :) Invite everyone you can to join AIS! 

Have a wonderful day!

SVB-

http://www.dealersynergy.com

Does your ONLINE Reputation Suck...? Are you sure... You better check and if Does, You better know what to do!

OK... I know you all have heard about online reputation mangement...but it is VERY IMPORTANT!! I have clients and soon to be clients calling Dealer Synergy asking for HELP!!!! They say they are being attacked by "Internet Terrorists" I am dead serious, thats what a dealership told me the other day... You have to protect your online reputation. It is SOOOO Important, that I dedicated (FOR FREE) a portion of my site to show the community several of the major online reputation resources out there. But, I came across this resource recelty and I now have sevreal Dealer Synergy clients that are using this company. I have NO AFFILIATION with them at all. I am ONLy going by what I see personally and what my clients have told me their experieinces are and they are ALL positive... If you are getting CRUSHED by BAD reviews then you NEED to look into these people. They can FIX it... but its NOT enough to "wash away" the bad reviews... you need to have a strategy going forward to create a positive online reputation management protocol and integrity... This on the other hand is to help you out of a BAD situation. Here is a Quick Video from a client of mine, the President of Peruzzi  Toyota talking about "Review Boost", Bill Finocchiaro

http://www.facebook.com/seanvbradley

Automotive Internet Sales Expert Sean V. Bradley is Speaking & Exhibiting at the NADA Convention in San Francisco February 2011
 
PHILADELPHIA, Nov. 23, 2010 /PRNewswire/ -- Sean V. Bradley, CEO and Founder of Dealer Synergy, a nationally recognized and award winning training, consulting and digital marketing company for the automotive industry has been selected to be a speaker at the upcoming National Automobile Dealers Association (NADA) Convention in San Francisco being held on February 5-7, 2011.  This will be Sean V. Bradley's 3rd consecutive year as a Top Rated NADA Convention Speaker and Exhibitor. Sean and the Dealer Synergy team will be at Booth #4464N in the NADA Exhibitor Hall. Sean V. Bradley is one of the Automotive Industry's Pioneers for Video Search Engine Optimization. Sean was the first person to introduce Video Search Engine Optimization to the Automotive industry in 2006. Sean V. Bradley has spoken on the subject of Automotive Video Search Engine Optimization at all major events in the Automotive industry, including Digital Dealer, Synergy Sessions, NADA and NCM 20 groups as well as his previous two years as an NADA Convention Speaker.  As a matter of fact Sean V. Bradley has received some of the highest scores from NADA attendees year after year for both content of his workshop as well as Sean's ability to captivate his audience as a charismatic public speaker. 

The economy is coming back and it is coming back strong for the Automotive industry. Dealers are looking for new ways to sell more cars, more often and more profitably. There is NO better way than through Internet Sales and Digital Marketing / Social Media. Sean has evolved his powerful philosophy and digital marketing strategy of Video Search Engine Optimization to include "Social Media Search Engine Optimization".  Social Media is the #1 form of communication on the planet and Facebook is the #1 website on the planet. Properly trained, dealerships can take advantage of the POWER of Social Media and Search Engine Optimization to drive massive amounts of organic traffic to the dealership's website or focus sites.  So, when you combine the power and value of "Video Search Engine Optimization with the power and value of "Social Media Search Engine Optimization," the synergistic opportunities and results are amazing.

Sean V. Bradley is the #1 Automotive Internet Sales Trainer and Consultant in the industry with almost 12 years Automotive Internet Sales, Business Development and Digital Marketing experience. Sean is also a Certified FranklinCovey Trainer / Facilitator on the "7 Habits of Highly Effective People" Curriculum, as well as a member of the National Speaker's Association (NSA). Sean V. Bradley is the creator of the www.internetsales20group.com (Internet sales 20 Group) as well as the "Cyber 20 Group" www.automotiveinternetsales.com.

NADA attendees can see Sean's Workshop on Video and Social Media Search Engine Optimization on the following days and times:

Saturday, February 5 11:00 AM Room: 2011 West

Sunday, February 6 11:00 AM Room: 2024 West

Monday, February 7 10:30 AM Room: 2011 West

The Dealer Synergy team will be available at Booth 4464N for demos as well as to answer any and all questions. Sean V. Bradley will also be at the booth conducting LIVE training on Automotive Internet Sales and Digital Marketing / Social Media.

Dealer Synergy, headquartered in Philadelphia, Pennsylvania, is an Award Winning Training, consulting and Digital Marketing Company. 888-379-6374

SOURCE Synergized Media

http://www.flickr.com/photos/dealersynergy/3420894237/ I wanted to congratulate Rob Fontano on his recent cover story. I have had the opportunity to watch Rob evolve over the years and am excited for all of his success. Rob has been through several Dealer Synergy training workshops over the years. I have attached a Flickr link in the post of Rob Fontano and Football great Keith Byars (Formerly of the Philadelphia Eagles and Miami Dolphins). I had Keith Byars as a guest speaker at one of my "Internet Director Immersion Programs" and as a guest speaker at NADA in 2009.

I think Rob came to my "Director Immersion Program" JUST FOR KEITH BYARS LOL! (It was his second Sean V. Bradley / Dealer Synergy workshop!

For all "Automtoive Internet Sales" members... you should really read his article and maybe even reach out to Rob on AIS... He is an awesome person and a great Internet Sales Professional!

Good memories my friend!! And I see that VSEO is working well for you too :)

http://viewer.zmags.com/publication/e8e0b8bc#/e8e0b8bc/1 

http://www.dealersynergy.com

New car sales expected to grow by 1.1 million in 2010 - Repost from NADA Newsletter / Dayton Daily News By Tim Tresslar, Staff Writer

Pent-up demand is driving new vehicle sales to their highest level since 2008, an auto dealers trade group said.

Sales of light vehicles, on the decline since at least 2006, have accelerated this year, according to the National Automobile Dealers Association. Paul Taylor, an NADA economist, said Tuesday that NADA officials look for sales to reach 11.5 million vehicles this year. In comparison, new vehicles sales reached 10.4 million in 2009.

In 2008, dealerships sold 13.2 million new vehicles while in 2007 they sold 16.1 million, the NADA said.

Taylor said improvements in the stock market and pent-up demand created from consumers putting off purchases will push up car purchases next year.

The period between Christmas Day and New Year’s Day tends to be one of the briskest for dealers, Taylor said. A combination of consumers armed with time off from work and cash given to them as gifts, along with heavy promotion by the auto industry fuel the increased demand, he said.

An upturn in the automotive industry is good news for Ohio, which remains one of the nation’s largest producers of motor vehicles. Additionally, Ohio’s new vehicle dealerships generate $17.8 billion in sales and employ more than 38,000, according to NADA figures.

Larry Taylor, vice president and general manager of Beau Townsend Ford in Vandalia, said his dealership is on track to sell 260 new and used vehicles in December, compared to 156 in December 2009. He also anticipates higher sales in the first quarter of next year.

He attributes the gains to pent-up demand by consumers, who have put off buying cars as long as possible, and by consolidation of local dealerships.

“I think I’m getting a bigger piece of a smaller pie,” he said.

Jeff Reichard, vice president of Reichard Buick GMC, said sales this year of Buicks have increased 17 percent while GMC sales have climbed 131 percent, compared to a year ago. December sales also are higher than the same month in 2009, he said.

Demand for the Terrain, a compact crossover SUV, and to a lesser extent the Acadia have helped drive gains in GMC’s sales, Reichard said Tuesday.

http://www.facebook.com/seanvbradley

"Merry Christmas" & God Bless, from the Bradley Family! Have fun and BE SAFE :)

http://www.facebook.com/seanvbradley

INSIDE a LIVE Training WORKSHOP on Objections, Expectations & Rebuttals... Automotive Internet Sales Ninjas in TRAINING!

VERY POWERFUL!!! Notice... They are NOT using ANY Scripts or Books!!! All on the FIRST DAY! Go Team GO!

http://www.dealersynergy.com

http://www.facebook.com/seanvbradley

http://www.dealersyenrgy.com

http://www.internetsales20group.com

Automotive Social Media Marketing Statistics, Facts and Figures / Re-Post from Ralph Paglia of Automotive Digital Marketing...

Automotive Social Media Marketing Statistics, Facts and Figures published by reliable resources for December 2010

•  

• Social network usage by Americans aged 65 and up grew 100% in 2010 from 13% to 26%, and is expected to continue to increase (Pew Research Center)

•  

• Facebook passed Yahoo in August 2010 to become #2 video site in America (58,600,00 users) behind #1 YouTube (146,300,000 users) (comScore)

•  

• Twitter now gets more visitors than MySpace, becoming 3rd most trafficked Social Network. Twitter.com had 96 million unique visitors in November 2010 up 76% from November 2009. #1 visited social network is Facebook with 598 million unique visitors. (comScore)

•  

• 29% of Twitter users 18-24 years old use Twitter to follow their favorite companies and brands

•  

• 60% of web users visit social networks (PC Advisor)

•  

• Two thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated content sharing with Facebook.

•  

• The average Facebook user is connected to 60 pages, groups and events (Facebook press office)

•  

• Twitter adds more than 300,000 new "Tweeps" (users) every day (Twitter)

•  

• There are more than 600 million searches on Twitter every day (Twitter)

•  

• YouTube receives more than 2 billion video views per day (YouTube press center)

•  

• 77% of Automotive Internet Users (AIU) read blogs (Technorati)

•  

• 60% of bloggers are aged 18-44 (Technorati)

•  

• Male/Female distribution ratio of Twitter users is 47/53%

•  

• 51% of active Twitter users follow companies, brands or products on social networks

•  

• Women aged 55 and up are the fastest growing Facebook demographic in America

•  

• Two-thirds of bloggers are male:
• 65% are age 18-44.
• Bloggers are more affluent and educated than the general population:
• 79% have college degrees / 43% have graduate degrees
• 1/3 have a household income of $75K+
• 1/4 have a household income of $100K+
• 81% have been blogging more than 2 years.
• Professionals have an average of 3.5 blogs.
• Professionals blog 10+ hours/week.
• 11% say blogging is their primary income source.

http://www.dealersynergy.com

http://www.internetsales20group.com  

Facebook appears to be on the verge of launching a new design of its Fan Pages. This change seems to include the site’s location-based Places checkin functionality, enabling “likers” of the page to check in to it. Although

Facebook founder Mark Zuckerberg is said to be giving a sneak peak at the new Profile Pages design on 60 Minutes tonight, it seems that more change is in store; you can already see the new Pages design in action on select pages, such as Ellen DeGeneres’s Fan Page. On Ellen’s page, you will notice a count for the number of checkins the Page has. According to Facebook spokesperson Meredith Chin, the Ellen Page is a merged page that includes the functionality for checkins available shortly after the feature launched a few months ago. Basically, your brand page will then take on the Places page designs, which appears to be the inspiration for the new profile pages that are to be released as well.

“As long as the address of the official page and the place page match, it should show you a prompt and ask you if you want to merge them,” Chin said.

You can see screenshots of the new design below.

Current Pages Design -----------------

The current Pages design, similar to Profile Pages, has the Page navigation tabs (Wall, Questions, Photos) at the top.

New Pages With Checkins

The new Pages design includes checkins, profile information (which includes some basic information about the page and the Wall postings below it), a narrower left column and more.

New Tabs

The new Pages also feature the navigation tabs on the left-hand side.