4 Ways to Increase Your Dealerships Online Accessibility
The internet has changed the business of car buying so much. Consumers rely heavily on the information and tools found online to assist them in the buying process. A customer could compare pricing, look up features, trade in an old car and purchase a new one without leaving their home until it’s time to pick up their purchase. Because of this you want to make sure potential buyers can access your site easily anywhere and anytime. Here are four tips to make your dealership site more accessible.
1. Mobilize your website:
According to gomonews.com, car buyers are shopping mobile. 25% of iPhone and Android users plan to buy a car within the next 12 months. 78% of those people say they will use their mobile device to shop for their new car. Catering to smart phone users can help you capture these car buyers online. There are tons of tools out there to help you create a mobile version of your site. Some are free. Creating a mobile version of your site allows prospects to easily access it on their smartphone or PDA.
2. Link to your OEM:
A study done by NADA University revealed that in the month before a vehicle purchase, OEM website visits double to 52%. Most major car brand websites are mobilized. Prospects like to use these sites to check out accessories and options available for their potential purchase. Of those surveyed data shows that the “build your own” vehicle tool is the most used among OEM visitors at 43% and “offers” were the second highest at 39%. Your dealership could easily capture those leads if you are linked to the OEM site. When potential buyers click on the “offers” section it brings up dealerships in their area that have special offers. To increase your appeal to buyers, advertise offers that promote accessories and vehicle customization.
3. Dealership Mobile Apps:
There is indeed an App for everything. And, there is good reason. Apps are the ultimate mobile friendly setup for your loyal returning customers or potential repeat customer. An App for your dealership is a constant direct line of communication to your most loyal customers. Customerdealershipapps.com offers allows you to “put your dealership in your customers pockets”. They do this by offering a web application that your customers can download on their smart phone. The app gives them access to your inventory, parts, services and accessories departments. This easy accessibility will encourage them to use your fixed operations as well as shop your inventory.
4. QR Codes:
When these little black and white boxes started popping up on mail, flyers, and billboards everywhere, we thought printers worldwide had gone mad. But what happened was marketers and advertisers got smart. According to a study conducted by Google, 95% of smartphone users use their phones to look up local information. Of those, 61% placed a call, 59% visited in-person, and 44% made a purchase. Make sure you place QR codes on your marketing materials so that prospects can quickly access your site.
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