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$45000 in sales from $128 on Facebook

Posted by Mat Koenig on July 6, 2013 at 11:03am
Many people know that I'm not the biggest fan of PPC.It's not because I think it doesn't have value, as a matter of fact it does (especially for Google's profit margin).I am not a PPC die hard because I believe there are more effective methods to gain visibility with better conversion results.That said, I made over $40k last summer on a camping event I hosted by spending $128 with Facebook and I'm going to tell you how I did it.First, I selected my target demographic. Michigan, country music fans etc.Next, I designed an ad that I wanted NOBODY to click. Oh, and I bid $3 per click.That's it.What, nobody to click....how did I make money?Simple, I used a SMS call to action in the ad. My ad said Text (code) to 71441 to get camping for Birthday Bash Weekend.The Call to Action prompted people to text which took them to a checkout page and forwarded their number to me so I could call them if I didn't get a purchase transaction notification within a few minutes.The campsites ranged from $140 to $240 and I spent $128 because some people clicked anyway. That's ok though, I set the max budget for $150 :-)I'd encourage you to consider it on your next Facebook campaign.If you don't have an SMS company, we can help at http://konig.co using Autocapture but if you already have one, give them a ring and see for yourself, it may make Facebook Ada valuable again.
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